Bluecore website screenshot

Bluecore

Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners and Techstars.

Bluecore publishes 6 APIs on the APIs.io network, including Authn API, CampaignsAPIPublic API, Direct send API, and 3 more. Tagged areas include Company, Retail, Marketing, Customer Data Platform, and Personalization.

Bluecore’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, engineering blog, and 26 more developer resources.

🌐 Visit website 📡 Source on GitHub
55.9/100 developing ▬ flat Agent 55/100 agent native Full breakdown ↓
scored 2026-08-10 · rubric v0.9.1
AccessSelf serve
6 APIs 1 MCP Servers
CompanyRetailMarketingCustomer Data PlatformPersonalizationEmailSMSMessagingeCommerceConsent

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-10 · rubric v0.9.1
Composite quality — 55.9/100 · developing
Contract Quality 15.5 / 25
Developer Ergonomics 11.2 / 20
Commercial Clarity 10.0 / 20
Operational Transparency 5.5 / 13
Governance 1.4 / 12
Discoverability 9.3 / 10
Agent readiness — 55/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/bluecore: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Bluecore Authn API

The Authn API from Bluecore — 1 operation(s) for authn.

Bluecore CampaignsAPIPublic API

The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.

Bluecore Direct send API

The Direct send API from Bluecore — 1 operation(s) for direct send.

Bluecore Eligibility API

The Eligibility API from Bluecore — 2 operation(s) for eligibility.

Bluecore Profile API

The Profile API from Bluecore — 1 operation(s) for profile.

Bluecore Transactional API

The Transactional API from Bluecore — 1 operation(s) for transactional.

Arazzo Workflows 2

Multi-step API workflows described with the Arazzo specification.

_Index

ARAZZO

Onboard a Bluecore customer and send a transactional message

Authenticate, upsert a Customer Profile, opt them into marketing, send a transactional message with an idempotency key, and read its delivery status.

ARAZZO

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

bluecore-mcp.yml

MCP SERVER

Rate Limits 1

Documented rate limits and quota policies.

Bluecore Rate Limits

0 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Bluecore Authentication

oauth2/http-bearer · 1 scheme

SECURITY

Bluecore Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Bluecore Vulnerability Disclosure

Hackerone · contact published

SECURITY

Bluecore Trust Center

SOC 2, GDPR, CCPA, EU AI Act

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Bluecore Scopes

7 scopes

7 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Bluecore Agentic Access

9 operations · 6 acting

9 operations · 6 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt
 AgenticAccess
AgenticAccess

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Idempotency
Idempotency
 Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 DataModel
DataModel
 Conformance
Conformance
 Lifecycle
Lifecycle
 Arazzo
Arazzo

Scroll for all 7

Access & Security 8

Authentication, authorization, and security posture

Authentication
Authentication
 OAuthScopes
OAuthScopes
 Authentication
Authentication
 DomainSecurity
DomainSecurity
 VulnerabilityDisclosure
VulnerabilityDisclosure
 Security
Security
 TrustCenter
TrustCenter
 Compliance
Compliance

Scroll for all 8

Operate 5

Status, limits, changes, and where to get help

RateLimits
RateLimits
 StatusPage
StatusPage
 ChangeLog
ChangeLog
 HelpCenter
HelpCenter
 Support
Support

