Ortto

Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API key via the X-Api-Key header, with EU and AU service endpoints for accounts in those data-residency regions. Ortto also runs a first-party hosted MCP server, released in version 1.27 (December 2025), giving agents a read-heavy surface over campaigns, contacts, audiences, reports, schema and knowledge-base content. Ortto publishes no machine-readable OpenAPI; the specifications here are scaffolded from its help-center API reference. Ortto announced in April 2026 that it is joining Canva.

Ortto publishes 6 APIs on the APIs.io network, including Accounts API, Activities API, Campaigns API, and 3 more. Tagged areas include Marketing Automation, CDP, Customer Data Platform, Analytics, and Email.

The Ortto catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Ortto’s developer surface includes authentication, documentation, engineering blog, changelog, getting-started guide, support, signup flow, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub

73.1/100 exemplar ▬ flat Agent 45/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessPaidSelf serveFree trial⚡ Free to try

6 APIs 1 MCP Servers

Marketing AutomationCDPCustomer Data PlatformAnalyticsEmailSMSTransactional EmailWebhookMCPPush Notifications

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 73.1/100 · exemplar

Contract Quality 13.6 / 21

Developer Ergonomics 10.8 / 17

Access Clarity 15.2 / 17

Operational Transparency 9.9 / 11

Contract Governance 3.1 / 10

Discoverability 6.9 / 9

Regulatory Posture 7.5 / 15

Agent readiness — 45/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 3 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/ortto: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Ortto Rate Limits

14 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Conventions

Lifecycle

DataModel

Components

Webhooks

Scroll for all 7

Build 6

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

PostmanCollection

PostmanCollection

OpenCollection

OpenCollection

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

SecurityTxt

Security

TrustCenter

Compliance

Scroll for all 7

Operate 6

Status, limits, changes, and where to get help

RateLimits

ChangeLog

ChangeLog

StatusPage

Roadmap

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: ortto
url: https://raw.githubusercontent.com/api-evangelist/ortto/refs/heads/main/apis.yml
name: Ortto
kind: company
description: Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its
  REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity
  events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API
  key via the X-Api-Key header, with EU and AU service endpoints for accounts in those data-residency regions. Ortto also
  runs a first-party hosted MCP server, released in version 1.27 (December 2025), giving agents a read-heavy surface over
  campaigns, contacts, audiences, reports, schema and knowledge-base content. Ortto publishes no machine-readable OpenAPI;
  the specifications here are scaffolded from its help-center API reference. Ortto announced in April 2026 that it is joining
  Canva.
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  try_now: true
  public: false
  label: Paid (free trial) · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ortto.png
tags:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
- SMS
- Transactional Email
- Webhook
- MCP
- Push Notifications
tags_raw:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
- SMS
- Transactional Email
- Webhooks
- MCP
- Push Notifications
created: '2026-06-25'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: ortto:ortto-accounts-api
  name: Ortto Accounts API
  description: Create, update, retrieve, and manage accounts (organizations).
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/ortto-accounts-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-accounts-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-activities-api
  name: Ortto Activities API
  description: Send custom activity events and manage activity definitions.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/ortto-activities-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-activities-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-campaigns-api
  name: Ortto Campaigns API
  description: Retrieve campaigns, reports, and assets.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/ortto-campaigns-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-campaigns-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-people-api
  name: Ortto People API
  description: Create, update, retrieve, and manage people (contacts).
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - People
  properties:
  - type: OpenAPI
    url: openapi/ortto-people-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-people-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-tags-api
  name: Ortto Tags API
  description: Retrieve account tags.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Tags
  properties:
  - type: OpenAPI
    url: openapi/ortto-tags-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-tags-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-transactional-api
  name: Ortto Transactional API
  description: Send transactional email and SMS.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/ortto-transactional-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-transactional-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
common:
- type: AgenticAccess
  url: agentic-access/ortto-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/ortto-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/ortto-domain-security.yml
- type: Authentication
  url: authentication/ortto-authentication.yml
- type: GitHubOrganization
  url: https://github.com/autopilot3
- type: LinkedIn
  url: https://www.linkedin.com/company/ortto
- type: Website
  url: https://ortto.com/
- type: Documentation
  url: https://ortto.com/developers/
- type: Plans
  url: plans/ortto-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ortto-rate-limits.yml
- type: FinOps
  url: finops/ortto-finops.yml
- url: https://ortto.com/blog
  type: Blog
- type: Packages
  url: packages/ortto-packages.yml
- type: SDKs
  url: packages/ortto-packages.yml
- type: WellKnown
  url: well-known/ortto-well-known.yml
- type: SecurityTxt
  url: well-known/ortto-security.txt
- type: Security
  url: security/ortto-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/ortto-trust-center.yml
- type: Compliance
  url: security/ortto-trust-center.yml
- type: MCPServer
  url: mcp/ortto-mcp.yml
- type: ToolCrosswalk
  url: mcp/ortto-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/ortto-llms.txt
- type: Conformance
  url: conformance/ortto-conformance.yml
- type: ErrorCatalog
  url: errors/ortto-problem-types.yml
- type: Conventions
  url: conventions/ortto-conventions.yml
- type: Lifecycle
  url: lifecycle/ortto-lifecycle.yml
- type: DataModel
  url: data-model/ortto-data-model.yml
- type: Components
  url: components/ortto-components.yml
- type: Webhooks
  url: asyncapi/ortto-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: ChangeLog
  url: changelog/ortto-changelog.yml
- type: ChangeLog
  url: https://roadmap.ortto.com/changelog
- type: StatusPage
  url: https://www.orttostatus.com/
- type: Roadmap
  url: https://roadmap.ortto.com/
- type: DeveloperPortal
  url: https://ortto.com/developers/
- type: GettingStarted
  url: https://help.ortto.com/a-222-ortto-developer-documentation
- type: Support
  url: https://help.ortto.com/
- type: SignUp
  url: https://ortto.com/trial/
- type: Login
  url: https://ortto.com/login
- type: TermsOfService
  url: https://ortto.com/terms/
- type: PrivacyPolicy
  url: https://ortto.com/privacy/
- type: Integrations
  url: https://ortto.com/integrations/
- type: PostmanCollection
  url: collections/ortto.postman_collection.json
- type: OpenCollection
  url: collections/ortto.opencollection.json
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 26
  pass: local-v1