Amobee

Amobee (now Nexxen) is a digital advertising platform offering REST APIs for managing cross-channel programmatic campaigns, audience targeting, data management, and advertising analytics. The platform enables advertisers and agencies to plan, activate, and measure media across display, video, mobile, social, and TV channels through a unified DSP.

Amobee publishes 6 API contracts indexed on the APIs.io network, including Env Vars Test Controller API, Gateway Swagger Controller API, Health Check API, and 3 more. Tagged areas include Digital Advertising, DSP, Programmatic, Campaign Management, and Audience Targeting.

The Amobee catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Amobee’s developer surface includes engineering blog, pricing, and 31 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

47.8/100 developing ▬ flat Agent 21/100 agent aware Front door AI 1/6 silent Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessSelf serve

1 published contract

Digital Advertising DSP Programmatic Campaign Management Audience Targeting Data Management Platform AdTechSamsung Ads

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 47.8/100 · developing

Contract Quality 10.8 / 19

Developer Ergonomics 1.2 / 15

Access Clarity 10.7 / 15

Operational Transparency 4.1 / 10

Contract Governance 3.2 / 9

Discoverability 5.0 / 8

Regulatory Posture 4.1 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 21/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

10 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Developer Ergonomics scores 8.3 — up to +18.3 composite points
Contract Quality scores 57.8 — up to +10.6 composite points
Contract Governance scores 35.6 — up to +7.7 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/amobee/apis.yml: open an issue on github.com/api-evangelist/amobee to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Dataspace Protocol

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

OpenAPI

measured — observed by APIs.io (published)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Amobee Campaign API

REST API for managing cross-channel advertising campaigns including advertisers, insertion orders, line items, packages, creatives, and ads across programmatic channels. Authent...

Amobee Env Vars Test Controller API

The env-vars-test-controller API from Amobee — 1 operation(s) for env-vars-test-controller.

Amobee Gateway Swagger Controller API

The gateway-swagger-controller API from Amobee — 2 operation(s) for gateway-swagger-controller.

Amobee Health Check API

The health-check API from Amobee — 1 operation(s) for health-check.

Amobee Ip Controller API

The ip-controller API from Amobee — 1 operation(s) for ip-controller.

Amobee Tcf Disclosure Controller API

The tcf-disclosure-controller API from Amobee — 2 operation(s) for tcf-disclosure-controller.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

OpenAPI definition

OPEN COLLECTION

Amobee API pricing

Prices published by Amobee.

Plan	Price
Managed Service managed	—
Self-Service DSP self-service	—

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Plans

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Rate Limits

2 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Amobee

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Amobee Context

5 classes · 58 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Amobee API Rules

9 rules · 7 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Amobee Services Overlay

8 actions · documentation · amobee-services-openapi.json

DERIVED

JSON Schema 2

Standalone JSON Schema definitions for this provider's data models.

IpResponse

4 properties

JSON SCHEMA

SwaggerResource

3 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Amobee Authentication

1 scheme

SECURITY

Amobee Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Amobee Vulnerability Disclosure

security.txt · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Amobee Agentic Access

19 operations · 8 acting · 8 human-in-the-loop

19 operations · 8 acting

AGENTIC

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

WellKnown

WellKnown

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Spectral

JSONLD

Vocabulary

DataModel

Conventions

ErrorCatalog

Lifecycle

Conformance

Scroll for all 8

Build 4

SDKs, sample code, and the tooling you integrate with

IntegrationEdges

IntegrationEdges

SDKs

SDKs

Packages

Packages

GitHubOrganization

GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Security

SecurityTxt

Compliance

Operate 2

Status, limits, changes, and where to get help

Deprecation

Deprecation

RateLimits

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Blog

Blog

Website

Website

Other 3

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Overlay

Overlay

Source (apis.yml)

