Adobe Analytics
Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.
APIs
Adobe Analytics API
The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...
Adobe Analytics Bulk Data Insertion API
The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...
Adobe Analytics Livestream API
The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...
Adobe Analytics Data Repair API
The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...
Adobe Analytics Data Insertion API
The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...
Adobe Analytics 1.4 API
The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...
Collections
Arazzo Workflows
Adobe Analytics Annotate a Date Range and Run a Report
Review saved date ranges, create an annotation for a period, then run a report over it.
ARAZZOAdobe Analytics Clone a Calculated Metric
Read an existing calculated metric and create a copy of it under a new name.
ARAZZOAdobe Analytics Clone a Segment
Read an existing segment and create a copy of it under a new name.
ARAZZOAdobe Analytics Create a Calculated Metric and Run a Report
List a report suite's metrics, create a calculated metric, then run a report using it.
ARAZZOAdobe Analytics Create a Segment and Run a Segmented Report
Inspect a report suite's dimensions, create a new segment, then run a report filtered by that segment.
ARAZZOAdobe Analytics Discover Components and Run a Report
List the dimensions and metrics in a report suite, then run a report built from them.
ARAZZOAdobe Analytics Estimate and Run a Data Repair Job
Estimate the scope of a data repair, submit the repair job with the validation token, then check its status.
ARAZZOAdobe Analytics Full Component Inventory and Report
Inventory report suites, dimensions, and metrics, then run a report in a single chained pass.
ARAZZOAdobe Analytics Report on an Existing Segment
List the company segments, fetch a chosen segment's details, then run a report filtered by it.
ARAZZOAdobe Analytics Select a Report Suite and Run a Report
List accessible report suites, confirm one by ID, then run a report against it.
ARAZZOAdobe Analytics Upsert a Segment
Look up a segment by ID and update it if it exists, otherwise create a new one.
ARAZZOAdobe Analytics Validate then Upload a Batch Events File
Validate a gzip-compressed events file and upload it only when validation passes.
ARAZZOPricing Plans
Rate Limits
FinOps
Adobe Analytics Finops
FINOPSFeatures
Access and analyze data in real time as visitors interact with digital properties.
Build custom segments to isolate and analyze specific visitor groups and behaviors.
Create derived metrics combining existing metrics with mathematical formulas.
Organize and partition data collection across multiple sites and business units.
Mark specific dates or ranges in reports with notes for contextual analysis.
Upload server-side event data in compressed CSV batches for high-volume collection.
Permanently delete or transform previously ingested data for privacy compliance.
Receive real-time streaming hit data as each event is processed by Adobe servers.
Programmatically discover all available dimensions and metrics in report suites.
Apply tags to segments, metrics, and other components for organization and discovery.
Use Cases
Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
Evaluate which content resonates most with audiences and drives engagement.
Discover high-value audience segments for personalized marketing and advertising.
Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
Collect analytics data from backend systems, IoT devices, and server-side applications.
Combine web, mobile, and offline data for unified cross-channel analytics reporting.
Integrations
Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
Use Analytics segments to power personalization and A/B testing in Adobe Target.
Share audience segments between Analytics and Audience Manager for cross-channel activation.
Integrate campaign data with Analytics for end-to-end campaign performance measurement.
Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
Import Google Ads cost and click data for integrated paid search analytics.
Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
Event Specifications
Adobe Analytics Livestream API
The Adobe Analytics Livestream API delivers real-time analytics hit data to a connected client as each hit is processed by Adobe Analytics servers. Data is streamed in line-deli...
ASYNCAPI