Bluecore website screenshot

Bluecore

Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners and Techstars.

Bluecore publishes 8 APIs on the APIs.io network, including Authn API, CampaignsAPIPublic API, Direct send API, and 5 more. Tagged areas include Company, Retail, Marketing, Customer Data Platform, and Personalization.

The Bluecore catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Bluecore’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub
52.0/100 developing ▬ flat Agent 54/100 agent native Full breakdown ↓
scored 2026-08-30 · rubric v0.17.2
3 APIs 1 MCP Servers
CompanyRetailMarketingCustomer Data PlatformPersonalizationEmailSMSMessagingE-CommerceConsent

What this lets a business do 2

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management
BC-420
EligibilityProfile
Marketing Management
BC-400
Direct send
POST /namespaces/{namespace}/direct-send-messages

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-30 · rubric v0.17.2
Composite quality — 52.0/100 · developing
Contract Quality 13.0 / 21
Developer Ergonomics 7.6 / 17
Access Clarity 7.4 / 17
Operational Transparency 3.2 / 11
Contract Governance 0.5 / 10
Discoverability 6.9 / 9
Regulatory Posture 11.0 / 15
Agent readiness — 54/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 6 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 6 / 6
Agentic Commerce Surface 0 / 5
Regulatory Posture applies to this provider. Its tags matched the Telecommunications regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bluecore: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

Bluecore Authn API

The Authn API from Bluecore — 1 operation(s) for authn.

Bluecore CampaignsAPIPublic API

The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.

Bluecore Direct send API

The Direct send API from Bluecore — 1 operation(s) for direct send.

Bluecore Eligibility API

The Eligibility API from Bluecore — 2 operation(s) for eligibility.

Bluecore Profile API

The Profile API from Bluecore — 1 operation(s) for profile.

Bluecore Transactional API

The Transactional API from Bluecore — 1 operation(s) for transactional.

Bluecore Events API

Bluecore's event-ingestion API - POST shopper behaviour and identity events (viewed_product, search, add_to_cart, remove_from_cart, wishlist, purchase, customer_patch, identify,...

Bluecore GET STATUS API

The GET STATUS API from Bluecore — 1 operation(s) for get status.

Bluecore SEND EMAIL API

The SEND EMAIL API from Bluecore — 1 operation(s) for send email.

Scroll for all 9

Open Collections 7

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Bluecore Authn API

OPEN COLLECTION

Bluecore Authn CampaignsAPIPublic API

OPEN COLLECTION

Bluecore Authn Direct send API

OPEN COLLECTION

Bluecore Authn Eligibility API

OPEN COLLECTION

Bluecore Authn Profile API

OPEN COLLECTION

Bluecore Authn Transactional API

OPEN COLLECTION

Scroll for all 7

Arazzo Workflows 1

Multi-step API workflows described with the Arazzo specification.

Onboard a Bluecore customer and send a transactional message

Authenticate, upsert a Customer Profile, opt them into marketing, send a transactional message with an idempotency key, and read its delivery status.

ARAZZO

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Bluecore MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Bluecore Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Bluecore Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Bluecore Events

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bluecore Authentication

oauth2/http-bearer · 3 schemes

SECURITY

Bluecore Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Bluecore Vulnerability Disclosure

Hackerone · contact published

SECURITY

Bluecore Trust Center

SOC 2, GDPR, CCPA, EU AI Act

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Bluecore Scopes

7 scopes

7 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bluecore Agentic Access

9 operations · 6 acting

9 operations · 6 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

WellKnown
WellKnown
 LLMsTxt
LLMsTxt
 MCPServer
MCPServer
 AgentSkill
AgentSkill
 AgenticAccess
AgenticAccess

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Components
Components
 Idempotency
Idempotency
 Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 DataModel
DataModel
 Conformance
Conformance
 Lifecycle
Lifecycle
 Arazzo
Arazzo

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Packages
Packages
 GitHubOrganization
GitHubOrganization

Access & Security 8

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 Authentication
Authentication
 OAuthScopes
OAuthScopes
 DomainSecurity
DomainSecurity
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security
 TrustCenter
TrustCenter
 Compliance
Compliance

