WeStock is a shopper-marketing platform that helps consumer packaged goods (CPG) brands drive product trial, build first-party retail audiences, and manage trade and shopper marketing strategy from a single dashboard. It combines digital rebates and promotional campaigns, paid social advertising (primarily Meta), in-store sampling and demos, retail media management across Amazon, Walmart, and Instacart, email/SMS automation, and influencer marketing, alongside a consumer discovery web app used by 600,000+ shoppers to browse new products. Campaign data — trials, conversions, and repeat behavior — is unified in one place. A Techstars-backed company; its entire public surface is a Webflow marketing site, a Help Scout knowledge base of product how-tos, and login-gated dashboard and consumer apps. WeStock runs a real first-party backend at api.westock.io — hardened Node/Express that answers HTTP 401 on every path including the root — but ships no developer program: no API reference, no OpenAPI or GraphQL schema, no SDK on any registry, no webhooks, and no API pricing. Its documented integrations run the other way: WeStock consumes Klaviyo and Attentive using keys the customer pastes into the WeStock dashboard.
WeStock is profiled on the APIs.io network. Tagged areas include Company, Shopper Marketing, Consumer Packaged Goods, Retail Media, and Marketing.
WeStock’s developer surface includes pricing, engineering blog, support, signup flow, and 7 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/westock: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: westock
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/westock.png
name: WeStock
description: 'WeStock is a shopper-marketing platform that helps consumer packaged goods (CPG) brands drive product trial,
build first-party retail audiences, and manage trade and shopper marketing strategy from a single dashboard. It combines
digital rebates and promotional campaigns, paid social advertising (primarily Meta), in-store sampling and demos, retail
media management across Amazon, Walmart, and Instacart, email/SMS automation, and influencer marketing, alongside a consumer
discovery web app used by 600,000+ shoppers to browse new products. Campaign data — trials, conversions, and repeat behavior
— is unified in one place. A Techstars-backed company; its entire public surface is a Webflow marketing site, a Help Scout
knowledge base of product how-tos, and login-gated dashboard and consumer apps. WeStock runs a real first-party backend
at api.westock.io — hardened Node/Express that answers HTTP 401 on every path including the root — but ships no developer
program: no API reference, no OpenAPI or GraphQL schema, no SDK on any registry, no webhooks, and no API pricing. Its documented
integrations run the other way: WeStock consumes Klaviyo and Attentive using keys the customer pastes into the WeStock dashboard.'
url: https://raw.githubusercontent.com/api-evangelist/westock/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Shopper Marketing
- Consumer Packaged Goods
- Retail Media
- Marketing
- Rebates
- Audience Building
- Trade Promotion
- First-Party Data
- Retail
- Advertising
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: Website
url: https://www.westock.io/
- type: Pricing
url: https://www.westock.io/pricing
- type: Plans
url: plans/westock-plans-pricing.yml
- type: Blog
url: https://www.westock.io/resources
- type: HelpCenter
url: https://westock.helpscoutdocs.com/
- type: Support
url: https://westock.helpscoutdocs.com/
- type: TermsOfService
url: https://www.westock.io/terms-of-service
- type: PrivacyPolicy
url: https://www.westock.io/privacy-policy
- type: SignUp
url: https://dashboard.westock.io/login
- type: LLMsTxt
url: llms/westock-llms.txt
- type: DomainSecurity
url: security/westock-domain-security.yml
x-enrichment:
date: '2026-08-12'
status: minimal
artifacts_added: 3
pass: local-v1
x-coverage:
state: none
reason: no-developer-program
detail: WeStock runs a real first-party backend at api.westock.io that answers HTTP 401 "Unauthorized" on every path including
the root, but ships nothing for developers — the marketing site has no /developers, /docs or /api page anywhere in its
92-URL sitemap, and the Help Scout knowledge base's only "API key" article is about pasting a customer's own Klaviyo key
into the WeStock dashboard.
evidence:
- url: https://api.westock.io/openapi.json
status: 401
- url: https://api.westock.io/
status: 401
- url: https://api.labs.westock.io/
status: 503
- url: https://www.westock.io/sitemap.xml
status: 200
- url: https://westock.io/.well-known/agent-card.json
status: 404
- url: https://westock.io/llms.txt
status: 404
- url: https://webapi.westock.io/
status: 502
checked: '2026-08-12'
x-contract-discovery:
checked: '2026-08-12'
result: no-published-contract
method: probed
note: Subdomains enumerated from Certificate Transparency (api.certspotter.com/v1/issuances?domain=westock.io&include_subdomains=true),
then every production host probed for /openapi.json, /openapi.yaml, /swagger.json, /v1/openapi.json, /api/openapi.json,
/api-docs, /docs, /redoc, /rapidoc, /graphql and the /.well-known/ tree. No OpenAPI, Swagger, GraphQL SDL, AsyncAPI, MCP
server, agent card or Postman collection exists. Every HTTP 200 observed on a spec path was an SPA HTML shell (labs.,
engage., dashboard., dashboard2.) and was rejected, not saved.
hosts:
- host: api.westock.io
status: 401
note: hardened Node/Express (helmet); 401 on every path including /
- host: api.labs.westock.io
status: 503
note: '"Westock Labs API" per search; awselb/2.0 returns 503 — no healthy targets'
- host: dashapi.westock.io
status: 502
- host: dashapi2.westock.io
status: 502
- host: webapi.westock.io
status: 502
- host: labs.westock.io
status: 200
note: SPA catch-all — HTML shell on every spec and .well-known path; rejected
- host: engage.westock.io
status: 200
note: SPA catch-all; rejected
- host: dashboard.westock.io
status: 200
note: SPA catch-all; rejected
- host: dashboard2.westock.io
status: 200
note: SPA catch-all; rejected
- host: app.westock.io
status: 404
- host: consumer.westock.io
status: 404
- host: processing.westock.io
status: 404
- host: login.westock.io
status: 404
note: JSON 404 envelope — authoritative; no OIDC discovery document served
registries_checked:
- registry: npm
result: no first-party package
- registry: pypi
result: 404
- registry: postman
result: 0 results for "westock" across all Postman entity types
github:
- account: https://github.com/WeStock
type: Organization
created: '2015-07-25'
public_repos: 1
verdict: NOT WIRED — created four years before the platform; its single public repo is a 2015 fork shell of an unrelated
project (dontlivetwice/westock). Ownership unproven.
- account: https://github.com/WeStockApp
type: Organization
created: '2022-11-30'
public_repos: 0
verdict: NOT WIRED — zero public repos and no identifying metadata; ownership unproven.
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