Demandbase website screenshot

Demandbase

Demandbase is a B2B go-to-market platform that unifies account intelligence, intent data, advertising, orchestration, personalization and sales intelligence into a single pipeline engine. Its developer surface is eight OpenAPI-documented REST APIs on uapi.demandbase.com — B2B company/contact intelligence, Data Export, Data Import, Admin, Intent (beta), Usage, Custom Sources and Auth — plus a hosted, OAuth-protected Model Context Protocol server that exposes account, person, intent, buying-group and account-brief capabilities to AI assistants, an official Python SDK, and a change-subscription webhook surface.

Demandbase publishes 8 APIs on the APIs.io network, including B2B API, Data Export API, Data Import API, and 5 more. Tagged areas include Account Based Marketing, Advertising, AI Agents, B2B Marketing, and Company Data.

The Demandbase catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Demandbase’s developer surface includes authentication, support, engineering blog, developer portal, signup flow, changelog, documentation, and 41 more developer resources.

63.8/100 strong ▬ flat Agent 52/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0
AccessSelf serve
10 APIs 1 MCP Servers
Account Based MarketingAdvertisingAI AgentsB2B MarketingCompany DataContact DataData EnrichmentIntent DataMCPPersonalizationSales IntelligenceTechnographics

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0
Composite quality — 63.8/100 · strong
Contract Quality 16.6 / 25
Developer Ergonomics 11.1 / 20
Access Clarity 13.7 / 20
Operational Transparency 9.1 / 13
Contract Governance 4.1 / 12
Discoverability 9.3 / 10
Agent readiness — 52/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/demandbase: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 10

Individual APIs this provider publishes, each with its own machine-readable definition.

Demandbase B2B API

Company and contact intelligence: search and fetch companies and contacts, company news, logos, installed technologies and corporate hierarchy; synchronous and bulk matching; as...

Demandbase Data Export API

Asynchronous export of Demandbase platform data — Account, Opportunity, Person, Activity, Campaign, Creative, Account List and Person List entities — to CSV or JSON behind a sig...

Demandbase Data Import API

Asynchronous import of customer data and intent activity into the Demandbase platform. Create an import job, submit a data file of up to 5 GB, poll the job, and manage custom ac...

Demandbase Intent API

Beta. Company-level intent signals and research activity: query by company IDs, keyword set IDs or keywords over a date range, filtered by intent strength or number of people re...

Demandbase Admin API

User administration for a Demandbase tenant: create, update, retrieve, list and delete users, with filters for departments, views, permission sets and workspaces. 5 operations.

Demandbase Usage API

Credit usage reporting: returns a summary of credit consumption and entitlements for a given API category, the only runtime signal a consumer has for remaining quota. 1 operation.

Demandbase Custom Sources API

Manage custom data sources and their per-object field mappings so third-party systems can feed the Demandbase platform. 7 operations.

Demandbase Auth API

Token exchange for every other Demandbase API: POST an API Key Set client ID and client secret with grantType client_credentials and receive a bearer access token valid for 8 ho...

Demandbase MCP Server

Hosted remote Model Context Protocol server exposing Demandbase account, person, intent, buying-group, account-brief, global company/contact and reference capabilities to AI ass...

Demandbase IP-API v3

Real-time visitor identification: resolves a visitor IP address to a Demandbase company ID, firmographics and corporate hierarchy for web personalization, forms enrichment and a...

Scroll for all 10

Open Collections 8

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Admin API

OPEN COLLECTION

Demandbase Auth API

OPEN COLLECTION

B2B API

OPEN COLLECTION

Custom Sources API

OPEN COLLECTION

Data Export API

OPEN COLLECTION

Data Import API

OPEN COLLECTION

Intent API

OPEN COLLECTION

Usage API

OPEN COLLECTION

Scroll for all 8

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Demandbase Rate Limits

15 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Demandbase Authentication

http/oauth2 · 1 scheme

SECURITY

Demandbase Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Demandbase Trust Center

SOC 2, ISO 27001

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Demandbase Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Demandbase Agentic Access

