WideOrbit

aid: wideorbit
accessModel:
  pricing: contact-sales
  onboarding: partner-certification
  trial: false
  try_now: false
  public: false
  label: Certified partner only
  confidence: high
  source:
  - authentication
  - plans
  - sandbox
  generated: '2026-08-12'
  method: derived
  note: 'Corrected from the prior pass, which read "self-serve signup". There is no self-service path: credentials and even
    the WO Data API base URL are issued by WideOrbit Support under the certified-Connector program, no pricing is published
    (wideorbit.com/pricing 404s), and the pre-production environment requires the same WO Central sign-in as production.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wideorbit.png
name: WideOrbit
description: WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and
  broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across
  linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic,
  and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io
  exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic,
  Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in
  annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the
  API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/wideorbit/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- mayfield
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Media
- Broadcasting
- Radio
- Television
- Ad Management
- Programmatic
- Media Sales
apis:
- name: WideOrbit.io API Gateway
  description: Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit
    Traffic, Network, and Omni systems. Access is restricted to authorized, WideOrbit-certified software providers and secured
    with OpenID Connect (Keycloak) via WO Central single sign-on; the API catalog and specifications are published inside
    the authenticated developer portal rather than openly.
  humanURL: https://www.wideorbit.com/io/
  baseURL: https://apigateway.wideorbit.com
  tags:
  - Advertising
  - Media
  - Ad Management
  properties:
  - type: Authentication
    url: authentication/wideorbit-authentication.yml
  - type: OAuthScopes
    url: scopes/wideorbit-scopes.yml
  - type: Sandbox
    url: sandbox/wideorbit-sandbox.yml
- name: WO Data API
  description: 'REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version
    agnostic manner". Every export is asynchronous: a submit call returns a RequestId and the result is pushed later, in chunks,
    to a destination the caller nominates — an HTTP endpoint, FTP, local storage, e-mail, AWS S3, Google Cloud or the caller''s
    own Kafka brokers — with a callback acknowledgement closing the loop. Authenticated by three flat request headers (partner-id,
    api-key, agreement-key) issued out of band by WideOrbit Support under what the guide calls a "closed authentication model".
    This is the only WideOrbit API with a publicly readable reference, and that reference is a 60-page PDF; the base URL is
    templated as {root} and is provisioned per partner rather than published.'
  humanURL: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
  tags:
  - Advertising
  - Media
  - Data
  - Bulk Export
  properties:
  - type: APIReference
    url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
  - type: Authentication
    url: authentication/wideorbit-authentication.yml
  - type: Conventions
    url: conventions/wideorbit-conventions.yml
  - type: ErrorCatalog
    url: errors/wideorbit-problem-types.yml
  - type: DataModel
    url: data-model/wideorbit-data-model.yml
  - type: Webhooks
    url: asyncapi/wideorbit-webhooks.yml
  - type: RateLimits
    url: rate-limits/wideorbit-rate-limits.yml
  - type: Lifecycle
    url: lifecycle/wideorbit-lifecycle.yml
common:
- type: DomainSecurity
  url: security/wideorbit-domain-security.yml
- type: Conformance
  url: conformance/wideorbit-conformance.yml
- type: OAuthScopes
  url: scopes/wideorbit-scopes.yml
- type: Website
  url: https://www.wideorbit.com
- type: DeveloperPortal
  url: https://www.wideorbit.com/io/
- type: Documentation
  url: https://www.wideorbit.com/io/
- type: SignUp
  url: https://www.wocentral.com/
- type: Login
  url: https://www.wocentral.com/
- type: Support
  url: https://www.wideorbit.com/product-support/
- type: Blog
  url: https://www.wideorbit.com/blog/
- type: GitHubOrganization
  url: https://github.com/wideorbit
- type: TermsOfService
  url: https://www.wideorbit.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.wideorbit.com/privacy
- type: WellKnown
  url: well-known/wideorbit-well-known.yml
- type: Authentication
  url: authentication/wideorbit-authentication.yml
- type: APIReference
  url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
- type: Packages
  url: packages/wideorbit-packages.yml
- type: LLMsTxt
  url: llms/wideorbit-llms.txt
- type: Conventions
  url: conventions/wideorbit-conventions.yml
- type: ErrorCatalog
  url: errors/wideorbit-problem-types.yml
- type: DataModel
  url: data-model/wideorbit-data-model.yml
- type: Lifecycle
  url: lifecycle/wideorbit-lifecycle.yml
- type: Sandbox
  url: sandbox/wideorbit-sandbox.yml
- type: Webhooks
  url: asyncapi/wideorbit-webhooks.yml
- type: Plans
  url: plans/wideorbit-plans-pricing.yml
- type: RateLimits
  url: rate-limits/wideorbit-rate-limits.yml
- type: Integrations
  url: https://www.wideorbit.com/integrations/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 10
  pass: local-v1
x-coverage:
  state: covered
  reason: pdf-only-docs
  detail: 'WideOrbit publishes exactly one readable API reference — the 60-page WO Data API Guide 4.2.1 PDF — and no machine-readable
    contract anywhere: every OpenAPI candidate path on apigateway.wideorbit.com (/openapi.json, /swagger.json, /v1/openapi.json,
    /swagger/v1/swagger.json, /api-docs, /docs, /redoc) 302s to the WO Central Keycloak sign-in, so the gateway''s catalog
    and specs stay inside the authenticated Dev Portal while the one public reference ships as a PDF.'
  evidence:
  - url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
    status: 200
  - url: https://apigateway.wideorbit.com/openapi.json
    status: 302
  - url: https://ppe.apigateway.wideorbit.com/openapi.json
    status: 200
  - url: https://www.wideorbit.com/llms.txt
    status: 404
  checked: '2026-08-12'