VideoAmp website screenshot

VideoAmp

VideoAmp is a Los Angeles-based media measurement and advertising technology company, founded in 2014, that operates as a certified national TV currency provider alongside Nielsen and Comscore. Its platform unifies linear TV, streaming and digital viewership onto a single dataset and identity spine (VALID) so agencies, brands and publishers can build audiences, plan and optimize cross-screen media, and measure ad and content outcomes. VideoAmp exposes this as a read-and-write Public API at api.videoamp.dev covering audiences, campaigns, media plans, inventories and rate cards, reach curves, ad and content measurement, data streams and ingestion, and cross-organization data sharing and consent — plus a first-party CLI and a hosted remote MCP server so agents can drive the same operations.

VideoAmp publishes 14 APIs on the APIs.io network, including Ad Measurements API, Audiences API, Campaigns API, and 11 more. Tagged areas include Media Measurement, Advertising, AdTech, tv-currency, and Audience Measurement.

VideoAmp’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, changelog, CLI, and 24 more developer resources.

46.1/100 developing ▬ flat Agent 53/100 agent ready Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0
15 APIs 1 MCP Servers
Media MeasurementAdvertisingAdTechtv-currencyAudience MeasurementMedia PlanningStreamingAttributionData CollaborationMCPagent-native

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0
Composite quality — 46.1/100 · developing
Contract Quality 14.5 / 25
Developer Ergonomics 11.5 / 20
Access Clarity 7.1 / 20
Operational Transparency 2.4 / 13
Contract Governance 2.0 / 12
Discoverability 8.5 / 10
Agent readiness — 53/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 6 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 4 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 5 / 5
Registration Without a Human 6 / 6
Agentic Commerce Surface 0 / 5
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/videoamp: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 15

Individual APIs this provider publishes, each with its own machine-readable definition.

VideoAmp MCP Server

VideoAmp's hosted remote Model Context Protocol server, exposing 101 tools that mirror the VideoAmp Public API operations for audiences, measurement, planning, inventory, data s...

VideoAmp Ad Measurements API

adMeasurements operations.

VideoAmp Audiences API

audiences operations.

VideoAmp Campaigns API

campaigns operations.

VideoAmp Consents API

consents operations.

VideoAmp Content API

content operations.

VideoAmp Currency Of Record API

currency-of-record operations.

VideoAmp Data Streams API

dataStreams operations.

VideoAmp Data Stream Types API

dataStreamTypes operations.

VideoAmp Inventories API

inventories operations.

VideoAmp Library API

library operations.

VideoAmp Me API

me operations.

VideoAmp Plans API

plans operations.

VideoAmp Reports API

reports operations.

VideoAmp Shares API

shares operations.

Scroll for all 15

Open Collections 15

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

VideoAmp Public Me API

OPEN COLLECTION

VideoAmp Public Plans API

OPEN COLLECTION

Scroll for all 15

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

VideoAmp MCP

MCP SERVER

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Videoamp Authentication

oauth2 · 1 scheme

SECURITY

Videoamp Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Videoamp Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Videoamp Scopes