54 operations · 24 acting

54 operations · 24 acting

AGENTIC

Resources

Get Started 6

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

Access & Security 5

Authentication, authorization, and security posture

Operate 7

Status, limits, changes, and where to get help

Scroll for all 7

Commercial 5

Pricing, plans, and the legal terms of use

Company 4

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: demandbase
name: Demandbase
description: Demandbase is a B2B go-to-market platform that unifies account intelligence, intent data, advertising, orchestration,
  personalization and sales intelligence into a single pipeline engine. Its developer surface is eight OpenAPI-documented
  REST APIs on uapi.demandbase.com — B2B company/contact intelligence, Data Export, Data Import, Admin, Intent (beta), Usage,
  Custom Sources and Auth — plus a hosted, OAuth-protected Model Context Protocol server that exposes account, person, intent,
  buying-group and account-brief capabilities to AI assistants, an official Python SDK, and a change-subscription webhook
  surface.
type: Index
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
position: Consumer
access: 3rd-Party
kind: company
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/demandbase.png
url: https://raw.githubusercontent.com/api-evangelist/demandbase/refs/heads/main/apis.yml
created: '2024-01-20'
modified: '2026-08-13'
specificationVersion: '0.23'
tags:
- Account Based Marketing
- Advertising
- AI Agents
- B2B Marketing
- Company Data
- Contact Data
- Data Enrichment
- Intent Data
- MCP
- Personalization
- Sales Intelligence
- Technographics
tags_raw:
- Account-Based Marketing
- Advertising
- AI Agents
- B2B Marketing
- Company Data
- Contact Data
- Data Enrichment
- Intent Data
- MCP
- Personalization
- Sales Intelligence
- Technographics
apis:
- name: Demandbase B2B API
  description: 'Company and contact intelligence: search and fetch companies and contacts, company news, logos, installed
    technologies and corporate hierarchy; synchronous and bulk matching; asynchronous bulk data retrieval; and change subscriptions
    with webhook alerts for company, company-news, family-tree and person records. 22 operations.'
  humanURL: https://developer.demandbase.com/docs/b2b-overview
  baseURL: https://uapi.demandbase.com/data/b2b/v1
  properties:
  - type: OpenAPI
    url: openapi/demandbase-b2b-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/b2b-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/companysearch_1
  - type: GettingStarted
    url: https://developer.demandbase.com/docs/b2b-make-your-first-request
  - type: Authentication
    url: https://developer.demandbase.com/docs/b2b-authentication
  - type: RateLimits
    url: https://developer.demandbase.com/docs/b2b-rate-limits
  - type: Webhooks
    url: asyncapi/demandbase-webhooks.yml
  - type: Overlay
    url: overlays/demandbase-b2b-overlay.yaml
  - type: BestPractices
    url: https://developer.demandbase.com/docs/b2b-best-practices
  - type: FAQ
    url: https://developer.demandbase.com/docs/faq
- name: Demandbase Data Export API
  description: Asynchronous export of Demandbase platform data — Account, Opportunity, Person, Activity, Campaign, Creative,
    Account List and Person List entities — to CSV or JSON behind a signed download URL. Field availability is governed by
    the tenant Export Collection. 8 operations.
  humanURL: https://developer.demandbase.com/docs/export-overview
  baseURL: https://uapi.demandbase.com/data/export
  properties:
  - type: OpenAPI
    url: openapi/demandbase-data-export-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/export-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/createexportjob
  - type: GettingStarted
    url: https://developer.demandbase.com/docs/make-your-first-request
  - type: Authentication
    url: https://developer.demandbase.com/docs/authentication
  - type: RateLimits
    url: https://developer.demandbase.com/docs/rate-limits
  - type: ErrorCatalog
    url: https://developer.demandbase.com/docs/handling-errors
  - type: Overlay
    url: overlays/demandbase-data-export-overlay.yaml
  - type: Filters
    url: https://developer.demandbase.com/docs/how-to-use-filters
- name: Demandbase Data Import API
  description: Asynchronous import of customer data and intent activity into the Demandbase platform. Create an import job,
    submit a data file of up to 5 GB, poll the job, and manage custom activity types and CSV record matching / data mapping.
    9 operations.
  humanURL: https://developer.demandbase.com/docs/import-overview
  baseURL: https://uapi.demandbase.com/import/v1
