VideoAmp

VideoAmp is a Los Angeles-based media measurement and advertising technology company, founded in 2014, that operates as a certified national TV currency provider alongside Nielsen and Comscore. Its platform unifies linear TV, streaming and digital viewership onto a single dataset and identity spine (VALID) so agencies, brands and publishers can build audiences, plan and optimize cross-screen media, and measure ad and content outcomes. VideoAmp exposes this as a read-and-write Public API at api.videoamp.dev covering audiences, campaigns, media plans, inventories and rate cards, reach curves, ad and content measurement, data streams and ingestion, and cross-organization data sharing and consent — plus a first-party CLI and a hosted remote MCP server so agents can drive the same operations.

VideoAmp publishes 1 API on the APIs.io network: Public API. Tagged areas include media-measurement, advertising, adtech, tv-currency, and audience-measurement.

VideoAmp’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, changelog, CLI, and 23 more developer resources.

🌐 Visit website 📡 Source on GitHub

51.3/100 developing ▬ flat Agent 50/100 agent ready Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1

2 APIs 1 MCP Servers

media-measurementadvertisingadtechtv-currencyaudience-measurementmedia-planningstreamingattributiondata-collaborationmcpagent-native

Kin Score

Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1

Composite quality — 51.3/100 · developing

Contract Quality 16.3 / 25

Developer Ergonomics 13.8 / 20

Commercial Clarity 8.4 / 20

Operational Transparency 2.7 / 13

Governance 1.4 / 12

Discoverability 8.7 / 10

Agent readiness — 50/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/videoamp: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

VideoAmp Public API

The VideoAmp Public API powers audience building and lookup, campaign and media plan creation and optimization, inventory sets, rate cards and reach curves, ad and content measu...

VideoAmp MCP Server

VideoAmp's hosted remote Model Context Protocol server, exposing 101 tools that mirror the VideoAmp Public API operations for audiences, measurement, planning, inventory, data s...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Videoamp Scopes

4 scopes · authorizationCode/deviceAuthorization

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Videoamp Agentic Access

118 operations · 57 acting · 4 human-in-the-loop

118 operations · 57 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

MCPServer

WellKnown

AgenticAccess

AgentSkill

LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

Lifecycle

DataModel

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

CLI

Packages

ToolCrosswalk

Access & Security 4

Authentication, authorization, and security posture

TrustCenter

Authentication

OAuthScopes

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

ChangeLog

ChangeLog

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: videoamp
name: VideoAmp
description: VideoAmp is a Los Angeles-based media measurement and advertising technology company, founded in 2014, that operates
  as a certified national TV currency provider alongside Nielsen and Comscore. Its platform unifies linear TV, streaming and
  digital viewership onto a single dataset and identity spine (VALID) so agencies, brands and publishers can build audiences,
  plan and optimize cross-screen media, and measure ad and content outcomes. VideoAmp exposes this as a read-and-write Public
  API at api.videoamp.dev covering audiences, campaigns, media plans, inventories and rate cards, reach curves, ad and content
  measurement, data streams and ingestion, and cross-organization data sharing and consent — plus a first-party CLI and a
  hosted remote MCP server so agents can drive the same operations.
image: https://videoamp.com/wp-content/uploads/2020/06/5e8e31e378cb39dc533b5e00_blog_covid19-response.jpg
url: https://raw.githubusercontent.com/api-evangelist/videoamp/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.21'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- media-measurement
- advertising
- adtech
- tv-currency
- audience-measurement
- media-planning
- streaming
- attribution
- data-collaboration
- mcp
- agent-native
apis:
- name: VideoAmp Public API
  description: The VideoAmp Public API powers audience building and lookup, campaign and media plan creation and optimization,
    inventory sets, rate cards and reach curves, ad and content measurement reporting with post-process lift analysis, data
    stream onboarding with schema mapping and delivery configuration, and cross-organization sharing and consent. 117 operations
    across the v1, v1alpha, v1beta, v2, v2beta and v3 channels, authenticated with OAuth 2.0 bearer tokens from VideoAmp's
    Auth0 tenant.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - media-measurement
  - advertising
  - adtech
  - audience-measurement
  - media-planning
  - attribution
  - data-collaboration
  properties:
  - type: OpenAPI
    url: openapi/videoamp-public-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Overlay
    url: overlays/videoamp-public-api-overlay.yaml
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- name: VideoAmp MCP Server
  description: VideoAmp's hosted remote Model Context Protocol server, exposing 101 tools that mirror the VideoAmp Public
    API operations for audiences, measurement, planning, inventory, data streams and sharing. Streamable HTTP transport at
    https://api.videoamp.dev/v1/mcp, protected by OAuth 2.0 with RFC 9728 protected-resource metadata pointing at login.videoamp.com.
    Can also be run locally via `videoamp mcp start-server`.
  humanURL: https://github.com/VideoAmp/cli
  baseURL: https://api.videoamp.dev/v1/mcp
  tags:
  - mcp
  - agent-native
  - media-measurement
  properties:
  - type: MCPServer
    url: mcp/videoamp-mcp.yml
  - type: ToolCrosswalk
    url: mcp/videoamp-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/VideoAmp/cli#mcp-getting-started
  - type: Authentication
    url: authentication/videoamp-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://videoamp.com/
- type: DeveloperPortal
  url: https://docs.videoamp.dev
- type: Documentation
  url: https://docs.videoamp.dev
- type: APIReference
  url: https://docs.videoamp.dev
- type: GettingStarted
  url: https://github.com/VideoAmp/cli#mcp-getting-started
- type: Support
  url: https://help.videoamp.dev/
- type: HelpCenter
  url: https://help.videoamp.dev/
- type: Blog
  url: https://videoamp.com/blog/
- type: GitHubOrganization
  url: https://github.com/VideoAmp
- type: Login
  url: https://platform.videoamp.com/
- type: TermsOfService
  url: https://videoamp.com/terms-of-use/
- type: PrivacyPolicy
  url: https://videoamp.com/privacy-notices/
- type: TrustCenter
  url: https://trust.videoamp.com/
- type: ChangeLog
  url: changelog/videoamp-changelog.yml
- type: CLI
  url: cli/videoamp-cli.yml
- type: Packages
  url: packages/videoamp-packages.yml
- type: MCPServer
  url: mcp/videoamp-mcp.yml
- type: ToolCrosswalk
  url: mcp/videoamp-tool-crosswalk.yml
- type: WellKnown
  url: well-known/videoamp-well-known.yml
- type: Authentication
  url: authentication/videoamp-authentication.yml
- type: OAuthScopes
  url: scopes/videoamp-scopes.yml
- type: Conventions
  url: conventions/videoamp-conventions.yml
- type: Conformance
  url: conformance/videoamp-conformance.yml
- type: ErrorCatalog
  url: errors/videoamp-problem-types.yml
- type: Lifecycle
  url: lifecycle/videoamp-lifecycle.yml
- type: DomainSecurity
  url: security/videoamp-domain-security.yml
- type: DataModel
  url: data-model/videoamp-data-model.yml
- type: AgenticAccess
  url: agentic-access/videoamp-agentic-access.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/videoamp-llms.txt
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 30
  pass: local-v1