Backstory

Backstory (formerly People.ai, rebranded April 2026) is an AI revenue intelligence platform for sales leaders, CROs, and revenue teams. It automatically captures customer interactions across email, meetings, calls, chat, and CRM records, maps that activity to open deals, and reconstructs what is actually happening inside a deal or account — flagging which deals are losing momentum, where decision-makers are missing, whether a forecast is defensible, and the recommended next step. It integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Webex, and Slack without requiring reps to change their workflow. Backstory's public developer surface is agent-native rather than REST: it operates a hosted, remote MCP server at https://mcp.people.ai/mcp with thirteen documented tools, protected by OAuth 2.0 with PKCE and dynamic client registration, and documented for Claude, ChatGPT, Microsoft Copilot, Gemini CLI and n8n. A separate REST API exists but is documented only as admin-panel API key management, with no published reference or specification. Backstory is backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

Backstory publishes 1 API on the APIs.io network. Tagged areas include Company, Artificial Intelligence, Revenue Intelligence, Sales, and CRM.

Backstory’s developer surface includes engineering blog, pricing, support, documentation, getting-started guide, changelog, authentication, and 25 more developer resources.

🌐 Visit website 📡 Source on GitHub

33.5/100 thin ▬ flat Agent 29/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

1 APIs 1 MCP Servers

Company Artificial Intelligence Revenue Intelligence Sales CRMSales AnalyticsForecasting Revenue Operations MCP AI Agents

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 33.5/100 · thin

Contract Quality 0.0 / 25

Developer Ergonomics 8.5 / 20

Access Clarity 10.8 / 20

Operational Transparency 4.4 / 13

Contract Governance 2.2 / 12

Discoverability 7.6 / 10

Agent readiness — 29/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/backstory: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Backstory MCP

Backstory's hosted, remote Model Context Protocol server. It lets an AI client query a customer's own Backstory revenue-intelligence data — accounts, opportunities, recent activ...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Backstory MCP

Backstory MCP is the provider's hosted, remote Model Context Protocol server. It lets AI clients (Claude, ChatGPT, Microsoft Copilot, Google Gemini CLI, n8n AI Agent nodes, or a...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Backstory Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Backstory Rate Limits

0 limits

RATE LIMITS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Backstory Authentication

oauth2/apiKey/http · 4 schemes

SECURITY

Backstory Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Backstory Trust Center

SOC 2, ISO 27001, ISO 27017, GDPR, CSA STAR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Backstory Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

