Conversica

Conversica is an AI conversation automation company - "The Conversation Company" - whose Revenue Digital Assistants and AI Agents hold two-way, natural-language conversations with leads and customers over email, SMS and website chat to generate demand, answer questions and drive renewals. Founded in 2007 as AutoFerret.com and renamed Conversica in 2014, the San Mateo company serves automotive, sports and entertainment, hospitality, higher education and enterprise teams, and says its platform has powered more than 1.5 billion conversations for 2,000+ teams. Its integration surface is the Conversica Integrations API - a JSON-over-HTTPS, Basic-authenticated endpoint that ingests Lead objects, plus provider-initiated Message, Lead Update and Website Chat lead-creation webhooks delivered to endpoints the customer hosts - alongside packaged connectors for Salesforce, HubSpot, Marketo, Eloqua, Pardot, Microsoft Dynamics and automotive CRMs.

Conversica publishes 2 API contracts indexed on the APIs.io network: Integrations API and Leads API. Tagged areas include Company, Artificial Intelligence, Conversational AI, AI Agents, and Sales.

The Conversica catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Conversica’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, authentication, code examples, and 32 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

45.6/100 developing ▬ flat Agent 33/100 agent ready Front door AI 6/6 dominant saas Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

1 published contract 2 Agent Skills

Company Artificial Intelligence Conversational AI AI Agents Sales Marketing Lead Management CRM Marketing Automation Customer Engagement Messaging SMS Email Chat Automotive Higher Education Webhook

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 45.6/100 · developing

Contract Quality 4.7 / 19

Developer Ergonomics 8.5 / 15

Access Clarity 8.6 / 15

Operational Transparency 2.8 / 10

Contract Governance 3.0 / 9

Discoverability 5.5 / 8

Regulatory Posture 4.9 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 33/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Education & Research regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Show this score on your site.

It updates itself when the score changes. Paste this where you link to your API docs:

<a href="https://apis.io/providers/conversica/"><img src="https://apis.io/badge/conversica/card.svg" alt="Conversica on APIs.io — Kin Score by API Evangelist"></a>

Other styles, a README pill and a shields.io endpoint are on the badge page.

Raise your score.

Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship Ask about this →
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document Ask about this →
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented) Ask about this →
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too Ask about this →

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 25.3 — up to +18.7 composite points Ask about this →
Operational Transparency scores 28.6 — up to +9.3 composite points Ask about this →
Developer Ergonomics scores 56.5 — up to +8.7 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Not sure how this applies to your stack? Ask about any one item. Kin Lane reads every question, looks at your profile and your situation, and replies with what a fix would take — scoped to that one area, priced up front, yours whether you ship it or not. Ask a question →

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/conversica/apis.yml: open an issue on github.com/api-evangelist/conversica to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Conversica Integrations API

The Conversica Integrations API API from Conversica — 0 operation(s) for conversica integrations api.

Conversica Leads API

Posting Lead object data into the Conversica Platform.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Conversica Integrations API

OPEN COLLECTION

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

Post a lead to a Conversica Assistant

AGENT SKILL

Receive Conversica message and lead-update webhooks

AGENT SKILL

Conversica API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Conversica Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Conversica Rate Limits

0 limits

RATE LIMITS

Terms of Service 1

What its API terms permit and prohibit, quoted from its own page.

Conversica

19 quoted statements, read from Conversica's own page on 2026-11-09.

TERMS

Privacy & Data 1

Its role, the data it processes, retention and transfers, quoted from its own privacy page.

Conversica

25 quoted statements, read from Conversica's own page on 2026-11-09.

PRIVACY

Deprecation Policy 1

Notice periods, support windows and the headers it sends, quoted from its own page.

Conversica

3 quoted statements, read from Conversica's own page on 2026-11-09.

DEPRECATION

Compliance 1

Attestations the provider states (SOC 2, ISO 27001 and others), quoted from its own trust page. APIs.io verifies none of them.

Conversica

5 quoted statements, read from Conversica's own page on 2026-11-09.

COMPLIANCE

Eligibility 1

Who may sign up and where, quoted from its own terms.

Conversica

5 quoted statements, read from Conversica's own page on 2026-11-09.

ELIGIBILITY

Data License 1

How its data and outputs may be reused, quoted from its own terms.

Conversica

1 quoted statement, read from Conversica's own page on 2026-11-09.

LICENSE

FinOps 1

Cost, billing, and metering signals for API financial operations.

Conversica Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Conversica Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.

Conversica API Rules

56 rules · 54 error-severity 1 warn-severity 1 info-severity

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Conversica Integrations Api Overlay

6 actions · update · conversica-integrations-api-openapi.yml

DERIVED

Examples 8

Example request and response payloads for these APIs.

