Metrilo

Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns. Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders using an API Token plus an HMAC-SHA256 X-Digest request signature.

Metrilo publishes 5 APIs on the APIs.io network, including Categories API, Customers API, Orders API, and 2 more. Tagged areas include Company, Ecommerce, Analytics, CRM, and Email Marketing.

Metrilo’s developer surface includes documentation, API reference, getting-started guide, support, pricing, signup flow, authentication, and 24 more developer resources.

🌐 Visit website 📡 Source on GitHub

47.0/100 developing ▲ 9.0 Agent 48/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

AccessPaidSelf serveFree trial

5 APIs 1 MCP Servers

CompanyEcommerceAnalyticsCRMEmail MarketingCustomer RetentionTrackingMarketing

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 47.0/100 · developing

Contract Quality 3.6 / 25

Developer Ergonomics 12.1 / 20

Commercial Clarity 16.8 / 20

Operational Transparency 2.7 / 13

Governance 2.5 / 12

Discoverability 9.3 / 10

Agent readiness — 48/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/metrilo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

MCPServer

AgentSkill

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Components

Lifecycle

Conformance

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Compliance

Compliance

Operate 2

Status, limits, changes, and where to get help

Support

Support

ChangeLog

ChangeLog

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Other 2

Properties that don't map to a standard resource type

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: metrilo
name: Metrilo
description: Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and
  email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor
  and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns.
  Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library
  (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders
  using an API Token plus an HMAC-SHA256 X-Digest request signature.
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  trial_days: 14
  trial_credit_card_required: false
  try_now: false
  public: false
  label: 14-day free trial, then paid plans from $199/mo
  confidence: high
  source:
  - authentication
  - https://www.metrilo.com/pricing
  generated: '2026-08-13'
  method: searched
  note: 'Upgraded from derived/unknown on 2026-08-13 by reading the live pricing page: three published tiers (Essential $199,
    Pro $379, Premium from $599 per month), 14-day all-features trial with no credit card, 30-day refund. API access is not
    sold or metered separately — it is included with every project. See plans/metrilo-plans-pricing.yml.'
image: https://www.metrilo.com/images/metrilo-1200x628.png
url: https://raw.githubusercontent.com/api-evangelist/metrilo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- speedinvest
x-acquired-by: brevo
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Ecommerce
- Analytics
- CRM
- Email Marketing
- Customer Retention
- Tracking
- Marketing
apis:
- aid: metrilo:metrilo-categories-api
  name: Metrilo Categories API
  description: The Categories API from Metrilo — 2 operation(s) for categories.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Categories
  properties:
  - type: OpenAPI
    url: openapi/metrilo-categories-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-customers-api
  name: Metrilo Customers API
  description: The Customers API from Metrilo — 4 operation(s) for customers.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/metrilo-customers-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-orders-api
  name: Metrilo Orders API
  description: The Orders API from Metrilo — 2 operation(s) for orders.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/metrilo-orders-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-products-api
  name: Metrilo Products API
  description: The Products API from Metrilo — 2 operation(s) for products.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/metrilo-products-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-tracking-api
  name: Metrilo Tracking API
  description: Metrilo's own published specification for the tracking and CRM ingestion API — OpenAPI 3.0.1, version 2.1.1,
    10 operations and 19 schemas covering categories, products, customers (including tag/untag) and orders, single and batch.
    Maintained by Metrilo on its SwaggerHub organization and mirrored byte-identically as metrilo_open_api_specification.yml
    in the custom-integration repo. This is the authoritative contract; the four per-resource entries above are the API Evangelist
    refinement of the same ten operations under readable operationIds.
  humanURL: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Tracking
  - Ingestion
  - CRM
  properties:
  - type: OpenAPI
    url: openapi/metrilo-tracking-api-openapi.yml
  - type: APIReference
    url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
  - type: Overlay
    url: overlays/metrilo-tracking-api-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/metrilo-tool-crosswalk.yml
common:
- type: AgenticAccess
  url: agentic-access/metrilo-agentic-access.yml
- type: Overlay
  url: overlays/metrilo-tracking-overlay.yaml
- type: DomainSecurity
  url: security/metrilo-domain-security.yml
- type: DeveloperPortal
  url: https://github.com/Metrilo/custom-integration
- type: Documentation
  url: https://docs.metrilo.com
- type: APIReference
  url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
- type: GettingStarted
  url: https://docs.metrilo.com/en/collections/57629-getting-started-with-metrilo
- type: Support
  url: https://docs.metrilo.com
- type: GitHubOrganization
  url: https://github.com/Metrilo
- type: Pricing
  url: https://www.metrilo.com/pricing
- type: SignUp
  url: https://www.metrilo.com/signup
- type: Login
  url: https://app.metrilo.com
- type: TermsOfService
  url: https://www.metrilo.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.metrilo.com/privacy-policy
- type: Authentication
  url: authentication/metrilo-authentication.yml
- type: Conventions
  url: conventions/metrilo-conventions.yml
- type: ErrorCatalog
  url: errors/metrilo-problem-types.yml
- type: DataModel
  url: data-model/metrilo-data-model.yml
- type: MCPServer
  url: mcp/metrilo-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/metrilo-packages.yml
- type: SDKs
  url: packages/metrilo-packages.yml
- type: Components
  url: components/metrilo-components.yml
- type: Lifecycle
  url: lifecycle/metrilo-lifecycle.yml
- type: Conformance
  url: conformance/metrilo-conformance.yml
- type: Compliance
  url: https://docs.metrilo.com/en/articles/1613060-metrilo-and-gdpr
- type: LLMsTxt
  url: llms/metrilo-llms.txt
- type: Overlay
  url: overlays/metrilo-tracking-api-overlay.yaml
- type: ToolCrosswalk
  url: mcp/metrilo-tool-crosswalk.yml
- type: Plans
  url: plans/metrilo-plans-pricing.yml
- type: ChangeLog
  url: changelog/metrilo-changelog.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 9
  artifacts_updated: 6
  pass: local-v1
  note: 'Round 2. Contract discovery found Metrilo''s OWN OpenAPI 3.0.1 (v2.1.1) on its SwaggerHub org and mirrored in the
    custom-integration repo — round 1 had recorded "Metrilo publishes no OpenAPI", which is now corrected everywhere. Also
    captured live pricing, a version history diffed from the SwaggerHub registry, and package currency. Absences recorded
    WITHOUT pointers: no /.well-known/ document, no agent card, no sandbox, no published rate limit, no status page, no deprecation
    policy, no vulnerability-disclosure program, no event/webhook surface.'

Metrilo

Kin Score

APIs 5

Metrilo Categories API

Metrilo Customers API

Metrilo Orders API

Metrilo Products API

Metrilo Tracking API

Open Collections 5

API Collection

Metrilo Tracking & CRM Categories API

Metrilo Tracking & CRM Categories Customers API

Metrilo Tracking & CRM Categories Orders API

Metrilo Tracking & CRM Categories Products API

MCP Servers 1

metrilo-mcp.yml

Pricing Plans 1

Metrilo Plans Pricing

Rate Limits 1

Metrilo Rate Limits

Security Posture 2

Metrilo Authentication

Metrilo Domain Security

Agentic Access 1

Metrilo Agentic Access

Resources