HookLogic (Criteo)

HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create, launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows), RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.

HookLogic (Criteo) publishes 8 APIs on the APIs.io network, including Accounts API, Analytics API, Audience API, and 5 more. Tagged areas include Company, Commerce, Retail Media, Advertising, and E-commerce.

HookLogic (Criteo)’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, signup flow, authentication, and 25 more developer resources.

🌐 Visit website 📡 Source on GitHub

52.0/100 developing ▬ flat Agent 79/100 agent native Full breakdown ↓
scored 2026-07-27 · rubric v0.5

AccessSelf serve

8 APIs 1 MCP Servers

CompanyCommerceRetail MediaAdvertisingE-commerceMarketingRetailAPIs

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 52.0/100 · developing

Contract Quality 12.4 / 25

Developer Ergonomics 15.7 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 7.2 / 13

Governance 0.0 / 12

Discoverability 10.0 / 10

Agent readiness — 79/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 15 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 3 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hooklogic-criteo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

hooklogic-criteo-mcp.yml

MCP SERVER

Rate Limits 1

Documented rate limits and quota policies.

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

MCPServer

AgentSkill

AgenticAccess

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Postman

Packages

SDKs

Access & Security 5

Authentication, authorization, and security posture

Authentication

Authentication

SecurityTxt

SecurityTxt

DomainSecurity

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 5

Status, limits, changes, and where to get help

Support

RateLimits

StatusPage

Deprecation

ChangeLog

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Blog

Blog

Source (apis.yml)

aid: hooklogic-criteo
name: HookLogic (Criteo)
description: HookLogic was a retail-media advertising exchange and ad server that let brands buy sponsored-product placements
  in retailer search results (Walmart, Target, Best Buy). Criteo acquired HookLogic for ~$250M in 2016, and the product line
  is now delivered as the Criteo Retail Media API — a REST API for retailers, brands, and agencies to programmatically create,
  launch, monitor, and report on retail-media campaigns. It uses OAuth 2.0 (client-credentials and authorization-code flows),
  RFC 7807 error bodies, date-based API versioning, and ships officially supported Python, PHP, and Java SDKs.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://avatars.githubusercontent.com/u/1713646?v=4
url: https://raw.githubusercontent.com/api-evangelist/hooklogic-criteo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bain-capital-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-lineage: HookLogic acquired by Criteo (2016); product line is now Criteo Retail Media
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Commerce
- Retail Media
- Advertising
- E-commerce
- Marketing
- Retail
- APIs
apis:
- aid: hooklogic-criteo:hooklogic-criteo-accounts-api
  name: HookLogic (Criteo) Accounts API
  description: The Accounts API from HookLogic (Criteo) — 12 operation(s) for accounts.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-accounts-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-analytics-api
  name: HookLogic (Criteo) Analytics API
  description: The Analytics API from HookLogic (Criteo) — 12 operation(s) for analytics.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Analytics
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-analytics-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-audience-api
  name: HookLogic (Criteo) Audience API
  description: The Audience API from HookLogic (Criteo) — 8 operation(s) for audience.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Audience
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-audience-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-balance-api
  name: HookLogic (Criteo) Balance API
  description: The Balance API from HookLogic (Criteo) — 6 operation(s) for balance.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Balance
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-balance-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-billing-api
  name: HookLogic (Criteo) Billing API
  description: The Billing API from HookLogic (Criteo) — 3 operation(s) for billing.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Billing
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-billing-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-campaign-api
  name: HookLogic (Criteo) Campaign API
  description: The Campaign API from HookLogic (Criteo) — 54 operation(s) for campaign.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Campaign
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-campaign-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-catalog-api
  name: HookLogic (Criteo) Catalog API
  description: The Catalog API from HookLogic (Criteo) — 2 operation(s) for catalog.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Catalog
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-catalog-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
- aid: hooklogic-criteo:hooklogic-criteo-gateway-api
  name: HookLogic (Criteo) Gateway API
  description: The Gateway API from HookLogic (Criteo) — 1 operation(s) for gateway.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  baseURL: https://api.criteo.com
  tags:
  - Gateway
  properties:
  - type: OpenAPI
    url: openapi/hooklogic-criteo-gateway-api-openapi.yml
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: APIReference
    url: https://developers.criteo.com/criteo-apis/docs/overview
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DeveloperPortal
  url: https://developers.criteo.com
- type: Documentation
  url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
- type: APIReference
  url: https://developers.criteo.com/criteo-apis/docs/overview
- type: GettingStarted
  url: https://developers.criteo.com/criteo-apis/docs/connect-to-the-api
- type: Support
  url: https://developers.criteo.com/criteo-apis/docs/escalation-guidelines
- type: Blog
  url: https://www.criteo.com/blog/
- type: GitHubOrganization
  url: https://github.com/criteo
- type: SignUp
  url: https://developers.criteo.com/criteo-apis/docs/create-your-partner-account
- type: TermsOfService
  url: https://developers.criteo.com/criteo-apis/docs/criteo-api-terms-and-conditions
- type: PrivacyPolicy
  url: https://www.criteo.com/privacy/
- type: Postman
  url: https://www.postman.com/realcriteo/workspace/criteo/overview
- type: Authentication
  url: authentication/hooklogic-criteo-authentication.yml
- type: Conventions
  url: conventions/hooklogic-criteo-conventions.yml
- type: ErrorCatalog
  url: errors/hooklogic-criteo-problem-types.yml
- type: RateLimits
  url: rate-limits/hooklogic-criteo-rate-limits.yml
- type: Lifecycle
  url: lifecycle/hooklogic-criteo-lifecycle.yml
- type: StatusPage
  url: https://status.criteo.com
- type: Deprecation
  url: https://developers.criteo.com/criteo-apis/docs/versioning-policy
- type: ChangeLog
  url: changelog/hooklogic-criteo-changelog.yml
- type: Packages
  url: packages/hooklogic-criteo-packages.yml
- type: SDKs
  url: packages/hooklogic-criteo-packages.yml
- type: LLMsTxt
  url: llms/hooklogic-criteo-llms.txt
- type: WellKnown
  url: well-known/hooklogic-criteo-well-known.yml
- type: SecurityTxt
  url: well-known/hooklogic-criteo-security.txt
- type: MCPServer
  url: mcp/hooklogic-criteo-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Conformance
  url: conformance/hooklogic-criteo-conformance.yml
- type: DataModel
  url: data-model/hooklogic-criteo-data-model.yml
- type: DomainSecurity
  url: security/hooklogic-criteo-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/hooklogic-criteo-vulnerability-disclosure.yml
- type: Security
  url: https://api.criteo.com/.well-known/security.txt
- type: AgenticAccess
  url: agentic-access/hooklogic-criteo-agentic-access.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

HookLogic (Criteo)

Kin Score

APIs 8

HookLogic (Criteo) Accounts API

HookLogic (Criteo) Analytics API

HookLogic (Criteo) Audience API

HookLogic (Criteo) Balance API

HookLogic (Criteo) Billing API

HookLogic (Criteo) Campaign API

HookLogic (Criteo) Catalog API

HookLogic (Criteo) Gateway API

MCP Servers 1

hooklogic-criteo-mcp.yml

Rate Limits 1

Hooklogic Criteo Rate Limits

Security Posture 3

Hooklogic Criteo Authentication

Hooklogic Criteo Domain Security

Hooklogic Criteo Vulnerability Disclosure

Agentic Access 1

Hooklogic Criteo Agentic Access