Adobe Analytics
Adobe Analytics provides real-time analytics and detailed segmentation capabilities across all marketing channels, enabling organizations to discover high-value audiences and power customer intelligence.
APIs
Adobe Analytics API
The Adobe Analytics 2.0 APIs provide programmatic access to data, reports, and administration features within Adobe Analytics. They allow you to perform almost any action availa...
Adobe Analytics Bulk Data Insertion API
The Bulk Data Insertion API (BDIA) lets you upload server-side call data in batches of compressed CSV files instead of using client-side libraries such as AppMeasurement. It is ...
Adobe Analytics Livestream API
The Livestream API is a reporting feature in Adobe Analytics that allows clients to receive traffic data processed by Adobe Analytics in real time. Hits are streamed to the clie...
Adobe Analytics Data Repair API
The Data Repair API allows you to permanently delete or transform data that has already been ingested in Adobe Analytics. It provides endpoints for estimating repair scope, crea...
Adobe Analytics Data Insertion API
The Data Insertion API allows server-side data submission to Adobe Analytics one event at a time using HTTP GET or POST requests. Unlike the Bulk Data Insertion API which proces...
Adobe Analytics 1.4 API
The Adobe Analytics 1.4 APIs provide programmatic access to reporting, classifications, data sources, and report suite configuration. This version is deprecated and scheduled fo...
Capabilities
Adobe Analytics Data Collection
Unified workflow for server-side data collection and ingestion combining Bulk Data Insertion for high-volume event uploads with the Analytics API for report suite discovery and ...
Run with NaftikoAdobe Analytics Reporting And Analysis
Unified workflow for analytics reporting, component management, and data governance combining the Analytics 2.0 API for reports, segments, calculated metrics, and the Data Repai...
Run with NaftikoFeatures
Access and analyze data in real time as visitors interact with digital properties.
Build custom segments to isolate and analyze specific visitor groups and behaviors.
Create derived metrics combining existing metrics with mathematical formulas.
Organize and partition data collection across multiple sites and business units.
Mark specific dates or ranges in reports with notes for contextual analysis.
Upload server-side event data in compressed CSV batches for high-volume collection.
Permanently delete or transform previously ingested data for privacy compliance.
Receive real-time streaming hit data as each event is processed by Adobe servers.
Programmatically discover all available dimensions and metrics in report suites.
Apply tags to segments, metrics, and other components for organization and discovery.
Use Cases
Measure effectiveness of marketing campaigns across channels with attribution and conversion tracking.
Analyze multi-touch customer journeys to identify drop-off points and optimize conversion paths.
Evaluate which content resonates most with audiences and drives engagement.
Discover high-value audience segments for personalized marketing and advertising.
Delete or repair PII and sensitive data to comply with GDPR, CCPA, and other regulations.
Monitor live traffic and KPIs with streaming data for immediate anomaly detection.
Collect analytics data from backend systems, IoT devices, and server-side applications.
Combine web, mobile, and offline data for unified cross-channel analytics reporting.
Integrations
Send Analytics data to Experience Platform for unified customer profiles and journey orchestration.
Use Analytics segments to power personalization and A/B testing in Adobe Target.
Share audience segments between Analytics and Audience Manager for cross-channel activation.
Integrate campaign data with Analytics for end-to-end campaign performance measurement.
Extend Analytics data into CJA for cross-channel analysis with Experience Platform data.
Deploy and manage Analytics tags via Adobe Experience Platform Launch tag management.
Import Google Ads cost and click data for integrated paid search analytics.
Connect Analytics data to Power BI dashboards for enterprise reporting and visualization.
Event Specifications
Adobe Analytics Livestream API
The Adobe Analytics Livestream API delivers real-time analytics hit data to a connected client as each hit is processed by Adobe Analytics servers. Data is streamed in line-deli...
ASYNCAPI