  properties:
  - type: OpenAPI
    url: openapi/demandbase-data-import-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/import-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/post_job
  - type: GettingStarted
    url: https://developer.demandbase.com/docs/make-your-first-request-1
  - type: Authentication
    url: https://developer.demandbase.com/docs/authentication-1
  - type: RateLimits
    url: https://developer.demandbase.com/docs/rate-limits-1
  - type: Overlay
    url: overlays/demandbase-data-import-overlay.yaml
- name: Demandbase Intent API
  description: 'Beta. Company-level intent signals and research activity: query by company IDs, keyword set IDs or keywords
    over a date range, filtered by intent strength or number of people researching, with cursor-based pagination. 1 operation.'
  humanURL: https://developer.demandbase.com/reference/company-intent
  baseURL: https://uapi.demandbase.com/data/intent/v1
  properties:
  - type: OpenAPI
    url: openapi/demandbase-intent-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/reference/company-intent
  - type: APIReference
    url: https://developer.demandbase.com/reference/companyintent-1
  - type: ChangeLog
    url: https://developer.demandbase.com/changelog/new-beta-company-intent-api
  - type: Overlay
    url: overlays/demandbase-intent-overlay.yaml
- name: Demandbase Admin API
  description: 'User administration for a Demandbase tenant: create, update, retrieve, list and delete users, with filters
    for departments, views, permission sets and workspaces. 5 operations.'
  humanURL: https://developer.demandbase.com/docs/user-admin-overview
  baseURL: https://uapi.demandbase.com
  properties:
  - type: OpenAPI
    url: openapi/demandbase-admin-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/user-admin-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/post_admin-v1-user
  - type: Authentication
    url: https://developer.demandbase.com/docs/authentication-3
  - type: Overlay
    url: overlays/demandbase-admin-overlay.yaml
- name: Demandbase Usage API
  description: 'Credit usage reporting: returns a summary of credit consumption and entitlements for a given API category,
    the only runtime signal a consumer has for remaining quota. 1 operation.'
  humanURL: https://developer.demandbase.com/docs/credit-usage-overview
  baseURL: https://uapi.demandbase.com
  properties:
  - type: OpenAPI
    url: openapi/demandbase-usage-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/credit-usage-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/getcreditusagedetails
  - type: Authentication
    url: https://developer.demandbase.com/docs/authentication-2
  - type: Overlay
    url: overlays/demandbase-usage-overlay.yaml
- name: Demandbase Custom Sources API
  description: Manage custom data sources and their per-object field mappings so third-party systems can feed the Demandbase
    platform. 7 operations.
  humanURL: https://developer.demandbase.com/docs/custom-sources-overview
  baseURL: https://uapi.demandbase.com/integration/v1
  properties:
  - type: OpenAPI
    url: openapi/demandbase-custom-sources-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/custom-sources-overview
  - type: APIReference
    url: https://developer.demandbase.com/reference/get_integration-v1-custom-sources
  - type: Overlay
    url: overlays/demandbase-custom-sources-overlay.yaml
- name: Demandbase Auth API
  description: 'Token exchange for every other Demandbase API: POST an API Key Set client ID and client secret with grantType
    client_credentials and receive a bearer access token valid for 8 hours. 1 operation.'
  humanURL: https://developer.demandbase.com/docs/authenticating-with-the-apis
  baseURL: https://uapi.demandbase.com
  properties:
  - type: OpenAPI
    url: openapi/demandbase-auth-openapi.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/authenticating-with-the-apis
  - type: APIReference
    url: https://developer.demandbase.com/reference/generate_access_token
  - type: Authentication
    url: authentication/demandbase-authentication.yml
  - type: Overlay
    url: overlays/demandbase-auth-overlay.yaml
- name: Demandbase MCP Server
  description: Hosted remote Model Context Protocol server exposing Demandbase account, person, intent, buying-group, account-brief,
    global company/contact and reference capabilities to AI assistants. OAuth 2.1 authorization-code + PKCE with dynamic client
    registration; tools/list is tenant-gated.
  humanURL: https://developer.demandbase.com/docs/mcp
  baseURL: https://gateway.demandbase.com/mcp/servers/db-mcp
