Drift
Drift is a conversational marketing and sales platform delivering AI-powered chatbots, live chat, video messaging, account-based engagement, and Fastlane playbook automation on B2B websites. Drift was acquired by Salesloft in 2024 and now operates as the AI conversation surface within the Salesloft Revenue Orchestration Platform; the drift.com domain redirects to salesloft.com/platform/drift while devdocs.drift.com continues to host the developer API documentation.
APIs
Drift REST API
Drift REST API covers contacts, users, conversations and messages, accounts, playbooks, teams, app admin tokens, data privacy (GDPR retrieval and deletion), and SCIM provisionin...
Features
Real-time, personalized AI conversations that engage website visitors and qualify leads.
Form automation and conversational experiences that route qualified leads using tech-stack enrichment data.
Human-handoff live chat tied into the rep workflow inside Salesloft Rhythm.
One-to-one and one-to-many video messages embedded in conversations and account workflows.
Target accounts, route conversations to owners, and report on pipeline impact at the account level.
Realtime delivery of conversation, message, and contact events to subscribed endpoints.
SCIM 2.0 API for identity-provider-driven user provisioning and deprovisioning.
APIs to retrieve and delete personal data on request for GDPR compliance.
Use Cases
Convert anonymous website visitors into qualified pipeline using AI chat plus Fastlane routing.
Route conversations from target accounts to the correct rep based on owner mapping and account hierarchy.
Book qualified meetings directly into rep calendars from the chat surface.
Use chat and video to drive product adoption, renewal conversations, and customer success workflows.
Integrations
Native integration; Drift conversations flow into Salesloft Rhythm cadences and the Revenue Orchestration Platform.
Bi-directional sync of contacts, accounts, opportunities, and conversation activity.
Contact and conversation sync with HubSpot CRM and Marketing Hub.
Lead routing and program sync with Marketo Engage.
Conversation notifications, routing, and rep response from Slack channels and DMs.
Solutions
Conversational marketing surface for demand-gen teams targeting B2B pipeline.
Live chat plus video for AEs and SDRs running ABM and inbound motion.
Customer-facing chat for support and customer success teams.