HookLogic (Criteo)

HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create, launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows), RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.

HookLogic (Criteo) publishes 8 API contracts indexed on the APIs.io network, including Accounts API, Analytics API, Audience API, and 5 more. Tagged areas include Company, Commerce, Retail Media, Advertising, and E-Commerce.

The HookLogic (Criteo) catalog on APIs.io includes 1 Spectral governance ruleset.

HookLogic (Criteo)’s developer surface includes quickstart, documentation, API reference, getting-started guide, support, engineering blog, signup flow, and 37 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

64.5/100 strong ▬ flat Agent 35/100 agent ready saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessSelf serve

1 published contract 1 MCP Servers 3 Agent Skills

Company Commerce Retail Media Advertising E-Commerce Marketing Retail A2A

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

AnalyticsCampaign

POST /2026-07/retail-media/accounts/{account-id}/campaigns POST /2026-07/retail-media/accounts/{account-id}/creatives GET /2026-07/retail-media/accounts/{account-id}/line-items POST /2026-07/retail-media/reports/attributed-transactions

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 64.5/100 · strong

Contract Quality 9.3 / 19

Developer Ergonomics 11.1 / 15

Access Clarity 7.5 / 15

Operational Transparency 7.7 / 10

Contract Governance 2.9 / 9

Discoverability 5.5 / 8

Regulatory Posture 6.8 / 15

Create-or-Update Ergonomics 2.2 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 0 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

6 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 49.4 — up to +12.7 composite points
Access Clarity scores 50.0 — up to +10.0 composite points
Contract Governance scores 31.8 — up to +8.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/hooklogic-criteo/apis.yml: open an issue on github.com/api-evangelist/hooklogic-criteo to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 4

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Agent2Agent

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

Agent Skills

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

OAuth 2.0

measured — observed by APIs.io (declared)

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

HookLogic (Criteo) Accounts API

The Accounts API from HookLogic (Criteo) — 12 operation(s) for accounts.

HookLogic (Criteo) Analytics API

The Analytics API from HookLogic (Criteo) — 12 operation(s) for analytics.

HookLogic (Criteo) Audience API

The Audience API from HookLogic (Criteo) — 8 operation(s) for audience.

HookLogic (Criteo) Balance API

The Balance API from HookLogic (Criteo) — 6 operation(s) for balance.

HookLogic (Criteo) Billing API

The Billing API from HookLogic (Criteo) — 3 operation(s) for billing.

HookLogic (Criteo) Campaign API

The Campaign API from HookLogic (Criteo) — 54 operation(s) for campaign.

HookLogic (Criteo) Catalog API

The Catalog API from HookLogic (Criteo) — 2 operation(s) for catalog.

HookLogic (Criteo) Gateway API

The Gateway API from HookLogic (Criteo) — 1 operation(s) for gateway.

Scroll for all 8

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Criteo Accounts API

OPEN COLLECTION

Criteo Accounts Analytics API

OPEN COLLECTION

Criteo Accounts Audience API

OPEN COLLECTION

Criteo Accounts Balance API

OPEN COLLECTION

Criteo Accounts Billing API

OPEN COLLECTION

Criteo Accounts Campaign API

OPEN COLLECTION

Criteo Accounts Catalog API

OPEN COLLECTION

Criteo Accounts Gateway API

OPEN COLLECTION

Scroll for all 8

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Criteo Docs

MCP server; 3 tools listed.

MCP SERVER

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Criteo

AGENT SKILL

Launch a Criteo Retail Media campaign

AGENT SKILL

Run a Criteo Retail Media async performance report

AGENT SKILL

HookLogic (Criteo) API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Hooklogic Criteo Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Hooklogic Criteo Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Hooklogic Criteo Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

HookLogic (Criteo) API Rules

60 rules · 47 errors 12 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Hooklogic Criteo Retailmedia Overlay

2 actions · update · hooklogic-criteo-retailmedia-openapi-original.json

DERIVED

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hooklogic Criteo Authentication

oauth2 · 1 scheme

SECURITY

Hooklogic Criteo Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Hooklogic Criteo Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Hooklogic Criteo Trust Center

