Iterable

Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React Native.

Iterable publishes 29 API contracts indexed on the APIs.io network, including Export API, Campaigns API, Catalogs API, and 26 more. Tagged areas include Cross-Channel Messaging, Customer Engagement, Email, Marketing Automation, and Push Notifications.

The Iterable catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 2 Spectral governance rulesets.

Iterable’s developer surface includes CLI, changelog, API reference, getting-started guide, authentication, documentation, support, and 46 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

67.9/100 exemplar ▬ flat Agent 35/100 agent ready Front door AI 5/6 prominent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

2 published contracts 1 MCP Servers 4 Agent Skills 16 Features

Cross-Channel MessagingCustomer Engagement Email Marketing Automation Push Notifications SMS

What this lets a business do 3

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

In-appSMSWhatsAppcampaignsemailpush

POST /api/email/target POST /email/target POST /push/target POST /api/templates/email/preview

Customer Relationship Management

BC-420

users

POST /api/users/bulkUpdate POST /api/users/forget

Application Communications

AE-150

In-app-web

GET /api/inApp/web/getMessages

What people ask Iterable 25

The questions people put to an LLM, and the jobs they hand an agent, that Iterable's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Iterable Users API Invalidate a user's JWTs “How do I revoke all JWTs issued to a user, say after a password reset?” Bulk update user profiles under /api “Can I update many user profiles in one /api request without wiping omitted fields?” Bulk overwrite user subscriptions “Can I update subscription preferences for many users at once?” Get a user by userId as a query parameter “Can I look up a user whose userId has slashes by passing it as a query parameter?”

Iterable Templates API List project templates with filters “Can I list only my SMS templates, or only blast templates?” Bulk delete base templates “Can I delete several templates at once?” Get an email template in a locale “Can I fetch the Spanish version of an email template?” Render an email template preview with custom data “Can I see the rendered HTML of an email template with sample data before sending?”

Iterable Catalogs API List catalog names “What catalogs exist in my Iterable project?” Delete a catalog and its collections “Does deleting a catalog also remove the collections that reference it?” Create a new catalog “How do I create a catalog for product data?” Get a catalog's field data types “Which data types are mapped to the fields in my catalog?”

Iterable Events API Track a click on an embedded message “How do I record that a user clicked a button in an embedded message?” Track an embedded message received “Can I log that an embedded message arrived on a user's device?” Track an embedded session and impressions “How do I report how long a user viewed embedded messages in a session?” Get a user's events by userId “Can I pull the event history for a user identified by userId?”

Iterable Campaigns API Page through campaign metadata by state “Can I page through all my campaigns and filter them by campaign state?” Abort a running campaign “How do I stop a blast campaign that is already sending?” Activate a triggered campaign “Can I turn on a triggered campaign through the API?” Archive one or more campaigns “Can I archive several campaigns at once, like the archive button in the UI?”

Iterable Lists API List all lists in the project “What lists do I have in my /api project, and what's the rate limit?” Create a static list with a description “Can I create a static list and give it a description?” Get all users in a list “Can I export every member of a list?” Preview a random sample of list users “Can I see a random sample of users in a list rather than all of them?”

Iterable Metadata API List metadata tables “What metadata tables exist in my project?” Delete a metadata table asynchronously “Is a metadata table deleted immediately or processed later?” List keys in a metadata table with paging “Can I page through the keys of a metadata table with a marker?” Delete one metadata key asynchronously “Can I delete just one key from a metadata table without dropping the table?”

Iterable Export API Export analytics data as CSV “Can I download email sends or opens as a CSV for a date range?” Export analytics data as JSON lines “Can I export analytics data as JSON, one record per line?” List recent export jobs “Which export jobs have I run recently in this project?” Start a background data export “How do I kick off a large export that runs in the background?”

Iterable Subscriptions API Start a double opt-in subscription “How do I send a double opt-in confirmation before subscribing someone?” Subscribe or unsubscribe many users to a group “Can I subscribe a batch of users to a subscription group in one call?” Unsubscribe one user by userId “Can I unsubscribe a single userId from a subscription group?” Subscribe one user by userId “How do I subscribe one userId to a message type or list?”

