Samu

Samu (samu.ai) is an AI-powered conversation-intelligence and sales-analytics platform built for sales managers and revenue leaders across Latin America. It automatically records and transcribes customer interactions across WhatsApp, phone calls, video calls, Microsoft Teams, and Google Meet, then analyzes them to surface actionable coaching insights. Features include an AI "Samu Score" that evaluates call quality against customizable criteria, custom data extractors (e.g. competitor mentions or company size), analysis using SPICED, BANT, and SANDLER sales frameworks, and auto-generated CRM notes, tasks, and meeting summaries. Samu integrates bidirectionally with HubSpot, Pipedrive, Salesforce, and other CRMs, and emphasizes high-accuracy Spanish-language transcription. Samu publishes a REST API (OpenAPI 3.0.0, "API Samu") at api.samu.ai covering users, meetings, transcriptions and WhatsApp/chat threads, authenticated with an account apiKey header, plus an OAuth-protected hosted MCP server at api.samu.ai/mcp that connects Samu to Claude, ChatGPT and other AI agents. API access is sold on the Enterprise plan and MCP on the Pro plan. Samu is backed by 500 Global.

Samu publishes 1 API on the APIs.io network: API Samu. Tagged areas include Company, Artificial Intelligence, Sales, Sales Intelligence, and Conversation Intelligence.

Samu’s developer surface includes pricing, signup flow, engineering blog, documentation, API reference, authentication, and 22 more developer resources.

50.2/100 developing ▲ 35.8 Agent 52/100 agent ready Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
AccessPaid
2 APIs 2 MCP Servers
CompanyArtificial IntelligenceSalesSales IntelligenceConversation IntelligenceCRMCall RecordingAnalyticsLatin AmericaTranscriptionWhatsAppMCPAgent Native

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 50.2/100 · developing
Contract Quality 11.8 / 25
Developer Ergonomics 7.0 / 20
Commercial Clarity 16.8 / 20
Operational Transparency 3.4 / 13
Governance 2.5 / 12
Discoverability 8.7 / 10
Agent readiness — 52/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/samu: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

API Samu

REST API for the Samu conversation-intelligence platform. Covers account users, meeting creation and update from externally recorded calls (audio/video URL plus optional transcr...

Samu MCP Server

Hosted, remote MCP server that connects Samu to Claude, ChatGPT and other AI agents, published as a Pro-plan feature. The endpoint answers MCP JSON-RPC over HTTP POST at https:/...

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Samu

OPEN COLLECTION

MCP Servers 2

Model Context Protocol servers that expose these APIs to AI agents.

samu-mcp.yml

MCP SERVER

mcp

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Samu Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Samu Rate Limits

0 limits

RATE LIMITS

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Samu Authentication

apiKey/oauth2 · 2 schemes

SECURITY

Samu Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Samu Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Samu Scopes

1 scope · authorizationCode/refreshToken

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Samu Agentic Access

10 operations · 2 acting

10 operations · 2 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Access & Security 6