SOC 2, ISO 27001

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hooklogic Criteo Scopes

11 scopes · clientCredentials/authorizationCode

11 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Hooklogic Criteo Agentic Access

114 operations · 66 acting · 2 human-in-the-loop

114 operations · 66 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Quickstart

DeveloperPortal

GettingStarted

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

MCPServer

AgentSkill

AgenticAccess

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Components

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Build 5

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

ToolCrosswalk

GitHubOrganization

Postman

Packages

SDKs

Access & Security 8

Authentication, authorization, and security posture

TrustCenter

Compliance

OAuthScopes

Authentication

SecurityTxt

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Scroll for all 8

Operate 6

Status, limits, changes, and where to get help

HelpCenter

Support

RateLimits

StatusPage

Deprecation

ChangeLog

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

AgentCard

AgentCard

Overlay

Overlay

Source (apis.yml)

aid: hooklogic-criteo
name: HookLogic (Criteo)
description: HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements
  in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line
  is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create,
  launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows),
  RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://avatars.githubusercontent.com/u/1713646?v=4
url: https://raw.githubusercontent.com/api-evangelist/hooklogic-criteo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-lineage: HookLogic acquired by Criteo (2016); product line is now Criteo Retail Media
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
x-docs-platform: mintlify
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-03
tags:
- Company
- Commerce
- Retail Media
- Advertising
- E-Commerce
- Marketing
- Retail
- A2A
tags_raw:
- Company
- Commerce
- Retail Media
- Advertising
- E-commerce
- Marketing
- Retail
- APIs
- A2A
apis:
- aid: hooklogic-criteo:hooklogic-criteo-accounts-api
  name: HookLogic (Criteo) Accounts API
  description: The Accounts API from HookLogic (Criteo) — 12 operation(s) for accounts.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-analytics-api
  name: HookLogic (Criteo) Analytics API
  description: The Analytics API from HookLogic (Criteo) — 12 operation(s) for analytics.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-analytics-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-audience-api
  name: HookLogic (Criteo) Audience API
  description: The Audience API from HookLogic (Criteo) — 8 operation(s) for audience.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Audiences
  tags_raw:
  - Audience
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-audience-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-balance-api
  name: HookLogic (Criteo) Balance API
  description: The Balance API from HookLogic (Criteo) — 6 operation(s) for balance.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Balances
  tags_raw:
  - Balance
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-balance-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-billing-api
  name: HookLogic (Criteo) Billing API
  description: The Billing API from HookLogic (Criteo) — 3 operation(s) for billing.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Billing
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-billing-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-campaign-api
  name: HookLogic (Criteo) Campaign API
  description: The Campaign API from HookLogic (Criteo) — 54 operation(s) for campaign.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Campaign
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-campaign-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-catalog-api
  name: HookLogic (Criteo) Catalog API
  description: The Catalog API from HookLogic (Criteo) — 2 operation(s) for catalog.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-catalog-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-gateway-api
  name: HookLogic (Criteo) Gateway API
  description: The Gateway API from HookLogic (Criteo) — 1 operation(s) for gateway.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Gateways
  tags_raw:
  - Gateway
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-gateway-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.criteo.com/
