Ortto

Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API key via the X-Api-Key header, with EU and AU service endpoints for accounts in those data-residency regions. Ortto also runs a first-party hosted MCP server, released in version 1.27 (December 2025), giving agents a read-heavy surface over campaigns, contacts, audiences, reports, schema and knowledge-base content. Ortto publishes no machine-readable OpenAPI; the specifications here are scaffolded from its help-center API reference. Ortto announced in April 2026 that it is joining Canva.

Ortto publishes 6 API contracts indexed on the APIs.io network, including Accounts API, Activities API, Campaigns API, and 3 more. Tagged areas include Marketing Automation, CDP, Customer Data Platform, Analytics, and Email.

The Ortto catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Ortto’s developer surface includes authentication, documentation, engineering blog, changelog, getting-started guide, support, signup flow, and 37 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

67.5/100 exemplar ▬ flat Agent 33/100 agent ready Front door AI 1/6 silent Heartbeat 69/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaidSelf serveFree trial⚡ Free to try

1 published contract 1 MCP Servers 4 Agent Skills

Marketing Automation CDP Customer Data Platform Analytics Email SMS Transactional Email Webhook MCP Push Notifications

What this lets a business do 2

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management

BC-420

AccountsPeople

POST /person/merge POST /person/delete POST /accounts/merge

Marketing Management

BC-400

CampaignsTransactional

POST /campaign/calendar POST /campaign/reports/get POST /transactional/send POST /transactional/send-sms

What people ask Ortto 6

The questions people put to an LLM, and the jobs they hand an agent, that Ortto's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Ortto People API Create or update contacts “How do I sync contacts from my app into Ortto without creating duplicates?” Search contacts with a filter “How can I find all contacts matching a condition, like a certain city or tag?” Look up contacts by their contact IDs “I already have Ortto contact IDs; how do I fetch those exact people?” Delete contacts “How do I permanently remove contacts from my Ortto account?”

Ortto Transactional API Send a transactional email “How do I send a password reset or receipt email through Ortto?” Send a transactional SMS “How do I text a one-time code or order update to a customer via Ortto?”

Ortto Campaigns API List campaigns scheduled in a time period “Which journeys and campaigns are running on my marketing calendar this month?” Get performance report for a campaign or asset “How did my email campaign perform in Ortto?”

Ortto Tags API List tags on the account “What tags exist in my Ortto account?”

Ortto Activities API Record custom activity events for people “How do I send custom events like 'signed up for webinar' into Ortto?”

Ortto Accounts API Create or update company accounts “How do I add or update organizations (accounts) in Ortto from my CRM?”

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 67.5/100 · exemplar

Contract Quality 10.5 / 19

Developer Ergonomics 10.1 / 15

Access Clarity 12.2 / 15

Operational Transparency 8.7 / 10

Contract Governance 2.9 / 9

Discoverability 5.6 / 8

Regulatory Posture 4.5 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 33/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 56.1 — up to +11.0 composite points
Contract Governance scores 31.8 — up to +8.2 composite points
Developer Ergonomics scores 67.3 — up to +6.5 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/ortto/apis.yml: open an issue on github.com/api-evangelist/ortto to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Stripe App Marketplace and Partner Ecosystem (builders on Stripe)	builds-on	47.8	-	-
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	builds-on	47.8	-	-
Official SDKs on Packagist, pub.dev and Hex	builds-on	47.8	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

Professional Plan Request Rate: 10 requests
Business Plan Request Rate: 30 requests
Enterprise Plan Request Rate: 30 requests

All 14 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Ortto Plans Pricing

5 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Ortto Rate Limits

14 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Ortto

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Ortto Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Ortto Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Ortto API Rules

59 rules · 57 errors 1 warnings 1 info

SPECTRAL

security.txt · contact published

SECURITY

Ortto Trust Center

SOC 2, ISO 27001, GDPR, CCPA, EU-US Data Privacy Framework

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Ortto Agentic Access

11 operations · 6 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Conventions

