Mob.ly

Mob.ly (Mobly) is an AI-powered in-person go-to-market platform — "The Event Marketer's Operating System" — that helps B2B teams plan events, capture and enrich leads in person, engage prospects, and measure pipeline across trade shows and in-real-life (IRL) marketing experiences. Its product suite spans Capture (universal lead capture and OCR badge/business-card scanning), Host (self-run activations, registration pages and Stripe-backed ticketing), Insights (dashboards and reporting), Pulse (speed-to-lead sequences and lead routing) and Scout (event discovery), with native integrations into HubSpot, Salesforce, Pardot, Marketo, Pipedrive, Zoho, Slack, Calendly and generic webhook destinations. Mobly publishes a JSON REST API (v0) at core-api.getmobly.com covering events, leads, lead activity events, activations, tag groups and industry events, authenticated with an organization API key issued by its customer success team. Headquartered in Lehi, Utah and backed by Uncork Capital and Jump Capital.

Mob.ly publishes 6 API contracts indexed on the APIs.io network, including Activations API, Events API, Industry Events API, and 3 more. Tagged areas include Company, Event, Event Marketing, Lead Capture, and Lead Enrichment.

The Mob.ly catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Mob.ly’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, changelog, authentication, and 20 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

55.6/100 strong ▬ flat Agent 35/100 agent ready Front door AI 3/6 light Heartbeat 80/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

1 published contract 3 Agent Skills

Company Event Event Marketing Lead Capture Lead Enrichment B2B Marketing Go-To-Market Artificial Intelligence CRM Marketing Automation Trade Shows Data Enrichment

What this lets a business do 2

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Sales Management

BC-410

Leads

POST /leads

Marketing Management

BC-400

Events

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 55.6/100 · strong

Contract Quality 12.3 / 19

Developer Ergonomics 8.8 / 15

Access Clarity 4.1 / 15

Operational Transparency 4.4 / 10

Contract Governance 1.6 / 9

Discoverability 5.5 / 8

Regulatory Posture 3.4 / 15

Create-or-Update Ergonomics 6.1 / 10

Agent readiness — 35/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 27.6 — up to +14.5 composite points
Contract Governance scores 18.2 — up to +9.8 composite points
Contract Quality scores 65.7 — up to +8.6 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/mobly/apis.yml: open an issue on github.com/api-evangelist/mobly to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Mob.ly Activations API

The Activations API from Mob.ly — 2 operation(s) for activations.

Mob.ly Events API

The Events API from Mob.ly — 5 operation(s) for events.

Mob.ly Industry Events API

The IndustryEvents API from Mob.ly — 4 operation(s) for industryevents.

Mob.ly Lead Activity Events API

The LeadActivityEvents API from Mob.ly — 2 operation(s) for leadactivityevents.

Mob.ly Leads API

The Leads API from Mob.ly — 2 operation(s) for leads.

Mob.ly Tag Groups API

The Tag Groups API from Mob.ly — 2 operation(s) for tag groups.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Mobly REST API

OPEN COLLECTION

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

Create a lead and attach it to an event

AGENT SKILL

Search and shortlist industry events with Scout

AGENT SKILL

Sync event leads out of Mobly

AGENT SKILL

Mob.ly API pricing

Rate limits

: 1 request/second sustained continuous (token bucket)

Rate-limit details →

Pricing Plans 1

Published pricing tiers and plan structures.

Mobly Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mobly Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Mobly Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Mobly Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Mob.ly API Rules

60 rules · 51 errors 4 warnings 5 info

SPECTRAL

OpenAPI Overlays 1

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Mobly Rest Api V0 Overlay

6 actions · update · mobly-rest-api-v0-openapi.yml

DERIVED

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mobly Authentication

apiKey · 1 scheme

SECURITY

Mobly Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Mobly Agentic Access

27 operations · 12 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LLMsTxt

LLMsTxt

AgentSkill

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Lifecycle

Conformance

Webhooks

Build 1

SDKs, sample code, and the tooling you integrate with

Packages

Packages

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

ChangeLog

ChangeLog

RateLimits

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 2

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Overlay

Overlay

Source (apis.yml)

