Push (PUSHTech, now operating as Cendyn CRM after its acquisition by Cendyn) is a CRM and customer data platform specialised in hospitality — the guest journey for hotels — with additional use in retail, ecommerce and marketplace. The platform unifies the guest database and orchestrates pre-stay, during-stay and post-stay communication across email, SMS and web/app push. Its token-authenticated REST API exposes 67 operations across 15 resources (contacts and contact custom fields, companies, products, purchases, coupon lists, hotel data, audience lists, campaigns, deliveries, account balance and a bulk sync-data ingest) from two independent data centers, api.eu.cendyncrm.com and api.us.cendyncrm.com. An HMAC-signed webhook surface publishes five event groups — activities, deliveries, contacts, bulk contacts and incoming SMS — and a first-party JavaScript Web SDK handles browser tracking and web push. The developer portal moved from developers.pushtech.com to developers.cendyncrm.com without a redirect; the old hostnames no longer resolve. Cendyn CRM publishes no OpenAPI, no AsyncAPI, no MCP server, no agent card and no /.well-known/ documents; the machine-readable artifacts in this repo are derived by API Evangelist from the provider's own published HTML reference.
Push publishes 1 API on the APIs.io network: Cendyn CRM (PUSHTech) REST API. Tagged areas include Company, CRM, Customer Data Platform, Marketing Automation, and Hospitality.
The Push catalog on APIs.io includes 2 event-driven AsyncAPI specifications.
Push’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, authentication, and 25 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Telecommunications regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
Discover account-specific product custom fields, create a product, record a purchase against an existing guest contact, and read the purchase back to confirm it landed — the flo...
Check the account has credit, create a guest contact in Cendyn CRM (PUSHTech) with GDPR consent recorded, subscribe them to an audience list, send a welcome email, and confirm t...
Event surface of the Cendyn CRM (formerly PUSHTech) hospitality CRM / CDP platform. The platform makes an HTTP POST to subscriber-configured callback URLs when activities, messa...
aid: push
name: Push
description: Push (PUSHTech, now operating as Cendyn CRM after its acquisition by Cendyn) is a CRM and customer data platform
specialised in hospitality — the guest journey for hotels — with additional use in retail, ecommerce and marketplace. The
platform unifies the guest database and orchestrates pre-stay, during-stay and post-stay communication across email, SMS
and web/app push. Its token-authenticated REST API exposes 67 operations across 15 resources (contacts and contact custom
fields, companies, products, purchases, coupon lists, hotel data, audience lists, campaigns, deliveries, account balance
and a bulk sync-data ingest) from two independent data centers, api.eu.cendyncrm.com and api.us.cendyncrm.com. An HMAC-signed
webhook surface publishes five event groups — activities, deliveries, contacts, bulk contacts and incoming SMS — and a first-party
JavaScript Web SDK handles browser tracking and web push. The developer portal moved from developers.pushtech.com to developers.cendyncrm.com
without a redirect; the old hostnames no longer resolve. Cendyn CRM publishes no OpenAPI, no AsyncAPI, no MCP server, no
agent card and no /.well-known/ documents; the machine-readable artifacts in this repo are derived by API Evangelist from
the provider's own published HTML reference.
url: https://raw.githubusercontent.com/api-evangelist/push/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: enriched
x-tier-reason: full-rest-surface-derived-from-published-reference
accessModel:
pricing: unknown
onboarding: request
trial: false
try_now: false
public: false
label: Sales-gated
confidence: high
source:
- plans/push-plans-pricing.yml
- authentication/push-authentication.yml
generated: '2026-08-13'
method: searched
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
image: https://pushtech.com/favicon.ico
tags:
- Company
- CRM
- Customer Data Platform
- Marketing Automation
- Hospitality
- Hotels
- Guest Experience
- Email
- SMS
- Push Notifications
- Webhooks
- Segmentation
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
apis:
- name: Cendyn CRM (PUSHTech) REST API
description: 'Token-authenticated REST API for the Cendyn CRM (formerly PUSHTech) hospitality CRM / CDP platform. 67 operations
across 15 resources: read the account credit balance, manage contacts and their custom fields, companies, products, purchases,
coupon lists, hotel data and audience lists, read campaigns and preview a campaign message for one contact, send email,
SMS and push deliveries and track their status, and bulk-ingest contacts and purchases through Sync Data. HMAC-signed
webhooks publish activity, delivery, contact, bulk-contact and inbound-SMS events.'
humanURL: https://developers.cendyncrm.com/api/reference
baseURL: https://api.eu.cendyncrm.com
properties:
- type: OpenAPI
url: openapi/push-cendyn-crm-openapi.yml
- type: Overlay
url: overlays/push-cendyn-crm-overlay.yaml
- type: AsyncAPI
url: asyncapi/push-webhooks-asyncapi.yml
- type: Webhooks
url: asyncapi/push-webhooks.yml
- type: Authentication
url: authentication/push-authentication.yml
- type: Conventions
url: conventions/push-conventions.yml
- type: ErrorCatalog
url: errors/push-problem-types.yml
- type: DataModel
url: data-model/push-data-model.yml
- type: Lifecycle
url: lifecycle/push-lifecycle.yml
- type: Conformance
url: conformance/push-conformance.yml
- type: RateLimits
url: rate-limits/push-rate-limits.yml
- type: AgenticAccess
url: agentic-access/push-agentic-access.yml
- type: AgentSkill
url: skills/_index.yml
x-regions:
- region: EU
baseURL: https://api.eu.cendyncrm.com
- region: US
baseURL: https://api.us.cendyncrm.com
x-region-note: An account lives in exactly one data center. The two base URLs are not interchangeable — calling the wrong
one returns 401 with the same body as an invalid token.
