Adobe Experience Cloud Offer

A personalized offer used in Adobe Journey Optimizer and Target for delivering tailored content to customers based on eligibility rules, priority, and placement configuration.

AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration

Properties

Name Type Description
offerId string The unique identifier for the offer.
name string The human-readable name of the offer.
description string A description of the offer content and purpose.
status string The lifecycle status of the offer.
offerType string Whether this is a personalized or fallback offer.
representations array The content representations for different channels and placements.
eligibilityRule object The eligibility rule defining which profiles can receive this offer.
priority integer The priority ranking when multiple offers are eligible.
cappingConstraint object Frequency capping constraints.
startDate string When the offer becomes eligible for delivery.
endDate string When the offer is no longer eligible for delivery.
tags array Tags for categorizing offers into collections.
created string When the offer was created.
lastModified string When the offer was last modified.
View JSON Schema on GitHub