emerging · 3.1

Account Based Marketing

Score 21.7 / 100 28 providers 8 APIs Search apis.io →
Variants seen in the corpus: ABMAccount Based MarketingAccount-Based Marketing

Providers using this tag (28)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 4 Complete, well-documented, and agent-ready
ZoomInfoB2BB2B DataCompany DataContact Database7 APIs82.36senseABMAccount-Based MarketingIntent DataB2B7 APIs69.4UserGemsSales IntelligenceOutboundABMChampion Tracking1 API69.1LushaSales IntelligenceB2BEnrichmentContact Data2 APIs68.5
Strong 7 Solid coverage with minor gaps
LeadspaceMCPAI AgentsB2B DataCustomer Data Platform3 APIs64.5DemandbaseAccount-Based MarketingAdvertisingAI AgentsB2B Marketing16 APIs59.1TrustRadiusB2B Software ReviewsBuyer IntelligenceIntent DataSoftware Reviews1 API59.1AdaptB2B DataContact DataCompany DataLead Intelligence1 API58.4LeanDataRevenue OperationsLead RoutingLead to Account MatchingSalesforce3 APIs58.1NextRollCompanyAdvertisingAdTechMarketing9 APIs56.4SendosoCorporate GiftingDirect MailSales EngagementMarketing Automation8 APIs54.7
Developing 5 Usable, with meaningful gaps to close
Seam AICompanyAi MlSales Intelligence1 API50.1Channel99CompanyMarketingAnalyticsAttribution1 API43.9MetadataCompanyMarketingMarketing AutomationDemand Generation1 API43.1BomboraIntent DataB2B IntentCompany Surge11 APIs42.1Ocean.ioSales IntelligenceB2BEnrichmentLookalike2 APIs41.2
Thin 6 Limited public surface area
MutinyCompanyEnterpriseSalesMarketing1 API37.8AlbacrossCompanyB2B DataLead GenerationIntent Data2 APIs37.4Mutiny HQCompanyGTMSales EnablementMarketing1 API36.6LeadGeniusCompanyData EnrichmentLead GenerationSales1 API36.26Sense InsightsCompanyABMAccount-Based MarketingIntent Data35.0TerminusCompanyMarketingAdvertising3 APIs31.1
Emerging 2 Early or largely undocumented
AlyceGiftingCorporate GiftingB2BMarketing Automation1 API22.2TriblioABMAdvertisingIntent Data12.5
Minimal 4 Almost no public developer surface
EverstringCompanyPredictive MarketingSales IntelligenceData Enrichment1 API8.6Lattice EnginesCompanyAcquiredPredictive Marketing5.7BrightFunnelCompanyMarketingAnalyticsAttribution5.0SigstrCompanyEmailEmail SignatureMarketing5.0

APIs with this tag (6)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 2 Complete, well-documented, and agent-ready
Lusha Buying Group APIPersona classification over a fixed set of up to 25 named accounts — labels each returned contact decision_...68.5Lusha Lookalikes APIAI-powered similarity search that expands a seed list of contacts or companies into comparable profiles, wi...68.5
Strong 2 Solid coverage with minor gaps
TrustRadius Downstream Intent Data APIDownstream intent activity — which accounts are researching a vendor's products, competitor products, and s...59.1AdRoll ABM Activate and Playbooks APIThe AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, cam...56.4
Developing 1 Usable, with meaningful gaps to close
Bombora Intent APIStreams Bombora's Company Surge intent signals — account-level scores against 18,000+ B2B intent topics — d...42.1
Thin 1 Limited public surface area
Terminus ABM Platform APIThe account-based marketing platform API behind Terminus (now the DemandScience ABM Platform). The API host...31.1

Score breakdown

Frequency
43.2
log-scaled weighted occurrences
Breadth
0.8
spread across providers
Quality lift
53.8
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Intent Data 11 co-occurrences Sales Intelligence 14 co-occurrences Contact Data 5 co-occurrences Firmographics 5 co-occurrences B2B Data 5 co-occurrences Go-To-Market 7 co-occurrences Data Enrichment 8 co-occurrences Enrichment 5 co-occurrences

Where this tag comes from

Provider tag29
Api tag8

Cohort brief

Auto-generated

The 28 providers in the APIs.io catalog tagged Account Based Marketing, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
28
all scored
Mean Kin Score
43.9
+23.2 vs catalog 20.7
Mean Agent Readiness
31.4
+21.7 vs catalog 9.7
Spread
5–80.8
median 44.2 · σ 21.9
How the 28 split by band
Exemplar 5Strong 6Developing 7Thin 4Emerging 2Minimal 4
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 56.7 22.3 +34.4 28
Operational Transparency 35.9 11.3 +24.6 28
Developer Ergonomics 40.8 17.9 +22.9 28
Contract Quality 37.8 17.5 +20.3 28
Discoverability 77.1 60.4 +16.7 28
Contract Governance 21.3 6.4 +14.9 28

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 68% 16% +52
MCP server (first-party) 61% 7% +54
Agent Skills 0% 0% 0
OAuth scopes 54% 9% +45
Security 93% 88% +5
Arazzo workflows 4% 2% +2
Governance rules 21% 13% +8

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 ZoomInfo 80.8
  2. 2 6sense 73.1
  3. 3 Lusha 71.7
  4. 4 UserGems 71.6
  5. 5 Leadspace 67
  6. 6 Demandbase 63.3
  7. 7 TrustRadius 61.1
  8. 8 LeanData 60.7
  9. 9 Adapt 59.5
  10. 10 NextRoll 57.5
Top by Agent Readiness
  1. 1 Lusha 57.6
  2. 2 Demandbase 55.4
  3. 3 UserGems 54.7
  4. 4 NextRoll 52.2
  5. 5 6sense 50.4
  6. 6 ZoomInfo 49.5
  7. 7 Leadspace 48.8
  8. 8 LeanData 48.2
  9. 9 Bombora 46.4
  10. 10 Sendoso 42.7
All 28 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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Tools for tags

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  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

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All tags 
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As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/account-based-marketing"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/account-based-marketing/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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