  properties:
  - type: MCPServer
    url: mcp/demandbase-mcp.yml
  - type: ToolCrosswalk
    url: mcp/demandbase-tool-crosswalk.yml
  - type: Documentation
    url: https://developer.demandbase.com/docs/mcp
  - type: GettingStarted
    url: https://developer.demandbase.com/docs/custom-mcp-clients
  - type: Authentication
    url: authentication/demandbase-authentication.yml
  - type: OAuthScopes
    url: scopes/demandbase-scopes.yml
- name: Demandbase IP-API v3
  description: 'Real-time visitor identification: resolves a visitor IP address to a Demandbase company ID, firmographics
    and corporate hierarchy for web personalization, forms enrichment and analytics integrations. No OpenAPI is published
    for this API and its reference documentation sits on the support knowledge base, which is behind a bot challenge.'
  humanURL: https://support.demandbase.com/hc/en-us/articles/23789223879323-Demandbase-IP-API-v3-for-Demandbase-One-Current-Version
  baseURL: https://api.company-target.com
  properties:
  - type: Documentation
    url: https://support.demandbase.com/hc/en-us/articles/23789223879323-Demandbase-IP-API-v3-for-Demandbase-One-Current-Version
  - type: Migration
    url: https://support.demandbase.com/hc/en-us/articles/25137915441947-Upgrading-to-Demandbase-IP-API-v3
common:
- type: AgenticAccess
  url: agentic-access/demandbase-agentic-access.yml
- type: TrustCenter
  url: security/demandbase-trust-center.yml
- type: DomainSecurity
  url: security/demandbase-domain-security.yml
- type: Authentication
  url: authentication/demandbase-authentication.yml
- type: GitHubOrganization
  url: https://github.com/demandbase
- type: StatusPage
  url: https://status.demandbase.com/
- type: Support
  url: https://support.demandbase.com/
- type: PrivacyPolicy
  url: https://www.demandbase.com/privacy-policy/
- type: Blog
  url: https://www.demandbase.com/blog/
- type: LinkedIn
  url: https://www.linkedin.com/company/demandbase/
- type: Twitter
  url: https://twitter.com/Demandbase
- type: Portal
  url: https://developer.demandbase.com
- type: KnowledgeBase
  url: https://kb.demandbase.com/hc/en-us
- type: Partners
  url: https://partners.demandbase.com/
- type: Integrations
  url: https://partners.demandbase.com/t/partners/integrations
- type: TermsOfService
  url: https://www.demandbase.com/terms-of-use/
- type: Signup
  url: https://www.demandbase.com/products/data/api-integration/api-trial/
- type: Vocabulary
  url: vocabulary/demandbase-vocabulary.yml
- type: Packages
  url: packages/demandbase-packages.yml
- type: SDKs
  url: packages/demandbase-packages.yml
- type: WellKnown
  url: well-known/demandbase-well-known.yml
- type: MCPServer
  url: mcp/demandbase-mcp.yml
- type: ToolCrosswalk
  url: mcp/demandbase-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/demandbase-llms.txt
- type: Conformance
  url: conformance/demandbase-conformance.yml
- type: Compliance
  url: https://trust.demandbase.com/
- type: ErrorCatalog
  url: errors/demandbase-error-codes.yml
- type: ErrorCodes
  url: errors/demandbase-problem-types.yml
- type: Lifecycle
  url: lifecycle/demandbase-lifecycle.yml
- type: Deprecation
  url: https://developer.demandbase.com/docs/migrating-from-legacy-tokens-to-api-keysets
- type: OAuthScopes
  url: scopes/demandbase-scopes.yml
- type: Conventions
  url: conventions/demandbase-conventions.yml
- type: ChangeLog
  url: changelog/demandbase-changelog.yml
- type: DataModel
  url: data-model/demandbase-data-model.yml
- type: Webhooks
  url: asyncapi/demandbase-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: RateLimits
  url: rate-limits/demandbase-rate-limits.yml
- type: Plans
  url: plans/demandbase-plans-pricing.yml
- type: FinOps
  url: finops/demandbase-finops.yml
- type: DeveloperPortal
  url: https://developer.demandbase.com
- type: Documentation
  url: https://developer.demandbase.com/docs/welcome
- type: APIReference
  url: https://developer.demandbase.com/reference/generate_access_token
- type: GettingStarted
  url: https://developer.demandbase.com/docs/api-getting-started
- type: Pricing
  url: https://www.demandbase.com/pricing/
- type: SignUp
  url: https://www.demandbase.com/products/data/api-integration/api-trial/
- type: Login
  url: https://web.demandbase.com/
- type: HelpCenter
  url: https://support.demandbase.com/hc/en-us
- type: SDK
  url: https://pypi.org/project/demandbase-sdk/
- type: Contact
  url: https://www.demandbase.com/company/contact-us/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
  url: https://www.demandbase.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 49
  pass: local-v1