Ara

aid: ara
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ara.png
name: Ara
description: 'Ara (Ara Labs, Inc.) is a digital out-of-home (DOOH) advertising network that finances, installs, and operates
  rich-media displays across mobility, municipal, parking, and retail settings. It describes itself as the largest U.S. owner-operator
  of rideshare and taxi car-top digital billboards, running a long-term partnership with Uber alongside in-car, storefront,
  and parking/municipal kiosk screens. Ara owns the hardware and content-management operations under a monthly subscription
  model so fleet owners, retailers, parking operators and municipalities avoid cap-ex and operational overhead, and it also
  sells self-serve NYC taxi-top ad time by the hour or day. Its own site names Founders Fund, Coatue, Rosecliff Ventures,
  iHeart Media and Kellogg''s as investors. Ara publishes NO public API, SDK, developer portal, documentation site or machine-readable
  specification. Contract discovery in August 2026 found a live private backend at api.arascreens.com (Ruby on Rails on Heroku)
  that answers every route with an HTTP Basic challenge, a React driver/operations application at app.arascreens.com, and
  a third-party signage CMS front end at cms.arascreens.com — all credentialed product infrastructure, none of it a developer
  offering. A second pass enumerated the full host inventory and added four more production hosts to the same finding: outdoor.arascreens.com
  (an SPA product page for the Ara O49 display), rts.arascreens.com (an unauthenticated Express service serving only its scaffold
  string), stationary.arascreens.com and assets.arascreens.com. Ara''s marketing describes its CMS as "API-driven", meaning
  its own platform is programmatically operated and can integrate with a partner''s existing signage stack — it is not an
  offer of a public API, and no key issuance, reference or access request mechanism exists anywhere on its surface.'
url: https://raw.githubusercontent.com/api-evangelist/ara/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Digital Out Of Home
- DOOH
- Mobility
- Rideshare
- Displays
- Hardware
- Retail Media
tags_raw:
- Company
- Advertising
- Digital Out-of-Home
- DOOH
- Mobility
- Rideshare
- Displays
- Hardware
- Retail Media
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/ara-domain-security.yml
- type: Website
  url: https://www.arascreens.com/
- type: PrivacyPolicy
  url: https://www.arascreens.com/privacy-policy
- type: TermsOfService
  url: https://www.arascreens.com/terms-and-conditions
- type: Support
  url: mailto:support@arascreens.com
- type: HelpCenter
  url: https://www.arascreens.com/faq
- type: Pricing
  url: https://www.arascreens.com/cartopadsorder
- type: SignUp
  url: https://app.arascreens.com/sign_up
- type: Plans
  url: plans/ara-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ara-rate-limits.yml
- type: LLMsTxt
  url: llms/ara-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 1
  pass: local-v1
  note: 'Second full contract-discovery pass. Round 1 (2026-08-10) probed four hosts guessed from the marketing site; round
    2 enumerated the real host inventory passively (18 hosts) and probed the four production hosts round 1 never saw — outdoor,
    rts, stationary and assets .arascreens.com. Every one missed on specs, GraphQL introspection, MCP tools/list and the whole
    /.well-known/ set, so round 1''s conclusion is unchanged but is now measured against a complete host list instead of an
    assumed one. Added packages/ recording a verified registry absence across npm, PyPI, RubyGems, crates.io, Packagist and
    NuGet. Corrected a misattribution: y-combinator was removed from x-backed-by because the YC company named "Ara" is ara.so
    (S26, a cloud coding agent, San Francisco), a different entity from Ara Labs, Inc. of New York; techstars is retained
    and independently corroborated. No GitHubOrganization pointer was wired — github.com/ara-labs is an unrelated AI-research
    org and github.com/aralabs is empty. All absence artifacts emit no presence pointer.'
x-coverage:
  state: none
  reason: no-developer-program
  detail: Ara's only API host, api.arascreens.com, is a private Rails backend that answers every route — including /health
    — with an HTTP Basic challenge and serves no spec at any conventional path; the 11-page Squarespace marketing sitemap
    contains no developer, docs or API page at all; and the four further production hosts found by enumerating the domain
    serve either an SPA shell, an Express scaffold string, an empty 404 or an S3 AccessDenied.
  evidence:
  - url: https://api.arascreens.com/health
    status: 401
  - url: https://api.arascreens.com/openapi.json
    status: 404
  - url: https://www.arascreens.com/sitemap.xml
    status: 200
  - url: https://www.arascreens.com/llms.txt
    status: 404
  - url: https://www.arascreens.com/.well-known/agent-card.json
    status: 404
  - url: https://outdoor.arascreens.com/openapi.json
    status: 404
  - url: https://outdoor.arascreens.com/llms.txt
    status: 404
  - url: https://rts.arascreens.com/openapi.json
    status: 404
  - url: https://rts.arascreens.com/.well-known/agent-card.json
    status: 404
  - url: https://api.arascreens.com/mcp
    status: 404
  checked: '2026-08-12'