Adobe Experience Cloud
Adobe Experience Cloud is an integrated suite of applications and services for digital marketing, analytics, advertising, and commerce. It provides tools for content management, personalization, customer journey orchestration, audience segmentation, real-time customer data platforms, offer decisioning, and cross-channel campaign execution, enabling organizations to deliver personalized customer experiences at scale.
APIs
Adobe Analytics 2.0 API
The Adobe Analytics 2.0 API provides programmatic access to Adobe Analytics reporting, management, and configuration capabilities. It enables developers to retrieve report data,...
Adobe Experience Platform API
The Adobe Experience Platform API provides RESTful access to core platform services including data ingestion, unified profile management, identity resolution, dataset management...
Adobe Target API
The Adobe Target API provides programmatic access to Adobe Target for managing A/B tests, experience targeting, multivariate tests, automated personalization activities, audienc...
Adobe Journey Optimizer API
The Adobe Journey Optimizer API enables programmatic management of customer journeys, campaigns, messages, offers, placements, and content templates across email, push, SMS, and...
Adobe Campaign API
The Adobe Campaign API provides RESTful access to Adobe Campaign for managing subscriber profiles, subscription services, marketing workflows, email deliveries, and real-time tr...
Adobe I/O Events
Adobe I/O Events enables developers to receive near-real-time notifications from Adobe services via webhooks and journal polling. Events are emitted when significant changes occ...
Capabilities
Adobe Experience Cloud Customer Data Platform
Unified workflow for managing real-time customer profiles, audience segmentation, and data ingestion using Adobe Experience Platform. Designed for data engineers and customer da...
Run with NaftikoAdobe Experience Cloud Digital Marketing
Unified workflow capability combining Adobe Analytics, Adobe Target, and Adobe Journey Optimizer for data-driven marketing campaigns, A/B testing, and personalized journey orche...
Run with NaftikoFeatures
Build and query unified customer profiles from multiple data sources using the Experience Platform APIs.
Retrieve dimensional reports, calculated metrics, and segment data from Adobe Analytics via REST API.
Create, manage, and retrieve results for A/B tests and automated personalization activities via Adobe Target API.
Orchestrate email, SMS, push, and in-app campaigns programmatically using Adobe Campaign and Journey Optimizer APIs.
Subscribe to near-real-time events from all Adobe Experience Cloud products via Adobe I/O Events.
Manage offers, placements, and decisioning rules for personalized content delivery using Journey Optimizer APIs.
Ingest batch and streaming data and register schemas using Experience Platform APIs.
Resolve customer identities across devices and channels using Experience Platform Identity Service API.
Create and evaluate audience segments using Experience Platform Segmentation Service API.
Secure all APIs using OAuth 2.0 server-to-server credentials via Adobe Developer Console.
Use Cases
Ingest data from multiple sources, resolve identities, and activate unified customer profiles for personalization.
Automate campaign creation, scheduling, and execution across email, SMS, and push channels using Campaign and Journey Optimizer APIs.
Extract Adobe Analytics data into custom dashboards, BI tools, and data warehouses via the Analytics 2.0 API.
Deliver personalized content and offers in real time using Adobe Target and Journey Optimizer APIs.
Build reactive integrations that respond to Experience Cloud events such as profile updates, campaign completions, and audience changes.
Create and activate audiences across paid media, email, and on-site channels using Experience Platform Segmentation API.
Integrations
Sync customer data and campaign results between Adobe Experience Cloud and Salesforce CRM.
Ingest data from Azure Data Lake and Blob Storage into Adobe Experience Platform.
Connect Google BigQuery datasets to Adobe Experience Platform for data ingestion and activation.
Integrate Workfront project management with Adobe Experience Cloud for content workflow automation.
Sync lead data and campaign activities between Marketo Engage and Adobe Experience Cloud.
Connect ServiceNow customer data with Adobe Experience Cloud for unified customer service experiences.
Connect Snowflake data warehouse to Experience Platform for federated audience composition.
Event Specifications
Adobe I/O Events
Adobe I/O Events enables developers to receive near-real-time notifications from Adobe services via webhooks and journal polling. Events are emitted when significant changes occ...
ASYNCAPI