Conversica Chat Lead

4 fields

EXAMPLE

Conversica Chat Webhook Ack

2 fields

EXAMPLE

Conversica Lead Automotive

30 fields

EXAMPLE

Conversica Lead Minimal

10 fields

EXAMPLE

Conversica Lead Update Engagement

12 fields

EXAMPLE

Conversica Lead Update Stage

9 fields

EXAMPLE

Conversica Message Received

7 fields

EXAMPLE

Conversica Message Sent

7 fields

EXAMPLE

Scroll for all 8

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Conversica Authentication

http · 1 scheme

SECURITY

Conversica Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Conversica Vulnerability Disclosure

contact published

SECURITY

Conversica Trust Center

SOC 2 Type II, ISO 27001, GDPR

SECURITY

Agentic Access (API Evangelist recommendations) 1

Recommended x-agentic-access execution contracts for AI agents.

Conversica Agentic Access

1 operation · 1 acting

1 operations · 1 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

AgentSkill

LLMsTxt

LLMsTxt

AgenticAccess

AgenticAccess

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

Lifecycle

ErrorCatalog

Webhooks

Vocabulary

DataModel

Components

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Examples

Examples

Packages

Packages

Access & Security 6

Authentication, authorization, and security posture

Security

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

TrustCenter

Compliance

DomainSecurity

Authentication

Operate 4

Status, limits, changes, and where to get help

Support

Support

Deprecation

Deprecation

RateLimits

RateLimits

DeprecationSchedule

DeprecationSchedule

Commercial 5

Pricing, plans, and the legal terms of use

TermsOfService

PrivacyPolicy

Plans

UsageTerms

DataLicense

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 4

Properties that don't map to a standard resource type

Overlay

DataProcessing

Attestations

Eligibility

Source (apis.yml)

