Adobe Experience Cloud Profile

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "adobe-experience-cloud-profile.json",
  "title": "Adobe Experience Cloud Profile",
  "description": "A unified customer profile representing an individual across Adobe Experience Cloud products, combining identity data, demographic attributes, behavioral signals, and segment memberships.",
  "type": "object",
  "properties": {
    "profileId": {
      "type": "string",
      "description": "The unique identifier for the unified profile."
    },
    "identityMap": {
      "type": "object",
      "description": "A map of identity namespaces to identity values associated with this profile.",
      "additionalProperties": {
        "type": "array",
        "items": {
          "type": "object",
          "properties": {
            "id": {
              "type": "string",
              "description": "The identity value."
            },
            "primary": {
              "type": "boolean",
              "description": "Whether this is the primary identity for the namespace."
            },
            "authenticatedState": {
              "type": "string",
              "enum": ["ambiguous", "authenticated", "loggedOut"],
              "description": "The authentication state of this identity."
            }
          },
          "required": ["id"]
        }
      }
    },
    "person": {
      "type": "object",
      "description": "Demographic information about the individual.",
      "properties": {
        "name": {
          "type": "object",
          "properties": {
            "firstName": {
              "type": "string",
              "description": "The first name of the individual."
            },
            "lastName": {
              "type": "string",
              "description": "The last name of the individual."
            },
            "fullName": {
              "type": "string",
              "description": "The full name of the individual."
            }
          }
        },
        "birthDate": {
          "type": "string",
          "format": "date",
          "description": "The date of birth."
        },
        "gender": {
          "type": "string",
          "enum": ["male", "female", "not_specified", "non_specific"],
          "description": "The gender of the individual."
        }
      }
    },
    "personalEmail": {
      "type": "object",
      "description": "The personal email address.",
      "properties": {
        "address": {
          "type": "string",
          "format": "email",
          "description": "The email address."
        },
        "primary": {
          "type": "boolean",
          "description": "Whether this is the primary email."
        },
        "status": {
          "type": "string",
          "enum": ["active", "incomplete", "blacklisted", "blocked"],
          "description": "The email subscription status."
        }
      }
    },
    "mobilePhone": {
      "type": "object",
      "description": "The mobile phone number.",
      "properties": {
        "number": {
          "type": "string",
          "description": "The phone number."
        },
        "countryCode": {
          "type": "string",
          "description": "The country dialing code."
        }
      }
    },
    "homeAddress": {
      "type": "object",
      "description": "The home postal address.",
      "properties": {
        "street1": {
          "type": "string"
        },
        "street2": {
          "type": "string"
        },
        "city": {
          "type": "string"
        },
        "stateProvince": {
          "type": "string"
        },
        "postalCode": {
          "type": "string"
        },
        "country": {
          "type": "string"
        },
        "countryCode": {
          "type": "string",
          "description": "ISO 3166-1 alpha-2 country code."
        }
      }
    },
    "segmentMembership": {
      "type": "object",
      "description": "A map of segment namespace to segment membership details.",
      "additionalProperties": {
        "type": "object",
        "additionalProperties": {
          "type": "object",
          "properties": {
            "status": {
              "type": "string",
              "enum": ["realized", "existing", "exited"],
              "description": "The segment membership status."
            },
            "lastQualificationTime": {
              "type": "string",
              "format": "date-time",
              "description": "When the profile last qualified for the segment."
            }
          }
        }
      }
    },
    "consents": {
      "type": "object",
      "description": "Privacy and marketing consent preferences.",
      "properties": {
        "marketing": {
          "type": "object",
          "properties": {
            "email": {
              "type": "object",
              "properties": {
                "val": {
                  "type": "string",
                  "enum": ["y", "n", "p", "u"],
                  "description": "Consent value: yes, no, pending, unknown."
                }
              }
            },
            "push": {
              "type": "object",
              "properties": {
                "val": {
                  "type": "string",
                  "enum": ["y", "n", "p", "u"]
                }
              }
            },
            "sms": {
              "type": "object",
              "properties": {
                "val": {
                  "type": "string",
                  "enum": ["y", "n", "p", "u"]
                }
              }
            }
          }
        }
      }
    },
    "created": {
      "type": "string",
      "format": "date-time",
      "description": "When the profile was first created."
    },
    "lastModified": {
      "type": "string",
      "format": "date-time",
      "description": "When the profile was last updated."
    }
  },
  "required": ["profileId"]
}