Customer Relationship Management › Customer Segmentation Management

Customer Segmentation Management

BC-420.20 Level 2 Cross-Industry 68 providers 95 API surfaces 47 rated strong or better

Segments, personas, treatment strategies.

Customer Segmentation Management (BC-420.20) is a level-2 business capability under Customer Relationship Management in the Cross-Industry model. The catalog holds 95 API surface(s) from 68 provider(s) that can perform some part of it, 47 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.

Where this capability definition comes from. This capability is part of a published business-architecture model that API Evangelist did not author. It is redistributed here under CC-BY-4.0. Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented. Source repository · NOTICE and third-party framework attributions

Sub-capabilities

Behavioural Segmentation BC-420.20.10

Segmentation based on behaviour, RFM, and engagement signals.

no catalog coverage

Value-Based Segmentation BC-420.20.20

Segmentation by customer lifetime value and profitability.

no catalog coverage

Customer Persona Development BC-420.20.30

Definition of personas and target customer archetypes.

no catalog coverage

Treatment Strategy Definition BC-420.20.40

Differentiated treatment strategies by segment.

no catalog coverage

Providers that reach this capability

Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.

Exemplar 35 Complete, well-documented, and agent-ready
ZoomInfoCustomer Buyer PersonaIdeal Customer Profile2 APIs87.8Customer.ioSegmentsTrack Segments2 APIs84.3SendGridSegmenting ContactsSegmenting Contacts V2Segments3 APIs82.9OptimizelyAudiencesRealtimeSegments2 APIs81.3Lightspeed CommerceCustomer Groups1 API79.3Adobe SuiteAudiencesEstimatesSegment definitionsSegments4 APIs78.8CventAudience Segments1 API78.6KitTags1 API78.5Treasure DataParent Segment ConfigurationsParent SegmentsSegments3 APIs76.7SquareCustomerGroupsCustomerSegments2 APIs75.9Boom AiSegments1 API75.6BrazeExport > Segment1 API75.1PlunkSegments1 API75.1Talon.OneAudiences1 API74.8ListrakSavedAudience1 API74.3MailerLiteSegments1 API73.7beehiivSegments1 API73.6KlaviyoListsSegments2 APIs73.6OmnisendSegments1 API72.9GetResponseSearch Contacts1 API72.1AttentiveBulk Segment OperationsSegments2 APIs72.0LoopsAudience segments1 API71.4Mapp Marketing CloudSegmentation1 API70.4Constant ContactSegments1 API69.9Adobe AnalyticsSegments1 API69.0MoEngageCohort SyncFile SegmentsFilter SegmentsManage Segments4 APIs69.0BlueConicSegments1 API68.9Adobe Experience CloudAudiencesSegments2 APIs68.7LucidyaSegments1 API68.0AWeberSegments1 API67.7LyticsSegmentSegmentCollectionSegments3 APIs67.3Common RoomSegments1 API67.2EnchargeSegments1 API67.2AntavoCustomer lists1 API66.9SAP EmarsysFilter1 API66.5
Strong 12 Solid coverage with minor gaps
BlueshiftCustom user listsSegments2 APIs65.9MedusaCustomer Groups1 API65.9Benchmark EmailSegments1 API65.5ExtoleAudiences1 API64.6SendlaneSegments1 API62.3MoosendSegments1 API62.1ZaiusRealtimeSegments1 API60.8CriteoAudience1 API60.7DotdigitalApiSegment1 API59.9AppDirectSegmentFolders1 API58.0MarketoSegments1 API57.9Pomoai-personas1 API56.2
Developing 18 Usable, with meaningful gaps to close
Communitytags1 API54.1SimpleTextingContact Segments1 API54.0AutoLeadStaraudiences1 API52.4IntercomSegments1 API51.7SplioGroup1 API51.6Oracle EloquaApplication/1.0/Contact segmentsApplication/2.0/Contact segmentsContact Segments3 APIs51.1AmperitySegments1 API49.9MonacoAudiences1 API49.6AkkioRfm1 API49.2EmotiveSegment FilterSingle Segment2 APIs49.0AnsaCustomer Segments1 API47.7LocalyticsAudiences1 API47.6AghanimSegmentation1 API46.3Voyant.ioicp1 API44.9Sensors DataExpress Audience MetaExpress Audience OnlineSegment3 APIs43.2Incentiviocustomer-segment-tag-controllercustomer-tag-and-rule-controllersegment-controller3 APIs42.4FreeWheel MediaSegments1 API41.8Ocean.ioSegmentation1 API41.2
Thin 2 Limited public surface area
CourierAudiences1 API35.0AirshipSegments1 API26.5
Emerging 1 Early or largely undocumented
AppcuesSegments1 API24.5
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature. This page shows which providers and tags reach Customer Segmentation Management. The underlying tag → capability edges — each with the quoted fragment of the provider's own OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate it passed — are available through the API, along with company-level capability maps. Only edges at confidence ≥ 0.7 with evidence found verbatim in the source contract are published at all.

See plans →  ·  How the edges are graded →