Iterable Snippets API List all snippets “What reusable snippets exist in my project?” Create a new snippet “How do I create a reusable content snippet for templates?” Delete a snippet “How do I delete a snippet I no longer use?” Get a snippet by ID or name “Can I look up a snippet by its name instead of its numeric ID?”

Iterable In App API Cancel a scheduled in-app message “Can I cancel an in-app message that's scheduled for one user?” Get a user's mobile in-app messages “How do I fetch a user's pending in-app messages including app-specific ones?” Get a user's most relevant in-app message “Which single in-app message should I show this user first?” Send an in-app notification to a user “How do I send an in-app notification to one user from a campaign?”

Iterable Experiments API Get email experiment metrics by date range “Can I export A/B test metrics for an experiment within a date range?” List experiments “Which experiments are running for a given campaign?” Get one experiment “How do I look up a single A/B experiment by its ID?” List an experiment's variants “What variants are being tested in my experiment?”

Showing 12 of 25 APIs with phrasing — see every API.

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 67.9/100 · exemplar

Contract Quality 11.6 / 19

Developer Ergonomics 12.0 / 15

Access Clarity 8.7 / 15

Operational Transparency 8.0 / 10

Contract Governance 2.9 / 9

Discoverability 5.4 / 8

Regulatory Posture 3.8 / 15

Create-or-Update Ergonomics 3.3 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 0 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Pagination +5 pts — share of collection GETs (an array, or one wrapped in data/items/results ...) that declare a page/limit/offset/cursor parameter, a Link header or a next/cursor field; na with no collection GETs

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 61.8 — up to +9.6 composite points
Access Clarity scores 57.9 — up to +8.4 composite points
Contract Governance scores 31.8 — up to +8.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/iterable/apis.yml: open an issue on github.com/api-evangelist/iterable to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Martech and Customer Data Platforms	covered	49.2	-	2
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	covered	49.2	-	2
Agent Skills (SKILL.md packages)	covered	49.2	-	2
Accelerator Portfolios (Y Combinator, 500 Global, Antler participation)	covered	49.2	-	2
VC Portfolios (a16z, Battery Ventures, Sequoia Capital, Index Ventures participation)	covered	49.2	-	2
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	covered	49.2	-	2

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

Agent Skills

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

APIs 29

Individual APIs this provider publishes, each with its own machine-readable definition.

Iterable Export API

The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting, and data warehousing purposes. It provides asynchronous export endpoi...

Iterable Web SDK

The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly into JavaScript and Node.js applications. It provides functions for tr...

Iterable iOS SDK

The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS applications built with Swift or Objective-C. It supports push notif...

Iterable Android SDK

The Iterable Android SDK provides native integration between Android applications and the Iterable marketing automation platform. It supports push notifications, in-app messages...

Iterable React Native SDK

The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities into cross-platform mobile applications built with React Native. It wr...

Iterable Campaigns API

Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.

Iterable Catalogs API

Manage product catalogs and catalog items used for personalization and recommendation in campaigns.

Iterable Channels API

Retrieve and manage messaging channels and message types used for organizing campaigns and templates.

Iterable Commerce API

Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.

Iterable Email API

Send transactional emails and manage email-specific delivery settings.

Iterable Events API

Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign triggering.

Iterable Experiments API

Retrieve experiment configurations and metrics for A/B tests running across campaigns.

Iterable Lists API

Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and membership.

Iterable Metadata API

Store and retrieve key-value metadata tables for use in personalization and campaign logic.

Iterable Push API

Send push notifications and manage push notification delivery settings and tokens.

Iterable SMS API

Send SMS messages and manage SMS-specific delivery settings.

Iterable Templates API

Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.

Iterable Users API

Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.

Iterable Workflows API

Trigger workflow enrollments and manage journey-based automation workflows.

Iterable Embedded Messaging API

The Embedded Messaging API from Iterable — 1 operation(s) for embedded messaging.

Iterable In App API

The In-app API from Iterable — 4 operation(s) for in-app.

Iterable In App Web API

The In-app-web API from Iterable — 1 operation(s) for in-app-web.

Iterable Snippets API

The snippets API from Iterable — 2 operation(s) for snippets.

Iterable Subscriptions API

The subscriptions API from Iterable — 4 operation(s) for subscriptions.

