Conversion

Conversion is an AI‑native B2B marketing automation platform that replaces Marketo, Pardot, or HubSpot with AI agents and a complete platform for data, campaigns, and reporting. It offers features such as campaigns, automations, segmentation, email studio, landing pages, forms, lead scoring, Salesforce sync, and more, all built on a modern AI‑driven architecture.

Conversion publishes 10 API contracts indexed on the APIs.io network, including Audiences API, Campaigns API, Contacts API, and 7 more. Tagged areas include Marketing, Automation, AI, B2B, and SaaS.

The Conversion catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Conversion’s developer surface includes changelog, sandbox, authentication, support, documentation, API reference, getting-started guide, and 30 more developer resources.

🌐 Visit website📡 Profile data on GitHub
55.6/100 strong Agent 62/100 agent ready Full breakdown ↓
scored 2026-10-31 · rubric v0.25.0 · Show this score on your site →
1 published contract 1 MCP Servers 1 Agent Skills
MarketingAutomationAIB2BSaaSPlatform

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-10-31 · rubric v0.25.0
Composite quality — 55.6/100 · strong
Contract Quality 13.3 / 21
Developer Ergonomics 10.8 / 17
Access Clarity 8.5 / 17
Operational Transparency 5.5 / 11
Contract Governance 2.0 / 10
Discoverability 5.5 / 9
Regulatory Posture 4.1 / 15
Agent readiness — 62/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 8 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 5 / 5
Registration Without a Human 6 / 6
Agentic Commerce Well-Known Document 0 / 5
Pagination 5 / 5
Distinct Operations 3 / 3
Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Show this score on your site. Kin Score badge preview for Conversion It updates itself when the score changes. Paste this where you link to your API docs: 
<a href="https://apis.io/providers/conversion/"><img src="https://apis.io/badge/conversion/card.svg" alt="Conversion on APIs.io — Kin Score by API Evangelist"></a>
Other styles, a README pill and a shields.io endpoint are on the badge page.
Raise your score.
Agent readiness — checks not met, largest first (exact, from this profile):
  • Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
  • Rate-Limit Signaling +7 pts — OpenAPI responses document X-RateLimit-* / RateLimit headers (verified), else a rate_limits artifact or RateLimits link (documented)
  • Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
  • Agentic Commerce Well-Known Document +5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's
  • Dry-Run / Simulate Mode +4 pts — OpenAPI: destructive operations expose a dry_run / simulate / preview / validate_only parameter
  • Consent & Bot Identity +3 pts — common[].type includes AIPREF, ContentSignal, WebBotAuth, or HTTPMessageSignatures
Kin Score — facets with the most composite points still available (weight × headroom):
Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/conversion/apis.yml: open an issue on github.com/api-evangelist/conversion to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

Conversion Audiences API

The Audiences API from Conversion — 1 operation(s) for audiences.

Conversion Campaigns API

The Campaigns API from Conversion — 4 operation(s) for campaigns.

Conversion Contacts API

The Contacts API from Conversion — 2 operation(s) for contacts.

Conversion Custom Objects API

The Custom Objects API from Conversion — 1 operation(s) for custom objects.

Conversion Events API

The Events API from Conversion — 2 operation(s) for events.

Conversion Exports API

The Exports API from Conversion — 10 operation(s) for exports.

Conversion Fields API

The Fields API from Conversion — 2 operation(s) for fields.

Conversion Forms API

The Forms API from Conversion — 2 operation(s) for forms.

Conversion Full Delete API

The Full Delete API from Conversion — 1 operation(s) for full delete.

Conversion Workflows API

The Workflows API from Conversion — 1 operation(s) for workflows.

Scroll for all 10

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Conversion MCP Server

Remote MCP server at docs.conversion.ai.

MCP SERVER

Agent Skills 1

Packaged agent skills for driving this provider's APIs from an AI assistant.

track-event

AGENT SKILL

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Conversion Context

6 classes · 15 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Conversion API Rules

16 rules · 15 errors 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Conversion Openapi Overlay

0 actions · update

UNRECORDED

JSON Schema 6

Standalone JSON Schema definitions for this provider's data models.