Scroll for all 8

Operate 5

Status, limits, changes, and where to get help

RateLimits
RateLimits
 StatusPage
StatusPage
 ChangeLog
ChangeLog
 HelpCenter
HelpCenter
 Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Plans
Plans
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Other 5

Properties that don't map to a standard resource type

CapabilityMap
CapabilityMap
 Overlay
Overlay
 OpenIDConnect
OpenIDConnect
 EventCatalog
EventCatalog
 Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: bluecore
name: Bluecore
description: Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data
  into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid
  media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials
  authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional
  and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners
  and Techstars.
url: https://raw.githubusercontent.com/api-evangelist/bluecore/refs/heads/main/apis.yml
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: true
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - openapi
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: quote
  onboarding: sales-gated
  trial: false
  try_now: false
  public: false
  label: Contact sales
  confidence: high
  source:
  - https://www.bluecore.com/request-a-demo/
  - plans/bluecore-plans-pricing.yml
  generated: '2026-08-13'
  method: searched
  note: 'Corrected 2026-08-13. The prior derived value said "self-serve signup", which the evidence does not support: www.bluecore.com/pricing/
    returns 404, there is no free tier or trial, and API credentials are issued by Bluecore to existing customers (the legacy
    transactional contract tells developers to email support@bluecore.com for a key). The only commercial entry point is a
    demo request.'
image: https://www.bluecore.com/wp-content/themes/bluecore/assets/img/favicon.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
- techstars
x-tier: profiled
x-tier-reason: enriched-from-developer-portal
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Retail
- Marketing
- Customer Data Platform
- Personalization
- Email
- SMS
- Messaging
- E-Commerce
- Consent
tags_raw:
- Company
- Retail
- Marketing
- Customer Data Platform
- Personalization
- Email
- SMS
- Messaging
- eCommerce
- Consent
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: bluecore:bluecore-authn-api
  name: Bluecore Authn API
  description: The Authn API from Bluecore — 1 operation(s) for authn.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Authn
  properties:
  - type: OpenAPI
    url: openapi/bluecore-authn-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-campaignsapipublic-api
  name: Bluecore CampaignsAPIPublic API
  description: The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - CampaignsAPIPublic
  properties:
  - type: OpenAPI
    url: openapi/bluecore-campaignsapipublic-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-direct-send-api
  name: Bluecore Direct send API
  description: The Direct send API from Bluecore — 1 operation(s) for direct send.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Direct send
  properties:
  - type: OpenAPI
    url: openapi/bluecore-direct-send-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-eligibility-api
  name: Bluecore Eligibility API
  description: The Eligibility API from Bluecore — 2 operation(s) for eligibility.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Eligibility
  properties:
  - type: OpenAPI
    url: openapi/bluecore-eligibility-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-profile-api
  name: Bluecore Profile API
  description: The Profile API from Bluecore — 1 operation(s) for profile.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Profile
  properties:
  - type: OpenAPI
    url: openapi/bluecore-profile-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-transactional-api
  name: Bluecore Transactional API
  description: The Transactional API from Bluecore — 1 operation(s) for transactional.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/bluecore-transactional-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-events-api
  name: Bluecore Events API
  description: Bluecore's event-ingestion API - POST shopper behaviour and identity events (viewed_product, search, add_to_cart,
    remove_from_cart, wishlist, purchase, customer_patch, identify, optin, unsubscribe, plus per-tenant custom events) from
    a mobile app or any server-side source, doing the same job the Bluecore website JavaScript tag does for a storefront.
    Authenticated by the tenant token carried inside the JSON request body. Documented in prose only - Bluecore publishes
