Conversica

Conversica is an AI conversation automation company - "The Conversation Company" - whose Revenue Digital Assistants and AI Agents hold two-way, natural-language conversations with leads and customers over email, SMS and website chat to generate demand, answer questions and drive renewals. Founded in 2007 as AutoFerret.com and renamed Conversica in 2014, the San Mateo company serves automotive, sports and entertainment, hospitality, higher education and enterprise teams, and says its platform has powered more than 1.5 billion conversations for 2,000+ teams. Its integration surface is the Conversica Integrations API - a JSON-over-HTTPS, Basic-authenticated endpoint that ingests Lead objects, plus provider-initiated Message, Lead Update and Website Chat lead-creation webhooks delivered to endpoints the customer hosts - alongside packaged connectors for Salesforce, HubSpot, Marketo, Eloqua, Pardot, Microsoft Dynamics and automotive CRMs.

Conversica publishes 2 APIs on the APIs.io network: Conversica Integrations API and Leads API. Tagged areas include Company, Artificial Intelligence, Conversational AI, AI Agents, and Sales.

The Conversica catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Conversica’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, authentication, code examples, and 26 more developer resources.

🌐 Visit website 📡 Source on GitHub

44.2/100 developing ▬ flat Agent 33/100 agent ready saas Full breakdown ↓
scored 2026-09-14 · rubric v0.22.0

1 APIs

Company Artificial Intelligence Conversational AI AI Agents Sales Marketing Lead Management CRM Marketing Automation Customer Engagement Messaging SMS Email Chat Automotive Higher Education Webhook

Kin Score

Kin Score How this is scored →
scored 2026-09-14 · rubric v0.22.0

Composite quality — 44.2/100 · developing

Contract Quality 4.3 / 19

Developer Ergonomics 8.5 / 15

Access Clarity 6.5 / 15

Operational Transparency 2.6 / 10

Contract Governance 1.8 / 9

Discoverability 5.7 / 8

Regulatory Posture 10.0 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 33/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Education & Research regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/conversica: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Conversica Conversica Integrations API

The Conversica Integrations API API from Conversica — 0 operation(s) for conversica integrations api.

Conversica Leads API

Posting Lead object data into the Conversica Platform.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Conversica Integrations API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Conversica Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Conversica Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Conversica Webhooks

ASYNCAPI

Examples 8

Example request and response payloads for these APIs.

Conversica Chat Lead

4 fields

EXAMPLE

Conversica Chat Webhook Ack

2 fields

EXAMPLE

Conversica Lead Automotive

30 fields

EXAMPLE

Conversica Lead Minimal

10 fields

EXAMPLE

Conversica Lead Update Engagement

12 fields

EXAMPLE

Conversica Lead Update Stage

9 fields

EXAMPLE

Conversica Message Received

7 fields

EXAMPLE

Conversica Message Sent

7 fields

EXAMPLE

Scroll for all 8

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Conversica Authentication

http · 1 scheme

SECURITY

Conversica Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Conversica Vulnerability Disclosure

