BrightFunnel

BrightFunnel was a San Francisco-based B2B marketing analytics company founded in 2012 that built a revenue attribution and forecasting platform. Its Revenue Intelligence Suite gave B2B marketers multi-touch attribution, revenue-funnel analysis, account-based measurement, web analytics, and predictive forecasting so they could quantify marketing's impact on pipeline and revenue and align plans with business priorities. BrightFunnel was acquired by account-based marketing vendor Terminus in January 2018, and its multi-channel analytics were folded into the Terminus platform. It no longer operates as a standalone product: the brightfunnel.com domain now serves only a redirect, and there is no live developer portal, public API, documentation, SDK, or discovery surface (.well-known, llms.txt) to enrich. This profile remains a historical company stub, originally surfaced as a portfolio company of bloomberg-beta.

BrightFunnel is profiled on the APIs.io network. Tagged areas include Company, Marketing, Analytics, Attribution, and Revenue Intelligence.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyMarketingAnalyticsAttributionRevenue IntelligenceAccount Based MarketingForecastingB2BAcquired

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/brightfunnel: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Source (apis.yml)

aid: brightfunnel
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/brightfunnel.png
name: BrightFunnel
description: 'BrightFunnel was a San Francisco-based B2B marketing analytics company founded in 2012 that built a revenue
  attribution and forecasting platform. Its Revenue Intelligence Suite gave B2B marketers multi-touch attribution, revenue-funnel
  analysis, account-based measurement, web analytics, and predictive forecasting so they could quantify marketing''s impact
  on pipeline and revenue and align plans with business priorities. BrightFunnel was acquired by account-based marketing vendor
  Terminus in January 2018, and its multi-channel analytics were folded into the Terminus platform. It no longer operates
  as a standalone product: the brightfunnel.com domain now serves only a redirect, and there is no live developer portal,
  public API, documentation, SDK, or discovery surface (.well-known, llms.txt) to enrich. This profile remains a historical
  company stub, originally surfaced as a portfolio company of bloomberg-beta.'
url: https://raw.githubusercontent.com/api-evangelist/brightfunnel/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- bloomberg-beta
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: terminus
x-acquired-date: 2018-01
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Marketing
- Analytics
- Attribution
- Revenue Intelligence
- Account Based Marketing
- Forecasting
- B2B
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence