Adobe Experience Cloud · Schema

Adobe Experience Cloud Profile

A unified customer profile representing an individual across Adobe Experience Cloud products, combining identity data, demographic attributes, behavioral signals, and segment memberships.

AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration

Properties

Name	Type	Description
profileId	string	The unique identifier for the unified profile.
identityMap	object	A map of identity namespaces to identity values associated with this profile.
person	object	Demographic information about the individual.
personalEmail	object	The personal email address.
mobilePhone	object	The mobile phone number.
homeAddress	object	The home postal address.
segmentMembership	object	A map of segment namespace to segment membership details.
consents	object	Privacy and marketing consent preferences.
created	string	When the profile was first created.
lastModified	string	When the profile was last updated.

View JSON Schema on GitHub