- type: CapabilityMap
  url: capabilities/hooklogic-criteo-capability-edges.yml
  name: HookLogic (Criteo) Business Capability Map
- type: TrustCenter
  url: security/hooklogic-criteo-trust-center.yml
- type: Compliance
  url: security/hooklogic-criteo-trust-center.yml
- type: OAuthScopes
  url: scopes/hooklogic-criteo-scopes.yml
- type: AgentCard
  url: a2a/hooklogic-criteo-a2a.yml
- type: ToolCrosswalk
  url: mcp/hooklogic-criteo-tool-crosswalk.yml
- type: Plans
  url: plans/hooklogic-criteo-plans-pricing.yml
- type: Components
  url: components/hooklogic-criteo-components.yml
- type: HelpCenter
  url: https://help.criteo.com
- type: Quickstart
  url: https://developers.criteo.com/criteo-apis/docs/connect-to-the-api
- type: Overlay
  url: overlays/hooklogic-criteo-retailmedia-overlay.yaml
- type: DeveloperPortal
  url: https://developers.criteo.com
- type: Documentation
  url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
- type: APIReference
  url: https://developers.criteo.com/criteo-apis/docs/overview
- type: GettingStarted
  url: https://developers.criteo.com/criteo-apis/docs/connect-to-the-api
- type: Support
  url: https://developers.criteo.com/criteo-apis/docs/escalation-guidelines
- type: Blog
  url: https://www.criteo.com/blog/
- type: GitHubOrganization
  url: https://github.com/criteo
- type: SignUp
  url: https://developers.criteo.com/criteo-apis/docs/create-your-partner-account
- type: TermsOfService
  url: https://developers.criteo.com/criteo-apis/docs/criteo-api-terms-and-conditions
- type: PrivacyPolicy
  url: https://www.criteo.com/privacy/
- type: Postman
  url: https://www.postman.com/realcriteo/workspace/criteo/overview
- type: Authentication
  url: authentication/hooklogic-criteo-authentication.yml
- type: Conventions
  url: conventions/hooklogic-criteo-conventions.yml
- type: ErrorCatalog
  url: errors/hooklogic-criteo-problem-types.yml
- type: RateLimits
  url: rate-limits/hooklogic-criteo-rate-limits.yml
- type: Lifecycle
  url: lifecycle/hooklogic-criteo-lifecycle.yml
- type: StatusPage
  url: https://status.criteo.com
- type: Deprecation
  url: https://developers.criteo.com/criteo-apis/docs/versioning-policy
- type: ChangeLog
  url: changelog/hooklogic-criteo-changelog.yml
- type: Packages
  url: packages/hooklogic-criteo-packages.yml
- type: SDKs
  url: packages/hooklogic-criteo-packages.yml
- type: LLMsTxt
  url: llms/hooklogic-criteo-llms.txt
- type: WellKnown
  url: well-known/hooklogic-criteo-well-known.yml
- type: SecurityTxt
  url: well-known/hooklogic-criteo-security.txt
- type: MCPServer
  url: mcp/hooklogic-criteo-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/hooklogic-criteo-conformance.yml
- type: DataModel
  url: data-model/hooklogic-criteo-data-model.yml
- type: DomainSecurity
  url: security/hooklogic-criteo-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/hooklogic-criteo-vulnerability-disclosure.yml
- type: Security
  url: https://api.criteo.com/.well-known/security.txt
- type: AgenticAccess
  url: agentic-access/hooklogic-criteo-agentic-access.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 9
  pass: local-v1
x-a2a:
  verified: true
  probed: '2026-09-26'
  url: https://developers.criteo.com/.well-known/agent-card.json
  grade: conformant
  protocol_version: '0.3'
  control: 404

HookLogic (Criteo) API — frequently asked questions

Does HookLogic (Criteo) have an API?

Yes. APIs.io lists 8 APIs from HookLogic (Criteo), including HookLogic (Criteo) Accounts API, HookLogic (Criteo) Analytics API and HookLogic (Criteo) Audience API, and 5 more.

Is there an OpenAPI specification for the HookLogic (Criteo) API?

Yes. APIs.io indexes 8 OpenAPI specifications for HookLogic (Criteo), each linked for download from this page.

How do I authenticate with the HookLogic (Criteo) API?

HookLogic (Criteo) documents its authentication (oauth2 · 1 scheme). The details are profiled on APIs.io as Hooklogic Criteo Authentication.

Does HookLogic (Criteo) have an MCP server?

Yes. APIs.io lists 1 MCP server for HookLogic (Criteo): MCP server; 3 tools listed.

Is the HookLogic (Criteo) API ready for AI agents?

HookLogic (Criteo) has a Kin Score of 64.5 out of 100 (strong) and an Agent Readiness score of 35.4 (agent-ready), scored by API Evangelist on 2026-11-06.

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How their score was established

curl "https://apis.io/api/v1/providers/hooklogic-criteo/evidence"

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