WideOrbit

WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic, and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic, Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the API Evangelist network.

WideOrbit publishes 1 API on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Media, and Broadcasting.

WideOrbit’s developer surface includes documentation, signup flow, support, engineering blog, authentication, and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub
23.7/100 emerging ▬ flat Agent 14/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs
CompanyAdvertisingAdTechMediaBroadcastingRadioTelevisionAd ManagementProgrammaticMedia Sales

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 23.7/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 7.0 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 14/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/wideorbit: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

WideOrbit.io API Gateway

Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit Traffic, Network, and Omni systems. Access is restricted to authorize...

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Wideorbit Authentication

1 scheme

SECURITY

Wideorbit Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Wideorbit Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 SignUp
SignUp
 Login
Login

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 OAuthScopes
OAuthScopes
 Authentication
Authentication

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: wideorbit
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/wideorbit.png
name: WideOrbit
description: WideOrbit is a premium ad management platform for the media industry, giving broadcast television, cable and
  broadcast networks, radio, and digital publishers a single system to sell, traffic, bill, and reconcile advertising across
  linear, digital, and cross-media campaigns. Its products span WO Traffic, WO Network, WO Omni, WO Media Sales, WO Programmatic,
  and the WO Aurora radio automation suite, all reached through the WO Central workspace. For integration partners, WideOrbit.io
  exposes a certified developer program and an OIDC-secured API gateway that offers real-time, object-level access to Traffic,
  Network, and Omni data, complemented by the WO Data Bridge cloud data warehouse. WideOrbit manages roughly $33 billion in
  annual ad revenue for 6,450+ stations and networks. It was surfaced as a portfolio company of Mayfield and enriched in the
  API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/wideorbit/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- mayfield
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Media
- Broadcasting
- Radio
- Television
- Ad Management
- Programmatic
- Media Sales
apis:
- name: WideOrbit.io API Gateway
  description: Certified-partner API gateway for WideOrbit.io providing real-time, object-level interaction with WideOrbit
    Traffic, Network, and Omni systems. Access is restricted to authorized, WideOrbit-certified software providers and secured
    with OpenID Connect (Keycloak) via WO Central single sign-on; the API catalog and specifications are published inside
    the authenticated developer portal rather than openly.
  humanURL: https://www.wideorbit.com/io/
  baseURL: https://apigateway.wideorbit.com
  tags:
  - Advertising
  - Media
  - Ad Management
  properties:
  - type: Authentication
    url: authentication/wideorbit-authentication.yml
  - type: OAuthScopes
    url: scopes/wideorbit-scopes.yml
common:
- type: DomainSecurity
  url: security/wideorbit-domain-security.yml
- type: Conformance
  url: conformance/wideorbit-conformance.yml
- type: OAuthScopes
  url: scopes/wideorbit-scopes.yml
- type: Website
  url: https://www.wideorbit.com
- type: DeveloperPortal
  url: https://www.wideorbit.com/io/
- type: Documentation
  url: https://www.wideorbit.com/io/
- type: SignUp
  url: https://www.wocentral.com/
- type: Login
  url: https://www.wocentral.com/
- type: Support
  url: https://www.wideorbit.com/product-support/
- type: Blog
  url: https://www.wideorbit.com/blog/
- type: GitHubOrganization
  url: https://github.com/wideorbit
- type: TermsOfService
  url: https://www.wideorbit.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.wideorbit.com/privacy
- type: WellKnown
  url: well-known/wideorbit-well-known.yml
- type: Authentication
  url: authentication/wideorbit-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 6
  pass: local-v1