common:
- type: Website
url: https://pushtech.com
- type: DeveloperPortal
url: https://developers.cendyncrm.com
- type: Documentation
url: https://developers.cendyncrm.com/api
- type: APIReference
url: https://developers.cendyncrm.com/api/reference
- type: GettingStarted
url: https://developers.cendyncrm.com/api/authentication
- type: Support
url: https://pushtech.com/contact
- type: Blog
url: https://www.cendyn.com/resources/
- type: GitHubOrganization
url: https://github.com/pushtech
- type: Login
url: https://www.pushtech.com/users/sign_in
- type: TermsOfService
url: https://pushtech.com/terms
- type: PrivacyPolicy
url: https://pushtech.com/privacy_policy
- type: OpenAPI
url: openapi/push-cendyn-crm-openapi.yml
- type: Overlay
url: overlays/push-cendyn-crm-overlay.yaml
- type: AsyncAPI
url: asyncapi/push-webhooks-asyncapi.yml
- type: Webhooks
url: asyncapi/push-webhooks.yml
- type: Authentication
url: authentication/push-authentication.yml
- type: Conventions
url: conventions/push-conventions.yml
- type: ErrorCatalog
url: errors/push-problem-types.yml
- type: DataModel
url: data-model/push-data-model.yml
- type: Lifecycle
url: lifecycle/push-lifecycle.yml
- type: Conformance
url: conformance/push-conformance.yml
- type: Packages
url: packages/push-packages.yml
- type: SDKs
url: packages/push-packages.yml
- type: Plans
url: plans/push-plans-pricing.yml
- type: RateLimits
url: rate-limits/push-rate-limits.yml
- type: AgenticAccess
url: agentic-access/push-agentic-access.yml
- type: AgentSkill
url: skills/_index.yml
- type: LLMsTxt
url: llms/push-llms.txt
- type: Arazzo
name: Onboard a guest and send a welcome message
url: arazzo/push-onboard-and-welcome-guest.yml
- type: Arazzo
name: Load a product catalog and attach guest purchase history
url: arazzo/push-load-catalog-and-purchase-history.yml
- type: DomainSecurity
url: security/push-domain-security.yml
x-pointers-deliberately-absent:
note: Recorded so a later pass does not "fix" these by adding a pointer. Each of the following was probed on 2026-08-13
and MISSED; the artifact documenting the absence exists, but no common[].type pointer is emitted, because the pointer
would assert that the PROVIDER serves that surface.
absent:
- type: WellKnown
reason: Every /.well-known/ path 404s on both API hosts and returns an HTML soft-404 shell on the portal host.
artifact: well-known/push-well-known.yml
- type: SecurityTxt
reason: No security.txt served on any host.
artifact: well-known/push-well-known.yml
- type: AgentCard
reason: /.well-known/agent-card.json and /.well-known/agent.json 404 on both API hosts; the portal and marketing hosts
answer 200 with HTML, which is not a card. No a2a/ artifact written.
- type: MCPServer
reason: No MCP server exists. mcp/push-mcp.yml carries deployment.mode = none and a CANDIDATE tool list derived by API
Evangelist. Emitting MCPServer would credit an agent surface nobody ships.
artifact: mcp/push-mcp.yml
- type: Idempotency
reason: No idempotency key, header or retry contract on any of the 67 operations.
artifact: conventions/push-conventions.yml
- type: StatusPage
reason: No status page. status.cendyncrm.com does not resolve; status.cendyn.com 301s to a maintenance holding page.
artifact: lifecycle/push-lifecycle.yml
- type: Deprecation
reason: No deprecation policy, no Sunset/Deprecation header support, no deprecated operations.
artifact: lifecycle/push-lifecycle.yml
- type: Security
reason: No vulnerability disclosure policy, security.txt, bug bounty or security page found on any readable host.
- type: TrustCenter
reason: No trust centre found. trust.cendyn.com 301s to a maintenance holding page.
- type: Compliance
reason: No SOC 2, ISO 27001, PCI DSS, HIPAA or FedRAMP claim published on any readable host. www.cendyn.com is behind
a Cloudflare bot challenge and could not be read.
- type: ChangeLog
reason: No dated changelog or release notes anywhere on the developer portal.
- type: Pricing
reason: 'No pricing page. Sales-gated: Request Demo / Contact only.'
artifact: plans/push-plans-pricing.yml
- type: Roadmap
reason: No public roadmap.
- type: Postman
reason: No first-party Postman collection or workspace found.
- type: CLI
reason: No first-party CLI.
- type: Sandbox
reason: No sandbox, test mode, test credentials or magic test values documented.
- type: OAuthScopes
reason: No OAuth. Static account token only, with no scope vocabulary.
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 20
pass: local-v1
Kin Score
How this is scored →