WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic, and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic, Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the API Evangelist network.
WideOrbit publishes 2 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Media, and Broadcasting.
The WideOrbit catalog on APIs.io includes 1 event-driven AsyncAPI specification.
WideOrbit’s developer surface includes documentation, signup flow, support, engineering blog, authentication, API reference, sandbox, and 19 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/wideorbit: open an issue to ask a question, or submit a pull request to add artifacts.
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Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit Traffic, Network, and Omni systems. Access is restricted to authorize...
REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version agnostic manner". Every export is asynchronous: a submit call retu...
aid: wideorbit
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: contact-sales
onboarding: partner-certification
trial: false
try_now: false
public: false
label: Certified partner only
confidence: high
source:
- authentication
- plans
- sandbox
generated: '2026-08-12'
method: derived
note: 'Corrected from the prior pass, which read "self-serve signup". There is no self-service path: credentials and even
the WO Data API base URL are issued by WideOrbit Support under the certified-Connector program, no pricing is published
(wideorbit.com/pricing 404s), and the pre-production environment requires the same WO Central sign-in as production.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wideorbit.png
name: WideOrbit
description: WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and
broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across
linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic,
and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io
exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic,
Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in
annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the
API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/wideorbit/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- mayfield
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Media
- Broadcasting
- Radio
- Television
- Ad Management
- Programmatic
- Media Sales
apis:
- name: WideOrbit.io API Gateway
description: Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit
Traffic, Network, and Omni systems. Access is restricted to authorized, WideOrbit-certified software providers and secured
with OpenID Connect (Keycloak) via WO Central single sign-on; the API catalog and specifications are published inside
the authenticated developer portal rather than openly.
humanURL: https://www.wideorbit.com/io/
baseURL: https://apigateway.wideorbit.com
tags:
- Advertising
- Media
- Ad Management
properties:
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: OAuthScopes
url: scopes/wideorbit-scopes.yml
- type: Sandbox
url: sandbox/wideorbit-sandbox.yml
- name: WO Data API
description: 'REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version
agnostic manner". Every export is asynchronous: a submit call returns a RequestId and the result is pushed later, in chunks,
to a destination the caller nominates — an HTTP endpoint, FTP, local storage, e-mail, AWS S3, Google Cloud or the caller''s
own Kafka brokers — with a callback acknowledgement closing the loop. Authenticated by three flat request headers (partner-id,
api-key, agreement-key) issued out of band by WideOrbit Support under what the guide calls a "closed authentication model".
This is the only WideOrbit API with a publicly readable reference, and that reference is a 60-page PDF; the base URL is
templated as {root} and is provisioned per partner rather than published.'
humanURL: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
tags:
- Advertising
- Media
- Data
- Bulk Export
properties:
- type: APIReference
url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: Conventions
url: conventions/wideorbit-conventions.yml
- type: ErrorCatalog
url: errors/wideorbit-problem-types.yml
- type: DataModel
url: data-model/wideorbit-data-model.yml
- type: Webhooks
url: asyncapi/wideorbit-webhooks.yml
- type: RateLimits
url: rate-limits/wideorbit-rate-limits.yml
- type: Lifecycle
url: lifecycle/wideorbit-lifecycle.yml
common:
- type: DomainSecurity
url: security/wideorbit-domain-security.yml
- type: Conformance
url: conformance/wideorbit-conformance.yml
- type: OAuthScopes
url: scopes/wideorbit-scopes.yml
- type: Website
url: https://www.wideorbit.com
- type: DeveloperPortal
url: https://www.wideorbit.com/io/
- type: Documentation
url: https://www.wideorbit.com/io/
- type: SignUp
url: https://www.wocentral.com/
- type: Login
url: https://www.wocentral.com/
- type: Support
url: https://www.wideorbit.com/product-support/
- type: Blog
url: https://www.wideorbit.com/blog/
- type: GitHubOrganization
url: https://github.com/wideorbit
- type: TermsOfService
url: https://www.wideorbit.com/terms-and-conditions
- type: PrivacyPolicy
url: https://www.wideorbit.com/privacy
- type: WellKnown
url: well-known/wideorbit-well-known.yml
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: APIReference
url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
- type: Packages
url: packages/wideorbit-packages.yml
- type: LLMsTxt
url: llms/wideorbit-llms.txt
- type: Conventions
url: conventions/wideorbit-conventions.yml
- type: ErrorCatalog
url: errors/wideorbit-problem-types.yml
- type: DataModel
url: data-model/wideorbit-data-model.yml
- type: Lifecycle
url: lifecycle/wideorbit-lifecycle.yml
- type: Sandbox
url: sandbox/wideorbit-sandbox.yml
- type: Webhooks
url: asyncapi/wideorbit-webhooks.yml
- type: Plans
url: plans/wideorbit-plans-pricing.yml
- type: RateLimits
url: rate-limits/wideorbit-rate-limits.yml
- type: Integrations
url: https://www.wideorbit.com/integrations/
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 10
pass: local-v1
x-coverage:
state: covered
reason: pdf-only-docs
detail: 'WideOrbit publishes exactly one readable API reference — the 60-page WO Data API Guide 4.2.1 PDF — and no machine-readable
contract anywhere: every OpenAPI candidate path on apigateway.wideorbit.com (/openapi.json, /swagger.json, /v1/openapi.json,
/swagger/v1/swagger.json, /api-docs, /docs, /redoc) 302s to the WO Central Keycloak sign-in, so the gateway''s catalog
and specs stay inside the authenticated Dev Portal while the one public reference ships as a PDF.'
evidence:
- url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
status: 200
- url: https://apigateway.wideorbit.com/openapi.json
status: 302
- url: https://ppe.apigateway.wideorbit.com/openapi.json
status: 200
- url: https://www.wideorbit.com/llms.txt
status: 404
checked: '2026-08-12'
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