Customer Relationship Management › Customer Data Management
Customer Data Management
BC-420.10
Level 2
Cross-Industry
413 providers
596 API surfaces
168 rated strong or better
Customer master, identity resolution, golden record.
Customer Data Management (BC-420.10) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 596 API surface(s) from 413 provider(s) that can perform some part of it, 168 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Customer Master Data Management BC-420.10.10
Creation, maintenance, and governance of customer master records.
no catalog coverage
Customer Identity Resolution BC-420.10.20
Matching, merging, and de-duplication of customer records.
no catalog coverage
Consent and Preference Management BC-420.10.30
Capture and enforcement of marketing consents and preferences.
no catalog coverage
Customer 360 View BC-420.10.40
Aggregated customer view across products, channels, and interactions.
no catalog coverage
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
Exemplar 71 Complete, well-documented, and agent-ready
SalesforceInfobipShopifyCustomer.ioSendGridBrevoOptimizelyMailchimpLightspeed CommerceAdobe SuiteZoho CRMKitGhostCvent RegistrationBirdeyeSalesforce Marketing CloudSquareCloseBoom AiGainsightBrazePlunkTalon.OneListrakMailerLiteKlaviyolemlistLushaOmnisendZohoZendeskCvent Event CloudStaxGetResponseAdobe CampaignAttentive6senseLoopsVirto CommerceVendastaMicrosoft Dynamics 365 SalesMapp Marketing CloudOracle SiebelLeadspaceSendPulseAct! CRMConstant ContactSquarespaceSinchLightfieldIterableMoEngageBlueConicAdobe Experience CloudLive Direct MarketingWebexCongaSallaHightouchLucidyaAWeberKhorosOrttoThriveCartLyticsCommon RoomEnchargeAntavoVibes PlatformPaystackSAP Emarsys
Strong 97 Solid coverage with minor gaps
HighLevelSimon DataCvent Hospitality CloudDemandbaseBlueshiftMedusaTrustly GroupCommerce LayerGivebutterCleverTapApollo.ioBolt FinancialRelmClickFunnelsExtoleInflection.ioKeapMailmodoMindbodyVesselMicrosoft Dynamics NAVSwellSalesloftEnrichFactsetHitPayGr4vyKnakSendlaneFullEnrichThe Mobile First CompanyNationBuilderSpruce HealthTalkableSuper PaymentsBeeketingLeafLinkFriendbuySalesflareEntergramClariGenesysZaiusMewsSolvimonNutshellLeanplumZendesk SellKatanaKaseyaZavuShop-WareSilverpopDotdigitalGladlyMVMNTFieldPulseRevolutServiceTitanApideckFIS GlobalWeaveSupagluePhasioCordialFlutterwaveTotal ExpertAppDirectAct-OnMarketoPipeliner CRMShipStationCrossEngageHatchmakeup.landBadger MapsConsumer Data Right (Energy)LevitateWunderkindBigCommercemParticlePaidCloudTalkPayabliOK CapsuleMetriloCoperniqAgendaProBringgNovoPaymentVBOUTCoreLogic (Cotality)PipedriveCustomerOSFullContactPaperless PartsXentral
Developing 116 Usable, with meaningful gaps to close
DealHubNorthmillStreet.co.ukCommunitySimpleTextingTemenosClioECI SolutionsD-ToolsDojoVersapayAccrue SavingsAssignarQuoAutoLeadStarReady2orderJPMorgan ChaseMTN GroupDecisivAgree.comConektaCart.comIntercomSplioVelarisOracle EloquaShellVaultREFrontShoplazzaTripleseatDeliverartNimbleFlipdishAmerican Express Global Business TravelAgile CRMResponsysLokkiMonacoElastic PathFulcrumproWooCommerceGoCardlessZoho InventoryBluecoreMicrosoft Dynamics 365Housecall ProPodiumHilosChargebeeAfriexLone Wolf TechnologiesBonjoroRembergVTEXAeronesHelp ScoutAffinityStackOneDixaMissiveTwentyAghanimFixturebexioBirdFolkBokioZuperOracle Fusion Cloud ApplicationsvivenuTreezSAP Commerce CloudSmokeballGuestReadyNewstoreAMCS GroupBeacon Roofing SupplyOverflowNomosRespond.iofabricMileSnipcartBroadlumeChatwootPowershopCopperNinetailedTrutoTwilio SegmentCRM BonusHarvestEcwid by LightspeedKajabicommercetoolsFreshworksRocket MatterTech DataWhippyAlinta EnergyCanixOcean.ioOpenproviderWellnessLivingZoho BooksVerifoneVSCOProton.aiPylonServiceM8RentleReonicWHMCSOmnifulVenHub
Thin 121 Limited public surface area
ChatbaseWork MarketPracticePantherShootProofEverhourWhiplashGorgiasLakaREKKIBraintreeSleekFlowBold CommerceFulfilClockodoengageSPARKSpree CommerceChargeDeskMicrosoft Dynamics 365 Business CentralTrengoBread FinancialPlanning CenterBloomerangEZRentOutNeon OneShopify Admin APIBooqableHawkSoftQuenzaTekmetricSmile.ioZuoraEpos NowPhorestService FusionweclappLoyversesevdeskNuvemshop / TiendanubeAmdocsSkimmerChurnkeyTiendanubeVimeo OTTXenditQuadernoBrickworkFortnoxAbacatePaySmartMovingPolarDodo PaymentsNowCertsEncompassFreshchatHyperlineTurvoProvet CloudezyVetJust EatSynnexTutorCruncherBigChangePetExecSitecoreTD SYNNEXFastSpringLemon SqueezyEleadOrdergrooveTicketSpiceWaste ManagementABC TrainerizeJoblogicRepslyYourMembershipRechargeRevertFreshsalesSamCartWodifyFundraise UpGorillaDeskGrowthZoneOrdwayPaddleStorableDonatelyGingrTap PaymentsFreshdeskIec CimDriftRecVueFreshBooksMomencePushPressCleanCloudTM ForumWealthboxCapsule CRMKustomerMagentoTradifyCommusoftCacheflowToroStampedExact OnlineTelemetronHoneyBookTenfold1KOMMA5°HYPERLABSAttioShopmonkeyInsightlyVagaroAcceloSubblyZen PlannerAirship
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Customer Data Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.