GettingStarted

GettingStarted

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

MCPServer

AgentSkill

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Lifecycle

Conventions

ErrorCatalog

Conformance

Components

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

Access & Security 5

Authentication, authorization, and security posture

TrustCenter

Compliance

Authentication

OAuthScopes

DomainSecurity

Operate 6

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

ChangeLog

ChangeLog

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

PrivacyPolicy

TermsOfService

Pricing

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: backstory
name: Backstory
description: 'Backstory (formerly People.ai, rebranded April 2026) is an AI revenue intelligence platform for sales leaders,
  CROs, and revenue teams. It automatically captures customer interactions across email, meetings, calls, chat, and CRM records,
  maps that activity to open deals, and reconstructs what is actually happening inside a deal or account — flagging which
  deals are losing momentum, where decision-makers are missing, whether a forecast is defensible, and the recommended next
  step. It integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, Webex, and Slack without requiring
  reps to change their workflow. Backstory''s public developer surface is agent-native rather than REST: it operates a hosted,
  remote MCP server at https://mcp.people.ai/mcp with thirteen documented tools, protected by OAuth 2.0 with PKCE and dynamic
  client registration, and documented for Claude, ChatGPT, Microsoft Copilot, Gemini CLI and n8n. A separate REST API exists
  but is documented only as admin-panel API key management, with no published reference or specification. Backstory is backed
  by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.'
url: https://raw.githubusercontent.com/api-evangelist/backstory/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-14'
image: https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg
tags:
- Company
- Artificial Intelligence
- Revenue Intelligence
- Sales
- CRM
- Sales Analytics
- Forecasting
- Revenue Operations
- MCP
- AI Agents
tags_raw:
- Company
- Ai
- Revenue Intelligence
- Sales
- CRM
- Sales Analytics
- Forecasting
- Revenue Operations
- MCP
- AI Agents
apis:
- name: Backstory MCP
  description: 'Backstory''s hosted, remote Model Context Protocol server. It lets an AI client query a customer''s own Backstory
    revenue-intelligence data — accounts, opportunities, recent activity, engaged people, scorecards, company news, and SalesAI
    analysis — in natural language. Thirteen tools are published across four families: finding accounts and opportunities,
    strategic summaries, activity and engagement review, and advanced sales analysis (including a beta Situation Search that
    returns historically similar deals with the actions taken and the outcome). Authorization is OAuth 2.0 authorization_code
    with PKCE and dynamic client registration; a connected client inherits exactly the record permissions the authenticating
    user already has in Backstory Engagement Dashboards and gains nothing more.'
  humanURL: https://www.backstory.ai/platform/mcp
  baseURL: https://mcp.people.ai/mcp
  tags:
  - MCP
  - AI Agents
  - Revenue Intelligence
  - CRM
  properties:
  - type: MCPServer
    url: mcp/backstory-mcp.yml
  - type: Documentation
    url: https://help.backstory.ai/en/articles/15252736-backstory-mcp
  - type: GettingStarted
    url: https://help.backstory.ai/en/collections/19658946-mcp
  - type: Authentication
    url: authentication/backstory-authentication.yml
  - type: OAuthScopes
    url: scopes/backstory-scopes.yml
  - type: ErrorCatalog
    url: errors/backstory-problem-types.yml
  - type: Conventions
    url: conventions/backstory-conventions.yml
  - type: RateLimits
    url: rate-limits/backstory-rate-limits.yml
  - type: AgentSkill
    url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.backstory.ai/
- type: Blog
  url: https://www.backstory.ai/newsroom
- type: Login
  url: https://app.people.ai/login/
- type: PrivacyPolicy
  url: https://www.backstory.ai/privacy
- type: TermsOfService
  url: https://www.backstory.ai/terms
- type: Pricing
  url: https://www.backstory.ai/pricing
- type: Support
  url: mailto:support@backstory.ai
- type: HelpCenter
  url: https://help.backstory.ai/en/
- type: Documentation
  url: https://help.backstory.ai/en/
- type: GettingStarted
  url: https://help.backstory.ai/en/collections/19646748-get-started
- type: GitHubOrganization
  url: https://github.com/people-ai
- type: TrustCenter
  url: https://www.backstory.ai/platform/trust-security
- type: Compliance
  url: https://www.backstory.ai/platform/trust-security
- type: StatusPage
  url: https://status.backstory.ai/
- type: ChangeLog
  url: https://help.backstory.ai/en/articles/15252920-new-product-releases
- type: ChangeLog
  url: changelog/backstory-changelog.yml
- type: Lifecycle
  url: lifecycle/backstory-lifecycle.yml
- type: MCPServer
  url: mcp/backstory-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Authentication
  url: authentication/backstory-authentication.yml
- type: OAuthScopes
  url: scopes/backstory-scopes.yml
- type: Conventions
  url: conventions/backstory-conventions.yml
- type: ErrorCatalog
  url: errors/backstory-problem-types.yml
- type: Conformance
  url: conformance/backstory-conformance.yml
- type: WellKnown
  url: well-known/backstory-well-known.yml
- type: Packages
  url: packages/backstory-packages.yml
- type: Components
  url: components/backstory-components.yml
- type: Plans
  url: plans/backstory-plans-pricing.yml
- type: RateLimits
  url: rate-limits/backstory-rate-limits.yml
- type: LLMsTxt
  url: llms/backstory-llms.txt
- type: LLMsTxt
  url: llms/backstory-help-llms.txt
- type: DomainSecurity
  url: security/backstory-domain-security.yml
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 15
  pass: local-v1

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