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Blog
Blog
 Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: bluecore
name: Bluecore
description: Bluecore is a retail marketing technology platform that unifies shopper identity, behavior, and product data
  into a customer data platform with 20+ predictive AI models, cross-channel experience orchestration (email, SMS, site, paid
  media), and AI shopping and marketing agents. Its public developer API (developers.bluecore.com) exposes OAuth 2.0 client-credentials
  authentication, Customer Profile management, eligibility (consent) management, and Communicate surfaces for transactional
  and direct-send messaging. Customers include Wayfair, Gap, J.Crew, Lenovo, CVS, and Fender. Backed by Norwest Venture Partners
  and Techstars.
url: https://raw.githubusercontent.com/api-evangelist/bluecore/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.bluecore.com/wp-content/themes/bluecore/assets/img/favicon.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- norwest-venture-partners
- techstars
x-tier: profiled
x-tier-reason: enriched-from-developer-portal
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail
- Marketing
- Customer Data Platform
- Personalization
- Email
- SMS
- Messaging
- eCommerce
- Consent
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- aid: bluecore:bluecore-authn-api
  name: Bluecore Authn API
  description: The Authn API from Bluecore — 1 operation(s) for authn.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Authn
  properties:
  - type: OpenAPI
    url: openapi/bluecore-authn-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-campaignsapipublic-api
  name: Bluecore CampaignsAPIPublic API
  description: The CampaignsAPIPublic API from Bluecore — 1 operation(s) for campaignsapipublic.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - CampaignsAPIPublic
  properties:
  - type: OpenAPI
    url: openapi/bluecore-campaignsapipublic-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-direct-send-api
  name: Bluecore Direct send API
  description: The Direct send API from Bluecore — 1 operation(s) for direct send.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Direct send
  properties:
  - type: OpenAPI
    url: openapi/bluecore-direct-send-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-eligibility-api
  name: Bluecore Eligibility API
  description: The Eligibility API from Bluecore — 2 operation(s) for eligibility.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Eligibility
  properties:
  - type: OpenAPI
    url: openapi/bluecore-eligibility-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-profile-api
  name: Bluecore Profile API
  description: The Profile API from Bluecore — 1 operation(s) for profile.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Profile
  properties:
  - type: OpenAPI
    url: openapi/bluecore-profile-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
- aid: bluecore:bluecore-transactional-api
  name: Bluecore Transactional API
  description: The Transactional API from Bluecore — 1 operation(s) for transactional.
  humanURL: https://developers.bluecore.com/
  baseURL: https://a.bluecore.com/api
  tags:
  - Transactional
  properties:
  - type: OpenAPI
    url: openapi/bluecore-transactional-api-openapi.yml
  - type: Documentation
    url: https://developers.bluecore.com/docs
  - type: APIReference
    url: https://developers.bluecore.com/reference
  - type: GettingStarted
    url: https://developers.bluecore.com/
  - type: Authentication
    url: authentication/bluecore-authentication.yml
  - type: OAuthScopes
    url: scopes/bluecore-scopes.yml
common:
- type: DeveloperPortal
  url: https://developers.bluecore.com/
- type: Documentation
  url: https://developers.bluecore.com/docs
- type: APIReference
  url: https://developers.bluecore.com/reference
- type: GettingStarted
  url: https://developers.bluecore.com/
- type: Authentication
  url: authentication/bluecore-authentication.yml
- type: OAuthScopes
  url: scopes/bluecore-scopes.yml
- type: Idempotency
  url: conventions/bluecore-conventions.yml
- type: Conventions
  url: conventions/bluecore-conventions.yml
- type: RateLimits
  url: rate-limits/bluecore-rate-limits.yml
- type: ErrorCatalog
  url: errors/bluecore-problem-types.yml
- type: DataModel
  url: data-model/bluecore-data-model.yml
- type: Conformance
  url: conformance/bluecore-conformance.yml
- type: Lifecycle
  url: lifecycle/bluecore-lifecycle.yml
- type: StatusPage
  url: https://bluecore.statuspage.io/
- type: ChangeLog
  url: changelog/bluecore-changelog.yml
- type: MCPServer
  url: mcp/bluecore-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Arazzo
  name: Onboard a Bluecore customer and send a transactional message
  url: arazzo/bluecore-onboard-and-message.arazzo.yml
- type: LLMsTxt
  url: llms/bluecore-llms.txt
- type: AgenticAccess
  url: agentic-access/bluecore-agentic-access.yml
- type: Authentication
  url: authentication/bluecore-authentication.yml
- type: DomainSecurity
  url: security/bluecore-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/bluecore-vulnerability-disclosure.yml
- type: Security
  url: security/bluecore-vulnerability-disclosure.yml
- type: TrustCenter
  url: https://trust.bluecore.com/
- type: Compliance
  url: https://trust.bluecore.com/
- type: HelpCenter
  url: https://help.bluecore.com/
- type: Support
  url: mailto:support@bluecore.com
- type: Blog
  url: https://www.bluecore.com/blog/
- type: Login
  url: https://app.bluecore.com/login
- type: TermsOfService
  url: https://www.bluecore.com/terms-of-use/
- type: PrivacyPolicy
  url: https://www.bluecore.com/privacy-policy/
- type: Website
  url: https://bluecore.com
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence