Backstory website screenshot

Backstory

Backstory (formerly People.ai, rebranded April 2026) is an AI revenue intelligence platform for sales leaders, CROs, and revenue teams. It automatically captures customer interactions across email, meetings, calls, chat, and CRM records, maps that activity to open deals, and reconstructs what is actually happening inside a deal or account — flagging which deals are losing momentum, where decision-makers are missing, whether a forecast is defensible, and the recommended next step. It integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack without requiring reps to change their workflow. Backstory is backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. It publishes no public developer API today (the product API is enterprise/partner gated), though it has stated an "open APIs and MCP" vision for agent workflows.

Backstory is profiled on the APIs.io network. Tagged areas include Company, Ai, Revenue Intelligence, Sales, and CRM.

Backstory’s developer surface includes engineering blog, support, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
16.0/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAiRevenue IntelligenceSalesCRMSales AnalyticsForecastingRevenue Operations

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 16.0/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 1.3 / 20
Commercial Clarity 7.9 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/backstory: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Backstory Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Backstory Trust Center

SOC 2, ISO 27001, ISO 27017, GDPR, CSA STAR

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login
Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Access & Security 3

Authentication, authorization, and security posture

TrustCenter
TrustCenter
 Compliance
Compliance
 DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: backstory
name: Backstory
description: Backstory (formerly People.ai, rebranded April 2026) is an AI revenue intelligence platform for sales leaders,
  CROs, and revenue teams. It automatically captures customer interactions across email, meetings, calls, chat, and CRM records,
  maps that activity to open deals, and reconstructs what is actually happening inside a deal or account — flagging which
  deals are losing momentum, where decision-makers are missing, whether a forecast is defensible, and the recommended next
  step. It integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack without requiring
  reps to change their workflow. Backstory is backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.
  It publishes no public developer API today (the product API is enterprise/partner gated), though it has stated an "open
  APIs and MCP" vision for agent workflows.
url: https://raw.githubusercontent.com/api-evangelist/backstory/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
image: https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg
tags:
- Company
- Ai
- Revenue Intelligence
- Sales
- CRM
- Sales Analytics
- Forecasting
- Revenue Operations
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.backstory.ai/
- type: Blog
  url: https://www.backstory.ai/newsroom
- type: Login
  url: https://app.people.ai/login/
- type: PrivacyPolicy
  url: https://www.backstory.ai/privacy
- type: Support
  url: mailto:support@backstory.ai
- type: TrustCenter
  url: https://www.backstory.ai/platform/trust-security
- type: Compliance
  url: https://www.backstory.ai/platform/trust-security
- type: LLMsTxt
  url: llms/backstory-llms.txt
- type: DomainSecurity
  url: security/backstory-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence