DealerSocket
DealerSocket is an automotive dealership CRM and Dealer Management System (DMS) software platform for franchise and independent auto dealers, covering customer relationship management, inventory management, websites, digital marketing, and desking/deals. DealerSocket is a Solera company (acquired 2021; part of Solera's Vehicle Solutions line of business). DealerSocket exposes a set of inbound and outbound integration APIs - lead forwarding, deal push to the DMS, customer updates, activity and CTI/call logging - but access is not self-serve. It is delivered through DealerSocket's Certified Partners program (launched 2013, 500-plus integration points) and is application-, contract-, and certification-gated. There is no public developer portal, no published authentication reference, and no public endpoint or base-URL documentation; the logical APIs below are modeled from DealerSocket's public integrations page rather than a self-serve API reference.
APIs
DealerSocket CRM & Leads API
Lead and CRM integration surface. Includes the outbound Lead Forwarding Service (forwards incoming and processed dealership lead data to a third-party vendor as XML or email), i...
DealerSocket Customers API
Inbound customer integration surface. The Customer Update integration modifies customer records in DealerSocket CRM (with insert of not-yet-found customers noted as forthcoming ...
DealerSocket Deals & Desking API
Outbound deal integration surface. Deal Push Basic performs a one-way push of basic deal data (customer, co-buyer, salesperson, and vehicle of interest) to the DMS, and Deal Pus...
DealerSocket CTI & Activity Logging API
Inbound call-tracking and activity-logging surface. CTI Direct Post logs inbound and outbound call information for activity tracking, Call Vendor Direct Post Work Note Update ap...