Adobe Experience Cloud · JSON Structure
Adobe Experience Cloud Event
An experience event representing a time-series observation of an action or state change associated with a profile, such as a page view, product interaction, purchase, or campaign engagement.
Type: object
Properties: 9
Required: 3
AnalyticsCustomer ExperienceDigital MarketingPersonalizationCampaign ManagementJourney Orchestration
Adobe Experience Cloud Event is a JSON Structure definition published by Adobe Experience Cloud, describing 9 properties, of which 3 are required. It conforms to the https://json-structure.org/meta/core/v0/# meta-schema.
Properties
eventId
eventType
timestamp
identityMap
web
commerce
device
environment
source
Meta-schema: https://json-structure.org/meta/core/v0/#
JSON Structure
{
"$schema": "https://json-structure.org/meta/core/v0/#",
"$id": "https://raw.githubusercontent.com/api-evangelist/adobe-experience-cloud/refs/heads/main/json-structure/adobe-experience-cloud-event.json",
"name": "Adobe Experience Cloud Event",
"description": "An experience event representing a time-series observation of an action or state change associated with a profile, such as a page view, product interaction, purchase, or campaign engagement.",
"type": "object",
"properties": {
"eventId": {
"type": "string",
"description": "A unique identifier for this event instance."
},
"eventType": {
"type": "string",
"description": "The type of experience event.",
"enum": [
"web.webpagedetails.pageViews",
"web.webinteraction.linkClicks",
"commerce.productViews",
"commerce.productListAdds",
"commerce.purchases",
"commerce.checkouts",
"campaign.sent",
"campaign.opened",
"campaign.clicked",
"campaign.bounced",
"pushTracking.applicationOpened",
"pushTracking.customAction",
"decisioning.propositionDisplay",
"decisioning.propositionInteract"
]
},
"timestamp": {
"type": "datetime",
"description": "The ISO 8601 timestamp when the event occurred."
},
"identityMap": {
"type": "object",
"description": "Identity namespaces and values associated with this event.",
"additionalProperties": {
"type": "array",
"items": {
"type": "object",
"properties": {
"id": {
"type": "string"
},
"primary": {
"type": "boolean"
}
},
"required": [
"id"
]
}
}
},
"web": {
"type": "object",
"description": "Web-specific event details.",
"properties": {
"webPageDetails": {
"type": "object",
"properties": {
"URL": {
"type": "uri"
},
"name": {
"type": "string"
},
"siteSection": {
"type": "string"
},
"isHomePage": {
"type": "boolean"
}
}
},
"webInteraction": {
"type": "object",
"properties": {
"URL": {
"type": "uri"
},
"name": {
"type": "string"
},
"type": {
"type": "string",
"enum": [
"download",
"exit",
"other"
]
}
}
},
"webReferrer": {
"type": "object",
"properties": {
"URL": {
"type": "uri"
},
"type": {
"type": "string",
"enum": [
"internal",
"external",
"search_engine",
"social",
"typed_bookmarked"
]
}
}
}
}
},
"commerce": {
"type": "object",
"description": "Commerce-specific event details.",
"properties": {
"purchases": {
"type": "object",
"properties": {
"value": {
"type": "double"
}
}
},
"order": {
"type": "object",
"properties": {
"purchaseID": {
"type": "string"
},
"currencyCode": {
"type": "string"
},
"priceTotal": {
"type": "double"
},
"payments": {
"type": "array",
"items": {
"type": "object",
"properties": {
"paymentType": {
"type": "string"
},
"paymentAmount": {
"type": "double"
}
}
}
}
}
},
"productListItems": {
"type": "array",
"items": {
"type": "object",
"properties": {
"SKU": {
"type": "string"
},
"name": {
"type": "string"
},
"quantity": {
"type": "int32"
},
"priceTotal": {
"type": "double"
},
"currencyCode": {
"type": "string"
}
}
}
}
}
},
"device": {
"type": "object",
"description": "The device used during the event.",
"properties": {
"type": {
"type": "string",
"enum": [
"mobile",
"tablet",
"desktop",
"ereader",
"gaming",
"television",
"settop",
"mediaplayer"
]
},
"manufacturer": {
"type": "string"
},
"model": {
"type": "string"
},
"screenHeight": {
"type": "int32"
},
"screenWidth": {
"type": "int32"
}
}
},
"environment": {
"type": "object",
"description": "Environment details at the time of the event.",
"properties": {
"browserDetails": {
"type": "object",
"properties": {
"name": {
"type": "string"
},
"version": {
"type": "string"
},
"userAgent": {
"type": "string"
}
}
},
"operatingSystem": {
"type": "string"
},
"operatingSystemVersion": {
"type": "string"
},
"ipV4": {
"type": "string",
"format": "ipv4"
}
}
},
"source": {
"type": "object",
"description": "The source system that generated the event.",
"properties": {
"name": {
"type": "string",
"description": "The name of the source product or system."
},
"datasetId": {
"type": "string",
"description": "The Experience Platform dataset ID where this event is stored."
}
}
}
},
"required": [
"eventId",
"eventType",
"timestamp"
]
}