Customer Relationship Management › Customer Data Management
Customer Data Management
BC-420.10
Level 2
Cross-Industry
422 providers
640 API surfaces
168 rated strong or better
Customer master, identity resolution, golden record.
Customer Data Management (BC-420.10) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 640 API surface(s) from 422 provider(s) that can perform some part of it, 168 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Customer Master Data Management BC-420.10.10
Creation, maintenance, and governance of customer master records.
no catalog coverage
Customer Identity Resolution BC-420.10.20
Matching, merging, and de-duplication of customer records.
no catalog coverage
Consent and Preference Management BC-420.10.30
Capture and enforcement of marketing consents and preferences.
no catalog coverage
Customer 360 View BC-420.10.40
Aggregated customer view across products, channels, and interactions.
no catalog coverage
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
Exemplar 68 Complete, well-documented, and agent-ready
SalesforceSendGridInfobipZoho CRMCustomer.ioLightspeed CommerceShopifyBigCommerceGainsightOptimizelyBrevoKitSalesforce Marketing CloudSquareAdobe SuiteCvent RegistrationGhostBirdeyeMailchimpBoom AiTalon.OneClosePlunkBrazeOmnisendlemlistListrakStaxGetResponseKlaviyoAttentive6senseSinchTrustly GroupKarbonLushaZendeskCvent Event CloudVendastaMicrosoft Dynamics 365 SalesAdobe CampaignKhorosMapp Marketing CloudLeadspaceLoopsAct! CRMRevolutVirto CommerceEnturLightfieldAWeberMoEngageOracle SiebelCongaSendPulseSquarespaceLive Direct MarketingLucidyaConstant ContactIterableSuper PaymentsThriveCartBlueConicEnchargeAdobe Experience CloudHighLevelAntavoSAP Emarsys
Strong 100 Solid coverage with minor gaps
HightouchAct-OnMedusaBlueshiftOrttoLyticsCommon RoomExtoleVibes PlatformClickFunnelsInflection.ioDemandbaseSimon DataVismaCvent Hospitality CloudRelmKeapCM.comGivebutterMicrosoft Dynamics NAVWebexApollo.ioKnakRaiffeisenbank (Russia)PaidMailmodoFenergoEnrichSalesloftGenesysGr4vyFactsetThe Mobile First CompanyZohocommercetoolsNationBuilderSallaLeafLinkTalkableEntergramZaiusBeeketingSendlaneBolt FinancialFullEnrichNutshellSolvimonFIS GlobalZendesk SellDotdigitalKatanaCleverTapSpruce HealthKaseyaMVMNTTotal ExpertZavuFieldPulseFriendbuyPaystackSalesflareVesselClariLeanplumCommerce LayerSilverpopCloudTalkAppDirectCordialPipeliner CRMPhasioApideckBluecoreMetriloCrossEngageHatchConsumer Data Right (Energy)LevitateSupaglueWunderkindHitPaymParticlemakeup.landPayabliSwellShop-WareOK CapsuleMarketoShipStationMindbodyAgendaProBadger MapsCoperniqFullContactD-ToolsVBOUTBlackbaudDealHubNorthmillStreet.co.uk
Developing 114 Usable, with meaningful gaps to close
CommunityFlutterwavePaperless PartsXentralGladlyMewsServiceTitanNovoPaymentAccrue SavingsDojoVersapayCustomerOSWooCommerceAssignarPipedriveQuoReady2orderSimpleTextingTemenosDecisivECI SolutionsFat ZebraMTN GroupAgree.comAutoLeadStarCart.comVelarisSplioIntercomClioVaultREJPMorgan ChaseZywaveGoCardlessChargebeeShoplazzaWeaveDeliverartNimbleAgile CRMAmerican Express Global Business TravelOracle EloquaFrontLokkiMonacoShellFulcrumproResponsysHousecall ProRockwell AutomationBirdBringgAfriexLone Wolf TechnologiesHilosBonjoroRembergMicrosoft Dynamics 365VTEXPodiumAeronesAMCS GroupFlipdishElastic PathZoho InventoryMissiveAghanimFixtureBokioHelp ScoutvivenuStackOneDixaSAP Commerce CloudTreezConektaNewstoreHarvestNomosGuestReadyOracle Fusion Cloud ApplicationsOverflowMileBroadlumePowershopBeacon Roofing SupplyCoreLogic (Cotality)Zoho BooksEcwid by LightspeedCRM BonusTripleseatChatwootRocket MatterMercado PagoTrutoCanixCopperAlinta EnergyTwilio SegmentOpenproviderKajabiVSCOFreshworksOcean.ioRentleGorgiasProton.aiWhippyReonicMicrosoft Dynamics 365 Business CentralOmnifulTwentyVenHubWHMCS
Thin 107 Limited public surface area
Respond.ioWork MarketfabricREKKILakaAffinitybexioBraintreeFolkengageSPARKBread FinancialPracticePantherZuperSleekFlowSmokeballBonterra (fka EveryAction)ChatbaseEZRentOutNinetailedShopify Admin APITrengoFreshchatSnipcartTech DataZuoraBrickworkVerifoneShootProofFreshsalesJust EatezyVetAmdocsFastSpringChargeDeskTekmetricQuenzaServiceM8Spree CommerceSynnexWhiplashSitecoreTD SYNNEXweclappWellnessLivingEpos NowLemon SqueezyWealthboxPlanning CenterWaste ManagementFulfilPylonTutorCruncherBold CommerceFreshBooksExact OnlineMemberClicksCapsule CRMEverhourFreshdeskIec CimMagentoTurvoHawkSoftDriftVimeo OTTCacheflowPhorestStampedInsightlyTelemetronNeon OneTenfoldTM ForumBooqable1KOMMA5°CommusoftHYPERLABSKustomerSkimmerSmile.ioTiendanubeToroXenditOrdergrooveOrdwayService FusionDodo PaymentsEncompassFortnoxLoyversesevdeskNuvemshop / TiendanubeBloomerangHyperlineAcceloChurnkeyQuadernoPaddleEleadSmartMovingPolarBigChangeNowCertsRepslyAirshipProvet CloudReplyr.ai
Emerging 33 Early or largely undocumented
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Customer Data Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.