niche · 0.6 capabilitymarket resourcedomain

Targeting

Score 17.3 / 100 3 providers +12 via APIs 14 APIs Search apis.io →
Business capabilities this tag reaches
Marketing Management 1

Providers using this tag (3)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 1 Solid coverage with minor gaps
Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs57.7
Thin 1 Limited public surface area
Google Ad ManagerAd ManagerAd OperationsAd ServingCreative1 API33.4
Minimal 1 Almost no public developer surface
ZeroMarkCompanyDefenseCounter-DroneCounter-UAS3.4

APIs with this tag (14)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
DoorDash Ads APIPlan, launch and measure sponsored-listing and brand advertising on the DoorDash marketplace. Campaigns, ad...76.2Outbrain Targeting APIAudience and contextual targeting74.3MediaMath Targeting APITargeting66.5
Strong 1 Solid coverage with minor gaps
StackAdapt GraphQL APIFull-featured GraphQL API for creating and managing programmatic advertising campaigns, ad groups, creative...65.8
Developing 5 Usable, with meaningful gaps to close
Everbridge Targeting APITargeting related API's53.3Avito Targeting APIС помощью API данного раздела вы можете узнать статус клиентов, проверив их ИНН. За клиентов в статусе «Нов...53.0RevContent Stats & Management APIREST API providing programmatic access to RevContent's advertising platform for managing campaigns (boosts)...48.6RevContent Targeting APIPer-campaign widget targeting and widget-level bid overrides.48.6RevContent Widget Optimizer APICampaign-level widget blacklisting.48.6
Thin 3 Limited public surface area
MGID Advertiser APIREST API for advertisers and agencies to manage campaigns, teasers, targeting, conversion tracking, and acc...38.8OpenX Platform APIJSON REST API (v4) for the OpenX ad server. Sixteen CRUD objects (account, ad, adunit, adunitgroup, comment...36.0Kevel UserDB APIThe UserDB API provides first-party audience and user data management, enabling customers to read and write...35.4
Emerging 2 Early or largely undocumented
Deutsche Post Print-Mailing TargetingPlans dialogue marketing campaigns with target groups and recipient data for print mailings.25.9Rokt Custom Audience Import APIAllows importing custom audience segments into Rokt for targeted offer delivery and campaign personalization.25.2

Companies reaching this through an API (12)

These companies publish an API, specification or operation carrying “Targeting” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Avito DHL Doordash Everbridge Kevel MediaMath MGID OpenX Outbrain RevContent Rokt StackAdapt

Score breakdown

Frequency
35.8
log-scaled weighted occurrences
Breadth
0.1
spread across providers
Quality lift
38.7
mean composite of providers using it
Cohesion
3.8
strength of nearest seed neighbor

Related tags

Programmatic Advertising 5 co-occurrences Audiences 6 co-occurrences AdTech 7 co-occurrences Campaigns 7 co-occurrences Reporting 8 co-occurrences Advertising 7 co-occurrences Analytics 6 co-occurrences User 5 co-occurrences

Where this tag comes from

Api tag13
Provider tag3
Openapi tag5
Openapi op tag8

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Tools for tags

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  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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As a scored cohort 
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The distribution (Pro) 
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