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 4

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: samu
accessModel:
  pricing: paid
  onboarding: sales
  trial: false
  try_now: false
  public: false
  label: Paid plans, API on Enterprise
  confidence: medium
  source:
  - plans
  - authentication
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/samu.png
name: Samu
description: Samu (samu.ai) is an AI-powered conversation-intelligence and sales-analytics platform built for sales managers
  and revenue leaders across Latin America. It automatically records and transcribes customer interactions across WhatsApp,
  phone calls, video calls, Microsoft Teams, and Google Meet, then analyzes them to surface actionable coaching insights.
  Features include an AI "Samu Score" that evaluates call quality against customizable criteria, custom data extractors (e.g.
  competitor mentions or company size), analysis using SPICED, BANT, and SANDLER sales frameworks, and auto-generated CRM
  notes, tasks, and meeting summaries. Samu integrates bidirectionally with HubSpot, Pipedrive, Salesforce, and other CRMs,
  and emphasizes high-accuracy Spanish-language transcription. Samu publishes a REST API (OpenAPI 3.0.0, "API Samu") at api.samu.ai
  covering users, meetings, transcriptions and WhatsApp/chat threads, authenticated with an account apiKey header, plus an
  OAuth-protected hosted MCP server at api.samu.ai/mcp that connects Samu to Claude, ChatGPT and other AI agents. API access
  is sold on the Enterprise plan and MCP on the Pro plan. Samu is backed by 500 Global.
url: https://raw.githubusercontent.com/api-evangelist/samu/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Artificial Intelligence
- Sales
- Sales Intelligence
- Conversation Intelligence
- CRM
- Call Recording
- Analytics
- Latin America
- Transcription
- WhatsApp
- MCP
- Agent Native
apis:
- name: API Samu
  description: REST API for the Samu conversation-intelligence platform. Covers account users, meeting creation and update
    from externally recorded calls (audio/video URL plus optional transcription), meeting retrieval and transcription retrieval,
    date-ranged meeting listing with offset pagination, and the chat surface for WhatsApp/HubSpot/email conversation threads,
    their messages and their daily AI-generated interaction summaries. Authenticated with an account API key sent in the apiKey
    header. Sold as "API Out / API In" on the Enterprise plan.
  humanURL: https://api.samu.ai/docs
  baseURL: https://api.samu.ai
  tags:
  - Conversation Intelligence
  - Sales Intelligence
  - Meetings
  - Transcription
  - WhatsApp
  - CRM
  properties:
  - type: OpenAPI
    url: openapi/samu-openapi.yml
  - type: Documentation
    url: https://api.samu.ai/docs
  - type: APIReference
    url: https://api.samu.ai/docs
  - type: Authentication
    url: authentication/samu-authentication.yml
  - type: Conventions
    url: conventions/samu-conventions.yml
  - type: DataModel
    url: data-model/samu-data-model.yml
  - type: ErrorCatalog
    url: errors/samu-problem-types.yml
  - type: Overlay
    url: overlays/samu-openapi-overlay.yaml
  - type: RateLimits
    url: rate-limits/samu-rate-limits.yml
- name: Samu MCP Server
  description: Hosted, remote MCP server that connects Samu to Claude, ChatGPT and other AI agents, published as a Pro-plan
    feature. The endpoint answers MCP JSON-RPC over HTTP POST at https://api.samu.ai/mcp and is protected by OAuth 2.1 with
    dynamic client registration (RFC 7591), PKCE S256 and the mcp:read scope, as advertised by the RFC 8414 authorization-server
    metadata and the RFC 9728 protected-resource metadata on the same host. tools/list is auth-gated, so the live tool schemas
    could not be enumerated anonymously.
  humanURL: https://samu.ai/precios
  baseURL: https://api.samu.ai/mcp
  tags:
  - MCP
  - Agent Native
  - Conversation Intelligence
  - Sales Intelligence
  properties:
  - type: MCPServer
    url: mcp/samu-mcp.yml
  - type: MCPServer
    url: https://api.samu.ai/mcp
  - type: ToolCrosswalk
    url: mcp/samu-tool-crosswalk.yml
  - type: OAuthScopes
    url: scopes/samu-scopes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://samu.ai
- type: Pricing
  url: https://samu.ai/precios
- type: PrivacyPolicy
  url: https://samu.ai/privacy
- type: TermsOfService
  url: https://samu.ai/terminos-y-condiciones
- type: Login
  url: https://dashboard.samu.ai
- type: SignUp
  url: https://samu.ai/solicitar-una-demo
- type: Blog
  url: https://primerareunion.com/
- type: Documentation
  url: https://api.samu.ai/docs
- type: APIReference
  url: https://api.samu.ai/docs
- type: StatusPage
  url: https://status.samu.ai/
- type: Security
  url: https://samu.ai/politica-de-seguridad-y-manejo-de-informacion
- type: Compliance
  url: https://samu.ai/politica-de-seguridad-y-manejo-de-informacion
- type: LLMsTxt
  url: llms/samu-llms.txt
- type: WellKnown
  url: well-known/samu-well-known.yml
- type: VulnerabilityDisclosure
  url: security/samu-vulnerability-disclosure.yml
- type: Authentication
  url: authentication/samu-authentication.yml
- type: OAuthScopes
  url: scopes/samu-scopes.yml
- type: Conventions
  url: conventions/samu-conventions.yml
- type: Conformance
  url: conformance/samu-conformance.yml
- type: ErrorCatalog
  url: errors/samu-problem-types.yml
- type: Lifecycle
  url: lifecycle/samu-lifecycle.yml
- type: DataModel
  url: data-model/samu-data-model.yml
- type: Plans
  url: plans/samu-plans-pricing.yml
- type: RateLimits
  url: rate-limits/samu-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/samu-agentic-access.yml
- type: Overlay
  url: overlays/samu-openapi-overlay.yaml
- type: DomainSecurity
  url: security/samu-domain-security.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 26
  pass: local-v1