Drift logo

Drift

Drift is a conversational marketing and sales platform delivering AI-powered chatbots, live chat, video messaging, account-based engagement, and Fastlane playbook automation on B2B websites. Drift was acquired by Salesloft in 2024 and now operates as the AI conversation surface within the Salesloft Revenue Orchestration Platform; the drift.com domain redirects to salesloft.com/platform/drift while devdocs.drift.com continues to host the developer API documentation.

1 APIs 8 Features
Conversational MarketingChatbotsSalesMessagingCustomer EngagementRevenue OrchestrationAI Chat

APIs

Drift REST API

Drift REST API covers contacts, users, conversations and messages, accounts, playbooks, teams, app admin tokens, data privacy (GDPR retrieval and deletion), and SCIM provisionin...

Features

AI Chat Agent

Real-time, personalized AI conversations that engage website visitors and qualify leads.

Fastlane Playbooks

Form automation and conversational experiences that route qualified leads using tech-stack enrichment data.

Live Chat

Human-handoff live chat tied into the rep workflow inside Salesloft Rhythm.

Video Messaging

One-to-one and one-to-many video messages embedded in conversations and account workflows.

Account-Based Engagement

Target accounts, route conversations to owners, and report on pipeline impact at the account level.

Webhooks

Realtime delivery of conversation, message, and contact events to subscribed endpoints.

SCIM Provisioning

SCIM 2.0 API for identity-provider-driven user provisioning and deprovisioning.

GDPR Data Privacy

APIs to retrieve and delete personal data on request for GDPR compliance.

Use Cases

Inbound Lead Qualification

Convert anonymous website visitors into qualified pipeline using AI chat plus Fastlane routing.

ABM Conversation Routing

Route conversations from target accounts to the correct rep based on owner mapping and account hierarchy.

Meeting Booking

Book qualified meetings directly into rep calendars from the chat surface.

Post-Sale Customer Engagement

Use chat and video to drive product adoption, renewal conversations, and customer success workflows.

Integrations

Salesloft

Native integration; Drift conversations flow into Salesloft Rhythm cadences and the Revenue Orchestration Platform.

Salesforce

Bi-directional sync of contacts, accounts, opportunities, and conversation activity.

HubSpot

Contact and conversation sync with HubSpot CRM and Marketing Hub.

Marketo

Lead routing and program sync with Marketo Engage.

Slack

Conversation notifications, routing, and rep response from Slack channels and DMs.

Solutions

Drift for Marketing

Conversational marketing surface for demand-gen teams targeting B2B pipeline.

Drift for Sales

Live chat plus video for AEs and SDRs running ABM and inbound motion.

Drift for Service

Customer-facing chat for support and customer success teams.

Resources

🔗
Website
Website
🔗
Documentation
Documentation
🔗
LLMsTxt
LLMsTxt
🌐
Portal
Portal
👥
GitHubOrganization
GitHubOrganization
📦
SDK
SDK
📦
SDK
SDK
📦
SDK
SDK
🔗
LinkedIn
LinkedIn
🔗
Plans
Plans
🔗
RateLimits
RateLimits
🔗
FinOps
FinOps

