Leanplum · FinOps Profile

Leanplum Finops

FinOps view of Leanplum (Leanplum by CleverTap) spend. Leanplum is an enterprise, sales-led SaaS platform with no public per-unit pricing; cost is a negotiated annual subscription scoped to tracked/active users, message volume, and enabled channels (push, in-app, email, web). The REST API is included in the subscription, but usage carries a metering dimension: each unique user lookup in an API request is a billable API call, so high-volume server-side integrations affect cost. Following the 2022 CleverTap acquisition, invoicing and renewals increasingly flow through CleverTap as accounts migrate onto the CleverTap platform.

Leanplum Finops is the FinOps profile for Leanplum on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 4 billable meters, billed in USD, on a annual cycle, and pricing category subscription-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include Mobile Marketing, Customer Engagement, Messaging, FinOps, and Cost Management.

Category: Marketing and Customer Engagement Pricing: Subscription-Based Billing: Annual FOCUS v1.3
Mobile MarketingCustomer EngagementMessagingFinOpsCost ManagementFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsage

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Purchase
InvoiceIssuerName
CleverTap
PricingCategory
Subscription-Based
ProviderName
Leanplum
PublisherName
CleverTap
ServiceCategory
Marketing and Customer Engagement
ServiceName
Leanplum

Meters

tracked_users
Unit: users
Monthly tracked / active users, the primary contract sizing dimension.
messages_sent
Unit: messages
Push, in-app, email, and web messages delivered via sendMessage and campaigns.
billable_user_lookups
Unit: lookups
Unique user lookups in API requests; each unique lookup is a billable API call.
data_export_volume
Unit: records
Volume of raw data exported via exportData / exportReport jobs.

Sources