mParticle

mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations. The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, Data Planning and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using HTTP Basic, an HMAC request digest, and OAuth 2.0 client-credentials bearer tokens. mParticle was acquired by Rokt.

mParticle publishes 3 APIs on the APIs.io network: Events API, IDSync API, and Data Planning API. Tagged areas include Customer Data Platform, CDP, Analytics, Identity Resolution, and Audience.

The mParticle catalog on APIs.io includes 1 event-driven AsyncAPI specification.

mParticle’s developer surface includes authentication, changelog, sandbox, CLI, documentation, API reference, getting-started guide, and 34 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.2/100 strong ▬ flat Agent 51/100 agent ready Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

6 APIs 1 MCP Servers

Customer Data Platform CDP Analytics Identity Resolution Audience Data Pipeline Marketing Data Event Streaming Data Governance

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 57.2/100 · strong

Contract Quality 15.6 / 25

Developer Ergonomics 8.5 / 20

Access Clarity 12.1 / 20

Operational Transparency 8.9 / 13

Contract Governance 3.6 / 12

Discoverability 8.5 / 10

Agent readiness — 51/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 3 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 6 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mparticle: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

Get Started 5

Portal, sign-up, and the first successful call

Sandbox

DeveloperPortal

GettingStarted

SignUp

Login

Documentation 3

Reference material describing how the API behaves

JSONSchema

JSONSchema

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

AgentSkill

WellKnown

LLMsTxt

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

Conventions

ErrorCatalog

Lifecycle

DataModel

Components

Webhooks

Scroll for all 7

Build 5

SDKs, sample code, and the tooling you integrate with

Packages

Packages

SDKs

SDKs

CLI

CLI

GitHubOrganization

GitHubOrganization

Postman

Postman

Access & Security 7

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Compliance

DomainSecurity

Authentication

SecurityTxt

Scroll for all 7

Operate 2

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: mparticle
name: mParticle
description: mParticle is a customer data platform (CDP) that helps brands collect, unify, and activate customer data across
  mobile, web, OTT, and server sources, then forward it in real time to hundreds of analytics, marketing, and warehouse destinations.
  The mParticle developer platform exposes server Events, IDSync, Profile, Warehouse Sync, Calculated Attributes, Data Planning
  and Platform APIs that let teams ingest events, resolve identity, manage configurations, and orchestrate audiences using
  HTTP Basic, an HMAC request digest, and OAuth 2.0 client-credentials bearer tokens. mParticle was acquired by Rokt.
type: Index
accessModel:
  pricing: unknown
  onboarding: request
  trial: false
  try_now: false
  public: false
  label: Contact sales
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/mparticle.png
tags:
- Customer Data Platform
- CDP
- Analytics
- Identity Resolution
- Audience
- Data Pipeline
- Marketing Data
- Event Streaming
- Data Governance
url: https://raw.githubusercontent.com/api-evangelist/mparticle/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: mparticle:events-api
  name: mParticle Events API
  description: Server-to-server REST API for sending event batches and bulk uploads into mParticle from backend systems. Authenticates
    with HTTP Basic auth using a server-side API key and secret pair. Accepts up to 100 batches per bulk request, 128 KB per
    batch and 256 KB per request.
  humanURL: https://docs.mparticle.com/developers/apis/http/
  baseURL: https://s2s.mparticle.com/v2
  tags:
  - REST
  - Server-to-Server
  - Event
  - Bulk
  - HTTP Basic
  tags_raw:
  - REST
  - Server-to-Server
  - Events
  - Bulk
  - HTTP Basic
  properties:
  - type: OpenAPI
    url: openapi/mparticle-events-openapi-original.yml
  - type: Overlay
    url: overlays/mparticle-events-overlay.yaml
  - type: JSONSchema
    url: json-schema/mparticle-eventsapi-schema.json
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/http/
  - type: JSON Reference
    url: https://docs.mparticle.com/developers/apis/json-reference/
- aid: mparticle:idsync-api
  name: mParticle IDSync API
  description: Identity resolution REST API used to match, link, and modify user identities across devices and channels in
    mParticle, returning a stable mParticle ID (MPID) for downstream use. Accepts HTTP Basic or an HMAC-SHA256 request digest
    over the x-mp-key, Date and x-mp-signature headers.
  humanURL: https://docs.mparticle.com/developers/apis/idsync/
  baseURL: https://identity.mparticle.com/v1
  tags:
  - REST
  - Identity
  - IDSync
  - MPID
  properties:
  - type: OpenAPI
    url: openapi/mparticle-identity-swagger-original.yml
  - type: Overlay
    url: overlays/mparticle-identity-overlay.yaml
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/idsync/
- aid: mparticle:profile-api
  name: mParticle Profile API
  description: REST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to
    personalize downstream applications.