Sources

Raw ↑
aid: drift-com
url: https://raw.githubusercontent.com/api-evangelist/drift-com/refs/heads/main/apis.yml
name: Drift
kind: company
description: >-
  Drift is a conversational marketing and sales platform delivering AI-powered chatbots, live chat, video messaging,
  account-based engagement, and Fastlane playbook automation on B2B websites. Drift was acquired by Salesloft in 2024
  and now operates as the AI conversation surface within the Salesloft Revenue Orchestration Platform; the drift.com
  domain redirects to salesloft.com/platform/drift while devdocs.drift.com continues to host the developer API
  documentation.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
  - Conversational Marketing
  - Chatbots
  - Sales
  - Messaging
  - Customer Engagement
  - Revenue Orchestration
  - AI Chat
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.19'
apis:
  - aid: drift-com:drift-rest-api
    name: Drift REST API
    description: >-
      Drift REST API covers contacts, users, conversations and messages, accounts, playbooks, teams, app admin tokens,
      data privacy (GDPR retrieval and deletion), and SCIM provisioning. Webhook events deliver realtime conversation,
      contact, and message updates. Authentication uses OAuth, App Admin Tokens, and signed identities as documented at
      devdocs.drift.com.
    image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
    humanURL: https://devdocs.drift.com/
    baseURL: https://driftapi.com
    tags:
      - Messaging
      - Chatbots
      - REST
      - Conversations
      - SCIM
    properties:
      - type: Documentation
        url: https://devdocs.drift.com/
      - type: APIReference
        url: https://devdocs.drift.com/reference
      - type: Authentication
        url: https://devdocs.drift.com/docs/authentication
      - type: OpenAPI
        url: openapi/drift-com-openapi.yml
common:
  - type: Website
    url: https://www.drift.com/
  - type: Documentation
    url: https://devdocs.drift.com/
  - type: LLMsTxt
    url: https://devdocs.drift.com/llms.txt
  - type: Portal
    url: https://app.drift.com/
  - type: GitHubOrganization
    url: https://github.com/Driftt
  - type: SDK
    url: https://github.com/Driftt/drift-python
  - type: SDK
    url: https://github.com/Driftt/drift-sdk-android
  - type: SDK
    url: https://github.com/Driftt/drift-sdk-ios
  - type: Integrations
    url: https://www.salesloft.com/platform/drift
  - type: LinkedIn
    url: https://www.linkedin.com/company/drift
  - type: Plans
    url: plans/drift-com-plans-pricing.yml
  - type: RateLimits
    url: rate-limits/drift-com-rate-limits.yml
  - type: FinOps
    url: finops/drift-com-finops.yml
  - type: Features
    data:
      - name: AI Chat Agent
        description: Real-time, personalized AI conversations that engage website visitors and qualify leads.
      - name: Fastlane Playbooks
        description: Form automation and conversational experiences that route qualified leads using tech-stack enrichment data.
      - name: Live Chat
        description: Human-handoff live chat tied into the rep workflow inside Salesloft Rhythm.
      - name: Video Messaging
        description: One-to-one and one-to-many video messages embedded in conversations and account workflows.
      - name: Account-Based Engagement
        description: Target accounts, route conversations to owners, and report on pipeline impact at the account level.
      - name: Webhooks
        description: Realtime delivery of conversation, message, and contact events to subscribed endpoints.
      - name: SCIM Provisioning
        description: SCIM 2.0 API for identity-provider-driven user provisioning and deprovisioning.
      - name: GDPR Data Privacy
        description: APIs to retrieve and delete personal data on request for GDPR compliance.
  - type: UseCases
    data:
      - name: Inbound Lead Qualification
        description: Convert anonymous website visitors into qualified pipeline using AI chat plus Fastlane routing.
      - name: ABM Conversation Routing
        description: Route conversations from target accounts to the correct rep based on owner mapping and account hierarchy.
      - name: Meeting Booking
        description: Book qualified meetings directly into rep calendars from the chat surface.
      - name: Post-Sale Customer Engagement
        description: Use chat and video to drive product adoption, renewal conversations, and customer success workflows.
  - type: Integrations
    data:
      - name: Salesloft
        description: >-
          Native integration; Drift conversations flow into Salesloft Rhythm cadences and the Revenue Orchestration
          Platform.
      - name: Salesforce
        description: Bi-directional sync of contacts, accounts, opportunities, and conversation activity.
      - name: HubSpot
        description: Contact and conversation sync with HubSpot CRM and Marketing Hub.
      - name: Marketo
        description: Lead routing and program sync with Marketo Engage.
      - name: Slack
        description: Conversation notifications, routing, and rep response from Slack channels and DMs.
  - type: Solutions
    data:
      - name: Drift for Marketing
        description: Conversational marketing surface for demand-gen teams targeting B2B pipeline.
      - name: Drift for Sales
        description: Live chat plus video for AEs and SDRs running ABM and inbound motion.
      - name: Drift for Service
        description: Customer-facing chat for support and customer success teams.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com