Ctrl (Ctrl, Inc., a Delaware corporation) is an AI-powered workspace for revenue and sales teams that consolidates the tools and data a rep needs — CRM, email, calendar, and messaging — into a single actionable view. Founded in 2021 by Omri Sagzan and Aviv Nahum and based in Tel Aviv and London, Ctrl automates the manual work of updating records across apps such as HubSpot, Salesforce, Google Workspace, and Slack, and helps teams codify and replicate their winning sales playbooks. The company raised a $9M seed round led by LocalGlobe and Earlybird in 2023 and was acquired by Sana Labs in October 2024. Ctrl is a UI/workspace product surfaced as an Earlybird portfolio company; it publishes no public developer API, OpenAPI, or SDKs.
Ctrl is profiled on the APIs.io network. Tagged areas include Company, Sales, Revenue Operations, CRM, and Productivity.
Ctrl’s developer surface includes engineering blog, pricing, and 8 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/ctrl: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: ctrl
name: Ctrl
description: Ctrl (Ctrl, Inc., a Delaware corporation) is an AI-powered workspace for revenue and sales teams that consolidates
the tools and data a rep needs — CRM, email, calendar, and messaging — into a single actionable view. Founded in 2021 by
Omri Sagzan and Aviv Nahum and based in Tel Aviv and London, Ctrl automates the manual work of updating records across apps
such as HubSpot, Salesforce, Google Workspace, and Slack, and helps teams codify and replicate their winning sales playbooks.
The company raised a $9M seed round led by LocalGlobe and Earlybird in 2023 and was acquired by Sana Labs in October 2024.
Ctrl is a UI/workspace product surfaced as an Earlybird portfolio company; it publishes no public developer API, OpenAPI,
or SDKs.
url: https://raw.githubusercontent.com/api-evangelist/ctrl/refs/heads/main/apis.yml
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: approval
trial: false
try_now: false
public: false
label: Requires approval
confidence: medium
source: []
generated: '2026-07-22'
method: derived
image: https://cdn.prod.website-files.com/625d8e920c535704a599b545/62ab32f217ec4d3c47eda994_Screenshot%202022-06-16%20164043.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- earlybird
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: Sana Labs
x-acquired-date: '2024-10-30'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Sales
- Revenue Operations
- CRM
- Productivity
- Workspace
- Automation
- Artificial Intelligence
- Software-as-a-Service
tags_raw:
- Company
- Sales
- Revenue Operations
- CRM
- Productivity
- Workspace
- Automation
- Artificial Intelligence
- SaaS
apis: []
common:
- type: DomainSecurity
url: security/ctrl-domain-security.yml
- type: Website
url: https://www.getctrl.co
- type: Blog
url: https://www.getctrl.co/blog
- type: Pricing
url: https://www.getctrl.co/pricing
- type: Plans
url: plans/ctrl-plans-pricing.yml
- type: Packages
url: packages/ctrl-packages.yml
- type: Lifecycle
url: lifecycle/ctrl-lifecycle.yml
- type: LLMsTxt
url: llms/ctrl-llms.txt
- type: TermsOfService
url: https://www.getctrl.co/terms
- type: PrivacyPolicy
url: https://www.getctrl.co/privacy-policy
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-removed-properties:
- type: Login
url: https://app.getctrl.co/
removed: '2026-08-13'
reason: Subdomain no longer operated by Ctrl. https://app.getctrl.co/ returns HTTP 200 serving "PAUS188", an unrelated Indonesian
online-gambling portal on Hostinger. Do not re-add this pointer; see lifecycle/ctrl-lifecycle.yml.
x-enrichment:
date: '2026-08-13'
status: minimal
artifacts_added: 5
pass: local-v1
x-coverage:
state: none
reason: defunct
detail: Ctrl was absorbed into Sana Labs on 2024-10-30; the marketing site is now a live archive whose own homepage answers
200 with a 404 body, api.getctrl.co has never resolved, and the former application host app.getctrl.co has been taken
over by an unrelated Indonesian gambling portal.
evidence:
- url: https://www.getctrl.co/
status: 200
- url: https://app.getctrl.co/
status: 200
- url: https://www.getctrl.co/.well-known/agent-card.json
status: 404
- url: https://www.getctrl.co/openapi.json
status: 404
- url: https://www.getctrl.co/llms.txt
status: 404
checked: '2026-08-13'
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