4 scopes · authorizationCode/deviceAuthorization

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Videoamp Agentic Access

118 operations · 57 acting · 4 human-in-the-loop

118 operations · 57 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 4

SDKs, sample code, and the tooling you integrate with

Access & Security 4

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: videoamp
name: VideoAmp
description: VideoAmp is a Los Angeles-based media measurement and advertising technology company, founded in 2014, that operates
  as a certified national TV currency provider alongside Nielsen and Comscore. Its platform unifies linear TV, streaming and
  digital viewership onto a single dataset and identity spine (VALID) so agencies, brands and publishers can build audiences,
  plan and optimize cross-screen media, and measure ad and content outcomes. VideoAmp exposes this as a read-and-write Public
  API at api.videoamp.dev covering audiences, campaigns, media plans, inventories and rate cards, reach curves, ad and content
  measurement, data streams and ingestion, and cross-organization data sharing and consent — plus a first-party CLI and a
  hosted remote MCP server so agents can drive the same operations.
image: https://videoamp.com/wp-content/uploads/2020/06/5e8e31e378cb39dc533b5e00_blog_covid19-response.jpg
url: https://raw.githubusercontent.com/api-evangelist/videoamp/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-02'
modified: '2026-08-02'
tags:
- Media Measurement
- Advertising
- AdTech
- tv-currency
- Audience Measurement
- Media Planning
- Streaming
- Attribution
- Data Collaboration
- MCP
- agent-native
tags_raw:
- media-measurement
- advertising
- adtech
- tv-currency
- audience-measurement
- media-planning
- streaming
- attribution
- data-collaboration
- mcp
- agent-native
apis:
- name: VideoAmp MCP Server
  description: VideoAmp's hosted remote Model Context Protocol server, exposing 101 tools that mirror the VideoAmp Public
    API operations for audiences, measurement, planning, inventory, data streams and sharing. Streamable HTTP transport at
    https://api.videoamp.dev/v1/mcp, protected by OAuth 2.0 with RFC 9728 protected-resource metadata pointing at login.videoamp.com.
    Can also be run locally via `videoamp mcp start-server`.
  humanURL: https://github.com/VideoAmp/cli
  baseURL: https://api.videoamp.dev/v1/mcp
  tags:
  - MCP
  - agent-native
  - Media Measurement
  tags_raw:
  - mcp
  - agent-native
  - media-measurement
  properties:
  - type: MCPServer
    url: mcp/videoamp-mcp.yml
  - type: ToolCrosswalk
    url: mcp/videoamp-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/VideoAmp/cli#mcp-getting-started
  - type: Authentication
    url: authentication/videoamp-authentication.yml
- aid: videoamp:videoamp-admeasurements-api
  name: VideoAmp Ad Measurements API
  description: adMeasurements operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - adMeasurements
  properties:
  - type: OpenAPI
    url: openapi/videoamp-admeasurements-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-audiences-api
  name: VideoAmp Audiences API
  description: audiences operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Audiences
  tags_raw:
  - audiences
  properties:
  - type: OpenAPI
    url: openapi/videoamp-audiences-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-campaigns-api
  name: VideoAmp Campaigns API
  description: campaigns operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Campaigns
  tags_raw:
  - campaigns
  properties:
  - type: OpenAPI
    url: openapi/videoamp-campaigns-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-consents-api
  name: VideoAmp Consents API
  description: consents operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Consents
  tags_raw:
  - consents
  properties:
  - type: OpenAPI
    url: openapi/videoamp-consents-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-content-api
  name: VideoAmp Content API
  description: content operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Content
  tags_raw:
  - content
  properties:
  - type: OpenAPI
    url: openapi/videoamp-content-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-currency-of-record-api
  name: VideoAmp Currency Of Record API
  description: currency-of-record operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - currency-of-record
  properties:
  - type: OpenAPI
    url: openapi/videoamp-currency-of-record-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-datastreams-api
  name: VideoAmp Data Streams API
  description: dataStreams operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Data Streams
  tags_raw:
  - dataStreams
  properties:
  - type: OpenAPI
    url: openapi/videoamp-datastreams-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-datastreamtypes-api
  name: VideoAmp Data Stream Types API
  description: dataStreamTypes operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags: []
  tags_raw:
  - dataStreamTypes
  properties:
  - type: OpenAPI
    url: openapi/videoamp-datastreamtypes-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-inventories-api
  name: VideoAmp Inventories API
  description: inventories operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Inventories
  tags_raw:
  - inventories
  properties:
  - type: OpenAPI
    url: openapi/videoamp-inventories-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-library-api
  name: VideoAmp Library API
  description: library operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Library
  tags_raw:
  - library
  properties:
  - type: OpenAPI
    url: openapi/videoamp-library-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-me-api
  name: VideoAmp Me API
  description: me operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Me
  tags_raw:
  - me
  properties:
  - type: OpenAPI
    url: openapi/videoamp-me-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-plans-api
  name: VideoAmp Plans API
  description: plans operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Plans
  tags_raw:
  - plans
  properties:
  - type: OpenAPI
    url: openapi/videoamp-plans-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-reports-api
  name: VideoAmp Reports API
  description: reports operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Reports
  tags_raw:
  - reports
  properties:
  - type: OpenAPI
    url: openapi/videoamp-reports-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
- aid: videoamp:videoamp-shares-api
  name: VideoAmp Shares API
  description: shares operations.
  humanURL: https://docs.videoamp.dev
  baseURL: https://api.videoamp.dev
  tags:
  - Shares
  tags_raw:
  - shares
  properties:
  - type: OpenAPI
    url: openapi/videoamp-shares-api-openapi.yml
  - type: Documentation
    url: https://docs.videoamp.dev
  - type: APIReference
    url: https://docs.videoamp.dev
  - type: Authentication
    url: authentication/videoamp-authentication.yml
  - type: OAuthScopes
    url: scopes/videoamp-scopes.yml
  - type: ErrorCatalog
    url: errors/videoamp-problem-types.yml
  - type: Conventions
    url: conventions/videoamp-conventions.yml
  - type: DataModel
    url: data-model/videoamp-data-model.yml
  - type: AgenticAccess
    url: agentic-access/videoamp-agentic-access.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/videoamp-public-api-overlay.yaml
- type: Website
  url: https://videoamp.com/
- type: DeveloperPortal
  url: https://docs.videoamp.dev
- type: Documentation
  url: https://docs.videoamp.dev
- type: APIReference
  url: https://docs.videoamp.dev
- type: GettingStarted
  url: https://github.com/VideoAmp/cli#mcp-getting-started
- type: Support
  url: https://help.videoamp.dev/
- type: HelpCenter
  url: https://help.videoamp.dev/
- type: Blog
  url: https://videoamp.com/blog/
- type: GitHubOrganization
  url: https://github.com/VideoAmp
- type: Login
  url: https://platform.videoamp.com/
- type: TermsOfService
  url: https://videoamp.com/terms-of-use/
- type: PrivacyPolicy
  url: https://videoamp.com/privacy-notices/
- type: TrustCenter
  url: https://trust.videoamp.com/
- type: ChangeLog
  url: changelog/videoamp-changelog.yml
- type: CLI
  url: cli/videoamp-cli.yml
- type: Packages
  url: packages/videoamp-packages.yml
- type: MCPServer
  url: mcp/videoamp-mcp.yml
- type: ToolCrosswalk
  url: mcp/videoamp-tool-crosswalk.yml
- type: WellKnown
  url: well-known/videoamp-well-known.yml
- type: Authentication
  url: authentication/videoamp-authentication.yml
- type: OAuthScopes
  url: scopes/videoamp-scopes.yml
- type: Conventions
  url: conventions/videoamp-conventions.yml
- type: Conformance
  url: conformance/videoamp-conformance.yml
- type: ErrorCatalog
  url: errors/videoamp-problem-types.yml
- type: Lifecycle
  url: lifecycle/videoamp-lifecycle.yml
- type: DomainSecurity
  url: security/videoamp-domain-security.yml
- type: DataModel
  url: data-model/videoamp-data-model.yml
- type: AgenticAccess
  url: agentic-access/videoamp-agentic-access.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/videoamp-llms.txt
x-enrichment:
  date: '2026-08-02'
  status: enriched
  artifacts_added: 30
  pass: local-v1

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