NextRoll Server-to-Server (S2S) Event API

aid: adroll:nextroll-s2s
name: NextRoll Server-to-Server (S2S) Event API
description: Server-side event ingestion API for sending user events and conversions to AdRoll directly
  from your own servers, complementing the AdRoll pixel and mobile measurement partner integrations. Accepts
  batched JSON events keyed by an AdRoll click ID or first-party cookie, with hashed email, device and
  user identifiers, covering both B2C events (page view, product search, add to cart, purchase) and B2B/ABM
  events (high-value page, gated content, demo request, form fill). Supports a dry_run validation mode
  and gzip compression.
humanURL: https://apidocs.nextroll.com/server-to-server-api/overview.html
baseURL: https://srv.adroll.com/api
tags:
- Event
- Conversions
- Attribution
- Server-to-Server
- Advertising
tags_raw:
- Events
- Conversions
- Attribution
- Server-to-Server
- Advertising
properties:
- type: Documentation
  url: https://apidocs.nextroll.com/server-to-server-api/overview.html
- type: APIReference
  url: https://apidocs.nextroll.com/server-to-server-api/reference.html
- type: SourceCode
  url: https://github.com/AdRoll/server-to-server
- type: EventCatalog
  url: https://apidocs.nextroll.com/server-to-server-api/events.html