Iterable Verify API

The Verify API from Iterable — 2 operation(s) for verify.

Iterable Webhooks API

The webhooks API from Iterable — 1 operation(s) for webhooks.

Iterable Message types API

The Message types API from Iterable — 2 operation(s) for message types.

Iterable Web Push API

The Web Push API from Iterable — 3 operation(s) for web push.

Iterable Whats App API

The Whats App API from Iterable — 2 operation(s) for whats app.

POSTMAN

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Iterable MCP Server (@iterable/mcp, local stdio)

Iterable publishes a first-party MCP server as the npm package @iterable/mcp (repo github.com/Iterable/mcp-server). It is a LOCAL STDIO server: a developer installs and runs it ...

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Iterable Rate Limits

54 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Iterable

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Iterable Finops

FINOPS

Features 16

Notable capabilities this provider offers.

Growth: $3K-$5K/mo for 10K-50K MAUs

Premier: $6K-$15K/mo for 50K-200K MAUs

Enterprise: $20K+/mo for 200K+ MAUs

Multi-year + volume discounts

Email + Push + SMS + In-App + Web Push + Direct Mail channels

Workflow Studio for journey orchestration

AI Optimization for send-time and channel selection (Premier+)

REST API at api.iterable.com

Default 30 req/sec; bulk endpoints up to 1K events/req

OAuth + API keys (project-scoped)

Webhooks for events and campaign data

User profile and event tracking

Cross-channel campaigns

Smart Ingest for data lake/warehouse loading

Real-time event triggers

Iterable AI for content suggestions

Scroll for all 16

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Iterable System Webhooks

Iterable system webhooks send real-time event data from an Iterable project to external systems via HTTP POST requests whenever specified events occur. System webhooks can be co...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Iterable Context

0 classes · 8 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Iterable — asyncapi rules

8 rules · 1 errors 6 warnings 1 info

SPECTRAL

Iterable — jsonschema rules

5 rules · 3 warnings 2 info

SPECTRAL

4 actions · phrasing · iterable-workflows-api-openapi.yml

GENERATED

Scroll for all 44

1 properties

JSON SCHEMA

UserUpdateRequest

5 properties

JSON SCHEMA

Scroll for all 17

JSON Structure 1

JSON Structure definitions describing this provider's data shapes.

Iterable Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Iterable Authentication

apiKey · 2 schemes

SECURITY

Iterable Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Iterable Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Iterable Agentic Access

192 operations · 121 acting · 1 human-in-the-loop

192 operations · 121 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 8

Reference material describing how the API behaves

OpenAPI

APIReference

AsyncAPI

JSONSchema

JSONSchema

JSONSchema

JSONSchema

Documentation

Scroll for all 8

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

AgentSkill

LLMsTxt

AgenticAccess

Design & Contract 9

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

ErrorCatalog

DataModel

Lifecycle

Conformance

Webhooks

Vocabulary

JSONLD

Scroll for all 9

Build 6

SDKs, sample code, and the tooling you integrate with

Packages

SDKs

CLI

ToolCrosswalk

GitHubOrganization

GitHubOrganization

PostmanWorkspace

PostmanWorkspace

Access & Security 4

Authentication, authorization, and security posture

Compliance

TrustCenter

DomainSecurity

Authentication

Operate 7

Status, limits, changes, and where to get help

RateLimits

StatusPage

Deprecation

ChangeLog

ChangeLog

Community

Support

Scroll for all 7

Commercial 4

Pricing, plans, and the legal terms of use

Plans

FinOps

PrivacyPolicy

TermsOfService

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 5

Properties that don't map to a standard resource type

Overlay

Overlay

Overlay

CapabilityMap

Overlay

Source (apis.yml)

