Bluecore
Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners and Techstars. Bluecore's site announces it has been acquired by Insider One (https://www.bluecore.com/press/insider-one-acquires-bluecore/).
Bluecore publishes 9 API contracts indexed on the APIs.io network, including Authn API, CampaignsAPIPublic API, Direct send API, and 6 more. Tagged areas include Company, Retail, Marketing, Customer Data Platform, and Personalization.
The Bluecore catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.
Bluecore’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 43 more developer resources.
What this lets a business do 3
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
Kin Score
APIs 9
Individual APIs this provider publishes, each with its own machine-readable definition.
Bluecore Authn API
The Authn API from Bluecore — 1 operation(s) for authn.
Bluecore CampaignsAPIPublic API
The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.
Bluecore Direct send API
The Direct send API from Bluecore — 1 operation(s) for direct send.
Bluecore Eligibility API
The Eligibility API from Bluecore — 2 operation(s) for eligibility.
Bluecore Profile API
The Profile API from Bluecore — 1 operation(s) for profile.
Bluecore Transactional API
The Transactional API from Bluecore — 1 operation(s) for transactional.
Bluecore Events API
Bluecore's event-ingestion API - POST shopper behaviour and identity events (viewed_product, search, add_to_cart, remove_from_cart, wishlist, purchase, customer_patch, identify,...
Bluecore GET STATUS API
The GET STATUS API from Bluecore — 1 operation(s) for get status.
Bluecore SEND EMAIL API
The SEND EMAIL API from Bluecore — 1 operation(s) for send email.
Scroll for all 9
Open Collections 6
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Bluecore Authn API
OPEN COLLECTIONBluecore Authn CampaignsAPIPublic API
OPEN COLLECTIONBluecore Authn Direct send API
OPEN COLLECTIONBluecore Authn Eligibility API
OPEN COLLECTIONBluecore Authn Profile API
OPEN COLLECTIONBluecore Authn Transactional API
OPEN COLLECTIONArazzo Workflows 1
Multi-step API workflows described with the Arazzo specification.
Onboard a Bluecore customer and send a transactional message
Authenticate, upsert a Customer Profile, opt them into marketing, send a transactional message with an idempotency key, and read its delivery status.
ARAZZOAgent Skills 2
Packaged agent skills for driving this provider's APIs from an AI assistant.
bluecore-manage-customer-consent
AGENT SKILLbluecore-send-transactional-message
AGENT SKILLPricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Bluecore Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Bluecore Finops
FINOPSEvent Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Bluecore Events
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts and semantic vocabularies used across these APIs.
Bluecore Context
JSON-LDSpectral Rules 1
Spectral governance rulesets for linting and validating these APIs.
Bluecore API Rules
SPECTRALOpenAPI Overlays 2
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Bluecore Openapi Overlay
DERIVEDJSON Schema 16
Standalone JSON Schema definitions for this provider's data models.
bluecore.api.GetAccessTokenRequest
JSON SCHEMAbluecore.api.GetAccessTokenResponse
JSON SCHEMAbody
JSON SCHEMACampaignsAPIPublic_CreateDirectSendCampaign_campaigns.public.CreateDirectSendCampaignRequest
JSON SCHEMAcampaigns.public.DirectSendCampaignResponse
JSON SCHEMAConversationResponse
JSON SCHEMAcustomers.public.CreateOrUpdateResponse
JSON SCHEMAcustomers.public.GetResponse
JSON SCHEMADirectSend_Send_emailflow.public.SendRequest
JSON SCHEMAeligibility.public.GetResponse
JSON SCHEMAeligibility.public.UpdateResponse
JSON SCHEMAtransactional_api.public.GetResponse
JSON SCHEMAtransactional_api.public.SendResponse
JSON SCHEMAScroll for all 16
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 11
Pagination, idempotency, versioning, errors, and events
Scroll for all 11
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 8
Authentication, authorization, and security posture
Scroll for all 8
Operate 6
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 7
Properties that don't map to a standard resource type
Scroll for all 7
Source (apis.yml)
Bluecore API — frequently asked questions
Does Bluecore have an API?
Yes. APIs.io lists 9 APIs from Bluecore, including Bluecore Authn API, Bluecore CampaignsAPIPublic API and Bluecore Direct send API, and 6 more.
Is there an OpenAPI specification for the Bluecore API?
Yes. APIs.io indexes 8 OpenAPI specifications for Bluecore, each linked for download from this page.
How do I authenticate with the Bluecore API?
Bluecore documents its authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Bluecore Authentication.
Is the Bluecore API ready for AI agents?
Bluecore has a Kin Score of 62.0 out of 100 (strong) and an Agent Readiness score of 55.1 (agent-ready), scored by API Evangelist on 2026-10-31.
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.