Tapad Event Tracking API

Tapad's app install and in-app event tracking beacon, documented in the company's own open-source mobile SDKs as the RESOURCE_URL for the event-tracking module. A client sends a GET request with a Tapad-issued partner id and event parameters; the service answers HTTP 200 with a 1x1 PNG. The companion ad-serving endpoint that shipped in the same SDK, swappit.tapad.com, no longer resolves in DNS. The event endpoint is live as of 2026-08-12.

API entry from apis.yml

apis.yml Raw ↑
name: Tapad Event Tracking API
description: Tapad's app install and in-app event tracking beacon, documented in the company's own open-source
  mobile SDKs as the RESOURCE_URL for the event-tracking module. A client sends a GET request with a Tapad-issued
  partner id and event parameters; the service answers HTTP 200 with a 1x1 PNG. The companion ad-serving
  endpoint that shipped in the same SDK, swappit.tapad.com, no longer resolves in DNS. The event endpoint
  is live as of 2026-08-12.
humanURL: https://github.com/Tapad/tapad-android-sdk
baseURL: https://analytics.tapad.com/app/event
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tapad.png
tags:
- Advertising
- Attribution
- Analytics
properties:
- type: Authentication
  url: authentication/tapad-authentication.yml
- type: SourceCode
  url: https://github.com/Tapad/tapad-ios-sdk