    no OpenAPI and no AsyncAPI for this surface.
  humanURL: https://help.bluecore.com/help/events-api
  baseURL: https://api.bluecore.app/api/track/mobile/v1
  tags:
  - Event
  - Ingestion
  - Behavioral Data
  tags_raw:
  - Events
  - Ingestion
  - Behavioral Data
  properties:
  - type: Documentation
    url: https://help.bluecore.com/help/events-api
  - type: EventCatalog
    url: asyncapi/bluecore-events.yml
  - type: Authentication
    url: authentication/bluecore-authentication.yml
- aid: bluecore:bluecore-get-status-api
  name: Bluecore GET STATUS API
  description: The GET STATUS API from Bluecore — 1 operation(s) for get status.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - GET STATUS
  properties:
  - type: OpenAPI
    url: openapi/bluecore-get-status-api-openapi.yml
  - type: Documentation
    url: https://www.bluecore.com/transactional-api-docs/
  - type: SourceCode
    url: https://github.com/TriggerMail/bluecore-openapi-docs
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: ErrorCatalog
    url: errors/bluecore-problem-types.yml
  - type: Lifecycle
    url: lifecycle/bluecore-lifecycle.yml
- aid: bluecore:bluecore-send-email-api
  name: Bluecore SEND EMAIL API
  description: The SEND EMAIL API from Bluecore — 1 operation(s) for send email.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - SEND EMAIL
  properties:
  - type: OpenAPI
    url: openapi/bluecore-send-email-api-openapi.yml
  - type: Documentation
    url: https://www.bluecore.com/transactional-api-docs/
  - type: SourceCode
    url: https://github.com/TriggerMail/bluecore-openapi-docs
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: ErrorCatalog
    url: errors/bluecore-problem-types.yml
  - type: Lifecycle
    url: lifecycle/bluecore-lifecycle.yml
common:
- type: CapabilityMap
  url: capabilities/bluecore-capability-edges.yml
  name: Bluecore Business Capability Map
- type: Overlay
  url: overlays/bluecore-transactional-legacy-overlay.yaml
- type: WellKnown
  url: well-known/bluecore-well-known.yml
- type: OpenIDConnect
  url: well-known/bluecore-openid-configuration.json
- type: Packages
  url: packages/bluecore-packages.yml
- type: Plans
  url: plans/bluecore-plans-pricing.yml
- type: Components
  url: components/bluecore-components.yml
- type: EventCatalog
  url: asyncapi/bluecore-events.yml
- type: GitHubOrganization
  url: https://github.com/TriggerMail
- type: LLMsTxt
  url: llms/bluecore-llms.txt
- type: TrustCenter
  url: security/bluecore-trust-center.yml
- type: Overlay
  url: overlays/bluecore-openapi-overlay.yaml
- type: DeveloperPortal
  url: https://developers.bluecore.com/
- type: Documentation
  url: https://developers.bluecore.com/docs
- type: APIReference
  url: https://developers.bluecore.com/reference
- type: GettingStarted
  url: https://developers.bluecore.com/
- type: Authentication
  url: authentication/bluecore-authentication.yml
- type: OAuthScopes
  url: scopes/bluecore-scopes.yml
- type: Idempotency
  url: conventions/bluecore-conventions.yml
- type: Conventions
  url: conventions/bluecore-conventions.yml
- type: RateLimits
  url: rate-limits/bluecore-rate-limits.yml
- type: ErrorCatalog
  url: errors/bluecore-problem-types.yml
- type: DataModel
  url: data-model/bluecore-data-model.yml
- type: Conformance
  url: conformance/bluecore-conformance.yml
- type: Lifecycle
  url: lifecycle/bluecore-lifecycle.yml
- type: StatusPage
  url: https://bluecore.statuspage.io/
- type: ChangeLog
  url: changelog/bluecore-changelog.yml
- type: MCPServer
  url: mcp/bluecore-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Arazzo
  name: Onboard a Bluecore customer and send a transactional message
  url: arazzo/bluecore-onboard-and-message.arazzo.yml
- type: AgenticAccess
  url: agentic-access/bluecore-agentic-access.yml
- type: DomainSecurity
  url: security/bluecore-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/bluecore-vulnerability-disclosure.yml
- type: Security
  url: security/bluecore-vulnerability-disclosure.yml
- type: TrustCenter
  url: https://trust.bluecore.com/
- type: Compliance
  url: https://trust.bluecore.com/
- type: HelpCenter
  url: https://help.bluecore.com/
- type: Support
  url: mailto:support@bluecore.com
- type: Blog
  url: https://www.bluecore.com/blog/
- type: Login
  url: https://app.bluecore.com/login
- type: TermsOfService
  url: https://www.bluecore.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.bluecore.com/privacy-policy/
- type: Website
  url: https://bluecore.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 10
  pass: local-v1

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