Ortto · FinOps Profile

Ortto Finops

FinOps view of Ortto spend. Ortto bills a fixed monthly (or annual) subscription tied to the number of contacts in the account rather than per-API-call usage; the same subscription governs both app and API access. Additional contacts and email volume are billed as add-ons at $99/month per 100,000. Transactional email and SMS are features of supporting plans. Cost is therefore driven primarily by contact count and add-on volume, not by API request count.

Ortto Finops is the FinOps profile for Ortto on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 5 billable meters, billed in USD, on a monthly cycle, and pricing category subscription-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Marketing Automation, CDP, Customer Data Platform, Analytics, and Email.

Category: Marketing and Customer Engagement Pricing: Subscription-Based Billing: Monthly FOCUS v1.3
Marketing AutomationCDPCustomer Data PlatformAnalyticsEmailFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Purchase
InvoiceIssuerName
Ortto
PricingCategory
Subscription-Based
ProviderName
Ortto
PublisherName
Ortto
ServiceCategory
Marketing and Customer Engagement
ServiceName
Ortto

Meters

plan_subscription
Unit: subscription
Recurring plan fee tied to the contact tier (Starter, Professional, Business, Enterprise).
contacts
Unit: contacts
Number of contacts in the account, the primary driver of plan tier and add-on cost.
add_on_contacts
Unit: contacts
Additional contacts beyond the plan allowance, billed per 100,000.
add_on_email_volume
Unit: emails
Additional email volume beyond the plan allowance, billed per 100,000.
transactional_messages
Unit: messages
Transactional email and SMS sent via the API on supporting plans.

Sources