aid: amobee
name: Amobee
description: Amobee (now Nexxen) is a digital advertising platform offering REST APIs for managing cross-channel programmatic
  campaigns, audience targeting, data management, and advertising analytics. The platform enables advertisers and agencies
  to plan, activate, and measure media across display, video, mobile, social, and TV channels through a unified DSP.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Self-serve signup
  confidence: high
  probe_state: gated
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/amobee.png
url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-12'
specificationVersion: '0.23'
tags:
- Digital Advertising
- DSP
- Programmatic
- Campaign Management
- Audience Targeting
- Data Management Platform
- AdTech
- Samsung Ads
tags_raw:
- Digital Advertising
- DSP
- Programmatic
- Campaign Management
- Audience Targeting
- Data Management Platform
- Ad Tech
- Samsung Ads
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
common:
- type: AgenticAccess
  url: agentic-access/amobee-agentic-access.yml
- type: Spectral
  url: rules/amobee-rules.yml
- type: JSONLD
  url: json-ld/amobee-context.jsonld
- type: Vocabulary
  url: vocabulary/amobee-vocabulary.yml
- type: DataModel
  url: data-model/amobee-data-model.yml
- type: Deprecation
  url: lifecycle/amobee-lifecycle.yml
- type: Hosts
  url: hosts/amobee-hosts.yml
- type: IntegrationEdges
  url: integrations/amobee-integration-edges.yml
- type: Vendors
  url: vendors/amobee-vendors.yml
- type: SDKs
  url: packages/amobee-packages.yml
- type: TrustCenter
  url: https://www.amobee.com/trust/ccpa/
- type: Blog
  url: https://www.amobee.com/blog/moving-forward/
- type: Pricing
  url: https://www.amobee.com/trust/master-service-terms/schedule-a/
- type: VulnerabilityDisclosure
  url: security/amobee-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/amobee-domain-security.yml
- type: Plans
  url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/plans/plans.yml
- type: RateLimits
  url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/rate-limits/rate-limits.yml
- type: FinOps
  url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/finops/finops.yml
- type: TermsOfService
  url: https://www.amobee.com/trust/master-service-terms/
- type: PrivacyPolicy
  url: https://www.amobee.com/trust/privacy-policy/
- type: Website
  url: https://www.amobee.com/
- type: Login
  url: https://platform.amobee.com/app/account/index.htm
- type: Security
  url: security/amobee-vulnerability-disclosure.yml
- type: WellKnown
  url: well-known/amobee-well-known.yml
- type: SecurityTxt
  url: well-known/amobee-security.txt
- type: Conventions
  url: conventions/amobee-conventions.yml
- type: ErrorCatalog
  url: errors/amobee-problem-types.yml
- type: Lifecycle
  url: lifecycle/amobee-lifecycle.yml
- type: Conformance
  url: conformance/amobee-conformance.yml
- type: Compliance
  url: conformance/amobee-conformance.yml
- type: Packages
  url: packages/amobee-packages.yml
- type: Overlay
  url: overlays/amobee-services-overlay.yaml
- type: GitHubOrganization
  url: https://github.com/Amobee
apis:
- aid: amobee:amobee-campaign-api
  name: Amobee Campaign API
  description: REST API for managing cross-channel advertising campaigns including advertisers, insertion orders, line items,
    packages, creatives, and ads across programmatic channels. Authentication uses OAuth2 client credentials flow against
    the Amobee accounts service.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - Campaigns
  - Advertisers
  - Line Items
  - Insertion Orders
  - Creative
  - Packages
  tags_raw:
  - Campaigns
  - Advertisers
  - Line Items
  - Insertion Orders
  - Creatives
  - Packages
  properties:
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
  - type: TermsOfService
    url: https://www.amobee.com/trust/master-service-terms/schedule-a/
  - type: Plans
    url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/plans/plans.yml
  - type: RateLimits
    url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/rate-limits/rate-limits.yml
  - type: FinOps
    url: https://raw.githubusercontent.com/api-evangelist/amobee/refs/heads/main/finops/finops.yml
  contact:
  - FN: Amobee Support
