Samu

Samu (samu.ai) is an AI-powered conversation-intelligence and sales-analytics platform built for sales managers and revenue leaders across Latin America. It automatically records and transcribes customer interactions across WhatsApp, phone calls, video calls, Microsoft Teams, and Google Meet, then analyzes them to surface actionable coaching insights. Features include an AI "Samu Score" that evaluates call quality against customizable criteria, custom data extractors (e.g. competitor mentions or company size), analysis using SPICED, BANT, and SANDLER sales frameworks, and auto-generated CRM notes, tasks, and meeting summaries. Samu integrates bidirectionally with HubSpot, Pipedrive, Salesforce, and other CRMs, and emphasizes high-accuracy Spanish-language transcription. Samu publishes a REST API (OpenAPI 3.0.0, "API Samu") at api.samu.ai covering users, meetings, transcriptions and WhatsApp/chat threads, authenticated with an account apiKey header, plus an OAuth-protected hosted MCP server at api.samu.ai/mcp that connects Samu to Claude, ChatGPT and other AI agents. API access is sold on the Enterprise plan and MCP on the Pro plan. Samu is backed by 500 Global.

Samu publishes 4 API contracts indexed on the APIs.io network, including Meetings API, Threads API, Usuarios API, and 1 more. Tagged areas include Company, Artificial Intelligence, Sales, Sales Intelligence, and Conversation Intelligence.

The Samu catalog on APIs.io includes 1 Spectral governance ruleset.

Samu’s developer surface includes engineering blog, pricing, signup flow, documentation, API reference, authentication, and 23 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

53.1/100 developing ▬ flat Agent 48/100 agent ready Front door AI 2/6 trace Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

1 published contract 1 MCP Servers 3 Agent Skills

Company Artificial Intelligence Sales Sales Intelligence Conversation Intelligence CRM Call Recording Analytics Latin America Transcription WhatsApp MCP Agent-Native

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 53.1/100 · developing

Contract Quality 8.4 / 19

Developer Ergonomics 4.9 / 15

Access Clarity 13.8 / 15

Operational Transparency 1.8 / 10

Contract Governance 2.9 / 9

Discoverability 5.6 / 8

Regulatory Posture 6.3 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 48/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
Agentic Commerce Well-Known Document +5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service, OR (0.27) a live x402 payment challenge from _data/x402-adoption.json — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's
Dry-Run / Simulate Mode +4 pts — OpenAPI: destructive operations expose a dry_run / simulate / preview / validate_only parameter

2 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 44.7 — up to +13.8 composite points
Developer Ergonomics scores 32.7 — up to +13.5 composite points
Operational Transparency scores 18.4 — up to +10.6 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/samu/apis.yml: open an issue on github.com/api-evangelist/samu to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 5

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

OpenAPI

measured — observed by APIs.io (published)

OAuth 2.0

measured — observed by APIs.io (declared)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Samu MCP Server

Hosted, remote MCP server that connects Samu to Claude, ChatGPT and other AI agents, published as a Pro-plan feature. The endpoint answers MCP JSON-RPC over HTTP POST at https:/...

Samu Meetings API

The Meetings API from Samu — 4 operation(s) for meetings.

Samu Threads API

Conversaciones (threads/messages/interactions) de WhatsApp y otros providers

Samu Usuarios API

The Usuarios API from Samu — 1 operation(s) for usuarios.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Samu

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Samu MCP Server

Remote MCP server at api.samu.ai over HTTP requiring OAuth.

MCP SERVER

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Export a date range of Samu meetings

AGENT SKILL

Ingest an externally recorded call into Samu

AGENT SKILL

Read Samu WhatsApp and chat conversation threads

AGENT SKILL

Samu API pricing

Prices published by Samu, read 2026-10-28 from www.samu.ai/precios.

Plan	Price
Growth	$150/mes Includes: 3 usuarios incluidos
Pro	$250/mes Includes: 5 usuarios incluidos
Enterprise	$900/mes Includes: 15 usuarios incluidos

Plan details, limits and sources →

Billed by: subscription · FinOps profile →

Pricing Plans 1

Published pricing tiers and plan structures.

