Customer Relationship Management › Customer Lifecycle Management
Customer Lifecycle Management
BC-420.30
Level 2
Cross-Industry
2 providers
2 API surfaces
1 rated strong or better
Acquisition, growth, retention, win-back.
Customer Lifecycle Management (BC-420.30) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 2 API surface(s) from 2 provider(s) that can perform some part of it, 1 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Customer Acquisition Management BC-420.30.10
Acquisition campaigns, conversion, and onboarding orchestration.
no catalog coverage
Customer Growth and Cross-Sell Management BC-420.30.20
Cross-sell, up-sell, and customer expansion programmes.
no catalog coverage
Customer Retention Management BC-420.30.30
Churn prediction, retention offers, and save desks.
no catalog coverage
Customer Win-Back Management BC-420.30.40
Win-back campaigns and reactivation of lapsed customers.
no catalog coverage
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform
some part of this capability — it is not a claim that any particular
organisation has deployed it.
Exemplar
1
Complete, well-documented, and agent-ready
Developing
1
Usable, with meaningful gaps to close
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows
which providers and tags reach Customer Lifecycle Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.
See plans →
·
How the edges are graded →