Ortto

Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API key via the X-Api-Key header.

Ortto publishes 6 APIs on the APIs.io network, including Accounts API, Activities API, Campaigns API, and 3 more. Tagged areas include Marketing Automation, CDP, Customer Data Platform, Analytics, and Email.

Ortto’s developer surface includes authentication, documentation, engineering blog, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub
38.8/100 thin ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessPaidSelf serveFree trial⚡ Free to try
6 APIs
Marketing AutomationCDPCustomer Data PlatformAnalyticsEmail

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 38.8/100 · thin
Contract Quality 14.4 / 25
Developer Ergonomics 4.3 / 20
Commercial Clarity 7.9 / 20
Operational Transparency 4.8 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/ortto: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Ortto Accounts API

Create, update, retrieve, and manage accounts (organizations).

Ortto Activities API

Send custom activity events and manage activity definitions.

Ortto Campaigns API

Retrieve campaigns, reports, and assets.

Ortto People API

Create, update, retrieve, and manage people (contacts).

Ortto Tags API

Retrieve account tags.

Ortto Transactional API

Send transactional email and SMS.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Ortto API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Ortto Plans Pricing

5 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Ortto Rate Limits

7 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Ortto Finops

FINOPS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ortto Authentication

apiKey · 1 scheme

SECURITY

Ortto Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Ortto Vulnerability Disclosure

security.txt · contact published

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Ortto Agentic Access

11 operations · 11 acting

11 operations · 11 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits
RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans
Plans
 FinOps
FinOps

Company 3

The organization behind the API

LinkedIn
LinkedIn
 Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: ortto
url: https://raw.githubusercontent.com/api-evangelist/ortto/refs/heads/main/apis.yml
name: Ortto
kind: company
description: Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its
  REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity
  events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API
  key via the X-Api-Key header.
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  try_now: true
  public: false
  label: Paid (free trial) · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ortto.png
tags:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
created: '2026-06-25'
modified: '2026-06-25'
specificationVersion: '0.19'
apis:
- aid: ortto:ortto-accounts-api
  name: Ortto Accounts API
  description: Create, update, retrieve, and manage accounts (organizations).
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/ortto-accounts-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-activities-api
  name: Ortto Activities API
  description: Send custom activity events and manage activity definitions.
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/ortto-activities-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-campaigns-api
  name: Ortto Campaigns API
  description: Retrieve campaigns, reports, and assets.
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/ortto-campaigns-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-people-api
  name: Ortto People API
  description: Create, update, retrieve, and manage people (contacts).
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - People
  properties:
  - type: OpenAPI
    url: openapi/ortto-people-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-tags-api
  name: Ortto Tags API
  description: Retrieve account tags.
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - Tags
  properties:
  - type: OpenAPI
    url: openapi/ortto-tags-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-transactional-api
  name: Ortto Transactional API
  description: Send transactional email and SMS.
  humanURL: https://help.ortto.com/developer/latest/api-reference/people/
  baseURL: https://api.ap3api.com/v1
  tags:
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/ortto-transactional-api-openapi.yml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
common:
- type: AgenticAccess
  url: agentic-access/ortto-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/ortto-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/ortto-domain-security.yml
- type: Authentication
  url: authentication/ortto-authentication.yml
- type: GitHubOrganization
  url: https://github.com/autopilot3
- type: LinkedIn
  url: https://www.linkedin.com/company/ortto
- type: Website
  url: https://ortto.com/
- type: Documentation
  url: https://ortto.com/developers/
- type: Plans
  url: plans/ortto-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ortto-rate-limits.yml
- type: FinOps
  url: finops/ortto-finops.yml
- url: https://ortto.com/blog
  type: Blog
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com