Customer Relationship ManagementCustomer Data Management

Customer Data Management

BC-420.10 Level 2 Cross-Industry 14 providers 23 API surfaces 9 rated strong or better

Customer master, identity resolution, golden record.

Customer Data Management (BC-420.10) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 23 API surface(s) from 14 provider(s) that can perform some part of it, 9 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions

Sub-capabilities

Customer Master Data Management BC-420.10.10

Creation, maintenance, and governance of customer master records.

no catalog coverage

Customer Identity Resolution BC-420.10.20

Matching, merging, and de-duplication of customer records.

no catalog coverage

Consent and Preference Management BC-420.10.30

Capture and enforcement of marketing consents and preferences.

no catalog coverage

Customer 360 View BC-420.10.40

Aggregated customer view across products, channels, and interactions.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 2 Complete, well-documented, and agent-ready
Strong 7 Solid coverage with minor gaps
Developing 3 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 1 Early or largely undocumented
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature. This page shows which providers and tags reach Customer Data Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

See plans →  ·  How the edges are graded →