    url: https://www.amobee.com/
    email: ''
- aid: amobee:amobee-env-vars-test-controller-api
  name: Amobee Env Vars Test Controller API
  description: The env-vars-test-controller API from Amobee — 1 operation(s) for env-vars-test-controller.
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - env-vars-test-controller
  properties:
  - type: OpenAPI
    url: openapi/amobee-env-vars-test-controller-api-openapi.yml
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
- aid: amobee:amobee-gateway-swagger-controller-api
  name: Amobee Gateway Swagger Controller API
  description: The gateway-swagger-controller API from Amobee — 2 operation(s) for gateway-swagger-controller.
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - gateway-swagger-controller
  properties:
  - type: OpenAPI
    url: openapi/amobee-gateway-swagger-controller-api-openapi.yml
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
  - type: JSONSchema
    url: json-schema/amobee-swagger-resource-schema.json
- aid: amobee:amobee-health-check-api
  name: Amobee Health Check API
  description: The health-check API from Amobee — 1 operation(s) for health-check.
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - Health Check
  tags_raw:
  - health-check
  properties:
  - type: OpenAPI
    url: openapi/amobee-health-check-api-openapi.yml
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
- aid: amobee:amobee-ip-controller-api
  name: Amobee Ip Controller API
  description: The ip-controller API from Amobee — 1 operation(s) for ip-controller.
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - ip-controller
  properties:
  - type: OpenAPI
    url: openapi/amobee-ip-controller-api-openapi.yml
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
  - type: JSONSchema
    url: json-schema/amobee-ip-response-schema.json
- aid: amobee:amobee-tcf-disclosure-controller-api
  name: Amobee Tcf Disclosure Controller API
  description: The tcf-disclosure-controller API from Amobee — 2 operation(s) for tcf-disclosure-controller.
  humanURL: https://www.amobee.com/
  baseURL: https://services.amobee.com/campaign/v3/api
  tags:
  - tcf-disclosure-controller
  properties:
  - type: OpenAPI
    url: openapi/amobee-tcf-disclosure-controller-api-openapi.yml
  - type: Conventions
    url: conventions/amobee-conventions.yml
  - type: ErrorCatalog
    url: errors/amobee-problem-types.yml
x-enrichment:
  date: '2026-10-20'
  status: minimal
  artifacts_added: 0
  pass: local-v5
x-coverage:
  state: gated
  reason: customer-only-docs
  detail: Amobee is now operated as Nexxen and its developer surface went with the rebrand — the Platform API reference at
    services.amobee.com/campaign/v3/doc/ returns 404 while the OAuth token endpoint and DSP console still serve existing customers,
    and the remaining reference lives in a Zendesk help center that refuses anonymous requests (403, Help Center API 401).
  evidence:
  - url: https://services.amobee.com/campaign/v3/doc/
    status: 404
  - url: https://help.amobee.com/hc/en-us
    status: 403
  - url: https://help.amobee.com/api/v2/help_center/en-us/categories.json
    status: 401
  - url: https://services.amobee.com/accounts/v1/api/token
    status: 405
  - url: https://services.amobee.com/v3/api-docs
    status: 200
  checked: '2026-08-12'

Amobee API — frequently asked questions

Does Amobee have an API?

Yes. APIs.io lists 6 APIs from Amobee, including Amobee Campaign API, Amobee Env Vars Test Controller API and Amobee Gateway Swagger Controller API, and 3 more.

Is there an OpenAPI specification for the Amobee API?

Yes. APIs.io indexes 5 OpenAPI specifications for Amobee, each linked for download from this page.

How do I authenticate with the Amobee API?

Amobee documents its authentication (1 scheme). The details are profiled on APIs.io as Amobee Authentication.

How much does the Amobee API cost?

APIs.io lists 2 pricing plans for Amobee, with each plan's price, limits and inclusions under Pricing on this page.

Is the Amobee API ready for AI agents?

Amobee has a Kin Score of 47.8 out of 100 (developing) and an Agent Readiness score of 21.1 (agent-aware), scored by API Evangelist on 2026-11-06.

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