aid: iterable
name: Iterable
description: Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers
  marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their
  developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React
  Native.
kind: contract
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  - rate-limits
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/iterable.png
x-docs-platform: swagger-ui
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-03
tags:
- Cross-Channel Messaging
- Customer Engagement
- Email
- Marketing Automation
- Push Notifications
- SMS
url: https://raw.githubusercontent.com/api-evangelist/iterable/refs/heads/main/apis.yml
created: '2026-03-20'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: iterable:export-api
  name: Iterable Export API
  tags:
  - Analytics
  - Data Export
  - Marketing Data
  - Reporting
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://api.iterable.com
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  properties:
  - url: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
    type: Documentation
  - type: OpenAPI
    url: openapi/iterable-export-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-export-api-overlay.yaml
  description: The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting,
    and data warehousing purposes. It provides asynchronous export endpoints that allow bulk retrieval of user data, event
    data, campaign metrics, and message engagement information. The export endpoints support filtering by date ranges and
    other criteria, making it possible to build custom reporting pipelines and synchronize Iterable data with external business
    intelligence tools.
- aid: iterable:web-sdk
  name: Iterable Web SDK
  tags:
  - In-App Messaging
  - JavaScript
  - SDK
  - User Tracking
  - Web
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://api.iterable.com
  humanURL: https://github.com/Iterable/iterable-web-sdk
  properties:
  - url: https://github.com/Iterable/iterable-web-sdk
    type: Documentation
  description: The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly
    into JavaScript and Node.js applications. It provides functions for tracking user events, managing user profiles, displaying
    in-app messages, and handling web push notifications.
- aid: iterable:ios-sdk
  name: Iterable iOS SDK
  tags:
  - In-App Messaging
  - iOS
  - Mobile
  - Push Notifications
  - SDK
  - Swift
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://api.iterable.com
  humanURL: https://support.iterable.com/hc/en-us/articles/360035018152-Iterable-s-iOS-SDK
  properties:
  - url: https://support.iterable.com/hc/en-us/articles/360035018152-Iterable-s-iOS-SDK
    type: Documentation
  description: The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS
    applications built with Swift or Objective-C. It supports push notifications, in-app messages, deep links, and Mobile
    Inbox functionality. The SDK can be installed via Swift Package Manager, CocoaPods, or Carthage, and supports iOS 10 and
    higher. It enables mobile apps to track user events, display targeted in-app content, and participate in Iterable's cross-channel
    marketing campaigns.
- aid: iterable:android-sdk
  name: Iterable Android SDK
  tags:
  - Android
  - In-App Messaging
  - Mobile
  - Push Notifications
  - SDK
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://api.iterable.com
  humanURL: https://support.iterable.com/hc/en-us/articles/360028925511-Overview-of-Iterable-s-iOS-and-Android-SDKs
  properties:
  - url: https://support.iterable.com/hc/en-us/articles/360028925511-Overview-of-Iterable-s-iOS-and-Android-SDKs
    type: Documentation
  description: The Iterable Android SDK provides native integration between Android applications and the Iterable marketing
    automation platform. It supports push notifications, in-app messages, deep links, and Mobile Inbox features. The open-source
    SDK enables Android apps to track user events, manage user profiles, render in-app content, and connect with Iterable's
    cross-channel campaign orchestration. Developers can use it to deliver personalized marketing experiences within their
    Android applications.
- aid: iterable:react-native-sdk
  name: Iterable React Native SDK
  tags:
  - Cross-Platform
  - JavaScript
  - Mobile
  - React Native
  - SDK
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  baseURL: https://api.iterable.com
  humanURL: https://support.iterable.com/hc/en-us/articles/360045714072-Overview-of-Iterable-s-React-Native-SDK
  properties:
  - url: https://support.iterable.com/hc/en-us/articles/360045714072-Overview-of-Iterable-s-React-Native-SDK
    type: Documentation
  description: The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities
    into cross-platform mobile applications built with React Native. It wraps Iterable's native iOS and Android SDKs and supports
    both JavaScript and TypeScript. The SDK provides access to push notifications, in-app messages, Mobile Inbox, user event
    tracking, and deep linking.
- aid: iterable:iterable-campaigns-api
  name: Iterable Campaigns API
