Metadata

Metadata (metadata.io) is a B2B marketing automation and demand-generation platform that uses AI agents to plan, execute, and optimize paid advertising campaigns across LinkedIn, Meta (Facebook and Instagram), Google Search and Display, Reddit, and Bing. Its core products are Metadata Campaigns (automated full-funnel paid campaign execution), Metadata Audiences with the patented MetaMatch B2B audience engine for precision targeting, and Metadata Insights for real-time, revenue-focused performance analytics. The platform connects to ad channels, CRMs (Salesforce, HubSpot), and marketing automation platforms (Marketo, Pardot) to run multivariate campaign testing at scale and optimize for pipeline and revenue rather than lead volume. Backed by 500 Global and Partech. Metadata publishes no public REST API. Its developer surface is MCP-native: the MetadataONE MCP server at mcp-server.metadata.io/mcp exposes 141 documented tools across audiences, campaigns, creatives, offers, keywords, ad extensions, analytics and integrations, so an agent can build an audience, generate on-brand creative, assemble a campaign and launch real paid spend without a REST client or an SDK. Developer docs, a quickstart, an authentication and scopes reference and the full tool catalog are published at metadata.io/developers/.

Metadata publishes 2 APIs on the APIs.io network: Health API and MCP API. Tagged areas include Company, Marketing, Marketing Automation, Demand Generation, and Advertising.

Metadata’s developer surface includes support, engineering blog, pricing, documentation, API reference, getting-started guide, and 14 more developer resources.

🌐 Visit website 📡 Source on GitHub

43.1/100 developing ▬ flat Agent 35/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

1 APIs 1 MCP Servers

Company Marketing Marketing Automation Demand Generation Advertising B2B Artificial Intelligence MCP AI Agents Paid Media Account Based Marketing

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 43.1/100 · developing

Contract Quality 10.4 / 25

Developer Ergonomics 11.8 / 20

Access Clarity 10.8 / 20

Operational Transparency 2.1 / 13

Contract Governance 0.5 / 12

Discoverability 7.6 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics does not apply to this provider. The published contracts declare no write operations, and a read-only API cannot create-or-update. The facet is excluded from this provider's denominator entirely — not scored zero. A reference or data API is not deficient for being unable to upsert.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/metadata: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Metadata Health API

The Health API from Metadata — 1 operation(s) for health.

Metadata MCP API

The Mcp API from Metadata — 1 operation(s) for mcp.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

MCP Metadata Server

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Metadata MCP Server (MetadataONE)

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Metadata Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Metadata Rate Limits

0 limits

RATE LIMITS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Metadata Authentication

2 schemes

SECURITY

Metadata Domain Security

TLSv1.3 · DMARC

SECURITY

Metadata Trust Center

SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701, GDPR, CCPA, CSA STAR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Metadata Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

