Leanplum website screenshot

Leanplum

Leanplum is a mobile marketing and multichannel customer engagement platform offering push notifications, in-app and email messaging, behavioral event tracking and analytics, A/B testing, and remotely configurable content variables. Leanplum was acquired by CleverTap in 2022 and now operates as "Leanplum by CleverTap"; the brand and its documented REST API remain active while customers are migrated onto the CleverTap platform (CleverTap has wrapped its own methods behind the Leanplum API surface to smooth that transition). All API requests are made to https://api.leanplum.com/api and authenticated with an appId plus an operation-specific clientKey (production, development, data export, or content read-only).

Leanplum publishes 7 APIs on the APIs.io network, including A/B Tests API, Content & Variables API, Data Export API, and 4 more. Tagged areas include Mobile Marketing, Customer Engagement, Push Notifications, Messaging, and A/B Testing.

Leanplum’s developer surface includes documentation and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub
29.6/100 thin ▬ flat Agent 22/100 agent aware Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1
AccessEnterprise
7 APIs
Mobile MarketingCustomer EngagementPush NotificationsMessagingA/B TestingAnalyticsCleverTap

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1
Composite quality — 29.6/100 · thin
Contract Quality 13.7 / 25
Developer Ergonomics 1.7 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 4.8 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 22/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/leanplum: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Leanplum A/B Tests API

The A/B Tests API from Leanplum — 3 operation(s) for a/b tests.

Leanplum Content & Variables API

The Content & Variables API from Leanplum — 3 operation(s) for content & variables.

Leanplum Data Export API

The Data Export API from Leanplum — 5 operation(s) for data export.

Leanplum Events & Tracking API

The Events & Tracking API from Leanplum — 7 operation(s) for events & tracking.

Leanplum Messaging API

The Messaging API from Leanplum — 3 operation(s) for messaging.

Leanplum Postbacks & Batch API

The Postbacks & Batch API from Leanplum — 2 operation(s) for postbacks & batch.

Leanplum User & Device Attributes API

The User & Device Attributes API from Leanplum — 4 operation(s) for user & device attributes.

Scroll for all 7

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Leanplum API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Leanplum Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Leanplum Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Leanplum Finops

FINOPS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Leanplum Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Leanplum Agentic Access

27 operations · 15 acting · 1 human-in-the-loop

27 operations · 15 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

RateLimits
RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans
Plans
 FinOps
FinOps

Company 2

The organization behind the API

LinkedIn
LinkedIn
 Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: leanplum
url: https://raw.githubusercontent.com/api-evangelist/leanplum/refs/heads/main/apis.yml
name: Leanplum
kind: company
description: Leanplum is a mobile marketing and multichannel customer engagement platform offering push notifications, in-app
  and email messaging, behavioral event tracking and analytics, A/B testing, and remotely configurable content variables.
  Leanplum was acquired by CleverTap in 2022 and now operates as "Leanplum by CleverTap"; the brand and its documented REST
  API remain active while customers are migrated onto the CleverTap platform (CleverTap has wrapped its own methods behind
  the Leanplum API surface to smooth that transition). All API requests are made to https://api.leanplum.com/api and authenticated
  with an appId plus an operation-specific clientKey (production, development, data export, or content read-only).
accessModel:
  pricing: enterprise
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Enterprise
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/leanplum.png
tags:
- Mobile Marketing
- Customer Engagement
- Push Notifications
- Messaging
- A/B Testing
- Analytics
- CleverTap
created: '2026-07-03'
modified: '2026-07-03'
specificationVersion: '0.19'
apis:
- aid: leanplum:leanplum-a-b-tests-api
  name: Leanplum A/B Tests API
  description: The A/B Tests API from Leanplum — 3 operation(s) for a/b tests.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - A/B Tests
  properties:
  - type: OpenAPI
    url: openapi/leanplum-a-b-tests-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-content-variables-api
  name: Leanplum Content & Variables API
  description: The Content & Variables API from Leanplum — 3 operation(s) for content & variables.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - Content & Variables
  properties:
  - type: OpenAPI
    url: openapi/leanplum-content-variables-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-data-export-api
  name: Leanplum Data Export API
  description: The Data Export API from Leanplum — 5 operation(s) for data export.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - Data Export
  properties:
  - type: OpenAPI
    url: openapi/leanplum-data-export-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-events-tracking-api
  name: Leanplum Events & Tracking API
  description: The Events & Tracking API from Leanplum — 7 operation(s) for events & tracking.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - Events & Tracking
  properties:
  - type: OpenAPI
    url: openapi/leanplum-events-tracking-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-messaging-api
  name: Leanplum Messaging API
  description: The Messaging API from Leanplum — 3 operation(s) for messaging.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - Messaging
  properties:
  - type: OpenAPI
    url: openapi/leanplum-messaging-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-postbacks-batch-api
  name: Leanplum Postbacks & Batch API
  description: The Postbacks & Batch API from Leanplum — 2 operation(s) for postbacks & batch.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - Postbacks & Batch
  properties:
  - type: OpenAPI
    url: openapi/leanplum-postbacks-batch-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
- aid: leanplum:leanplum-user-device-attributes-api
  name: Leanplum User & Device Attributes API
  description: The User & Device Attributes API from Leanplum — 4 operation(s) for user & device attributes.
  humanURL: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  baseURL: https://api.leanplum.com/api
  tags:
  - User & Device Attributes
  properties:
  - type: OpenAPI
    url: openapi/leanplum-user-device-attributes-api-openapi.yml
  - type: Documentation
    url: https://docs.leanplum.com/reference/tracking-analytics-data-via-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/selecting-a-user
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-setuserattributes
  - type: APIReference
    url: https://docs.leanplum.com/reference/post_api-action-sendmessage
  - type: Documentation
    url: https://docs.leanplum.com/reference/api-methods
  - type: Documentation
    url: https://docs.leanplum.com/reference/accessing-content-via-the-api
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-getvars
  - type: Documentation
    url: https://docs.leanplum.com/reference/export-data
  - type: APIReference
    url: https://docs.leanplum.com/reference/get_api-action-exportdata
  - type: Documentation
    url: https://docs.leanplum.com/reference/batching-requests
  - type: APIReference
    url: https://docs.leanplum.com/reference/multi-json
common:
- type: AgenticAccess
  url: agentic-access/leanplum-agentic-access.yml
- type: DomainSecurity
  url: security/leanplum-domain-security.yml
- type: GitHubOrganization
  url: https://github.com/Leanplum
- type: LinkedIn
  url: https://www.linkedin.com/company/leanplum
- type: Website
  url: https://www.leanplum.com
- type: Documentation
  url: https://docs.leanplum.com
- type: Plans
  url: plans/leanplum-plans-pricing.yml
- type: RateLimits
  url: rate-limits/leanplum-rate-limits.yml
- type: FinOps
  url: finops/leanplum-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com