Metrilo

Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns. Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders using an API Token plus an HMAC-SHA256 X-Digest request signature.

Metrilo publishes 4 API contracts indexed on the APIs.io network, including Category API, Customer API, Order API, and 1 more. Tagged areas include Company, E-Commerce, Analytics, CRM, and Email Marketing.

Metrilo’s developer surface includes documentation, API reference, getting-started guide, support, pricing, signup flow, authentication, and 27 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

56.3/100 strong ▬ flat Agent 24/100 agent aware Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessPaidSelf serveFree trial

2 published contracts

Company E-Commerce Analytics CRM Email Marketing Customer Retention Tracking Marketing

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management

BC-420

Customer

POST /customer POST /customer/tag

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 56.3/100 · strong

Contract Quality 8.9 / 19

Developer Ergonomics 9.0 / 15

Access Clarity 12.6 / 15

Operational Transparency 1.8 / 10

Contract Governance 1.6 / 9

Discoverability 5.5 / 8

Regulatory Posture 4.4 / 15

Create-or-Update Ergonomics 2.2 / 10

Agent readiness — 24/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/metrilo: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	builds-on	34.5 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Metrilo Category API

The Category API from Metrilo — 2 operation(s) for category.

Metrilo Customer API

The Customer API from Metrilo — 4 operation(s) for customer.

Metrilo Order API

The Order API from Metrilo — 2 operation(s) for order.

Metrilo Product API

The Product API from Metrilo — 2 operation(s) for product.

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Metrilo Tracking & CRM Categories API

OPEN COLLECTION

Metrilo Tracking & CRM Categories Customers API

OPEN COLLECTION

Metrilo Tracking & CRM Categories Orders API

OPEN COLLECTION

Metrilo Tracking & CRM Categories Products API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Metrilo Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Metrilo Rate Limits

0 limits

RATE LIMITS

OpenAPI Overlays 2

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Metrilo Tracking Api Overlay

4 actions · security · metrilo-tracking-api-openapi.yml

GENERATED

Metrilo Tracking Overlay

2 actions · update · metrilo-tracking-openapi.yml

UNRECORDED

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Metrilo Authentication

apiKey · 2 schemes

SECURITY

Metrilo Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Metrilo Agentic Access

