Adobe Experience Cloud · Schema

Adobe Experience Cloud Campaign

A marketing campaign entity representing a coordinated marketing effort across channels such as email, SMS, push, and in-app, used in both Adobe Campaign and Journey Optimizer for audience targeting and message delivery.

AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration

Properties

Name	Type	Description
campaignId	string	The unique identifier for the campaign.
name	string	The human-readable name of the campaign.
description	string	A description of the campaign purpose and goals.
channel	string	The primary delivery channel.
status	string	The current status of the campaign.
audience	object	The target audience for the campaign.
content	object	The message content configuration.
schedule	object	The campaign delivery schedule.
metrics	object	Campaign performance metrics.
created	string	When the campaign was created.
lastModified	string	When the campaign was last modified.

View JSON Schema on GitHub