ContactFields

0 properties

JSON SCHEMA

Contact

7 properties

JSON SCHEMA

FieldSchema

7 properties

JSON SCHEMA

RelationshipFieldReference

3 properties

JSON SCHEMA

RelationshipFieldSide

4 properties

JSON SCHEMA

SubscriptionStatus

0 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Conversion Authentication

2 schemes

SECURITY

Conversion Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Conversion Trust Center

SOC 2, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Conversion Agentic Access

29 operations · 23 acting

29 operations · 23 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

Sandbox
Sandbox
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt
 MCPServer
MCPServer
 WellKnown
WellKnown

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Spectral
Spectral
 JSONLD
JSONLD
 Vocabulary
Vocabulary
 DataModel
DataModel
 ErrorCatalog
ErrorCatalog
 Conformance
Conformance
 Webhooks
Webhooks

Scroll for all 7

Build 3

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk
ToolCrosswalk
 SDKs
SDKs
 Packages
Packages

Access & Security 6

Authentication, authorization, and security posture

Compliance
Compliance
 Authentication
Authentication
 SecurityTxt
SecurityTxt
 Security
Security
 TrustCenter
TrustCenter
 DomainSecurity
DomainSecurity

Operate 4

Status, limits, changes, and where to get help

ChangeLog
ChangeLog
 Support
Support
 StatusPage
StatusPage
 ChangeLog
ChangeLog

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 3

Properties that don't map to a standard resource type

AgentCard
AgentCard
 Hosts
Hosts
 Vendors
Vendors

Source (apis.yml)

