Adobe Experience Cloud Campaign

{
  "$schema": "https://json-structure.org/meta/core/v0/#",
  "$id": "https://raw.githubusercontent.com/api-evangelist/adobe-experience-cloud/refs/heads/main/json-structure/adobe-experience-cloud-campaign.json",
  "name": "Adobe Experience Cloud Campaign",
  "description": "A marketing campaign entity representing a coordinated marketing effort across channels such as email, SMS, push, and in-app, used in both Adobe Campaign and Journey Optimizer for audience targeting and message delivery.",
  "type": "object",
  "properties": {
    "campaignId": {
      "type": "string",
      "description": "The unique identifier for the campaign."
    },
    "name": {
      "type": "string",
      "description": "The human-readable name of the campaign."
    },
    "description": {
      "type": "string",
      "description": "A description of the campaign purpose and goals."
    },
    "channel": {
      "type": "string",
      "enum": [
        "email",
        "sms",
        "push",
        "inApp",
        "directMail"
      ],
      "description": "The primary delivery channel."
    },
    "status": {
      "type": "string",
      "enum": [
        "draft",
        "scheduled",
        "live",
        "paused",
        "completed",
        "cancelled"
      ],
      "description": "The current status of the campaign."
    },
    "audience": {
      "type": "object",
      "description": "The target audience for the campaign.",
      "properties": {
        "segmentId": {
          "type": "string",
          "description": "The segment defining the target audience."
        },
        "estimatedSize": {
          "type": "int32",
          "description": "Estimated number of profiles in the target audience."
        }
      }
    },
    "content": {
      "type": "object",
      "description": "The message content configuration.",
      "properties": {
        "subject": {
          "type": "string",
          "description": "The message subject line (for email)."
        },
        "body": {
          "type": "string",
          "description": "The message body content."
        },
        "templateId": {
          "type": "string",
          "description": "Reference to a content template."
        },
        "sender": {
          "type": "object",
          "properties": {
            "name": {
              "type": "string"
            },
            "email": {
              "type": "string",
              "format": "email"
            }
          }
        }
      }
    },
    "schedule": {
      "type": "object",
      "description": "The campaign delivery schedule.",
      "properties": {
        "startDate": {
          "type": "datetime",
          "description": "When the campaign delivery begins."
        },
        "endDate": {
          "type": "datetime",
          "description": "When the campaign delivery ends."
        },
        "timezone": {
          "type": "string",
          "description": "The timezone for schedule evaluation."
        },
        "recurring": {
          "type": "boolean",
          "description": "Whether this is a recurring campaign."
        }
      }
    },
    "metrics": {
      "type": "object",
      "description": "Campaign performance metrics.",
      "properties": {
        "sent": {
          "type": "int32",
          "description": "Number of messages sent."
        },
        "delivered": {
          "type": "int32",
          "description": "Number of messages delivered."
        },
        "opened": {
          "type": "int32",
          "description": "Number of messages opened."
        },
        "clicked": {
          "type": "int32",
          "description": "Number of link clicks."
        },
        "bounced": {
          "type": "int32",
          "description": "Number of bounced messages."
        },
        "unsubscribed": {
          "type": "int32",
          "description": "Number of unsubscribes."
        }
      }
    },
    "created": {
      "type": "datetime",
      "description": "When the campaign was created."
    },
    "lastModified": {
      "type": "datetime",
      "description": "When the campaign was last modified."
    }
  },
  "required": [
    "campaignId",
    "name",
    "channel"
  ]
}