Tapad Tapestry Web API

The Tapestry Web API is Tapad's cross-device identity and audience endpoint. A client sends a GET request carrying a Tapad-issued partner id plus one or more device or user identifiers, and Tapad resolves them to a device clique in the Tapad Graph. The same call can read back key/value data, audience tags, resolved identifiers and the list of devices in the clique, and can write data and audience membership onto that clique. All input travels in the query string under a ta_ prefix; the response is a flat JSON object. Errors are returned with HTTP 200 and a proprietary errors[] envelope rather than a status code. The endpoint is live and answering as of 2026-08-12, but the only published clients for it are SDKs Tapad archived in 2014.

API entry from apis.yml

apis.yml Raw ↑
name: Tapad Tapestry Web API
description: The Tapestry Web API is Tapad's cross-device identity and audience endpoint. A client sends
  a GET request carrying a Tapad-issued partner id plus one or more device or user identifiers, and Tapad
  resolves them to a device clique in the Tapad Graph. The same call can read back key/value data, audience
  tags, resolved identifiers and the list of devices in the clique, and can write data and audience membership
  onto that clique. All input travels in the query string under a ta_ prefix; the response is a flat JSON
  object. Errors are returned with HTTP 200 and a proprietary errors[] envelope rather than a status code.
  The endpoint is live and answering as of 2026-08-12, but the only published clients for it are SDKs
  Tapad archived in 2014.
humanURL: https://github.com/Tapad/tapestry-ios-sdk
baseURL: https://tapestry.tapad.com/tapestry/1
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tapad.png
tags:
- Identity
- Cross-Device
- Device Graph
- Audience
- Identity Resolution
properties:
- type: Authentication
  url: authentication/tapad-authentication.yml
- type: Conventions
  url: conventions/tapad-conventions.yml
- type: ErrorCatalog
  url: errors/tapad-problem-types.yml
- type: RateLimits
  url: rate-limits/tapad-rate-limits.yml
- type: SourceCode
  url: https://github.com/Tapad/tapestry-android-sdk