TapAd

Tapad is a digital identity and cross-device graph technology company, founded in 2010 and headquartered in New York City. Its flagship product, the Tapad Graph, is a probabilistic device graph that lets marketers, agencies, and platforms recognize a brand's customer or related household across the many devices they use, powering programmatic targeting, media measurement, attribution, and personalization. Tapad was acquired by the Norwegian telecom Telenor in 2016 and then by the credit-and-data company Experian in 2020, where its cross-device graph is offered as part of Experian's marketing and identity resolution portfolio. Tapad's technology is delivered primarily as a data partnership and graph-integration offering rather than a self-service public developer API; the company does not publish an open developer portal, API reference, or SDKs. It was added to the API Evangelist network as a portfolio company of Battery Ventures.

TapAd is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Identity, and Cross-Device.

TapAd’s developer surface includes engineering blog and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub
7.2/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAdvertisingAdTechIdentityCross-DeviceDevice GraphMarketingDataAttribution

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 7.2/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.4 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/tapad: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Tapad Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 3

The organization behind the API

Website
Website
 Blog
Blog
 EngineeringBlog
EngineeringBlog

Source (apis.yml)

apis.yml Raw ↑ 
aid: tapad
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tapad.png
name: TapAd
description: Tapad is a digital identity and cross-device graph technology company, founded in 2010 and headquartered in New
  York City. Its flagship product, the Tapad Graph, is a probabilistic device graph that lets marketers, agencies, and platforms
  recognize a brand's customer or related household across the many devices they use, powering programmatic targeting, media
  measurement, attribution, and personalization. Tapad was acquired by the Norwegian telecom Telenor in 2016 and then by the
  credit-and-data company Experian in 2020, where its cross-device graph is offered as part of Experian's marketing and identity
  resolution portfolio. Tapad's technology is delivered primarily as a data partnership and graph-integration offering rather
  than a self-service public developer API; the company does not publish an open developer portal, API reference, or SDKs.
  It was added to the API Evangelist network as a portfolio company of Battery Ventures.
url: https://raw.githubusercontent.com/api-evangelist/tapad/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Identity
- Cross-Device
- Device Graph
- Marketing
- Data
- Attribution
apis: []
common:
- type: DomainSecurity
  url: security/tapad-domain-security.yml
- type: Website
  url: https://www.tapad.com
- type: Blog
  url: https://www.tapad.com/insights
- type: EngineeringBlog
  url: https://engineering.tapad.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1