niche · -4.7 capabilitymarket resourcedomain

Targeting

Score 17.3 / 100 3 providers +14 via APIs 16 APIs Search apis.io →
Business capabilities this tag reaches
Marketing Management 3

Providers using this tag (3)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 1 Solid coverage with minor gaps
Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs60.4
Thin 1 Limited public surface area
Google Ad ManagerAd ManagerAd OperationsAd ServingCreative1 API33.3
Minimal 1 Almost no public developer surface
ZeroMarkCompanyDefenseCounter-DroneCounter-UAS4.0

APIs with this tag (16)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 2 Complete, well-documented, and agent-ready
Doordash Targeting APIThe Targeting API from Doordash — 1 operation(s) for targeting.77.8Outbrain Targeting APIAudience and contextual targeting73.3
Strong 4 Solid coverage with minor gaps
MediaMath Targeting APITargeting65.7StackAdapt GraphQL APIFull-featured GraphQL API for creating and managing programmatic advertising campaigns, ad groups, creative...64.3Reddit Targeting APIInformation about targeting.63.0Everbridge Targeting APITargeting related API's57.7
Developing 5 Usable, with meaningful gaps to close
Avito Targeting APIС помощью API данного раздела вы можете узнать статус клиентов, проверив их ИНН. За клиентов в статусе «Нов...53.4RevContent Stats & Management APIREST API providing programmatic access to RevContent's advertising platform for managing campaigns (boosts)...44.0RevContent Targeting APIPer-campaign widget targeting and widget-level bid overrides.44.0RevContent Widget Optimizer APICampaign-level widget blacklisting.44.0Kevel UserDB APIThe UserDB API provides first-party audience and user data management, enabling customers to read and write...40.1
Thin 3 Limited public surface area
MGID Advertiser APIREST API for advertisers and agencies to manage campaigns, teasers, targeting, conversion tracking, and acc...37.3OpenX Platform APIJSON REST API (v4) for the OpenX ad server. Sixteen CRUD objects (account, ad, adunit, adunitgroup, comment...36.1adcritter-com Targeting APIThe Targeting API from adcritter-com — 4 operation(s) for targeting.33.9
Emerging 2 Early or largely undocumented
Deutsche Post Print-Mailing TargetingPlans dialogue marketing campaigns with target groups and recipient data for print mailings.26.1Rokt Custom Audience Import APIAllows importing custom audience segments into Rokt for targeted offer delivery and campaign personalization.23.3

Companies reaching this through an API (14)

These companies publish an API, specification or operation carrying “Targeting” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

adcritter-com Avito DHL Doordash Everbridge Kevel MediaMath MGID OpenX Outbrain Reddit RevContent Rokt StackAdapt

Score breakdown

Frequency
35.8
log-scaled weighted occurrences
Breadth
0.0
spread across providers
Quality lift
39.0
mean composite of providers using it
Cohesion
3.9
strength of nearest seed neighbor

Related tags

Advertisers 5 co-occurrences Programmatic Advertising 5 co-occurrences Audiences 6 co-occurrences Segments 5 co-occurrences AdTech 7 co-occurrences Campaigns 9 co-occurrences Reporting 8 co-occurrences Advertising 8 co-occurrences

Where this tag comes from

Api tag16
Provider tag3
Openapi tag6
Openapi op tag13

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