Customer Relationship Management › Loyalty & Retention Management

Loyalty & Retention Management

BC-420.40 Level 2 Cross-Industry 54 providers 138 API surfaces 18 rated strong or better

Loyalty programmes, retention initiatives.

Loyalty & Retention Management (BC-420.40) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 138 API surface(s) from 54 provider(s) that can perform some part of it, 18 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions

Sub-capabilities

Loyalty Programme Design BC-420.40.10

Design of loyalty programme structures, tiers, and benefits.

no catalog coverage

Loyalty Programme Operations BC-420.40.20

Earn, burn, and member servicing for loyalty programmes.

no catalog coverage

Loyalty Liability Management BC-420.40.30

Accounting and management of loyalty liability and breakage.

no catalog coverage

Loyalty Partner Ecosystem Management BC-420.40.40

Partner integration, redemption, and coalition arrangements.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 8 Complete, well-documented, and agent-ready
SalesforceBenefitsCancelCorporateExecution9 APIs91.0Brevobalanceprogramrewardtier4 APIs81.7Lightspeed CommerceLoyalty Adjustments [BETA]1 API79.3Adobe SuiteChallenge-StateChallengeschallenge-controller3 APIs78.8SquareLoyalty1 API75.9ThanxAccountPointsRewards3 APIs75.9Talon.OneAchievementsCustomer engagement platformsIterableLoyalty5 APIs74.8AntavoActivitiesAsync EventsChallengesClubs12 APIs66.9
Strong 10 Solid coverage with minor gaps
AdyenLoyalty1 API66.1ExtoleRewards1 API64.6TalkableLoyalty1 API61.7Super PaymentsRewards1 API61.6FriendbuyReferralsRewards & Loyalty2 APIs61.3OloAccountsAccruals2 APIs61.0GameballIntegrations1 API59.2BarclaysRewards BalanceRewards-Redemptiontier-update-xapi3 APIs57.2EVEDEXReward1 API56.2MastercardCatalogs1 API56.2
Developing 25 Usable, with meaningful gaps to close
Accrue SavingsRewards1 API53.4HangActivitiesLoot Box Reward ChoicesLoot BoxesLoot box reward probabilities16 APIs53.3LaterMembershipPurchases1 API52.2MTN GroupLoyalty BalanceLoyalty BurnLoyalty MemberLoyalty Program Product4 APIs52.2MavrckMembershipPurchasesReferralProgram2 APIs51.6SplioLoyaltyMembersPointsPrograms6 APIs51.6ShellCataloguePoints2 APIs51.0FlipdishCampaigns1 API49.9AMC Entertainment HoldingsLoyalty1 API47.5ImprintRewards1 API46.7AghanimLoyalty Program1 API46.3CloudKitchensmanager_loyalty_endpoints1 API45.6Beacon Roofing SupplyLoyal Reward Services1 API44.0StreamElementsloyaltiespoints2 APIs43.8BlackbirdChallengesRewards2 APIs43.4LunchboxUser Wallet1 API43.4Advance Auto PartsLoyalty1 API43.0PaystoneLoyalty Account TypeLoyalty Transaction2 APIs43.0CRM BonusCashback1 API42.6Incentivioloyalty-controllerloyalty-report-controller2 APIs42.4SheevaLoyalty1 API41.9WellnessLivingRewards1 API41.0Tyro PaymentsLoyaltyMember2 APIs40.2VenHubloyalty-points1 API39.4Restaurant Brands InternationalLoyalty1 API39.3
Thin 11 Limited public surface area
Regal Entertainment GroupLoyalty1 API39.1YotpoLoyalty1 API39.0Smile.ioActivitiesEarning RulesPoints ProductsPoints Settings6 APIs36.9PhorestLoyalty1 API36.7HarborChallengesRedemptionsRewards3 APIs35.5ZinreloMembersPointsRedemptionsRewards6 APIs35.5Open LoyaltyEarning RulesPointsRewardsTiers5 APIs34.5StarbucksLoyalty1 API33.1LoyaltyLionActivitiesPointsRedemptionsRewards4 APIs32.0BoltValidateLoyaltyCard1 API30.9StampedCustomer ActionsProgram Reporting2 APIs29.7
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature. This page shows which providers and tags reach Loyalty & Retention Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

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