WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic, and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic, Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the API Evangelist network.
WideOrbit is listed with 2 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Media, and Broadcasting.
The WideOrbit catalog on APIs.io includes 1 event-driven AsyncAPI specification.
WideOrbit’s developer surface includes engineering blog, documentation, signup flow, support, authentication, API reference, sandbox, and 21 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
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applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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Agent readiness — checks not met, largest first (exact, from this profile):
MCP Server+12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency+9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card+8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples+7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
The Kin Score Market layer reads a provider inside its market:
its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted:
not part of the Kin Score or agent readiness.
Registered MCP server and declares compatibility are report only — not weighted.
Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit Traffic, Network, and Omni systems. Access is restricted to authorize...
REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version agnostic manner". Every export is asynchronous: a submit call retu...
aid: wideorbit
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
probe_state: covered
source:
- authentication
- scopes
- rate-limits
- security
- sandbox
generated: '2026-11-06'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wideorbit.png
name: WideOrbit
description: WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and
broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across
linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic,
and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io
exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic,
Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in
annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the
API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/wideorbit/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- mayfield
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Advertising
- AdTech
- Media
- Broadcasting
- Radio
- Television
- Ad Management
- Programmatic
- Media Sales
apis:
- name: WideOrbit.io API Gateway
description: Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit
Traffic, Network, and Omni systems. Access is restricted to authorized, WideOrbit-certified software providers and secured
with OpenID Connect (Keycloak) via WO Central single sign-on; the API catalog and specifications are published inside
the authenticated developer portal rather than openly.
humanURL: https://www.wideorbit.com/io/
baseURL: https://apigateway.wideorbit.com
tags:
- Advertising
- Media
- Ad Management
properties:
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: OAuthScopes
url: scopes/wideorbit-scopes.yml
- type: Sandbox
url: sandbox/wideorbit-sandbox.yml
- name: WO Data API
description: 'REST bulk-export service that provides access to WO Network, WO Traffic and WO Omni data "in a unified version
agnostic manner". Every export is asynchronous: a submit call returns a RequestId and the result is pushed later, in chunks,
to a destination the caller nominates — an HTTP endpoint, FTP, local storage, e-mail, AWS S3, Google Cloud or the caller''s
own Kafka brokers — with a callback acknowledgement closing the loop. Authenticated by three flat request headers (partner-id,
api-key, agreement-key) issued out of band by WideOrbit Support under what the guide calls a "closed authentication model".
This is the only WideOrbit API with a publicly readable reference, and that reference is a 60-page PDF; the base URL is
templated as {root} and is provisioned per partner rather than published.'
humanURL: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
tags:
- Advertising
- Media
- Data
- Bulk Export
properties:
- type: APIReference
url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: Conventions
url: conventions/wideorbit-conventions.yml
- type: ErrorCatalog
url: errors/wideorbit-problem-types.yml
- type: DataModel
url: data-model/wideorbit-data-model.yml
- type: Webhooks
url: asyncapi/wideorbit-webhooks.yml
- type: RateLimits
url: rate-limits/wideorbit-rate-limits.yml
- type: Lifecycle
url: lifecycle/wideorbit-lifecycle.yml
common:
- url: https://wideorbit.com/blog/
type: Blog
- url: https://wideorbit.com/blog/feed/
type: BlogRSS
- type: DomainSecurity
url: security/wideorbit-domain-security.yml
- type: Conformance
url: conformance/wideorbit-conformance.yml
- type: OAuthScopes
url: scopes/wideorbit-scopes.yml
- type: Website
url: https://www.wideorbit.com
- type: DeveloperPortal
url: https://www.wideorbit.com/io/
- type: Documentation
url: https://www.wideorbit.com/io/
- type: SignUp
url: https://www.wocentral.com/
- type: Login
url: https://www.wocentral.com/
- type: Support
url: https://www.wideorbit.com/product-support/
- type: Blog
url: https://www.wideorbit.com/blog/
- type: GitHubOrganization
url: https://github.com/wideorbit
- type: TermsOfService
url: https://www.wideorbit.com/terms-and-conditions
- type: PrivacyPolicy
url: https://www.wideorbit.com/privacy
- type: WellKnown
url: well-known/wideorbit-well-known.yml
- type: Authentication
url: authentication/wideorbit-authentication.yml
- type: APIReference
url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
- type: Packages
url: packages/wideorbit-packages.yml
- type: LLMsTxt
url: llms/wideorbit-llms.txt
- type: Conventions
url: conventions/wideorbit-conventions.yml
- type: ErrorCatalog
url: errors/wideorbit-problem-types.yml
- type: DataModel
url: data-model/wideorbit-data-model.yml
- type: Lifecycle
url: lifecycle/wideorbit-lifecycle.yml
- type: Sandbox
url: sandbox/wideorbit-sandbox.yml
- type: Webhooks
url: asyncapi/wideorbit-webhooks.yml
- type: Plans
url: plans/wideorbit-plans-pricing.yml
- type: RateLimits
url: rate-limits/wideorbit-rate-limits.yml
- type: Integrations
url: https://www.wideorbit.com/integrations/
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 10
pass: local-v1
x-coverage:
state: covered
reason: pdf-only-docs
detail: 'WideOrbit publishes exactly one readable API reference — the 60-page WO Data API Guide 4.2.1 PDF — and no machine-readable
contract anywhere: every OpenAPI candidate path on apigateway.wideorbit.com (/openapi.json, /swagger.json, /v1/openapi.json,
/swagger/v1/swagger.json, /api-docs, /docs, /redoc) 302s to the WO Central Keycloak sign-in, so the gateway''s catalog
and specs stay inside the authenticated Dev Portal while the one public reference ships as a PDF.'
evidence:
- url: https://www.wideorbit.com/wp-content/uploads/2022/07/WO-DATA-API-Guide-Version-421_New.pdf
status: 200
- url: https://apigateway.wideorbit.com/openapi.json
status: 302
- url: https://ppe.apigateway.wideorbit.com/openapi.json
status: 200
- url: https://www.wideorbit.com/llms.txt
status: 404
checked: '2026-08-12'
WideOrbit API — frequently asked questions
Does WideOrbit have an API?
Yes. APIs.io lists 2 APIs from WideOrbit, including WideOrbit.io API Gateway and WO Data API.
How do I authenticate with the WideOrbit API?
WideOrbit uses bearer-token authentication (3 schemes). The details are profiled on APIs.io as Wideorbit Authentication.
Is the WideOrbit API ready for AI agents?
WideOrbit has a Kin Score of 39.2 out of 100 (thin) and an Agent Readiness score of 25.2 (agent-aware), scored by API Evangelist on 2026-11-06.
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