  humanURL: https://docs.mparticle.com/developers/apis/profile-api/
  baseURL: https://api.mparticle.com/userprofile/v1
  tags:
  - REST
  - Profiles
  - Attributes
  - Audiences
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/profile-api/
- aid: mparticle:platform-api
  name: mParticle Platform API
  description: Management REST API used to programmatically configure mParticle inputs, outputs, filters, audiences, data
    plans, and workspace settings as part of a fully versioned CDP-as-code workflow. Authenticates with an OAuth 2.0 client-credentials
    bearer token from sso.auth.mparticle.com.
  humanURL: https://docs.mparticle.com/developers/apis/platform/overview/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Management
  - Inputs
  - Outputs
  - Data Plans
  - Bearer Token
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/platform/overview/
- aid: mparticle:data-planning-api
  name: mParticle Data Planning API
  description: REST API for managing data plans and data plan versions in a workspace, and for validating an event batch against
    a plan without ingesting it. Each plan version is a set of data points, where a data point is a match rule plus a JSON
    Schema validator. OAuth 2.0 client-credentials bearer auth.
  humanURL: https://docs.mparticle.com/developers/apis/dataplanning-api/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Data Governance
  - Data Plans
  - JSON-Schema
  - Validation
  - Bearer Token
  tags_raw:
  - REST
  - Data Governance
  - Data Plans
  - JSON Schema
  - Validation
  - Bearer Token
  properties:
  - type: OpenAPI
    url: openapi/mparticle-dataplanning-openapi-original.yml
  - type: Overlay
    url: overlays/mparticle-dataplanning-overlay.yaml
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/dataplanning-api/
  - type: Postman
    url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- aid: mparticle:warehouse-sync-api
  name: mParticle Warehouse Sync API
  description: REST API for building reverse-ETL pipelines that pull data out of a customer data warehouse (connections, data
    models, field transformations and pipelines) and load it into mParticle profiles and audiences. OAuth 2.0 client-credentials
    bearer auth.
  humanURL: https://docs.mparticle.com/developers/apis/warehouse-sync-api/overview/
  baseURL: https://api.mparticle.com/platform/v2
  tags:
  - REST
  - Warehouse
  - Reverse ETL
  - Pipelines
  - Bearer Token
  properties:
  - type: Documentation
    url: https://docs.mparticle.com/developers/apis/warehouse-sync-api/overview/
  - type: APIReference
    url: https://docs.mparticle.com/developers/apis/warehouse-sync-api/reference/
common:
- type: AgenticAccess
  url: agentic-access/mparticle-agentic-access.yml
- type: TrustCenter
  url: security/mparticle-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/mparticle-vulnerability-disclosure.yml
- type: Security
  url: https://www.rokt.com/vulnerability-disclosure/
- type: Compliance
  url: https://trust.mparticle.com/
- type: DomainSecurity
  url: security/mparticle-domain-security.yml
- type: Authentication
  url: authentication/mparticle-authentication.yml
- type: Conformance
  url: conformance/mparticle-conformance.yml
- type: Conventions
  url: conventions/mparticle-conventions.yml
- type: ErrorCatalog
  url: errors/mparticle-problem-types.yml
- type: Lifecycle
  url: lifecycle/mparticle-lifecycle.yml
- type: ChangeLog
  url: changelog/mparticle-changelog.yml
- type: RateLimits
  url: rate-limits/mparticle-rate-limits.yml
- type: Plans
  url: plans/mparticle-plans-pricing.yml
- type: Sandbox
  url: sandbox/mparticle-sandbox.yml
- type: DataModel
  url: data-model/mparticle-data-model.yml
- type: Packages
  url: packages/mparticle-packages.yml
- type: SDKs
  url: packages/mparticle-packages.yml
- type: CLI
  url: cli/mparticle-cli.yml
- type: Components
  url: components/mparticle-components.yml
- type: Webhooks
  url: asyncapi/mparticle-webhooks.yml
- type: MCPServer
  url: mcp/mparticle-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: WellKnown
  url: well-known/mparticle-well-known.yml
- type: SecurityTxt
  url: well-known/mparticle-security.txt
- type: JSONSchema
  url: json-schema/mparticle-eventsapi-schema.json
- type: LLMsTxt
  url: llms/mparticle-llms.txt
- type: GitHubOrganization
  url: https://github.com/mparticle
- type: LinkedIn
  url: https://www.linkedin.com/company/mparticle-inc-
- type: Website
  url: https://www.mparticle.com/
- type: Documentation
  url: https://docs.mparticle.com/
- type: DeveloperPortal
  url: https://docs.mparticle.com/developers/
- type: APIReference
  url: https://docs.mparticle.com/developers/apis/http/
- type: GettingStarted
  url: https://docs.mparticle.com/guides/getting-started/
- type: Postman
  url: https://docs.mparticle.com/downloads/dataplanning.postman_collection.json
- type: Pricing
  url: https://www.mparticle.com/pricing/
- type: SignUp
  url: https://www.mparticle.com/get-a-demo/
- type: Login
  url: https://app.mparticle.com/login
- type: TermsOfService
  url: https://www.mparticle.com/legal/platform-terms-of-service/
- type: PrivacyPolicy
  url: https://www.mparticle.com/privacypolicy/
- url: https://www.mparticle.com/blog/
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 35
  pass: local-v1

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