Adobe Experience Cloud Event

An experience event representing a time-series observation of an action or state change associated with a profile, such as a page view, product interaction, purchase, or campaign engagement.

AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration

Properties

Name Type Description
eventId string A unique identifier for this event instance.
eventType string The type of experience event.
timestamp string The ISO 8601 timestamp when the event occurred.
identityMap object Identity namespaces and values associated with this event.
web object Web-specific event details.
commerce object Commerce-specific event details.
device object The device used during the event.
environment object Environment details at the time of the event.
source object The source system that generated the event.
View JSON Schema on GitHub

JSON Schema

adobe-experience-cloud-event.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "adobe-experience-cloud-event.json",
  "title": "Adobe Experience Cloud Event",
  "description": "An experience event representing a time-series observation of an action or state change associated with a profile, such as a page view, product interaction, purchase, or campaign engagement.",
  "type": "object",
  "properties": {
    "eventId": {
      "type": "string",
      "description": "A unique identifier for this event instance."
    },
    "eventType": {
      "type": "string",
      "description": "The type of experience event.",
      "enum": [
        "web.webpagedetails.pageViews",
        "web.webinteraction.linkClicks",
        "commerce.productViews",
        "commerce.productListAdds",
        "commerce.purchases",
        "commerce.checkouts",
        "campaign.sent",
        "campaign.opened",
        "campaign.clicked",
        "campaign.bounced",
        "pushTracking.applicationOpened",
        "pushTracking.customAction",
        "decisioning.propositionDisplay",
        "decisioning.propositionInteract"
      ]
    },
    "timestamp": {
      "type": "string",
      "format": "date-time",
      "description": "The ISO 8601 timestamp when the event occurred."
    },
    "identityMap": {
      "type": "object",
      "description": "Identity namespaces and values associated with this event.",
      "additionalProperties": {
        "type": "array",
        "items": {
          "type": "object",
          "properties": {
            "id": {
              "type": "string"
            },
            "primary": {
              "type": "boolean"
            }
          },
          "required": ["id"]
        }
      }
    },
    "web": {
      "type": "object",
      "description": "Web-specific event details.",
      "properties": {
        "webPageDetails": {
          "type": "object",
          "properties": {
            "URL": {
              "type": "string",
              "format": "uri"
            },
            "name": {
              "type": "string"
            },
            "siteSection": {
              "type": "string"
            },
            "isHomePage": {
              "type": "boolean"
            }
          }
        },
        "webInteraction": {
          "type": "object",
          "properties": {
            "URL": {
              "type": "string",
              "format": "uri"
            },
            "name": {
              "type": "string"
            },
            "type": {
              "type": "string",
              "enum": ["download", "exit", "other"]
            }
          }
        },
        "webReferrer": {
          "type": "object",
          "properties": {
            "URL": {
              "type": "string",
              "format": "uri"
            },
            "type": {
              "type": "string",
              "enum": ["internal", "external", "search_engine", "social", "typed_bookmarked"]
            }
          }
        }
      }
    },
    "commerce": {
      "type": "object",
      "description": "Commerce-specific event details.",
      "properties": {
        "purchases": {
          "type": "object",
          "properties": {
            "value": {
              "type": "number"
            }
          }
        },
        "order": {
          "type": "object",
          "properties": {
            "purchaseID": {
              "type": "string"
            },
            "currencyCode": {
              "type": "string"
            },
            "priceTotal": {
              "type": "number"
            },
            "payments": {
              "type": "array",
              "items": {
                "type": "object",
                "properties": {
                  "paymentType": {
                    "type": "string"
                  },
                  "paymentAmount": {
                    "type": "number"
                  }
                }
              }
            }
          }
        },
        "productListItems": {
          "type": "array",
          "items": {
            "type": "object",
            "properties": {
              "SKU": {
                "type": "string"
              },
              "name": {
                "type": "string"
              },
              "quantity": {
                "type": "integer"
              },
              "priceTotal": {
                "type": "number"
              },
              "currencyCode": {
                "type": "string"
              }
            }
          }
        }
      }
    },
    "device": {
      "type": "object",
      "description": "The device used during the event.",
      "properties": {
        "type": {
          "type": "string",
          "enum": ["mobile", "tablet", "desktop", "ereader", "gaming", "television", "settop", "mediaplayer"]
        },
        "manufacturer": {
          "type": "string"
        },
        "model": {
          "type": "string"
        },
        "screenHeight": {
          "type": "integer"
        },
        "screenWidth": {
          "type": "integer"
        }
      }
    },
    "environment": {
      "type": "object",
      "description": "Environment details at the time of the event.",
      "properties": {
        "browserDetails": {
          "type": "object",
          "properties": {
            "name": {
              "type": "string"
            },
            "version": {
              "type": "string"
            },
            "userAgent": {
              "type": "string"
            }
          }
        },
        "operatingSystem": {
          "type": "string"
        },
        "operatingSystemVersion": {
          "type": "string"
        },
        "ipV4": {
          "type": "string",
          "format": "ipv4"
        }
      }
    },
    "source": {
      "type": "object",
      "description": "The source system that generated the event.",
      "properties": {
        "name": {
          "type": "string",
          "description": "The name of the source product or system."
        },
        "datasetId": {
          "type": "string",
          "description": "The Experience Platform dataset ID where this event is stored."
        }
      }
    }
  },
  "required": ["eventId", "eventType", "timestamp"]
}

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