apis.yml Raw ↑ 
aid: conversion
name: Conversion
description: Conversion is an AI‑native B2B marketing automation platform that replaces Marketo, Pardot, or HubSpot with AI
  agents and a complete platform for data, campaigns, and reporting. It offers features such as campaigns, automations, segmentation,
  email studio, landing pages, forms, lead scoring, Salesforce sync, and more, all built on a modern AI‑driven architecture.
url: https://artifacts.apis.io/conversion/apis.yml
image: https://conversion.ai/favicon.svg
x-type: company
x-source: harvest:vc-portfolio
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-29 (modular-v1; was harvest)
specificationVersion: '0.20'
created: '2026-10-29'
modified: '2026-10-29'
tags:
- Marketing
- Automation
- AI
- B2B
- SaaS
- Platform
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: AgenticAccess
  url: agentic-access/conversion-agentic-access.yml
- type: Spectral
  url: rules/conversion-rules.yml
- type: JSONLD
  url: json-ld/conversion-context.jsonld
- type: Vocabulary
  url: vocabulary/conversion-vocabulary.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DataModel
  url: data-model/conversion-data-model.yml
- type: ChangeLog
  url: changelog/conversion-changelog.yml
- type: Sandbox
  url: sandbox/conversion-sandbox.yml
- type: Compliance
  url: https://conversion.ai/security/
- type: Authentication
  url: authentication/conversion-authentication.yml
- type: ErrorCatalog
  url: errors/conversion-problem-types.yml
- type: Conformance
  url: conformance/conversion-conformance.yml
- type: LLMsTxt
  url: llms/conversion-llms.txt
- type: AgentCard
  url: a2a/conversion-a2a.yml
- type: ToolCrosswalk
  url: mcp/conversion-tool-crosswalk.yml
- type: MCPServer
  url: mcp/conversion-mcp.yml
- type: SecurityTxt
  url: well-known/conversion-support-security.txt
- type: WellKnown
  url: well-known/conversion-well-known.yml
- type: Hosts
  url: hosts/conversion-hosts.yml
- type: Vendors
  url: vendors/conversion-vendors.yml
- type: SDKs
  url: packages/conversion-packages.yml
- type: Packages
  url: packages/conversion-packages.yml
- type: Webhooks
  url: https://conversion.ai/integrations/webhook/
- type: Support
  url: https://support.conversion.ai/en/
- type: StatusPage
  url: https://status.conversion.ai/
- type: Security
  url: https://conversion.ai/security/
- type: ChangeLog
  url: https://conversion.ai/changelog/
- type: TrustCenter
  url: security/conversion-trust-center.yml
- type: DomainSecurity
  url: security/conversion-domain-security.yml
- type: Website
  url: https://conversion.ai
- type: Documentation
  url: https://docs.conversion.ai
- type: APIReference
  url: https://docs.conversion.ai/api-reference/
- type: GettingStarted
  url: https://docs.conversion.ai/product-docs/introduction
- type: Blog
  url: https://conversion.ai/blog/
- type: SignUp
  url: https://conversion.ai/demo/
- type: TermsOfService
  url: https://conversion.ai/terms-of-service/
- type: PrivacyPolicy
  url: https://conversion.ai/privacy/
apis:
- aid: conversion:conversion-audiences-api
  name: Conversion Audiences API
  description: The Audiences API from Conversion — 1 operation(s) for audiences.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/conversion-audiences-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-campaigns-api
  name: Conversion Campaigns API
  description: The Campaigns API from Conversion — 4 operation(s) for campaigns.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/conversion-campaigns-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-contacts-api
  name: Conversion Contacts API
  description: The Contacts API from Conversion — 2 operation(s) for contacts.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Contacts
  properties:
  - type: OpenAPI
    url: openapi/conversion-contacts-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-custom-objects-api
  name: Conversion Custom Objects API
  description: The Custom Objects API from Conversion — 1 operation(s) for custom objects.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Custom Objects
  properties:
  - type: OpenAPI
    url: openapi/conversion-custom-objects-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-events-api
  name: Conversion Events API
  description: The Events API from Conversion — 2 operation(s) for events.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/conversion-events-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-exports-api
  name: Conversion Exports API
  description: The Exports API from Conversion — 10 operation(s) for exports.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Exports
  properties:
  - type: OpenAPI
    url: openapi/conversion-exports-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-fields-api
  name: Conversion Fields API
  description: The Fields API from Conversion — 2 operation(s) for fields.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Fields
  properties:
  - type: OpenAPI
    url: openapi/conversion-fields-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-forms-api
  name: Conversion Forms API
  description: The Forms API from Conversion — 2 operation(s) for forms.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Forms
  properties:
  - type: OpenAPI
    url: openapi/conversion-forms-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-full-delete-api
  name: Conversion Full Delete API
  description: The Full Delete API from Conversion — 1 operation(s) for full delete.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Full Delete
  properties:
  - type: OpenAPI
    url: openapi/conversion-full-delete-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
- aid: conversion:conversion-workflows-api
  name: Conversion Workflows API
  description: The Workflows API from Conversion — 1 operation(s) for workflows.
  humanURL: https://docs.conversion.ai/api-reference/
  baseURL: https://pub-api.conversion.ai/api
  tags:
  - Workflows
  properties:
  - type: OpenAPI
    url: openapi/conversion-workflows-api-openapi.yml
  - type: JSONSchema
    url: json-schema/conversion-field-schema-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-side-schema.json
  - type: JSONSchema
    url: json-schema/conversion-relationship-field-reference-schema.json
  - type: JSONSchema
    url: json-schema/conversion-contact-fields-schema.json
  - type: JSONSchema
    url: json-schema/conversion-subscription-status-schema.json
x-backed-by:
- true-ventures
x-enrichment:
  date: '2026-10-29'
  status: enriched
  artifacts_added: 36
  pass: modular-v1
  engine: identity=oss,contract=oss,surfaces=oss,docs=oss,regulatory=oss

Conversion API — frequently asked questions

Does Conversion have an API?

Yes. APIs.io lists 10 APIs from Conversion, including Conversion Audiences API, Conversion Campaigns API and Conversion Contacts API, and 7 more.

Is there an OpenAPI specification for the Conversion API?

Yes. APIs.io indexes 10 OpenAPI specifications for Conversion, each linked for download from this page.

How do I authenticate with the Conversion API?

Conversion documents its authentication (2 schemes). The details are profiled on APIs.io as Conversion Authentication.

Does Conversion have an MCP server?

Yes. APIs.io lists 1 MCP server for Conversion: Remote MCP server at docs.conversion.ai.

Is the Conversion API ready for AI agents?

Conversion has a Kin Score of 55.6 out of 100 (strong) and an Agent Readiness score of 61.9 (agent-ready), scored by API Evangelist on 2026-10-31.

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