10 operations · 10 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

X-MCPServerCandidate

X-MCPServerCandidate

AgentSkill

AgentSkill

LLMsTxt

LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Components

Lifecycle

Conformance

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Compliance

Compliance

Operate 3

Status, limits, changes, and where to get help

RateLimits

RateLimits

Support

Support

ChangeLog

ChangeLog

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 1

The organization behind the API

Website

Website

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: metrilo
name: Metrilo
description: Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and
  email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor
  and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns.
  Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library
  (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders
  using an API Token plus an HMAC-SHA256 X-Digest request signature.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-serve
  trial: true
  trial_days: 14
  trial_credit_card_required: false
  try_now: false
  public: false
  label: 14-day free trial, then paid plans from $199/mo
  confidence: high
  source:
  - authentication
  - https://www.metrilo.com/pricing
  generated: '2026-08-13'
  method: searched
  note: 'Upgraded from derived/unknown on 2026-08-13 by reading the live pricing page: three published tiers (Essential $199,
    Pro $379, Premium from $599 per month), 14-day all-features trial with no credit card, 30-day refund. API access is not
    sold or metered separately — it is included with every project. See plans/metrilo-plans-pricing.yml.'
image: https://www.metrilo.com/images/metrilo-1200x628.png
url: https://raw.githubusercontent.com/api-evangelist/metrilo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- speedinvest
x-acquired-by: brevo
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- E-Commerce
- Analytics
- CRM
- Email Marketing
- Customer Retention
- Tracking
- Marketing
tags_raw:
- Company
- Ecommerce
- Analytics
- CRM
- Email Marketing
- Customer Retention
- Tracking
- Marketing
apis:
- aid: metrilo:metrilo-category-api
  name: Metrilo Category API
  description: The Category API from Metrilo — 2 operation(s) for category.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Category
  properties:
  - type: OpenAPI
    url: openapi/metrilo-category-api-openapi.yml
  - type: APIReference
    url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
  - type: ToolCrosswalk
    url: mcp/metrilo-tool-crosswalk.yml
- aid: metrilo:metrilo-customer-api
  name: Metrilo Customer API
  description: The Customer API from Metrilo — 4 operation(s) for customer.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Customers
  tags_raw:
  - Customer
  properties:
  - type: OpenAPI
    url: openapi/metrilo-customer-api-openapi.yml
  - type: APIReference
    url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
  - type: ToolCrosswalk
    url: mcp/metrilo-tool-crosswalk.yml
- aid: metrilo:metrilo-order-api
  name: Metrilo Order API
  description: The Order API from Metrilo — 2 operation(s) for order.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Order
  properties:
  - type: OpenAPI
    url: openapi/metrilo-order-api-openapi.yml
  - type: APIReference
    url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
  - type: ToolCrosswalk
    url: mcp/metrilo-tool-crosswalk.yml
- aid: metrilo:metrilo-product-api
  name: Metrilo Product API
  description: The Product API from Metrilo — 2 operation(s) for product.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Product
  properties:
  - type: OpenAPI
    url: openapi/metrilo-product-api-openapi.yml
  - type: APIReference
    url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
  - type: ToolCrosswalk
    url: mcp/metrilo-tool-crosswalk.yml
common:
- type: RateLimits
  url: rate-limits/metrilo-rate-limits.yml
- type: CapabilityMap
  url: capabilities/metrilo-capability-edges.yml
  name: Metrilo Business Capability Map
- type: Website
  url: https://www.metrilo.com/
- type: AgenticAccess
  url: agentic-access/metrilo-agentic-access.yml
- type: Overlay
  url: overlays/metrilo-tracking-overlay.yaml
- type: DomainSecurity
  url: security/metrilo-domain-security.yml
- type: DeveloperPortal
  url: https://github.com/Metrilo/custom-integration
- type: Documentation
  url: https://docs.metrilo.com
- type: APIReference
  url: https://app.swaggerhub.com/apis/metrilo/api/2.1.1
- type: GettingStarted
  url: https://docs.metrilo.com/en/collections/57629-getting-started-with-metrilo
- type: Support
  url: https://docs.metrilo.com
- type: GitHubOrganization
  url: https://github.com/Metrilo
- type: Pricing
  url: https://www.metrilo.com/pricing
- type: SignUp
  url: https://www.metrilo.com/signup
- type: Login
  url: https://app.metrilo.com
- type: TermsOfService
  url: https://www.metrilo.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.metrilo.com/privacy-policy
- type: Authentication
  url: authentication/metrilo-authentication.yml
- type: Conventions
  url: conventions/metrilo-conventions.yml
- type: ErrorCatalog
  url: errors/metrilo-problem-types.yml
- type: DataModel
  url: data-model/metrilo-data-model.yml
- type: X-MCPServerCandidate
  url: mcp/metrilo-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/metrilo-packages.yml
- type: SDKs
  url: packages/metrilo-packages.yml
- type: Components
  url: components/metrilo-components.yml
- type: Lifecycle
  url: lifecycle/metrilo-lifecycle.yml
- type: Conformance
  url: conformance/metrilo-conformance.yml
- type: Compliance
  url: https://docs.metrilo.com/en/articles/1613060-metrilo-and-gdpr
- type: LLMsTxt
  url: llms/metrilo-llms.txt
- type: Overlay
  url: overlays/metrilo-tracking-api-overlay.yaml
- type: ToolCrosswalk
  url: mcp/metrilo-tool-crosswalk.yml
- type: Plans
  url: plans/metrilo-plans-pricing.yml
- type: ChangeLog
  url: changelog/metrilo-changelog.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 9
  artifacts_updated: 6
  pass: local-v1
  note: 'Round 2. Contract discovery found Metrilo''s OWN OpenAPI 3.0.1 (v2.1.1) on its SwaggerHub org and mirrored in the
    custom-integration repo — round 1 had recorded "Metrilo publishes no OpenAPI", which is now corrected everywhere. Also
    captured live pricing, a version history diffed from the SwaggerHub registry, and package currency. Absences recorded
    WITHOUT pointers: no /.well-known/ document, no agent card, no sandbox, no published rate limit, no status page, no deprecation
    policy, no vulnerability-disclosure program, no event/webhook surface.'

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