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Adobe Analytics

Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.

6 APIs 10 Features
AdobeAnalyticsBusiness IntelligenceCustomer IntelligenceDigital MarketingMarketingWeb Analytics

APIs

Adobe Analytics API

The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...

Adobe Analytics Bulk Data Insertion API

The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...

Adobe Analytics Livestream API

The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...

Adobe Analytics Data Repair API

The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...

Adobe Analytics Data Insertion API

The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...

Adobe Analytics 1.4 API

The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...

Collections

Arazzo Workflows

Adobe Analytics Annotate a Date Range and Run a Report

Review saved date ranges, create an annotation for a period, then run a report over it.

ARAZZO

Adobe Analytics Clone a Calculated Metric

Read an existing calculated metric and create a copy of it under a new name.

ARAZZO

Adobe Analytics Clone a Segment

Read an existing segment and create a copy of it under a new name.

ARAZZO

Adobe Analytics Create a Calculated Metric and Run a Report

List a report suite's metrics, create a calculated metric, then run a report using it.

ARAZZO

Adobe Analytics Create a Segment and Run a Segmented Report

Inspect a report suite's dimensions, create a new segment, then run a report filtered by that segment.

ARAZZO

Adobe Analytics Discover Components and Run a Report

List the dimensions and metrics in a report suite, then run a report built from them.

ARAZZO

Adobe Analytics Estimate and Run a Data Repair Job

Estimate the scope of a data repair, submit the repair job with the validation token, then check its status.

ARAZZO

Adobe Analytics Full Component Inventory and Report

Inventory report suites, dimensions, and metrics, then run a report in a single chained pass.

ARAZZO

Adobe Analytics Report on an Existing Segment

List the company segments, fetch a chosen segment's details, then run a report filtered by it.

ARAZZO

Adobe Analytics Select a Report Suite and Run a Report

List accessible report suites, confirm one by ID, then run a report against it.

ARAZZO

Adobe Analytics Upsert a Segment

Look up a segment by ID and update it if it exists, otherwise create a new one.

ARAZZO

Adobe Analytics Validate then Upload a Batch Events File

Validate a gzip-compressed events file and upload it only when validation passes.

ARAZZO

Pricing Plans

Rate Limits

Adobe Analytics Rate Limits

3 limits

RATE LIMITS

FinOps

Features

Real-Time Analytics

Access and analyze data in real time as visitors interact with digital properties.

Custom Segmentation

Build custom segments to isolate and analyze specific visitor groups and behaviors.

Calculated Metrics

Create derived metrics combining existing metrics with mathematical formulas.

Report Suites

Organize and partition data collection across multiple sites and business units.

Annotations

Mark specific dates or ranges in reports with notes for contextual analysis.

Bulk Data Insertion

Upload server-side event data in compressed CSV batches for high-volume collection.

Data Repair

Permanently delete or transform previously ingested data for privacy compliance.

Livestream

Receive real-time streaming hit data as each event is processed by Adobe servers.

Dimension And Metric Exploration

Programmatically discover all available dimensions and metrics in report suites.

Component Tagging

Apply tags to segments, metrics, and other components for organization and discovery.

Use Cases

Marketing Campaign Analysis

Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.

Customer Journey Optimization

Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.

Content Performance Tracking

Evaluate which content resonates most with audiences and drives engagement.

Audience Discovery And Targeting

Discover high-value audience segments for personalized marketing and advertising.

Privacy Compliance Data Management

Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.

Real-Time Monitoring And Alerting

Monitor live traffic and KPIs with streaming data for immediate anomaly detection.

Server-Side Data Collection

Collect analytics data from backend systems, IoT devices, and server-side applications.

Cross-Channel Reporting

Combine web, mobile, and offline data for unified cross-channel analytics reporting.

Integrations

Adobe Experience Platform

Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.

Adobe Target

Use Analytics segments to power personalization and A/B testing in Adobe Target.

Adobe Audience Manager

Share audience segments between Analytics and Audience Manager for cross-channel activation.

Adobe Campaign

Integrate campaign data with Analytics for end-to-end campaign performance measurement.

Adobe Customer Journey Analytics

Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.

Adobe Launch

Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.

Google Ads

Import Google Ads cost and click data for integrated paid search analytics.

Microsoft Power BI

Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.

Event Specifications

Adobe Analytics Livestream API

The Adobe Analytics Livestream API delivers real-time analytics hit data to a connected client as each hit is processed by Adobe Analytics servers. Data is streamed in line-deli...

