HookLogic (Criteo)

HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create, launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows), RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.

HookLogic (Criteo) publishes 8 APIs on the APIs.io network, including Accounts API, Analytics API, Audience API, and 5 more. Tagged areas include Company, Commerce, Retail Media, Advertising, and E-Commerce.

HookLogic (Criteo)’s developer surface includes quickstart, documentation, API reference, getting-started guide, support, engineering blog, signup flow, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.1/100 strong ▬ flat Agent 34/100 agent ready saas Full breakdown ↓
scored 2026-09-06 · rubric v0.19.0

AccessSelf serve

1 APIs 1 MCP Servers

Company Commerce Retail Media Advertising E-Commerce Marketing Retail

Kin Score

Kin Score How this is scored →
scored 2026-09-06 · rubric v0.19.0

Composite quality — 57.1/100 · strong

Contract Quality 12.4 / 25

Developer Ergonomics 14.8 / 20

Access Clarity 10.0 / 20

Operational Transparency 10.3 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 34/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hooklogic-criteo: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hooklogic Criteo Scopes

11 scopes · clientCredentials/authorizationCode

11 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Hooklogic Criteo Agentic Access

114 operations · 74 acting · 2 human-in-the-loop

114 operations · 74 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Quickstart

DeveloperPortal

GettingStarted

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

MCPServer

AgentSkill

AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Components

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Build 5

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

ToolCrosswalk

GitHubOrganization

Postman

Packages

SDKs

Access & Security 8

Authentication, authorization, and security posture

TrustCenter

Compliance

OAuthScopes

Authentication

SecurityTxt

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Scroll for all 8

Operate 6

Status, limits, changes, and where to get help

HelpCenter

Support

RateLimits

StatusPage

Deprecation

ChangeLog

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Blog

Blog

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

AgentCard

AgentCard

Overlay

Overlay

Source (apis.yml)

aid: hooklogic-criteo
name: HookLogic (Criteo)
description: HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements
  in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line
  is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create,
  launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows),
  RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://avatars.githubusercontent.com/u/1713646?v=4
url: https://raw.githubusercontent.com/api-evangelist/hooklogic-criteo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-lineage: HookLogic acquired by Criteo (2016); product line is now Criteo Retail Media
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Commerce
- Retail Media
- Advertising
- E-Commerce
- Marketing
- Retail
tags_raw:
- Company
- Commerce
- Retail Media
- Advertising
- E-commerce
- Marketing
- Retail
- APIs
apis:
- aid: hooklogic-criteo:hooklogic-criteo-accounts-api
  name: HookLogic (Criteo) Accounts API
  description: The Accounts API from HookLogic (Criteo) — 12 operation(s) for accounts.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-analytics-api
  name: HookLogic (Criteo) Analytics API
  description: The Analytics API from HookLogic (Criteo) — 12 operation(s) for analytics.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-analytics-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-audience-api
  name: HookLogic (Criteo) Audience API
  description: The Audience API from HookLogic (Criteo) — 8 operation(s) for audience.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Audience
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-audience-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-balance-api
  name: HookLogic (Criteo) Balance API
  description: The Balance API from HookLogic (Criteo) — 6 operation(s) for balance.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Balances
  tags_raw:
  - Balance
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-balance-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-billing-api
  name: HookLogic (Criteo) Billing API
  description: The Billing API from HookLogic (Criteo) — 3 operation(s) for billing.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Billing
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-billing-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-campaign-api
  name: HookLogic (Criteo) Campaign API
  description: The Campaign API from HookLogic (Criteo) — 54 operation(s) for campaign.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Campaign
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-campaign-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-catalog-api
  name: HookLogic (Criteo) Catalog API
  description: The Catalog API from HookLogic (Criteo) — 2 operation(s) for catalog.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-catalog-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-gateway-api
  name: HookLogic (Criteo) Gateway API
  description: The Gateway API from HookLogic (Criteo) — 1 operation(s) for gateway.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Gateway
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-gateway-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: CapabilityMap
  url: capabilities/hooklogic-criteo-capability-edges.yml
  name: HookLogic (Criteo) Business Capability Map
- type: TrustCenter
  url: security/hooklogic-criteo-trust-center.yml
- type: Compliance
  url: security/hooklogic-criteo-trust-center.yml
- type: OAuthScopes
  url: scopes/hooklogic-criteo-scopes.yml
- type: AgentCard
  url: a2a/hooklogic-criteo-a2a.yml
- type: ToolCrosswalk
  url: mcp/hooklogic-criteo-tool-crosswalk.yml
- type: Plans
  url: plans/hooklogic-criteo-plans-pricing.yml
- type: Components
  url: components/hooklogic-criteo-components.yml
- type: HelpCenter
  url: https://help.criteo.com
- type: Quickstart
  url: https://developers.criteo.com/criteo-apis/docs/connect-to-the-api
- type: Overlay
  url: overlays/hooklogic-criteo-retailmedia-overlay.yaml
- type: DeveloperPortal
  url: https://developers.criteo.com
- type: Documentation
  url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
- type: APIReference
  url: https://developers.criteo.com/criteo-apis/docs/overview
- type: GettingStarted
  url: https://developers.criteo.com/criteo-apis/docs/connect-to-the-api
- type: Support
  url: https://developers.criteo.com/criteo-apis/docs/escalation-guidelines
- type: Blog
  url: https://www.criteo.com/blog/
- type: GitHubOrganization
  url: https://github.com/criteo
- type: SignUp
  url: https://developers.criteo.com/criteo-apis/docs/create-your-partner-account
- type: TermsOfService
  url: https://developers.criteo.com/criteo-apis/docs/criteo-api-terms-and-conditions
- type: PrivacyPolicy
  url: https://www.criteo.com/privacy/
- type: Postman
  url: https://www.postman.com/realcriteo/workspace/criteo/overview
- type: Authentication
  url: authentication/hooklogic-criteo-authentication.yml
- type: Conventions
  url: conventions/hooklogic-criteo-conventions.yml
- type: ErrorCatalog
  url: errors/hooklogic-criteo-problem-types.yml
- type: RateLimits
  url: rate-limits/hooklogic-criteo-rate-limits.yml
- type: Lifecycle
  url: lifecycle/hooklogic-criteo-lifecycle.yml
- type: StatusPage
  url: https://status.criteo.com
- type: Deprecation
  url: https://developers.criteo.com/criteo-apis/docs/versioning-policy
- type: ChangeLog
  url: changelog/hooklogic-criteo-changelog.yml
- type: Packages
  url: packages/hooklogic-criteo-packages.yml
- type: SDKs
  url: packages/hooklogic-criteo-packages.yml
- type: LLMsTxt
  url: llms/hooklogic-criteo-llms.txt
- type: WellKnown
  url: well-known/hooklogic-criteo-well-known.yml
- type: SecurityTxt
  url: well-known/hooklogic-criteo-security.txt
- type: MCPServer
  url: mcp/hooklogic-criteo-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/hooklogic-criteo-conformance.yml
- type: DataModel
  url: data-model/hooklogic-criteo-data-model.yml
- type: DomainSecurity
  url: security/hooklogic-criteo-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/hooklogic-criteo-vulnerability-disclosure.yml
- type: Security
  url: https://api.criteo.com/.well-known/security.txt
- type: AgenticAccess
  url: agentic-access/hooklogic-criteo-agentic-access.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 9
  pass: local-v1

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