Login

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

MCPServer

AgentSkill

LLMsTxt

WellKnown

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

Compliance

Compliance

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

Support

Support

StatusPage

StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: metadata
name: Metadata
description: 'Metadata (metadata.io) is a B2B marketing automation and demand-generation platform that uses AI agents to plan,
  execute, and optimize paid advertising campaigns across LinkedIn, Meta (Facebook and Instagram), Google Search and Display,
  Reddit, and Bing. Its core products are Metadata Campaigns (automated full-funnel paid campaign execution), Metadata Audiences
  with the patented MetaMatch B2B audience engine for precision targeting, and Metadata Insights for real-time, revenue-focused
  performance analytics. The platform connects to ad channels, CRMs (Salesforce, HubSpot), and marketing automation platforms
  (Marketo, Pardot) to run multivariate campaign testing at scale and optimize for pipeline and revenue rather than lead volume.
  Backed by 500 Global and Partech. Metadata publishes no public REST API. Its developer surface is MCP-native: the MetadataONE
  MCP server at mcp-server.metadata.io/mcp exposes 141 documented tools across audiences, campaigns, creatives, offers, keywords,
  ad extensions, analytics and integrations, so an agent can build an audience, generate on-brand creative, assemble a campaign
  and launch real paid spend without a REST client or an SDK. Developer docs, a quickstart, an authentication and scopes reference
  and the full tool catalog are published at metadata.io/developers/.'
url: https://raw.githubusercontent.com/api-evangelist/metadata/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- partech
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: contact-sales
  onboarding: demo-gated
  trial: false
  try_now: false
  public: false
  docs_public: true
  label: Contact Sales
  confidence: high
  source:
  - https://metadata.io/pricing
  - https://metadata.io/mcp-server
  - https://metadata.io/developers/quickstart.html
  note: 'Documentation, the 141-tool catalog and the OAuth metadata are fully public and anonymous. Credentials are not: "Get
    API Key" on metadata.io/mcp-server routes to /demo, and keys are minted only from inside a provisioned account. No price
    grid is published; pricing is scoped in a sales working session.'
  generated: '2026-08-12'
  method: searched
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://metadata.io/wp-content/uploads/2025/06/IMG-20250618-WA0007.webp
tags:
- Company
- Marketing
- Marketing Automation
- Demand Generation
- Advertising
- B2B
- Artificial Intelligence
- MCP
- AI Agents
- Paid Media
- Account Based Marketing
tags_raw:
- Company
- Marketing
- Marketing Automation
- Demand Generation
- Advertising
- B2B
- Artificial Intelligence
- MCP
- Model Context Protocol
- AI Agents
- Paid Media
- Account Based Marketing
apis:
- aid: metadata:metadata-health-api
  name: Metadata Health API
  description: The Health API from Metadata — 1 operation(s) for health.
  humanURL: https://metadata.io/developers/
  baseURL: https://mcp-server.metadata.io
  tags:
  - Health
  properties:
  - type: OpenAPI
    url: openapi/metadata-health-api-openapi.yml
  - type: ToolCrosswalk
    url: mcp/metadata-tool-crosswalk.yml
  - type: Authentication
    url: authentication/metadata-authentication.yml
  - type: OAuthScopes
    url: scopes/metadata-scopes.yml
  - type: ErrorCatalog
    url: errors/metadata-problem-types.yml
  - type: Conventions
    url: conventions/metadata-conventions.yml
  - type: Idempotency
    url: conventions/metadata-conventions.yml
  - type: RateLimits
    url: rate-limits/metadata-rate-limits.yml
  - type: Lifecycle
    url: lifecycle/metadata-lifecycle.yml
  - type: DataModel
    url: data-model/metadata-data-model.yml
  - type: Conformance
    url: conformance/metadata-conformance.yml
  - type: Plans
    url: plans/metadata-plans-pricing.yml
  - type: Documentation
    url: https://metadata.io/developers/
  - type: APIReference
    url: https://metadata.io/developers/tools/
  - type: GettingStarted
    url: https://metadata.io/developers/quickstart.html
  - type: StatusPage
    url: https://metadata.io/developers/status.html
  - type: Support
    url: https://metadata.io/developers/support.html
- aid: metadata:metadata-mcp-api
  name: Metadata MCP API
  description: The Mcp API from Metadata — 1 operation(s) for mcp.
  humanURL: https://metadata.io/developers/
  baseURL: https://mcp-server.metadata.io
  tags:
  - MCP
  tags_raw:
  - Mcp
  properties:
  - type: OpenAPI
    url: openapi/metadata-mcp-api-openapi.yml
  - type: ToolCrosswalk
    url: mcp/metadata-tool-crosswalk.yml
  - type: Authentication
    url: authentication/metadata-authentication.yml
  - type: OAuthScopes
    url: scopes/metadata-scopes.yml
  - type: ErrorCatalog
    url: errors/metadata-problem-types.yml
  - type: Conventions
    url: conventions/metadata-conventions.yml
  - type: Idempotency
    url: conventions/metadata-conventions.yml
  - type: RateLimits
    url: rate-limits/metadata-rate-limits.yml
  - type: Lifecycle
    url: lifecycle/metadata-lifecycle.yml
  - type: DataModel
    url: data-model/metadata-data-model.yml
  - type: Conformance
    url: conformance/metadata-conformance.yml
  - type: Plans
    url: plans/metadata-plans-pricing.yml
  - type: Documentation
    url: https://metadata.io/developers/
  - type: APIReference
    url: https://metadata.io/developers/tools/
  - type: GettingStarted
    url: https://metadata.io/developers/quickstart.html
  - type: StatusPage
    url: https://metadata.io/developers/status.html
  - type: Support
    url: https://metadata.io/developers/support.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/metadata-mcp-server-overlay.yaml
- type: MCPServer
  url: mcp/metadata-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Website
  url: https://metadata.io
- type: Support
  url: https://help.metadata.io/
- type: Blog
  url: https://metadata.io/resources/blog/
- type: Pricing
  url: https://metadata.io/pricing/
- type: Login
  url: https://platform.metadata.io/login
- type: PrivacyPolicy
  url: https://metadata.io/privacy-policy/
- type: TermsOfService
  url: https://metadata.io/terms-of-use/
- type: TrustCenter
  url: security/metadata-trust-center.yml
- type: Compliance
  url: https://metadata.io/trust-compliance
- type: DomainSecurity
  url: security/metadata-domain-security.yml
- type: DeveloperPortal
  url: https://metadata.io/developers/
- type: Documentation
  url: https://metadata.io/developers/
- type: APIReference
  url: https://metadata.io/developers/tools/
- type: GettingStarted
  url: https://metadata.io/developers/quickstart.html
- type: StatusPage
  url: https://metadata.io/developers/status.html
- type: LLMsTxt
  url: llms/metadata-llms.txt
- type: WellKnown
  url: well-known/metadata-well-known.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 23
  pass: local-v1

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