  description: Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/iterable-campaigns-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-campaigns-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-catalogs-api
  name: Iterable Catalogs API
  description: Manage product catalogs and catalog items used for personalization and recommendation in campaigns.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Catalog
  tags_raw:
  - Catalogs
  properties:
  - type: OpenAPI
    url: openapi/iterable-catalogs-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-catalogs-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-channels-api
  name: Iterable Channels API
  description: Retrieve and manage messaging channels and message types used for organizing campaigns and templates.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Channels
  properties:
  - type: OpenAPI
    url: openapi/iterable-channels-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-channels-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-commerce-api
  name: Iterable Commerce API
  description: Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Commerce
  properties:
  - type: OpenAPI
    url: openapi/iterable-commerce-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-commerce-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-email-api
  name: Iterable Email API
  description: Send transactional emails and manage email-specific delivery settings.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Email
  properties:
  - type: OpenAPI
    url: openapi/iterable-email-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-email-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-events-api
  name: Iterable Events API
  description: Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign
    triggering.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/iterable-events-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-events-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-experiments-api
  name: Iterable Experiments API
  description: Retrieve experiment configurations and metrics for A/B tests running across campaigns.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Experiments
  properties:
  - type: OpenAPI
    url: openapi/iterable-experiments-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-experiments-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-lists-api
  name: Iterable Lists API
  description: Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and
    membership.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - List
  tags_raw:
  - Lists
  properties:
  - type: OpenAPI
    url: openapi/iterable-lists-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-lists-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-metadata-api
  name: Iterable Metadata API
  description: Store and retrieve key-value metadata tables for use in personalization and campaign logic.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Metadata
  properties:
  - type: OpenAPI
    url: openapi/iterable-metadata-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-metadata-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-push-api
  name: Iterable Push API
  description: Send push notifications and manage push notification delivery settings and tokens.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Push
  properties:
  - type: OpenAPI
    url: openapi/iterable-push-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-push-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-sms-api
  name: Iterable SMS API
  description: Send SMS messages and manage SMS-specific delivery settings.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - SMS
  properties:
  - type: OpenAPI
    url: openapi/iterable-sms-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-sms-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-templates-api
  name: Iterable Templates API
  description: Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Templates
  properties:
  - type: OpenAPI
    url: openapi/iterable-templates-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-templates-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-users-api
  name: Iterable Users API
  description: Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - User
  tags_raw:
  - Users
  properties:
  - type: OpenAPI
    url: openapi/iterable-users-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-users-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-workflows-api
  name: Iterable Workflows API
  description: Trigger workflow enrollments and manage journey-based automation workflows.
  humanURL: https://api.iterable.com/api/docs
  baseURL: https://api.iterable.com
  tags:
  - Workflows
  properties:
  - type: OpenAPI
    url: openapi/iterable-workflows-api-openapi.yml
  - type: Overlay
    url: overlays/iterable-workflows-api-overlay.yaml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-embedded-messaging-api
  name: Iterable Embedded Messaging API
  description: The Embedded Messaging API from Iterable — 1 operation(s) for embedded messaging.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Embedded Messaging
