Ara (Ara Labs, Inc.) is a digital out-of-home (DOOH) advertising network that finances, installs, and operates rich-media displays across mobility, municipal, parking, and retail settings. It describes itself as the largest U.S. owner-operator of rideshare and taxi car-top digital billboards, running a long-term partnership with Uber alongside in-car, storefront, and parking/municipal kiosk screens. Ara owns the hardware and content-management operations under a monthly subscription model so fleet owners, retailers, parking operators and municipalities avoid cap-ex and operational overhead, and it also sells self-serve NYC taxi-top ad time by the hour or day. Its own site names Founders Fund, Coatue, Rosecliff Ventures, iHeart Media and Kellogg's as investors. Ara publishes NO public API, SDK, developer portal, documentation site or machine-readable specification. Contract discovery in August 2026 found a live private backend at api.arascreens.com (Ruby on Rails on Heroku) that answers every route with an HTTP Basic challenge, a React driver/operations application at app.arascreens.com, and a third-party signage CMS front end at cms.arascreens.com — all credentialed product infrastructure, none of it a developer offering. A second pass enumerated the full host inventory and added four more production hosts to the same finding: outdoor.arascreens.com (an SPA product page for the Ara O49 display), rts.arascreens.com (an unauthenticated Express service serving only its scaffold string), stationary.arascreens.com and assets.arascreens.com. Ara's marketing describes its CMS as "API-driven", meaning its own platform is programmatically operated and can integrate with a partner's existing signage stack — it is not an offer of a public API, and no key issuance, reference or access request mechanism exists anywhere on its surface.
Ara is profiled on the APIs.io network. Tagged areas include Company, Advertising, Digital Out-of-Home, DOOH, and Mobility.
Ara’s developer surface includes support, pricing, signup flow, and 8 more developer resources.
aid: ara
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ara.png
name: Ara
description: 'Ara (Ara Labs, Inc.) is a digital out-of-home (DOOH) advertising network that finances, installs, and operates
rich-media displays across mobility, municipal, parking, and retail settings. It describes itself as the largest U.S. owner-operator
of rideshare and taxi car-top digital billboards, running a long-term partnership with Uber alongside in-car, storefront,
and parking/municipal kiosk screens. Ara owns the hardware and content-management operations under a monthly subscription
model so fleet owners, retailers, parking operators and municipalities avoid cap-ex and operational overhead, and it also
sells self-serve NYC taxi-top ad time by the hour or day. Its own site names Founders Fund, Coatue, Rosecliff Ventures,
iHeart Media and Kellogg''s as investors. Ara publishes NO public API, SDK, developer portal, documentation site or machine-readable
specification. Contract discovery in August 2026 found a live private backend at api.arascreens.com (Ruby on Rails on Heroku)
that answers every route with an HTTP Basic challenge, a React driver/operations application at app.arascreens.com, and
a third-party signage CMS front end at cms.arascreens.com — all credentialed product infrastructure, none of it a developer
offering. A second pass enumerated the full host inventory and added four more production hosts to the same finding: outdoor.arascreens.com
(an SPA product page for the Ara O49 display), rts.arascreens.com (an unauthenticated Express service serving only its scaffold
string), stationary.arascreens.com and assets.arascreens.com. Ara''s marketing describes its CMS as "API-driven", meaning
its own platform is programmatically operated and can integrate with a partner''s existing signage stack — it is not an
offer of a public API, and no key issuance, reference or access request mechanism exists anywhere on its surface.'
url: https://raw.githubusercontent.com/api-evangelist/ara/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Digital Out-of-Home
- DOOH
- Mobility
- Rideshare
- Displays
- Hardware
- Retail Media
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/ara-domain-security.yml
- type: Website
url: https://www.arascreens.com/
- type: PrivacyPolicy
url: https://www.arascreens.com/privacy-policy
- type: TermsOfService
url: https://www.arascreens.com/terms-and-conditions
- type: Support
url: mailto:support@arascreens.com
- type: HelpCenter
url: https://www.arascreens.com/faq
- type: Pricing
url: https://www.arascreens.com/cartopadsorder
- type: SignUp
url: https://app.arascreens.com/sign_up
- type: Plans
url: plans/ara-plans-pricing.yml
- type: RateLimits
url: rate-limits/ara-rate-limits.yml
- type: LLMsTxt
url: llms/ara-llms.txt
x-enrichment:
date: '2026-08-12'
status: minimal
artifacts_added: 1
pass: local-v1
note: 'Second full contract-discovery pass. Round 1 (2026-08-10) probed four hosts guessed from the marketing site; round
2 enumerated the real host inventory passively (18 hosts) and probed the four production hosts round 1 never saw — outdoor,
rts, stationary and assets .arascreens.com. Every one missed on specs, GraphQL introspection, MCP tools/list and the whole
/.well-known/ set, so round 1''s conclusion is unchanged but is now measured against a complete host list instead of an
assumed one. Added packages/ recording a verified registry absence across npm, PyPI, RubyGems, crates.io, Packagist and
NuGet. Corrected a misattribution: y-combinator was removed from x-backed-by because the YC company named "Ara" is ara.so
(S26, a cloud coding agent, San Francisco), a different entity from Ara Labs, Inc. of New York; techstars is retained
and independently corroborated. No GitHubOrganization pointer was wired — github.com/ara-labs is an unrelated AI-research
org and github.com/aralabs is empty. All absence artifacts emit no presence pointer.'
x-coverage:
state: none
reason: no-developer-program
detail: Ara's only API host, api.arascreens.com, is a private Rails backend that answers every route — including /health
— with an HTTP Basic challenge and serves no spec at any conventional path; the 11-page Squarespace marketing sitemap
contains no developer, docs or API page at all; and the four further production hosts found by enumerating the domain
serve either an SPA shell, an Express scaffold string, an empty 404 or an S3 AccessDenied.
evidence:
- url: https://api.arascreens.com/health
status: 401
- url: https://api.arascreens.com/openapi.json
status: 404
- url: https://www.arascreens.com/sitemap.xml
status: 200
- url: https://www.arascreens.com/llms.txt
status: 404
- url: https://www.arascreens.com/.well-known/agent-card.json
status: 404
- url: https://outdoor.arascreens.com/openapi.json
status: 404
- url: https://outdoor.arascreens.com/llms.txt
status: 404
- url: https://rts.arascreens.com/openapi.json
status: 404
- url: https://rts.arascreens.com/.well-known/agent-card.json
status: 404
- url: https://api.arascreens.com/mcp
status: 404
checked: '2026-08-12'
Kin Score
How this is scored →