Bluecore · Authentication Profile
Bluecore Authentication
Authentication
Bluecore secures its APIs with oauth2 and http-bearer across 3 declared security schemes, as derived from its OpenAPI definitions. OAuth 2.0 is offered via the clientCredentials flow(s).
CompanyRetailMarketingCustomer Data PlatformPersonalizationEmailSMSMessagingE-CommerceConsent
Methods: oauth2, http-bearer
Schemes: 3
OAuth flows: clientCredentials
API key in: header
Security Schemes
GlooAuth http
scheme: bearer
· in: header (authorization)
TransactionalStaticKey http
scheme: bearer
· in: header (Authorization)
EventsTenantToken apiKey
· in: body (properties.token)
Source
Authentication Profile
generated: '2026-07-18'
method: searched
source: https://developers.bluecore.com/reference/authn
docs: https://developers.bluecore.com/reference/authn
summary:
model: oauth2-client-credentials
types:
- oauth2
- http-bearer
api_key_in:
- header
oauth2_flows:
- clientCredentials
notes: >-
Bluecore uses the standard OAuth 2.0 client-credentials grant. Clients POST client_id +
client_secret to https://auth.bluecore.com/oauth/token (audience https://a.bluecore.com,
grant_type client_credentials) and receive a Bearer access_token valid for 24 hours (86,400s).
Requests to the API then send `authorization: Bearer <token>`. In the published per-operation
OpenAPI the bearer scheme is modelled as an apiKey security scheme named "GlooAuth"
(in: header, name: authorization) rather than an oauth2 scheme, so the mechanical oauth2
scope derivation does not fire; the real flow and scopes are captured here and in scopes/.
schemes:
- name: GlooAuth
type: http
scheme: bearer
in: header
parameter: authorization
description: >-
Bearer access token obtained from the client-credentials token endpoint. Value is
"Bearer " followed by the token returned by POST https://auth.bluecore.com/oauth/token.
sources:
- openapi/bluecore-openapi.yml
- https://developers.bluecore.com/reference/authn_getaccesstoken
- name: TransactionalStaticKey
type: http
scheme: bearer
in: header
parameter: Authorization
applies_to: https://api.bluecore.com/email/
description: >-
The LEGACY transactional API is protected by a long-lived, customer-specific API key issued by
Bluecore, sent as `Authorization: Bearer {Bluecore API Key}`. There is no token endpoint, no
expiry, no scopes and no rotation flow documented; the published contract says to email
support@bluecore.com to obtain or cycle a key, and warns the key must never be used from a
browser. This is a materially weaker auth model than the OAuth surface and is on a different
host — an integrator on the legacy API gains nothing from the OAuth documentation.
sources:
- openapi/bluecore-transactional-legacy-api-openapi.yml
- https://www.bluecore.com/transactional-api-docs/
- name: EventsTenantToken
type: apiKey
in: body
parameter: properties.token
applies_to: https://api.bluecore.app/api/track/mobile/v1
description: >-
The Events API authenticates with the tenant `token` (the Bluecore namespace) carried inside
the JSON request body rather than in a header. No Authorization header, no expiry, no scopes.
Because the same token is embedded in the client-side website tag, it is a public write
credential by design.
sources:
- https://help.bluecore.com/help/events-api
token_endpoint:
url: https://auth.bluecore.com/oauth/token
grant_type: client_credentials
audience: https://a.bluecore.com
token_type: Bearer
expires_in: 86400
credentials_docs: https://help.bluecore.com/help/create-an-api-key
authorization_server:
generated: '2026-08-13'
method: probed
issuer: https://auth.bluecore.com/
platform: Auth0
discovery:
- {path: /.well-known/oauth-authorization-server, status: 200, spec: RFC 8414,
file: well-known/bluecore-oauth-authorization-server.json}
- {path: /.well-known/openid-configuration, status: 200, spec: 'OpenID Connect Discovery 1.0',
file: well-known/bluecore-openid-configuration.json}
- {path: /.well-known/jwks.json, status: 200, spec: RFC 7517, file: well-known/bluecore-jwks.json}
endpoints:
authorization: https://auth.bluecore.com/authorize
token: https://auth.bluecore.com/oauth/token
device_authorization: https://auth.bluecore.com/oauth/device/code
userinfo: https://auth.bluecore.com/userinfo
revocation: https://auth.bluecore.com/oauth/revoke
registration: https://auth.bluecore.com/oidc/register
jwks: https://auth.bluecore.com/.well-known/jwks.json
token_endpoint_auth_methods_supported: [client_secret_basic, client_secret_post, private_key_jwt, none]
code_challenge_methods_supported: [S256, plain]
signing_algs: [RS256, RS384, PS256]
detail: >-
Discovered 2026-08-13 — round 1 recorded "no /.well-known/ documents on any Bluecore host"
because auth.bluecore.com had not been probed. The metadata describes the authorization server
that actually issues Bluecore API access tokens, so a client can now discover the token
endpoint and verify token signatures without reading the docs. Note the advertised scope set
(openid, profile, email, phone, address, offline_access) is the generic Auth0 OIDC set and is
NOT the Bluecore API scope vocabulary — the real API scopes are the `resource:verb` strings in
scopes/bluecore-scopes.yml.
multi_surface_warning: >-
Bluecore operates three API surfaces with three different and incompatible auth models:
OAuth 2.0 client-credentials (a.bluecore.com/api), a static Bearer API key
(api.bluecore.com/email/, legacy), and a tenant token inside the request body
(api.bluecore.app/api/track/mobile/v1). See conventions/bluecore-conventions.yml
surface_divergence.
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