  properties:
  - type: OpenAPI
    url: openapi/iterable-embedded-messaging-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-in-app-api
  name: Iterable In App API
  description: The In-app API from Iterable — 4 operation(s) for in-app.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - In-App
  tags_raw:
  - In-app
  properties:
  - type: OpenAPI
    url: openapi/iterable-in-app-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-in-app-web-api
  name: Iterable In App Web API
  description: The In-app-web API from Iterable — 1 operation(s) for in-app-web.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - In-app-web
  properties:
  - type: OpenAPI
    url: openapi/iterable-in-app-web-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-snippets-api
  name: Iterable Snippets API
  description: The snippets API from Iterable — 2 operation(s) for snippets.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Snippets
  tags_raw:
  - snippets
  properties:
  - type: OpenAPI
    url: openapi/iterable-snippets-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-subscriptions-api
  name: Iterable Subscriptions API
  description: The subscriptions API from Iterable — 4 operation(s) for subscriptions.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Subscription
  tags_raw:
  - subscriptions
  properties:
  - type: OpenAPI
    url: openapi/iterable-subscriptions-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-verify-api
  name: Iterable Verify API
  description: The Verify API from Iterable — 2 operation(s) for verify.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Verify
  properties:
  - type: OpenAPI
    url: openapi/iterable-verify-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-webhooks-api
  name: Iterable Webhooks API
  description: The webhooks API from Iterable — 1 operation(s) for webhooks.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Webhook
  tags_raw:
  - webhooks
  properties:
  - type: OpenAPI
    url: openapi/iterable-webhooks-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-message-types-api
  name: Iterable Message types API
  description: The Message types API from Iterable — 2 operation(s) for message types.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Message types
  properties:
  - type: OpenAPI
    url: openapi/iterable-message-types-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-web-push-api
  name: Iterable Web Push API
  description: The Web Push API from Iterable — 3 operation(s) for web push.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - Web Push
  properties:
  - type: OpenAPI
    url: openapi/iterable-web-push-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
- aid: iterable:iterable-whats-app-api
  name: Iterable Whats App API
  description: The Whats App API from Iterable — 2 operation(s) for whats app.
  humanURL: https://support.iterable.com/hc/en-us/articles/204780579-Iterable-API-Endpoints-and-Sample-Payloads
  baseURL: https://api.iterable.com
  tags:
  - WhatsApp
  tags_raw:
  - Whats App
  properties:
  - type: OpenAPI
    url: openapi/iterable-whats-app-api-openapi.yml
  - type: Documentation
    url: https://api.iterable.com/api/docs
common:
- type: Plans
  url: plans/iterable-plans-pricing.yml
- type: FinOps
  url: finops/iterable-finops.yml
- type: Overlay
  url: overlays/iterable-inapp-api-overlay.yaml
- type: Overlay
  url: overlays/iterable-messagetypes-api-overlay.yaml
- type: Overlay
  url: overlays/iterable-webpush-api-overlay.yaml
- type: CapabilityMap
  url: capabilities/iterable-capability-edges.yml
  name: Iterable Business Capability Map
- type: Overlay
  url: overlays/iterable-experimentmetrics-api-overlay.yaml
- type: OpenAPI
  name: Iterable API (harvested Swagger 2.0 source, 129 paths)
  url: openapi/_original/iterable-api-openapi.json
  note: 'Harvested verbatim from https://api.iterable.com/api-docs on 2026-08-13. Ownership confirmed from the document itself:
    info.title "Iterable API", host api.iterable.com, termsOfService https://iterable.com/terms/, securityDefinitions api_key
    in the Api-Key header. It supersedes the 36-path hand-written scaffold in openapi/_original/iterable-rest-api-openapi.yml
    that the current per-tag files were split from — a refine-openapis run should re-split from this source.'
- type: Packages
  url: packages/iterable-packages.yml
- type: SDKs
  name: Iterable first-party SDKs and client libraries
  url: packages/iterable-packages.yml
- type: CLI
  name: Iterable CLI (@iterable/cli)
  url: cli/iterable-cli.yml
- type: MCPServer
  name: Iterable MCP Server (@iterable/mcp, local stdio)
  url: mcp/iterable-mcp.yml
- type: ToolCrosswalk
  url: mcp/iterable-tool-crosswalk.yml
- type: AgentSkill
  name: Iterable Agent Skills
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/iterable-llms.txt
- type: Conventions
  url: conventions/iterable-conventions.yml
- type: ErrorCatalog
  name: Iterable named error codes
  url: errors/iterable-error-codes.yml
- type: ErrorCatalog
  name: Iterable HTTP problem types
  url: errors/iterable-problem-types.yml
- type: RateLimits
  url: rate-limits/iterable-rate-limits.yml
