Ctrl

Ctrl (Ctrl, Inc., a Delaware corporation) is an AI-powered workspace for revenue and sales teams that consolidates the tools and data a rep needs — CRM, email, calendar, and messaging — into a single actionable view. Founded in 2021 by Omri Sagzan and Aviv Nahum and based in Tel Aviv and London, Ctrl automates the manual work of updating records across apps such as HubSpot, Salesforce, Google Workspace, and Slack, and helps teams codify and replicate their winning sales playbooks. The company raised a $9M seed round led by LocalGlobe and Earlybird in 2023 and was acquired by Sana Labs in October 2024. Ctrl is a UI/workspace product surfaced as an Earlybird portfolio company; it publishes no public developer API, OpenAPI, or SDKs.

Ctrl is profiled on the APIs.io network. Tagged areas include Company, Sales, Revenue Operations, CRM, and Productivity.

Ctrl’s developer surface includes engineering blog, pricing, and 8 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

17.6/100 emerging ▬ flat Agent 0/100 human only Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessFreemiumApproval

0 APIs

Company Sales Revenue Operations CRM Productivity Workspace Automation Artificial Intelligence Software-as-a-Service

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 17.6/100 · emerging

Contract Quality 0.0 / 21

Developer Ergonomics 0.4 / 17

Access Clarity 10.7 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 1.9 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 2.4 — up to +19.5 composite points
Operational Transparency scores 0.0 — up to +13.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/ctrl/apis.yml: open an issue on github.com/api-evangelist/ctrl to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Ctrl API pricing

Prices published by Ctrl. A free plan or tier is listed.

Plan	Price
Starter	Free
Premium	$29
Business	—

Plan details, limits and sources →

Pricing Plans 1

Published pricing tiers and plan structures.

Ctrl Plans Pricing

3 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Ctrl Domain Security

TLSv1.3 · HSTS

SECURITY

Resources

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Build 1

SDKs, sample code, and the tooling you integrate with

Packages

Packages

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

Plans

TermsOfService

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: ctrl
name: Ctrl
description: Ctrl (Ctrl, Inc., a Delaware corporation) is an AI-powered workspace for revenue and sales teams that consolidates
  the tools and data a rep needs — CRM, email, calendar, and messaging — into a single actionable view. Founded in 2021 by
  Omri Sagzan and Aviv Nahum and based in Tel Aviv and London, Ctrl automates the manual work of updating records across apps
  such as HubSpot, Salesforce, Google Workspace, and Slack, and helps teams codify and replicate their winning sales playbooks.
  The company raised a $9M seed round led by LocalGlobe and Earlybird in 2023 and was acquired by Sana Labs in October 2024.
  Ctrl is a UI/workspace product surfaced as an Earlybird portfolio company; it publishes no public developer API, OpenAPI,
  or SDKs.
url: https://raw.githubusercontent.com/api-evangelist/ctrl/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Freemium · Requires approval
  confidence: low
  probe_state: none
  source:
  - plans
  - security
  generated: '2026-11-06'
  method: derived
image: https://cdn.prod.website-files.com/625d8e920c535704a599b545/62ab32f217ec4d3c47eda994_Screenshot%202022-06-16%20164043.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- earlybird
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: Sana Labs
x-acquired-date: '2024-10-30'
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Sales
- Revenue Operations
- CRM
- Productivity
- Workspace
- Automation
- Artificial Intelligence
- Software-as-a-Service
tags_raw:
- Company
- Sales
- Revenue Operations
- CRM
- Productivity
- Workspace
- Automation
- Artificial Intelligence
- SaaS
apis: []
common:
- type: DomainSecurity
  url: security/ctrl-domain-security.yml
- type: Website
  url: https://www.getctrl.co
- type: Blog
  url: https://www.getctrl.co/blog
- type: Pricing
  url: https://www.getctrl.co/pricing
- type: Plans
  url: plans/ctrl-plans-pricing.yml
- type: Packages
  url: packages/ctrl-packages.yml
- type: Lifecycle
  url: lifecycle/ctrl-lifecycle.yml
- type: LLMsTxt
  url: llms/ctrl-llms.txt
- type: TermsOfService
  url: https://www.getctrl.co/terms
- type: PrivacyPolicy
  url: https://www.getctrl.co/privacy-policy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-removed-properties:
- type: Login
  url: https://app.getctrl.co/
  removed: '2026-08-13'
  reason: Subdomain no longer operated by Ctrl. https://app.getctrl.co/ returns HTTP 200 serving "PAUS188", an unrelated Indonesian
    online-gambling portal on Hostinger. Do not re-add this pointer; see lifecycle/ctrl-lifecycle.yml.
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 5
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: Ctrl was absorbed into Sana Labs on 2024-10-30; the marketing site is now a live archive whose own homepage answers
    200 with a 404 body, api.getctrl.co has never resolved, and the former application host app.getctrl.co has been taken
    over by an unrelated Indonesian gambling portal.
  evidence:
  - url: https://www.getctrl.co/
    status: 200
  - url: https://app.getctrl.co/
    status: 200
  - url: https://www.getctrl.co/.well-known/agent-card.json
    status: 404
  - url: https://www.getctrl.co/openapi.json
    status: 404
  - url: https://www.getctrl.co/llms.txt
    status: 404
  checked: '2026-08-13'

Ctrl API — frequently asked questions

How much does the Ctrl API cost?

Ctrl publishes its prices; its Premium plan is $29 as of 2026-08-13. APIs.io lists 3 pricing plans for Ctrl, with each plan's price, limits and inclusions under Pricing on this page.

Is the Ctrl API ready for AI agents?

Ctrl has a Kin Score of 17.6 out of 100 (emerging) and an Agent Readiness score of 0.0 (human-only), scored by API Evangelist on 2026-11-06.

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