ASYNCAPI

Semantic Vocabularies

Adobe Analytics Bulk Data Insertion Context

0 classes · 4 properties

JSON-LD

Adobe Analytics Context

0 classes · 23 properties

JSON-LD

Adobe Analytics Data Repair Context

0 classes · 6 properties

JSON-LD

API Governance Rules

Adobe Analytics API Rules

21 rules · 19 errors 1 warnings 1 info

SPECTRAL

JSON Structure

Adobe Analytics Annotation Create Structure

5 properties

JSON STRUCTURE

Adobe Analytics Annotation Structure

6 properties

JSON STRUCTURE

Adobe Analytics Calculated Metric Structure

8 properties

JSON STRUCTURE

Adobe Analytics Date Range Structure

4 properties

JSON STRUCTURE

Adobe Analytics Dimension Structure

6 properties

JSON STRUCTURE

Adobe Analytics Error Response Structure

3 properties

JSON STRUCTURE

Adobe Analytics Metric Container Structure

2 properties

JSON STRUCTURE

Adobe Analytics Metric Structure

7 properties

JSON STRUCTURE

Adobe Analytics Owner Structure

3 properties

JSON STRUCTURE

Adobe Analytics Report Filter Structure

5 properties

JSON STRUCTURE

Adobe Analytics Report Metric Structure

4 properties

JSON STRUCTURE

Adobe Analytics Report Request Structure

7 properties

JSON STRUCTURE

Adobe Analytics Report Response Structure

5 properties

JSON STRUCTURE

Adobe Analytics Report Row Structure

3 properties

JSON STRUCTURE

Adobe Analytics Report Settings Structure

3 properties

JSON STRUCTURE

Adobe Analytics Report Suite List Structure

3 properties

JSON STRUCTURE

Adobe Analytics Report Suite Structure

4 properties

JSON STRUCTURE

Adobe Analytics Segment Create Structure

4 properties

JSON STRUCTURE

Adobe Analytics Segment List Structure

4 properties

JSON STRUCTURE

Adobe Analytics Segment Structure

8 properties

JSON STRUCTURE

Adobe Analytics Tag Structure

4 properties

JSON STRUCTURE

Example Payloads

Adobe Analytics Tag Example

4 fields

EXAMPLE

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Sources

Raw ↑
opencollection: 1.0.0
info:
  name: Adobe Analytics Data Repair API
  version: '1.0'
request:
  auth:
    type: bearer
    token: '{{bearerToken}}'
items:
- info:
    name: Server Call Estimate
    type: folder
  items:
  - info:
      name: Adobe Analytics Get Server Call Estimate
      type: http
    http:
      method: GET
      url: https://analytics.adobe.io/api/{globalCompanyId}/datarepair/v1/:rsid/serverCallEstimate
      params:
      - name: rsid
        value: ''
        type: path
        description: The report suite ID
      - name: dateRangeStart
        value: '2026-01-15'
        type: query
        description: Start of the date range for the repair in ISO 8601 format (YYYY-MM-DD)
      - name: dateRangeEnd
        value: '2026-01-15'
        type: query
        description: End of the date range for the repair (inclusive) in ISO 8601 format (YYYY-MM-DD)
    docs: Calculates the number of data rows that would be scanned for a repair job given the specified report suite and date
      range. This estimate is required before creating a repair job and returns a validationToken that must be passed to the
      job creation endpoint. The count determines the cost of the repair.
- info:
    name: Jobs
    type: folder
  items:
  - info:
      name: Adobe Analytics List Data Repair Jobs
      type: http
    http:
      method: GET
      url: https://analytics.adobe.io/api/{globalCompanyId}/datarepair/v1/:rsid/job
      params:
      - name: rsid
        value: ''
        type: path
        description: The report suite ID
    docs: Returns a list of the most recent 20 data repair jobs for the specified report suite, including both completed and
      in-progress jobs. Each job record includes status, progress, and result information.
  - info:
      name: Adobe Analytics Create a Data Repair Job
      type: http
    http:
      method: POST
      url: https://analytics.adobe.io/api/{globalCompanyId}/datarepair/v1/:rsid/job
      params:
      - name: rsid
        value: ''
        type: path
        description: The report suite ID
      - name: validationToken
        value: CAUQAA
        type: query
        description: The token returned by the serverCallEstimate endpoint, confirming you have reviewed the cost estimate
      body:
        type: json
        data: '{}'
    docs: Creates and starts a new data repair job for the specified report suite and date range. The validationToken from
      the serverCallEstimate endpoint must be included as a query parameter. The request body defines which variables to repair
      and what actions to take (delete or set).
  - info:
      name: Adobe Analytics Get a Data Repair Job
      type: http
    http:
      method: GET
      url: https://analytics.adobe.io/api/{globalCompanyId}/datarepair/v1/:rsid/job/:jobId
      params:
      - name: rsid
        value: ''
        type: path
        description: The report suite ID
      - name: jobId
        value: '500123'
        type: path
        description: The repair job ID returned when the job was created
    docs: Returns the current status and details for a specific data repair job, including progress percentage, number of
      rows processed, and completion status.
bundled: true