- type: DataModel
  url: data-model/iterable-data-model.yml
- type: Lifecycle
  url: lifecycle/iterable-lifecycle.yml
- type: StatusPage
  name: Iterable Status
  url: https://status.iterable.com/
- type: Deprecation
  name: Iterable SDK Support Policy (12-month end-of-life; SDK-scoped)
  url: https://support.iterable.com/hc/en-us/articles/360046136171-SDK-Support-Policy
- type: Conformance
  url: conformance/iterable-conformance.yml
- type: Compliance
  name: Iterable Trust Center (SOC 2, ISO 27001, HIPAA, GDPR)
  url: https://trust.iterable.com/
- type: ChangeLog
  url: changelog/iterable-changelog.yml
- type: ChangeLog
  name: Iterable 2026 Release Notes
  url: https://support.iterable.com/hc/en-us/articles/44900665796628-2026-Release-Notes
- type: Webhooks
  name: Iterable System Webhooks
  url: https://support.iterable.com/hc/en-us/articles/208013936-System-Webhooks
- type: Vocabulary
  url: vocabulary/iterable-vocabulary.yml
- type: DeveloperPortal
  name: Iterable Developer Documentation
  url: https://support.iterable.com/hc/en-us/categories/360002288712
  note: Listed by Iterable's own llms.txt as Developer Documentation. Zendesk returns 403 to non-browser clients (checked
    2026-08-13); the page is public in a browser.
- type: APIReference
  name: Iterable API Reference (USDC)
  url: https://api.iterable.com/api/docs
- type: GettingStarted
  name: Getting Started with Iterable's API
  url: https://support.iterable.com/hc/en-us/articles/41044692130196-Getting-Started-with-Iterable-s-API
- type: GitHubOrganization
  url: https://github.com/Iterable
- type: Community
  name: Iterable Community
  url: https://community.iterable.com/
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/iterable/overview
- type: AgenticAccess
  url: agentic-access/iterable-agentic-access.yml
- type: TrustCenter
  url: security/iterable-trust-center.yml
- type: DomainSecurity
  url: security/iterable-domain-security.yml
- type: Authentication
  url: authentication/iterable-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/iterable
- type: AsyncAPI
  url: asyncapi/iterable-system-webhooks-asyncapi.yml
- type: JSONLD
  url: json-ld/iterable-context.jsonld
- type: JSONSchema
  url: json-schema/iterable-user-schema.json
- type: JSONSchema
  url: json-schema/iterable-campaign-schema.json
- type: JSONSchema
  url: json-schema/iterable-event-schema.json
- type: JSONSchema
  url: json-schema/iterable-commerce-item-schema.json
- name: Iterable
  url: https://iterable.com/
  type: Website
- name: Iterable Developer Documentation
  url: https://api.iterable.com/api/docs
  type: Documentation
- name: Iterable Support Center
  url: https://support.iterable.com/hc/en-us
  type: Support
- name: Iterable Blog
  url: https://iterable.com/blog/
  type: Blog
- name: Iterable Login
  url: https://app.iterable.com/login
  type: Login
- name: Iterable Privacy Policy
  url: https://iterable.com/trust/privacy-policy/
  type: PrivacyPolicy
- name: Iterable Terms of Service
  url: https://iterable.com/legal/terms/
  type: TermsOfService
- type: Features
  data:
  - 'Growth: $3K-$5K/mo for 10K-50K MAUs'
  - 'Premier: $6K-$15K/mo for 50K-200K MAUs'
  - 'Enterprise: $20K+/mo for 200K+ MAUs'
  - Multi-year + volume discounts
  - Email + Push + SMS + In-App + Web Push + Direct Mail channels
  - Workflow Studio for journey orchestration
  - AI Optimization for send-time and channel selection (Premier+)
  - REST API at api.iterable.com
  - Default 30 req/sec; bulk endpoints up to 1K events/req
  - OAuth + API keys (project-scoped)
  - Webhooks for events and campaign data
  - User profile and event tracking
  - Cross-channel campaigns
  - Smart Ingest for data lake/warehouse loading
  - Real-time event triggers
  - Iterable AI for content suggestions
  sources:
  - https://www.iterable.com/pricing/
  updated: '2026-05-04'
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 39
  pass: local-v1

Iterable API — frequently asked questions

Does Iterable have an API?

Yes. APIs.io lists 29 APIs from Iterable, including Iterable Export API, Iterable Web SDK and Iterable iOS SDK, and 26 more.

Is there an OpenAPI specification for the Iterable API?

Yes. APIs.io indexes 25 OpenAPI specifications for Iterable, each linked for download from this page.

How do I authenticate with the Iterable API?

Iterable uses bearer-token authentication (apiKey · 2 schemes). The details are profiled on APIs.io as Iterable Authentication.

How much does the Iterable API cost?

APIs.io lists 3 pricing plans for Iterable, with each plan's price, limits and inclusions under Pricing on this page.

Does Iterable have an MCP server?

Yes. APIs.io lists 1 MCP server for Iterable: Iterable publishes a first-party MCP server as the npm package @iterable/mcp (repo github.com/Iterable/mcp-server). It is a LOCAL STDIO server: a developer installs and runs it with npx, and it calls

Is the Iterable API ready for AI agents?

Iterable has a Kin Score of 67.9 out of 100 (exemplar) and an Agent Readiness score of 34.5 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

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