Samu Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Samu Rate Limits

0 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Samu

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Samu Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Samu API Rules

52 rules · 50 errors 1 warnings 1 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Samu Openapi Overlay

15 actions · documentation · samu-openapi.yml

DERIVED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Samu Authentication

apiKey/oauth2 · 2 schemes

SECURITY

Samu Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Samu Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Samu Scopes

1 scope · authorizationCode/refreshToken

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Samu Agentic Access

10 operations · 2 acting

AGENTIC

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

SignUp

SignUp

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

AgentSkill

AgenticAccess

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

Lifecycle

DataModel

Access & Security 6

Authentication, authorization, and security posture

Security

Security

Compliance

Compliance

VulnerabilityDisclosure

VulnerabilityDisclosure

Authentication

Authentication

OAuthScopes

OAuthScopes

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

StatusPage

StatusPage

RateLimits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

PrivacyPolicy

TermsOfService

Plans

Company 3

The organization behind the API

Blog

Blog

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: samu
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: sales
  trial: false
  try_now: false
  public: false
  label: Paid plans, API on Enterprise
  confidence: medium
  source:
  - plans
  - authentication
  generated: '2026-08-13'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/samu.png
name: Samu
description: Samu (samu.ai) is an AI-powered conversation-intelligence and sales-analytics platform built for sales managers
  and revenue leaders across Latin America. It automatically records and transcribes customer interactions across WhatsApp,
  phone calls, video calls, Microsoft Teams, and Google Meet, then analyzes them to surface actionable coaching insights.
  Features include an AI "Samu Score" that evaluates call quality against customizable criteria, custom data extractors (e.g.
  competitor mentions or company size), analysis using SPICED, BANT, and SANDLER sales frameworks, and auto-generated CRM
  notes, tasks, and meeting summaries. Samu integrates bidirectionally with HubSpot, Pipedrive, Salesforce, and other CRMs,
  and emphasizes high-accuracy Spanish-language transcription. Samu publishes a REST API (OpenAPI 3.0.0, "API Samu") at api.samu.ai
  covering users, meetings, transcriptions and WhatsApp/chat threads, authenticated with an account apiKey header, plus an
  OAuth-protected hosted MCP server at api.samu.ai/mcp that connects Samu to Claude, ChatGPT and other AI agents. API access
  is sold on the Enterprise plan and MCP on the Pro plan. Samu is backed by 500 Global.
url: https://raw.githubusercontent.com/api-evangelist/samu/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Artificial Intelligence
- Sales
- Sales Intelligence
- Conversation Intelligence
- CRM
- Call Recording
- Analytics
- Latin America
- Transcription
- WhatsApp
- MCP
- Agent-Native
tags_raw:
- Company
- Artificial Intelligence
- Sales
- Sales Intelligence
- Conversation Intelligence
- CRM
- Call Recording
- Analytics
- Latin America
- Transcription
- WhatsApp
- MCP
- Agent Native
- agent-native
apis:
- name: Samu MCP Server
  description: Hosted, remote MCP server that connects Samu to Claude, ChatGPT and other AI agents, published as a Pro-plan
    feature. The endpoint answers MCP JSON-RPC over HTTP POST at https://api.samu.ai/mcp and is protected by OAuth 2.1 with
    dynamic client registration (RFC 7591), PKCE S256 and the mcp:read scope, as advertised by the RFC 8414 authorization-server
    metadata and the RFC 9728 protected-resource metadata on the same host. tools/list is auth-gated, so the live tool schemas
    could not be enumerated anonymously.
  humanURL: https://samu.ai/precios
  baseURL: https://api.samu.ai/mcp
  tags:
  - MCP
  - Agent-Native
  - Conversation Intelligence
  - Sales Intelligence
  tags_raw:
  - MCP
  - Agent Native
  - Conversation Intelligence
  - Sales Intelligence
  - agent-native
  properties:
  - type: MCPServer
    url: mcp/samu-mcp.yml
  - type: MCPServer
    url: https://api.samu.ai/mcp
  - type: ToolCrosswalk
    url: mcp/samu-tool-crosswalk.yml
  - type: OAuthScopes
    url: scopes/samu-scopes.yml
- aid: samu:samu-meetings-api
  name: Samu Meetings API
  description: The Meetings API from Samu — 4 operation(s) for meetings.
  humanURL: https://api.samu.ai/docs
  baseURL: https://api.samu.ai
