mParticle website screenshot

mParticle

mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations. The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using HTTP Basic and bearer token authentication.

mParticle publishes 2 APIs on the APIs.io network: Bulkevents API and Events API. Tagged areas include Customer Data Platform, CDP, Analytics, Identity Resolution, and Audience.

mParticle’s developer surface includes authentication, documentation, pricing, signup flow, engineering blog, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub
34.1/100 thin ▬ flat Agent 28/100 agent aware Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessSelf serve
6 APIs
Customer Data PlatformCDPAnalyticsIdentity ResolutionAudienceData PipelineMarketing Data

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 34.1/100 · thin
Contract Quality 16.3 / 25
Developer Ergonomics 6.1 / 20
Commercial Clarity 3.7 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 28/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mparticle: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

mParticle Events API

Server-to-server REST API for sending event batches, bulk uploads, and historical data into mParticle from backend systems. Authenticates with HTTP Basic auth using a server-sid...

mParticle IDSync API

Identity resolution REST API used to match, link, and modify user identities across devices and channels in mParticle, returning a stable mParticle ID (MPID) for downstream use.

mParticle Profile API

REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to personalize downstream applications.

mParticle Platform API

Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data plans, and workspace settings as part of a fully versioned CDP-as-code...

mParticle Bulkevents API

The Bulkevents API from mParticle — 2 operation(s) for bulkevents.

mParticle Events API

The Events API from mParticle — 1 operation(s) for events.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

mParticle Events API

OPEN COLLECTION

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mparticle Authentication

http · 1 scheme

SECURITY

Mparticle Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Mparticle Vulnerability Disclosure

security.txt · contact published

SECURITY

Mparticle Trust Center

SOC 2, ISO 27001, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Mparticle Agentic Access

3 operations · 3 acting

3 operations · 3 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 Signup
Signup

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 LlmsText
LlmsText

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication

Commercial 1

Pricing, plans, and the legal terms of use

Pricing
Pricing

Company 3

The organization behind the API

LinkedIn
LinkedIn
 Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: mparticle
name: mParticle
description: mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across
  mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations.
  The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, and Platform
  APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using HTTP Basic and
  bearer token authentication.
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mparticle.png
tags:
- Customer Data Platform
- CDP
- Analytics
- Identity Resolution
- Audience
- Data Pipeline
- Marketing Data
url: https://raw.githubusercontent.com/api-evangelist/mparticle/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: mparticle:events-api
  name: mParticle Events API
  description: Server-to-server REST API for sending event batches, bulk uploads, and historical data into mParticle from
    backend systems. Authenticates with HTTP Basic auth using a server-side API key and secret pair.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - REST
  - Server-to-Server
  - Events
  - Bulk
  - HTTP Basic
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
- aid: mparticle:idsync-api
  name: mParticle IDSync API
  description: Identity resolution REST API used to match, link, and modify user identities across devices and channels in
    mParticle, returning a stable mParticle ID (MPID) for downstream use.
  humanURL: https://docs.mparticle.com/developers/apis/idsync/
  baseURL: https://identity.mparticle.com/v1
  tags:
  - REST
  - Identity
  - IDSync
  - MPID
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
- aid: mparticle:profile-api
  name: mParticle Profile API
  description: REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to
    personalize downstream applications.
  humanURL: https://docs.mparticle.com/developers/apis/profile-api/
  baseURL: https://api.mparticle.com/userprofile/v1
  tags:
  - REST
  - Profiles
  - Attributes
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/profile-api/
- aid: mparticle:platform-api
  name: mParticle Platform API
  description: Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data
    plans, and workspace settings as part of a fully versioned CDP-as-code workflow.
  humanURL: https://docs.mparticle.com/developers/apis/platform/overview/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Management
  - Inputs
  - Outputs
  - Data Plans
  - Bearer Token
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/platform/overview/
- aid: mparticle:mparticle-bulkevents-api
  name: mParticle Bulkevents API
  description: The Bulkevents API from mParticle — 2 operation(s) for bulkevents.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Bulkevents
  properties:
  - type: OpenAPI
    url: openapi/mparticle-bulkevents-api-openapi.yml
- aid: mparticle:mparticle-events-api
  name: mParticle Events API
  description: The Events API from mParticle — 1 operation(s) for events.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/mparticle-events-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/mparticle-agentic-access.yml
- type: TrustCenter
  url: security/mparticle-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/mparticle-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/mparticle-domain-security.yml
- type: Authentication
  url: authentication/mparticle-authentication.yml
- type: GitHubOrganization
  url: https://github.com/mparticle
- type: LinkedIn
  url: https://www.linkedin.com/company/mparticle-inc-
- type: Website
  url: https://www.mparticle.com/
- type: Documentation
  url: https://docs.mparticle.com/
- type: DeveloperPortal
  url: https://www.mparticle.com/developers/
- type: Pricing
  url: https://www.mparticle.com/pricing/
- type: Signup
  url: https://www.mparticle.com/get-demo/
- type: LlmsText
  url: https://docs.mparticle.com/llms.txt
- url: https://www.mparticle.com/blog/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com