WeStock

WeStock is a shopper-marketing platform that helps consumer packaged goods (CPG) brands drive product trial, build first-party retail audiences, and manage trade and shopper marketing strategy from a single dashboard. It combines digital rebates and promotional campaigns, paid social advertising (primarily Meta), in-store sampling and demos, retail media management across Amazon, Walmart, and Instacart, email/SMS automation, and influencer marketing, alongside a consumer discovery web app used by 600,000+ shoppers to browse new products. Campaign data — trials, conversions, and repeat behavior — is unified in one place. A Techstars-backed company; its entire public surface is a Webflow marketing site, a Help Scout knowledge base of product how-tos, and login-gated dashboard and consumer apps. WeStock runs a real first-party backend at api.westock.io — hardened Node/Express that answers HTTP 401 on every path including the root — but ships no developer program: no API reference, no OpenAPI or GraphQL schema, no SDK on any registry, no webhooks, and no API pricing. Its documented integrations run the other way: WeStock consumes Klaviyo and Attentive using keys the customer pastes into the WeStock dashboard.

WeStock is profiled on the APIs.io network. Tagged areas include Company, Shopper Marketing, Consumer Packaged Goods, Retail Media, and Marketing.

WeStock’s developer surface includes pricing, engineering blog, support, signup flow, and 7 more developer resources.

23.4/100 emerging ▬ flat Agent 4/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
0 APIs
CompanyShopper MarketingConsumer Packaged GoodsRetail MediaMarketingRebatesAudience BuildingTrade PromotionFirst-Party DataRetailAdvertising

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 23.4/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 15.3 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.9 / 10
Agent readiness — 4/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/westock: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Pricing Plans 1

Published pricing tiers and plan structures.

Westock Plans Pricing

3 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Westock Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: westock
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/westock.png
name: WeStock
description: 'WeStock is a shopper-marketing platform that helps consumer packaged goods (CPG) brands drive product trial,
  build first-party retail audiences, and manage trade and shopper marketing strategy from a single dashboard. It combines
  digital rebates and promotional campaigns, paid social advertising (primarily Meta), in-store sampling and demos, retail
  media management across Amazon, Walmart, and Instacart, email/SMS automation, and influencer marketing, alongside a consumer
  discovery web app used by 600,000+ shoppers to browse new products. Campaign data — trials, conversions, and repeat behavior
  — is unified in one place. A Techstars-backed company; its entire public surface is a Webflow marketing site, a Help Scout
  knowledge base of product how-tos, and login-gated dashboard and consumer apps. WeStock runs a real first-party backend
  at api.westock.io — hardened Node/Express that answers HTTP 401 on every path including the root — but ships no developer
  program: no API reference, no OpenAPI or GraphQL schema, no SDK on any registry, no webhooks, and no API pricing. Its documented
  integrations run the other way: WeStock consumes Klaviyo and Attentive using keys the customer pastes into the WeStock dashboard.'
url: https://raw.githubusercontent.com/api-evangelist/westock/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Shopper Marketing
- Consumer Packaged Goods
- Retail Media
- Marketing
- Rebates
- Audience Building
- Trade Promotion
- First-Party Data
- Retail
- Advertising
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.westock.io/
- type: Pricing
  url: https://www.westock.io/pricing
- type: Plans
  url: plans/westock-plans-pricing.yml
- type: Blog
  url: https://www.westock.io/resources
- type: HelpCenter
  url: https://westock.helpscoutdocs.com/
- type: Support
  url: https://westock.helpscoutdocs.com/
- type: TermsOfService
  url: https://www.westock.io/terms-of-service
- type: PrivacyPolicy
  url: https://www.westock.io/privacy-policy
- type: SignUp
  url: https://dashboard.westock.io/login
- type: LLMsTxt
  url: llms/westock-llms.txt
- type: DomainSecurity
  url: security/westock-domain-security.yml
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: WeStock runs a real first-party backend at api.westock.io that answers HTTP 401 "Unauthorized" on every path including
    the root, but ships nothing for developers — the marketing site has no /developers, /docs or /api page anywhere in its
    92-URL sitemap, and the Help Scout knowledge base's only "API key" article is about pasting a customer's own Klaviyo key
    into the WeStock dashboard.
  evidence:
  - url: https://api.westock.io/openapi.json
    status: 401
  - url: https://api.westock.io/
    status: 401
  - url: https://api.labs.westock.io/
    status: 503
  - url: https://www.westock.io/sitemap.xml
    status: 200
  - url: https://westock.io/.well-known/agent-card.json
    status: 404
  - url: https://westock.io/llms.txt
    status: 404
  - url: https://webapi.westock.io/
    status: 502
  checked: '2026-08-12'
x-contract-discovery:
  checked: '2026-08-12'
  result: no-published-contract
  method: probed
  note: Subdomains enumerated from Certificate Transparency (api.certspotter.com/v1/issuances?domain=westock.io&include_subdomains=true),
    then every production host probed for /openapi.json, /openapi.yaml, /swagger.json, /v1/openapi.json, /api/openapi.json,
    /api-docs, /docs, /redoc, /rapidoc, /graphql and the /.well-known/ tree. No OpenAPI, Swagger, GraphQL SDL, AsyncAPI, MCP
    server, agent card or Postman collection exists. Every HTTP 200 observed on a spec path was an SPA HTML shell (labs.,
    engage., dashboard., dashboard2.) and was rejected, not saved.
  hosts:
  - host: api.westock.io
    status: 401
    note: hardened Node/Express (helmet); 401 on every path including /
  - host: api.labs.westock.io
    status: 503
    note: '"Westock Labs API" per search; awselb/2.0 returns 503 — no healthy targets'
  - host: dashapi.westock.io
    status: 502
  - host: dashapi2.westock.io
    status: 502
  - host: webapi.westock.io
    status: 502
  - host: labs.westock.io
    status: 200
    note: SPA catch-all — HTML shell on every spec and .well-known path; rejected
  - host: engage.westock.io
    status: 200
    note: SPA catch-all; rejected
  - host: dashboard.westock.io
    status: 200
    note: SPA catch-all; rejected
  - host: dashboard2.westock.io
    status: 200
    note: SPA catch-all; rejected
  - host: app.westock.io
    status: 404
  - host: consumer.westock.io
    status: 404
  - host: processing.westock.io
    status: 404
  - host: login.westock.io
    status: 404
    note: JSON 404 envelope — authoritative; no OIDC discovery document served
  registries_checked:
  - registry: npm
    result: no first-party package
  - registry: pypi
    result: 404
  - registry: postman
    result: 0 results for "westock" across all Postman entity types
  github:
  - account: https://github.com/WeStock
    type: Organization
    created: '2015-07-25'
    public_repos: 1
    verdict: NOT WIRED — created four years before the platform; its single public repo is a 2015 fork shell of an unrelated
      project (dontlivetwice/westock). Ownership unproven.
  - account: https://github.com/WeStockApp
    type: Organization
    created: '2022-11-30'
    public_repos: 0
    verdict: NOT WIRED — zero public repos and no identifying metadata; ownership unproven.