  tags:
  - Meetings
  properties:
  - type: OpenAPI
    url: openapi/samu-meetings-api-openapi.yml
  - type: Documentation
    url: https://api.samu.ai/docs
  - type: APIReference
    url: https://api.samu.ai/docs
  - type: Authentication
    url: authentication/samu-authentication.yml
  - type: Conventions
    url: conventions/samu-conventions.yml
  - type: DataModel
    url: data-model/samu-data-model.yml
  - type: ErrorCatalog
    url: errors/samu-problem-types.yml
  - type: RateLimits
    url: rate-limits/samu-rate-limits.yml
- aid: samu:samu-threads-api
  name: Samu Threads API
  description: Conversaciones (threads/messages/interactions) de WhatsApp y otros providers
  humanURL: https://api.samu.ai/docs
  baseURL: https://api.samu.ai
  tags:
  - Threads
  properties:
  - type: OpenAPI
    url: openapi/samu-threads-api-openapi.yml
  - type: Documentation
    url: https://api.samu.ai/docs
  - type: APIReference
    url: https://api.samu.ai/docs
  - type: Authentication
    url: authentication/samu-authentication.yml
  - type: Conventions
    url: conventions/samu-conventions.yml
  - type: DataModel
    url: data-model/samu-data-model.yml
  - type: ErrorCatalog
    url: errors/samu-problem-types.yml
  - type: RateLimits
    url: rate-limits/samu-rate-limits.yml
- aid: samu:samu-usuarios-api
  name: Samu Usuarios API
  description: The Usuarios API from Samu — 1 operation(s) for usuarios.
  humanURL: https://api.samu.ai/docs
  baseURL: https://api.samu.ai
  tags:
  - Usuarios
  properties:
  - type: OpenAPI
    url: openapi/samu-usuarios-api-openapi.yml
  - type: Documentation
    url: https://api.samu.ai/docs
  - type: APIReference
    url: https://api.samu.ai/docs
  - type: Authentication
    url: authentication/samu-authentication.yml
  - type: Conventions
    url: conventions/samu-conventions.yml
  - type: DataModel
    url: data-model/samu-data-model.yml
  - type: ErrorCatalog
    url: errors/samu-problem-types.yml
  - type: RateLimits
    url: rate-limits/samu-rate-limits.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- url: https://www.samu.ai/blog
  type: Blog
- type: Website
  url: https://samu.ai
- type: Pricing
  url: https://samu.ai/precios
- type: PrivacyPolicy
  url: https://samu.ai/privacy
- type: TermsOfService
  url: https://samu.ai/terminos-y-condiciones
- type: Login
  url: https://dashboard.samu.ai
- type: SignUp
  url: https://samu.ai/solicitar-una-demo
- type: Blog
  url: https://primerareunion.com/
- type: Documentation
  url: https://api.samu.ai/docs
- type: APIReference
  url: https://api.samu.ai/docs
- type: StatusPage
  url: https://status.samu.ai/
- type: Security
  url: https://samu.ai/politica-de-seguridad-y-manejo-de-informacion
- type: Compliance
  url: https://samu.ai/politica-de-seguridad-y-manejo-de-informacion
- type: LLMsTxt
  url: llms/samu-llms.txt
- type: WellKnown
  url: well-known/samu-well-known.yml
- type: VulnerabilityDisclosure
  url: security/samu-vulnerability-disclosure.yml
- type: Authentication
  url: authentication/samu-authentication.yml
- type: OAuthScopes
  url: scopes/samu-scopes.yml
- type: Conventions
  url: conventions/samu-conventions.yml
- type: Conformance
  url: conformance/samu-conformance.yml
- type: ErrorCatalog
  url: errors/samu-problem-types.yml
- type: Lifecycle
  url: lifecycle/samu-lifecycle.yml
- type: DataModel
  url: data-model/samu-data-model.yml
- type: Plans
  url: plans/samu-plans-pricing.yml
- type: RateLimits
  url: rate-limits/samu-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/samu-agentic-access.yml
- type: Overlay
  url: overlays/samu-openapi-overlay.yaml
- type: DomainSecurity
  url: security/samu-domain-security.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 26
  pass: local-v1

Samu API — frequently asked questions

Does Samu have an API?

Yes. APIs.io lists 4 APIs from Samu, including Samu MCP Server, Samu Meetings API and Samu Threads API, and 1 more.

Is there an OpenAPI specification for the Samu API?

Yes. APIs.io indexes 3 OpenAPI specifications for Samu, each linked for download from this page.

How do I authenticate with the Samu API?

Samu documents its authentication (apiKey/oauth2 · 2 schemes). The details are profiled on APIs.io as Samu Authentication.

How much does the Samu API cost?

Samu publishes its prices; its Growth plan is $150/mes as of 2026-10-28. APIs.io lists 3 pricing plans for Samu, with each plan's price, limits and inclusions under Pricing on this page.

Does Samu have an MCP server?

Yes. APIs.io lists 1 MCP server for Samu: Remote MCP server at api.samu.ai over HTTP requiring OAuth.

Is the Samu API ready for AI agents?

Samu has a Kin Score of 53.1 out of 100 (developing) and an Agent Readiness score of 47.9 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

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