Lifecycle

DataModel

Components

Webhooks

Scroll for all 7

Build 6

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

PostmanCollection

PostmanCollection

OpenCollection

OpenCollection

Access & Security 7

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

SecurityTxt

Security

TrustCenter

Compliance

Scroll for all 7

Operate 6

Status, limits, changes, and where to get help

RateLimits

ChangeLog

ChangeLog

StatusPage

Roadmap

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: ortto
url: https://raw.githubusercontent.com/api-evangelist/ortto/refs/heads/main/apis.yml
name: Ortto
kind: company
description: Ortto (formerly Autopilot) is a marketing automation, customer data platform (CDP), and analytics product. Its
  REST API at https://api.ap3api.com/v1 lets applications create and update people/contacts and accounts, send custom activity
  events, manage tags, retrieve campaign reports, and send transactional email and SMS, all authenticated with a custom API
  key via the X-Api-Key header, with EU and AU service endpoints for accounts in those data-residency regions. Ortto also
  runs a first-party hosted MCP server, released in version 1.27 (December 2025), giving agents a read-heavy surface over
  campaigns, contacts, audiences, reports, schema and knowledge-base content. Ortto publishes no machine-readable OpenAPI;
  the specifications here are scaffolded from its help-center API reference. Ortto announced in April 2026 that it is joining
  Canva.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Paid (free trial) · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/ortto.png
tags:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
- SMS
- Transactional Email
- Webhook
- MCP
- Push Notifications
tags_raw:
- Marketing Automation
- CDP
- Customer Data Platform
- Analytics
- Email
- SMS
- Transactional Email
- Webhooks
- MCP
- Push Notifications
created: '2026-06-25'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: ortto:ortto-accounts-api
  name: Ortto Accounts API
  description: Create, update, retrieve, and manage accounts (organizations).
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/ortto-accounts-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-accounts-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-activities-api
  name: Ortto Activities API
  description: Send custom activity events and manage activity definitions.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/ortto-activities-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-activities-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-campaigns-api
  name: Ortto Campaigns API
  description: Retrieve campaigns, reports, and assets.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/ortto-campaigns-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-campaigns-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-people-api
  name: Ortto People API
  description: Create, update, retrieve, and manage people (contacts).
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - People
  properties:
  - type: OpenAPI
    url: openapi/ortto-people-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-people-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-tags-api
  name: Ortto Tags API
  description: Retrieve account tags.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Tags
  properties:
  - type: OpenAPI
    url: openapi/ortto-tags-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-tags-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
- aid: ortto:ortto-transactional-api
  name: Ortto Transactional API
  description: Send transactional email and SMS.
  humanURL: https://help.ortto.com/a-250-api-reference
  baseURL: https://api.ap3api.com/v1
  tags:
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/ortto-transactional-api-openapi.yml
  - type: Overlay
    url: overlays/ortto-transactional-api-overlay.yaml
  - type: Documentation
    url: https://help.ortto.com/a-257-create-or-update-one-or-more-people-merge
  - type: APIReference
    url: https://help.ortto.com/a-250-api-reference
  - type: Documentation
    url: https://help.ortto.com/a-271-create-a-custom-activity-event-create
  - type: Documentation
    url: https://help.ortto.com/a-887-using-the-api-to-export-campaign-data
  - type: Documentation
    url: https://help.ortto.com/a-227-tagging-and-untagging-people
  - type: Documentation
    url: https://help.ortto.com/a-827-send-emails-via-api
  - type: Documentation
    url: https://help.ortto.com/a-223-developer-guide
common:
- type: CapabilityMap
  url: capabilities/ortto-capability-edges.yml
  name: Ortto Business Capability Map
- type: AgenticAccess
  url: agentic-access/ortto-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/ortto-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/ortto-domain-security.yml
- type: Authentication
  url: authentication/ortto-authentication.yml
- type: GitHubOrganization
  url: https://github.com/autopilot3
- type: LinkedIn
  url: https://www.linkedin.com/company/ortto
- type: Website
  url: https://ortto.com/
- type: Documentation
  url: https://ortto.com/developers/
- type: Plans
  url: plans/ortto-plans-pricing.yml
- type: RateLimits
  url: rate-limits/ortto-rate-limits.yml
- type: FinOps
  url: finops/ortto-finops.yml
- url: https://ortto.com/blog
  type: Blog
- type: Packages
  url: packages/ortto-packages.yml
- type: SDKs
  url: packages/ortto-packages.yml
- type: WellKnown
  url: well-known/ortto-well-known.yml
- type: SecurityTxt
  url: well-known/ortto-security.txt
- type: Security
  url: security/ortto-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/ortto-trust-center.yml
- type: Compliance
  url: security/ortto-trust-center.yml
- type: MCPServer
  url: mcp/ortto-mcp.yml
- type: ToolCrosswalk
  url: mcp/ortto-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/ortto-llms.txt
- type: Conformance
  url: conformance/ortto-conformance.yml
- type: ErrorCatalog
  url: errors/ortto-problem-types.yml
- type: Conventions
  url: conventions/ortto-conventions.yml
- type: Lifecycle
  url: lifecycle/ortto-lifecycle.yml
- type: DataModel
  url: data-model/ortto-data-model.yml
- type: Components
  url: components/ortto-components.yml
- type: Webhooks
  url: asyncapi/ortto-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: ChangeLog
  url: changelog/ortto-changelog.yml
- type: ChangeLog
  url: https://roadmap.ortto.com/changelog
- type: StatusPage
  url: https://www.orttostatus.com/
- type: Roadmap
  url: https://roadmap.ortto.com/
- type: DeveloperPortal
  url: https://ortto.com/developers/
- type: GettingStarted
  url: https://help.ortto.com/a-222-ortto-developer-documentation
- type: Support
  url: https://help.ortto.com/
- type: SignUp
  url: https://ortto.com/trial/
- type: Login
  url: https://ortto.com/login
- type: TermsOfService
  url: https://ortto.com/terms/
- type: PrivacyPolicy
  url: https://ortto.com/privacy/
- type: Integrations
  url: https://ortto.com/integrations/
- type: PostmanCollection
  url: collections/ortto.postman_collection.json
- type: OpenCollection
  url: collections/ortto.opencollection.json
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 26
  pass: local-v1

Ortto API — frequently asked questions

Does Ortto have an API?

Yes. APIs.io lists 6 APIs from Ortto, including Ortto Accounts API, Ortto Activities API and Ortto Campaigns API, and 3 more.

Is there an OpenAPI specification for the Ortto API?

Yes. APIs.io indexes 6 OpenAPI specifications for Ortto, each linked for download from this page.

How do I authenticate with the Ortto API?

Ortto uses bearer-token authentication (apiKey · 2 schemes). The details are profiled on APIs.io as Ortto Authentication.

How much does the Ortto API cost?

APIs.io lists 5 pricing plans for Ortto, with each plan's price, limits and inclusions under Pricing on this page.

Does Ortto have an MCP server?

Yes. APIs.io lists 1 MCP server for Ortto: Ortto ships a first-party hosted MCP server, announced in the 1.27 release (19 December 2025) and documented in its own help-center category (help.ortto.com/c-332-ortto-mcp). It is a remote HTTP MCP e

Is the Ortto API ready for AI agents?

Ortto has a Kin Score of 67.5 out of 100 (exemplar) and an Agent Readiness score of 32.8 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

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get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
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