aid: conversica
name: Conversica
description: Conversica is an AI conversation automation company - "The Conversation Company" - whose Revenue Digital Assistants
  and AI Agents hold two-way, natural-language conversations with leads and customers over email, SMS and website chat to
  generate demand, answer questions and drive renewals. Founded in 2007 as AutoFerret.com and renamed Conversica in 2014,
  the San Mateo company serves automotive, sports and entertainment, hospitality, higher education and enterprise teams, and
  says its platform has powered more than 1.5 billion conversations for 2,000+ teams. Its integration surface is the Conversica
  Integrations API - a JSON-over-HTTPS, Basic-authenticated endpoint that ingests Lead objects, plus provider-initiated Message,
  Lead Update and Website Chat lead-creation webhooks delivered to endpoints the customer hosts - alongside packaged connectors
  for Salesforce, HubSpot, Marketo, Eloqua, Pardot, Microsoft Dynamics and automotive CRMs.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-13'
  method: derived
image: https://cdn.prod.website-files.com/685300c814434f10e21dadd0/687ab25d596cea9ade1ebbc6_logo.png
url: https://raw.githubusercontent.com/api-evangelist/conversica/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-09-16'
tags:
- Company
- Artificial Intelligence
- Conversational AI
- AI Agents
- Sales
- Marketing
- Lead Management
- CRM
- Marketing Automation
- Customer Engagement
- Messaging
- SMS
- Email
- Chat
- Automotive
- Higher Education
- Webhook
tags_raw:
- Company
- Artificial Intelligence
- Conversational AI
- AI Agents
- Sales
- Marketing
- Lead Management
- CRM
- Marketing Automation
- Customer Engagement
- Messaging
- SMS
- Email
- Chat
- Automotive
- Higher Education
- Webhooks
apis:
- aid: conversica:conversica-conversica-integrations-api-api
  name: Conversica Integrations API
  description: The Conversica Integrations API API from Conversica — 0 operation(s) for conversica integrations api.
  humanURL: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  baseURL: https://integrations-api.conversica.com
  tags:
  - Conversica Integrations API
  properties:
  - type: OpenAPI
    url: openapi/conversica-conversica-integrations-api-api-openapi.yml
  - type: Documentation
    url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
  - type: APIReference
    url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  - type: GettingStarted
    url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
  - type: Authentication
    url: authentication/conversica-authentication.yml
  - type: Webhooks
    url: asyncapi/conversica-webhooks.yml
  - type: Examples
    url: examples/_index.yml
  - type: ErrorCatalog
    url: errors/conversica-problem-types.yml
  - type: Conventions
    url: conventions/conversica-conventions.yml
  - type: DataModel
    url: data-model/conversica-data-model.yml
  - type: Vocabulary
    url: vocabulary/conversica-conversation-vocabulary.yml
  - type: Sandbox
    url: sandbox/conversica-sandbox.yml
  - type: Lifecycle
    url: lifecycle/conversica-lifecycle.yml
  - type: TermsOfService
    url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
- aid: conversica:conversica-leads-api
  name: Conversica Leads API
  description: Posting Lead object data into the Conversica Platform.
  humanURL: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  baseURL: https://integrations-api.conversica.com
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/conversica-leads-api-openapi.yml
  - type: Documentation
    url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
  - type: APIReference
    url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  - type: GettingStarted
    url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
  - type: Authentication
    url: authentication/conversica-authentication.yml
  - type: Webhooks
    url: asyncapi/conversica-webhooks.yml
  - type: Examples
    url: examples/_index.yml
  - type: ErrorCatalog
    url: errors/conversica-problem-types.yml
  - type: Conventions
    url: conventions/conversica-conventions.yml
  - type: DataModel
    url: data-model/conversica-data-model.yml
  - type: Vocabulary
    url: vocabulary/conversica-conversation-vocabulary.yml
  - type: Sandbox
    url: sandbox/conversica-sandbox.yml
  - type: Lifecycle
    url: lifecycle/conversica-lifecycle.yml
  - type: TermsOfService
    url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/conversica-integrations-api-overlay.yaml
- type: Website
  url: https://www.conversica.com
- type: Documentation
  url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
- type: APIReference
  url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
- type: GettingStarted
  url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
- type: Support
  url: https://help.conversica.com/
- type: Blog
  url: https://www.conversica.com/blog
- type: Login
  url: https://my.conversica.com/
- type: TermsOfService
  url: https://www.conversica.com/legal-info/terms
- type: PrivacyPolicy
  url: https://www.conversica.com/legal-info/privacy-policy
- type: Security
  url: https://www.conversica.com/legal-info/responsible-disclosure-policy
- type: VulnerabilityDisclosure
  url: security/conversica-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/conversica-trust-center.yml
- type: Compliance
  url: https://trust.conversica.com/
- type: DomainSecurity
  url: security/conversica-domain-security.yml
- type: Authentication
  url: authentication/conversica-authentication.yml
- type: Conventions
  url: conventions/conversica-conventions.yml
- type: Conformance
  url: conformance/conversica-conformance.yml
- type: Lifecycle
  url: lifecycle/conversica-lifecycle.yml
- type: Deprecation
  url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
- type: ErrorCatalog
  url: errors/conversica-problem-types.yml
- type: Webhooks
  url: asyncapi/conversica-webhooks.yml
- type: Vocabulary
  url: vocabulary/conversica-conversation-vocabulary.yml
- type: Examples
  url: examples/_index.yml
- type: DataModel
  url: data-model/conversica-data-model.yml
- type: Sandbox
  url: sandbox/conversica-sandbox.yml
- type: Components
  url: components/conversica-components.yml
- type: Packages
  url: packages/conversica-packages.yml
- type: RateLimits
  url: rate-limits/conversica-rate-limits.yml
- type: Plans
  url: plans/conversica-plans-pricing.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/conversica-llms.txt
- type: AgenticAccess
  url: agentic-access/conversica-agentic-access.yml
- type: UsageTerms
  url: terms/conversica-terms-of-service.yml
- type: DataProcessing
  url: privacy/conversica-privacy-policy.yml
- type: DeprecationSchedule
  url: deprecation/conversica-deprecation-policy.yml
- type: Attestations
  url: compliance/conversica-compliance.yml
- type: Eligibility
  url: eligibility/conversica-eligibility.yml
- type: DataLicense
  url: data-license/conversica-data-license.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 2
  pass: local-v1
  note: 'Round 2. Added rate-limits and plans as measured zeros, upgraded the error catalog and authentication profile with
    a live-probed undocumented JSON error envelope, and REMOVED the MCPServer pointer added by the 2026-08-11 MCP sweep -
    mcp/conversica-mcp.yml is an explicit candidate design (deployment.mode: none, published.server_exists: false) and Conversica
    ships no MCP server.'

Conversica API — frequently asked questions

Does Conversica have an API?

Yes. APIs.io lists 2 APIs from Conversica, including Conversica Integrations API and Conversica Leads API.

Is there an OpenAPI specification for the Conversica API?

Yes. APIs.io indexes 2 OpenAPI specifications for Conversica, each linked for download from this page.

How do I authenticate with the Conversica API?

Conversica uses bearer-token authentication (http · 1 scheme). The details are profiled on APIs.io as Conversica Authentication.

Is the Conversica API ready for AI agents?

Conversica has a Kin Score of 45.6 out of 100 (developing) and an Agent Readiness score of 32.9 (agent-ready), scored by API Evangelist on 2026-11-13.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/conversica"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/conversica/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/conversica/evidence"

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.