contact published

SECURITY

Conversica Trust Center

SOC 2 Type II, ISO 27001, GDPR

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Conversica Agentic Access

1 operation · 1 acting

1 operations · 1 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

GettingStarted

GettingStarted

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

AgentSkill

LLMsTxt

LLMsTxt

AgenticAccess

AgenticAccess

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

Lifecycle

ErrorCatalog

Webhooks

Vocabulary

DataModel

Components

Scroll for all 8

Build 2

SDKs, sample code, and the tooling you integrate with

Examples

Examples

Packages

Packages

Access & Security 6

Authentication, authorization, and security posture

Security

Security

VulnerabilityDisclosure

VulnerabilityDisclosure

TrustCenter

Compliance

DomainSecurity

Authentication

Operate 3

Status, limits, changes, and where to get help

Support

Support

Deprecation

Deprecation

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: conversica
name: Conversica
description: Conversica is an AI conversation automation company - "The Conversation Company" - whose Revenue Digital Assistants
  and AI Agents hold two-way, natural-language conversations with leads and customers over email, SMS and website chat to
  generate demand, answer questions and drive renewals. Founded in 2007 as AutoFerret.com and renamed Conversica in 2014,
  the San Mateo company serves automotive, sports and entertainment, hospitality, higher education and enterprise teams, and
  says its platform has powered more than 1.5 billion conversations for 2,000+ teams. Its integration surface is the Conversica
  Integrations API - a JSON-over-HTTPS, Basic-authenticated endpoint that ingests Lead objects, plus provider-initiated Message,
  Lead Update and Website Chat lead-creation webhooks delivered to endpoints the customer hosts - alongside packaged connectors
  for Salesforce, HubSpot, Marketo, Eloqua, Pardot, Microsoft Dynamics and automotive CRMs.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-03'
  method: derived
image: https://cdn.prod.website-files.com/685300c814434f10e21dadd0/687ab25d596cea9ade1ebbc6_logo.png
url: https://raw.githubusercontent.com/api-evangelist/conversica/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-08-13'
tags:
- Company
- Artificial Intelligence
- Conversational AI
- AI Agents
- Sales
- Marketing
- Lead Management
- CRM
- Marketing Automation
- Customer Engagement
- Messaging
- SMS
- Email
- Chat
- Automotive
- Higher Education
- Webhook
tags_raw:
- Company
- Artificial Intelligence
- Conversational AI
- AI Agents
- Sales
- Marketing
- Lead Management
- CRM
- Marketing Automation
- Customer Engagement
- Messaging
- SMS
- Email
- Chat
- Automotive
- Higher Education
- Webhooks
apis:
- aid: conversica:conversica-conversica-integrations-api-api
  name: Conversica Conversica Integrations API
  description: The Conversica Integrations API API from Conversica — 0 operation(s) for conversica integrations api.
  humanURL: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  baseURL: https://integrations-api.conversica.com
  tags:
  - Conversica Integrations API
  properties:
  - type: OpenAPI
    url: openapi/conversica-conversica-integrations-api-api-openapi.yml
  - type: Documentation
    url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
  - type: APIReference
    url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  - type: GettingStarted
    url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
  - type: Authentication
    url: authentication/conversica-authentication.yml
  - type: Webhooks
    url: asyncapi/conversica-webhooks.yml
  - type: Examples
    url: examples/_index.yml
  - type: ErrorCatalog
    url: errors/conversica-problem-types.yml
  - type: Conventions
    url: conventions/conversica-conventions.yml
  - type: DataModel
    url: data-model/conversica-data-model.yml
  - type: Vocabulary
    url: vocabulary/conversica-conversation-vocabulary.yml
  - type: Sandbox
    url: sandbox/conversica-sandbox.yml
  - type: Lifecycle
    url: lifecycle/conversica-lifecycle.yml
  - type: TermsOfService
    url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
- aid: conversica:conversica-leads-api
  name: Conversica Leads API
  description: Posting Lead object data into the Conversica Platform.
  humanURL: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  baseURL: https://integrations-api.conversica.com
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/conversica-leads-api-openapi.yml
  - type: Documentation
    url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
  - type: APIReference
    url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
  - type: GettingStarted
    url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
  - type: Authentication
    url: authentication/conversica-authentication.yml
  - type: Webhooks
    url: asyncapi/conversica-webhooks.yml
  - type: Examples
    url: examples/_index.yml
  - type: ErrorCatalog
    url: errors/conversica-problem-types.yml
  - type: Conventions
    url: conventions/conversica-conventions.yml
  - type: DataModel
    url: data-model/conversica-data-model.yml
  - type: Vocabulary
    url: vocabulary/conversica-conversation-vocabulary.yml
  - type: Sandbox
    url: sandbox/conversica-sandbox.yml
  - type: Lifecycle
    url: lifecycle/conversica-lifecycle.yml
  - type: TermsOfService
    url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/conversica-integrations-api-overlay.yaml
- type: Website
  url: https://www.conversica.com
- type: Documentation
  url: https://help.conversica.com/hc/en-us/articles/360048601712-Conversica-API-Integration-Manual
- type: APIReference
  url: https://help.conversica.com/hc/en-us/sections/360012154451-Conversica-API
- type: GettingStarted
  url: https://help.conversica.com/hc/en-us/articles/360048680052-API-Implementation-Overview
- type: Support
  url: https://help.conversica.com/
- type: Blog
  url: https://www.conversica.com/blog
- type: Login
  url: https://my.conversica.com/
- type: TermsOfService
  url: https://www.conversica.com/legal-info/terms
- type: PrivacyPolicy
  url: https://www.conversica.com/legal-info/privacy-policy
- type: Security
  url: https://www.conversica.com/legal-info/responsible-disclosure-policy
- type: VulnerabilityDisclosure
  url: security/conversica-vulnerability-disclosure.yml
- type: TrustCenter
  url: security/conversica-trust-center.yml
- type: Compliance
  url: https://trust.conversica.com/
- type: DomainSecurity
  url: security/conversica-domain-security.yml
- type: Authentication
  url: authentication/conversica-authentication.yml
- type: Conventions
  url: conventions/conversica-conventions.yml
- type: Conformance
  url: conformance/conversica-conformance.yml
- type: Lifecycle
  url: lifecycle/conversica-lifecycle.yml
- type: Deprecation
  url: https://www.conversica.com/legal-info/conversica-api-terms-of-service
- type: ErrorCatalog
  url: errors/conversica-problem-types.yml
- type: Webhooks
  url: asyncapi/conversica-webhooks.yml
- type: Vocabulary
  url: vocabulary/conversica-conversation-vocabulary.yml
- type: Examples
  url: examples/_index.yml
- type: DataModel
  url: data-model/conversica-data-model.yml
- type: Sandbox
  url: sandbox/conversica-sandbox.yml
- type: Components
  url: components/conversica-components.yml
- type: Packages
  url: packages/conversica-packages.yml
- type: RateLimits
  url: rate-limits/conversica-rate-limits.yml
- type: Plans
  url: plans/conversica-plans-pricing.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/conversica-llms.txt
- type: AgenticAccess
  url: agentic-access/conversica-agentic-access.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 2
  pass: local-v1
  note: 'Round 2. Added rate-limits and plans as measured zeros, upgraded the error catalog and authentication profile with
    a live-probed undocumented JSON error envelope, and REMOVED the MCPServer pointer added by the 2026-08-11 MCP sweep -
    mcp/conversica-mcp.yml is an explicit candidate design (deployment.mode: none, published.server_exists: false) and Conversica
    ships no MCP server.'

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