mParticle

mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations. The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, Data Planning and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using HTTP Basic, an HMAC request digest, and OAuth 2.0 client-credentials bearer tokens. mParticle was acquired by Rokt.

mParticle publishes 7 APIs on the APIs.io network, including Data Plan API, Data Plan Version API, Events API, and 4 more. Tagged areas include Customer Data Platform, CDP, Analytics, Identity Resolution, and Audience.

The mParticle catalog on APIs.io includes 1 event-driven AsyncAPI specification.

mParticle’s developer surface includes authentication, changelog, sandbox, CLI, documentation, API reference, getting-started guide, and 38 more developer resources.

🌐 Visit website 📡 Source on GitHub

54.6/100 strong ▬ flat Agent 48/100 agent ready saas Full breakdown ↓
scored 2026-09-14 · rubric v0.22.0

3 APIs

Customer Data Platform CDP Analytics Identity Resolution Audience Data Pipeline Marketing Data Event Streaming Data Governance

Kin Score

Kin Score How this is scored →
scored 2026-09-14 · rubric v0.22.0

Composite quality — 54.6/100 · strong

Contract Quality 14.0 / 23

Developer Ergonomics 7.6 / 18

Access Clarity 10.9 / 18

Operational Transparency 8.0 / 12

Contract Governance 2.0 / 11

Discoverability 7.3 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 48/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/mparticle: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

mParticle Profile API

REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to personalize downstream applications.

mParticle Platform API

Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data plans, and workspace settings as part of a fully versioned CDP-as-code...

mParticle Warehouse Sync API

REST API for building reverse-ETL pipelines that pull data out of a customer data warehouse (connections, data models, field transformations and pipelines) and load it into mPar...

mParticle Data Plan API

Endpoints for managing Data Plans

mParticle Data Plan Version API

Endpoints for versioning Data Plans

mParticle Events API

Send your data to the mParticle platform.

mParticle Identify API

The Identify API from mParticle — 1 operation(s) for identify.

mParticle Login API

The Login API from mParticle — 1 operation(s) for login.

mParticle Logout API

The Logout API from mParticle — 1 operation(s) for logout.

mParticle Modify API

The Modify API from mParticle — 1 operation(s) for modify.

Scroll for all 10

Open Collections 4

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

mParticle Events Bulkevents API

OPEN COLLECTION

mParticle Bulkevents Events API

OPEN COLLECTION

mParticle Events API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Mparticle Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mparticle Rate Limits

14 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Mparticle Webhooks

ASYNCAPI

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

Mparticle Eventsapi Bulk

0 properties

JSON SCHEMA

Mparticle Eventsapi Sample

0 properties

JSON SCHEMA

Mparticle Eventsapi

25 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mparticle Authentication

apiKey/http/oauth2 · 5 schemes

SECURITY

Mparticle Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Mparticle Vulnerability Disclosure

security.txt · contact published

SECURITY

Mparticle Trust Center

SOC 2, ISO 27001, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Mparticle Agentic Access

16 operations · 13 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

Sandbox

DeveloperPortal

GettingStarted

SignUp

Login

Documentation 3

Reference material describing how the API behaves

JSONSchema

JSONSchema

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

X-MCPServerCandidate

AgentSkill

WellKnown

LLMsTxt

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

DataModel

Components

Webhooks

Scroll for all 7

Build 5

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

CLI

CLI

GitHubOrganization

GitHubOrganization

Postman

Postman

Access & Security 7

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Compliance

DomainSecurity

Authentication

SecurityTxt

Scroll for all 7

Operate 2

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 4

Properties that don't map to a standard resource type

ParentCompany

Overlay

Overlay

Overlay

Source (apis.yml)

