Metrilo

Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns. Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders using an API Token plus an HMAC-SHA256 X-Digest request signature.

Metrilo publishes 4 APIs on the APIs.io network, including Categories API, Customers API, Orders API, and 1 more. Tagged areas include Company, Ecommerce, Analytics, CRM, and Email Marketing.

Metrilo’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 19 more developer resources.

🌐 Visit website 📡 Source on GitHub
49.7/100 developing ▬ flat Agent 51/100 agent ready Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
4 APIs 1 MCP Servers
CompanyEcommerceAnalyticsCRMEmail MarketingCustomer RetentionTrackingMarketing

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 49.7/100 · developing
Contract Quality 13.7 / 25
Developer Ergonomics 14.8 / 20
Commercial Clarity 10.5 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 51/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/metrilo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Metrilo Categories API

The Categories API from Metrilo — 2 operation(s) for categories.

Metrilo Customers API

The Customers API from Metrilo — 4 operation(s) for customers.

Metrilo Orders API

The Orders API from Metrilo — 2 operation(s) for orders.

Metrilo Products API

The Products API from Metrilo — 2 operation(s) for products.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

metrilo-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Metrilo Authentication

apiKey · 2 schemes

SECURITY

Metrilo Domain Security

TLSv1.3

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 AgentSkill
AgentSkill
 LLMsTxt
LLMsTxt

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 DataModel
DataModel
 Components
Components
 Lifecycle
Lifecycle
 Conformance
Conformance

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication
 Compliance
Compliance

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 3

Pricing, plans, and the legal terms of use

Pricing
Pricing
 TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 1

The organization behind the API

Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: metrilo
name: Metrilo
description: Metrilo is a plug-and-play ecommerce growth platform that combines real-time analytics, an ecommerce CRM, and
  email marketing for online brands. Founded in 2014 and acquired by Brevo (formerly Sendinblue) in 2021, Metrilo tracks visitor
  and customer behavior, builds rich customer profiles with 30+ segmentation filters, and powers retention-focused email campaigns.
  Developers integrate via official plugins for WooCommerce, Magento, and OpenCart, a client-side JavaScript tracking library
  (window.metrilo), and a server-side ingestion API at trk.mtrl.me/v2 that pushes customers, categories, products, and orders
  using an API Token plus an HMAC-SHA256 X-Digest request signature.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.metrilo.com/images/metrilo-1200x628.png
url: https://raw.githubusercontent.com/api-evangelist/metrilo/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- speedinvest
x-acquired-by: brevo
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Ecommerce
- Analytics
- CRM
- Email Marketing
- Customer Retention
- Tracking
- Marketing
apis:
- aid: metrilo:metrilo-categories-api
  name: Metrilo Categories API
  description: The Categories API from Metrilo — 2 operation(s) for categories.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Categories
  properties:
  - type: OpenAPI
    url: openapi/metrilo-categories-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-customers-api
  name: Metrilo Customers API
  description: The Customers API from Metrilo — 4 operation(s) for customers.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/metrilo-customers-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-orders-api
  name: Metrilo Orders API
  description: The Orders API from Metrilo — 2 operation(s) for orders.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Orders
  properties:
  - type: OpenAPI
    url: openapi/metrilo-orders-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
- aid: metrilo:metrilo-products-api
  name: Metrilo Products API
  description: The Products API from Metrilo — 2 operation(s) for products.
  humanURL: https://github.com/Metrilo/custom-integration
  baseURL: https://trk.mtrl.me/v2
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/metrilo-products-api-openapi.yml
  - type: Documentation
    url: https://github.com/Metrilo/custom-integration
common:
- type: DomainSecurity
  url: security/metrilo-domain-security.yml
- type: DeveloperPortal
  url: https://github.com/Metrilo/custom-integration
- type: Documentation
  url: https://docs.metrilo.com
- type: APIReference
  url: https://github.com/Metrilo/custom-integration
- type: GettingStarted
  url: https://docs.metrilo.com/en/collections/57629-getting-started-with-metrilo
- type: Support
  url: https://docs.metrilo.com
- type: Blog
  url: https://www.metrilo.com/blog
- type: GitHubOrganization
  url: https://github.com/Metrilo
- type: Pricing
  url: https://www.metrilo.com/pricing
- type: SignUp
  url: https://www.metrilo.com/signup
- type: Login
  url: https://app.metrilo.com
- type: TermsOfService
  url: https://www.metrilo.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.metrilo.com/privacy-policy
- type: Authentication
  url: authentication/metrilo-authentication.yml
- type: Conventions
  url: conventions/metrilo-conventions.yml
- type: ErrorCatalog
  url: errors/metrilo-problem-types.yml
- type: DataModel
  url: data-model/metrilo-data-model.yml
- type: MCPServer
  url: mcp/metrilo-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/metrilo-packages.yml
- type: SDKs
  url: packages/metrilo-packages.yml
- type: Components
  url: components/metrilo-components.yml
- type: Lifecycle
  url: lifecycle/metrilo-lifecycle.yml
- type: Conformance
  url: conformance/metrilo-conformance.yml
- type: Compliance
  url: https://docs.metrilo.com/en/articles/1613060-metrilo-and-gdpr
- type: LLMsTxt
  url: llms/metrilo-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 14
  pass: local-v1