aid: mparticle
name: mParticle
description: mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across
  mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations.
  The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, Data Planning
  and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using
  HTTP Basic, an HMAC request digest, and OAuth 2.0 client-credentials bearer tokens. mParticle was acquired by Rokt.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: request
  trial: false
  try_now: false
  public: false
  label: Contact sales
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mparticle.png
tags:
- Customer Data Platform
- CDP
- Analytics
- Identity Resolution
- Audience
- Data Pipeline
- Marketing Data
- Event Streaming
- Data Governance
url: https://raw.githubusercontent.com/api-evangelist/mparticle/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: mparticle:profile-api
  name: mParticle Profile API
  description: REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to
    personalize downstream applications.
  humanURL: https://docs.mparticle.com/developers/apis/profile-api/
  baseURL: https://api.mparticle.com/userprofile/v1
  tags:
  - REST
  - Profiles
  - Attributes
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/profile-api/
- aid: mparticle:platform-api
  name: mParticle Platform API
  description: Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data
    plans, and workspace settings as part of a fully versioned CDP-as-code workflow. Authenticates with an OAuth 2.0 client-credentials
    bearer token from sso.auth.mparticle.com.
  humanURL: https://docs.mparticle.com/developers/apis/platform/overview/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Management
  - Inputs
  - Outputs
  - Data Plans
  - Bearer Token
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/platform/overview/
- aid: mparticle:warehouse-sync-api
  name: mParticle Warehouse Sync API
  description: REST API for building reverse-ETL pipelines that pull data out of a customer data warehouse (connections, data
    models, field transformations and pipelines) and load it into mParticle profiles and audiences. OAuth 2.0 client-credentials
    bearer auth.
  humanURL: https://docs.mparticle.com/developers/apis/warehouse-sync-api/overview/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Warehouse
  - Reverse ETL
  - Pipelines
  - Bearer Token
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/warehouse-sync-api/overview/
  - type: APIReference
    url: https://docs.mparticle.com/developers/apis/warehouse-sync-api/reference/
- aid: mparticle:mparticle-data-plan-api
  name: mParticle Data Plan API
  description: Endpoints for managing Data Plans
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Data Plan
  properties:
  - type: OpenAPI
    url: openapi/mparticle-data-plan-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-data-plan-version-api
  name: mParticle Data Plan Version API
  description: Endpoints for versioning Data Plans
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Data Plan Version
  properties:
  - type: OpenAPI
    url: openapi/mparticle-data-plan-version-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-events-api
  name: mParticle Events API
  description: Send your data to the mParticle platform.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Event
  tags_raw:
  - events
  properties:
  - type: OpenAPI
    url: openapi/mparticle-events-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-identify-api
  name: mParticle Identify API
  description: The Identify API from mParticle — 1 operation(s) for identify.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Identify
  properties:
  - type: OpenAPI
    url: openapi/mparticle-identify-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-login-api
  name: mParticle Login API
  description: The Login API from mParticle — 1 operation(s) for login.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Login
  properties:
  - type: OpenAPI
    url: openapi/mparticle-login-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-logout-api
  name: mParticle Logout API
  description: The Logout API from mParticle — 1 operation(s) for logout.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Logout
  properties:
  - type: OpenAPI
    url: openapi/mparticle-logout-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:mparticle-modify-api
  name: mParticle Modify API
  description: The Modify API from mParticle — 1 operation(s) for modify.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - Modify
  properties:
  - type: OpenAPI
    url: openapi/mparticle-modify-api-openapi.yml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
common:
- type: ParentCompany
  url: https://apis.io/providers/rokt/
  name: Rokt
  x-relationship: acquired
  x-evidence: mParticle was acquired by Rokt.
- type: Overlay
  url: overlays/mparticle-events-overlay.yaml
- type: Overlay
  url: overlays/mparticle-identity-overlay.yaml
- type: Overlay
  url: overlays/mparticle-dataplanning-overlay.yaml
- type: AgenticAccess
  url: agentic-access/mparticle-agentic-access.yml
- type: TrustCenter
  url: security/mparticle-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/mparticle-vulnerability-disclosure.yml
- type: Security
  url: https://www.rokt.com/vulnerability-disclosure/
- type: Compliance
  url: https://trust.mparticle.com/
- type: DomainSecurity
  url: security/mparticle-domain-security.yml
- type: Authentication
  url: authentication/mparticle-authentication.yml
- type: Conformance
  url: conformance/mparticle-conformance.yml
- type: Conventions
  url: conventions/mparticle-conventions.yml
- type: ErrorCatalog
  url: errors/mparticle-problem-types.yml
- type: Lifecycle
  url: lifecycle/mparticle-lifecycle.yml
- type: ChangeLog
  url: changelog/mparticle-changelog.yml
- type: RateLimits
  url: rate-limits/mparticle-rate-limits.yml
- type: Plans
  url: plans/mparticle-plans-pricing.yml
- type: Sandbox
  url: sandbox/mparticle-sandbox.yml
- type: DataModel
  url: data-model/mparticle-data-model.yml
- type: Packages
  url: packages/mparticle-packages.yml
- type: SDKs
  url: packages/mparticle-packages.yml
- type: CLI
  url: cli/mparticle-cli.yml
- type: Components
  url: components/mparticle-components.yml
- type: Webhooks
  url: asyncapi/mparticle-webhooks.yml
- type: X-MCPServerCandidate
  url: mcp/mparticle-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: WellKnown
  url: well-known/mparticle-well-known.yml
- type: SecurityTxt
  url: well-known/mparticle-security.txt
- type: JSONSchema
  url: json-schema/mparticle-eventsapi-schema.json
- type: LLMsTxt
  url: llms/mparticle-llms.txt
- type: GitHubOrganization
  url: https://github.com/mparticle
- type: LinkedIn
  url: https://www.linkedin.com/company/mparticle-inc-
- type: Website
  url: https://www.mparticle.com/
- type: Documentation
  url: https://docs.mparticle.com/
- type: DeveloperPortal
  url: https://docs.mparticle.com/developers/
- type: APIReference
  url: https://docs.mparticle.com/developers/apis/http/
- type: GettingStarted
  url: https://docs.mparticle.com/guides/getting-started/
- type: Postman
  url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- type: Pricing
  url: https://www.mparticle.com/pricing/
- type: SignUp
  url: https://www.mparticle.com/get-a-demo/
- type: Login
  url: https://app.mparticle.com/login
- type: TermsOfService
  url: https://www.mparticle.com/legal/platform-terms-of-service/
- type: PrivacyPolicy
  url: https://www.mparticle.com/privacypolicy/
- url: https://www.mparticle.com/blog/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 35
  pass: local-v1

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