aid: mobly
name: Mob.ly
description: Mob.ly (Mobly) is an AI-powered in-person go-to-market platform — "The Event Marketer's Operating System" — that
  helps B2B teams plan events, capture and enrich leads in person, engage prospects, and measure pipeline across trade shows
  and in-real-life (IRL) marketing experiences. Its product suite spans Capture (universal lead capture and OCR badge/business-card
  scanning), Host (self-run activations, registration pages and Stripe-backed ticketing), Insights (dashboards and reporting),
  Pulse (speed-to-lead sequences and lead routing) and Scout (event discovery), with native integrations into HubSpot, Salesforce,
  Pardot, Marketo, Pipedrive, Zoho, Slack, Calendly and generic webhook destinations. Mobly publishes a JSON REST API (v0)
  at core-api.getmobly.com covering events, leads, lead activity events, activations, tag groups and industry events, authenticated
  with an organization API key issued by its customer success team. Headquartered in Lehi, Utah and backed by Uncork Capital
  and Jump Capital.
url: https://raw.githubusercontent.com/api-evangelist/mobly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- uncork-capital
x-tier: enriched
x-tier-reason: rest-api-v0-published
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Sales gated
  confidence: medium
  source:
  - https://help.getmobly.com/api-reference/readme
  - https://www.getmobly.com/request-a-demo/
  generated: '2026-08-13'
  method: searched
image: https://www.getmobly.com/images/webclip.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
x-docs-platform: gitbook
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-10-04
tags:
- Company
- Event
- Event Marketing
- Lead Capture
- Lead Enrichment
- B2B
- Marketing
- Go-To-Market
- Artificial Intelligence
- CRM
- Marketing Automation
- Trade Shows
- Data Enrichment
tags_raw:
- Company
- Events
- Event Marketing
- Lead Capture
- Lead Enrichment
- B2B
- Marketing
- Go-To-Market
- Artificial Intelligence
- CRM
- Marketing Automation
- Trade Shows
- Data Enrichment
apis:
- aid: mobly:mobly-activations-api
  name: Mob.ly Activations API
  description: The Activations API from Mob.ly — 2 operation(s) for activations.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Activations
  properties:
  - type: OpenAPI
    url: openapi/mobly-activations-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-events-api
  name: Mob.ly Events API
  description: The Events API from Mob.ly — 5 operation(s) for events.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/mobly-events-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-industryevents-api
  name: Mob.ly Industry Events API
  description: The IndustryEvents API from Mob.ly — 4 operation(s) for industryevents.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - IndustryEvents
  properties:
  - type: OpenAPI
    url: openapi/mobly-industryevents-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-leadactivityevents-api
  name: Mob.ly Lead Activity Events API
  description: The LeadActivityEvents API from Mob.ly — 2 operation(s) for leadactivityevents.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - LeadActivityEvents
  properties:
  - type: OpenAPI
    url: openapi/mobly-leadactivityevents-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-leads-api
  name: Mob.ly Leads API
  description: The Leads API from Mob.ly — 2 operation(s) for leads.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/mobly-leads-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-tag-groups-api
  name: Mob.ly Tag Groups API
  description: The Tag Groups API from Mob.ly — 2 operation(s) for tag groups.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Tag Groups
  properties:
  - type: OpenAPI
    url: openapi/mobly-tag-groups-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
common:
- type: CapabilityMap
  url: capabilities/mobly-capability-edges.yml
  name: Mob.ly Business Capability Map
- type: Overlay
  url: overlays/mobly-rest-api-v0-overlay.yaml
- type: AgenticAccess
  url: agentic-access/mobly-agentic-access.yml
- type: Website
  url: https://www.getmobly.com/
- type: DeveloperPortal
  url: https://help.getmobly.com/
- type: Documentation
  url: https://help.getmobly.com/documentation
- type: APIReference
  url: https://help.getmobly.com/api-reference
- type: GettingStarted
  url: https://help.getmobly.com/help-center/getting-started/getting-started
- type: Support
  url: https://help.getmobly.com/help-center
- type: Blog
  url: https://www.getmobly.com/resources/
- type: ChangeLog
  url: changelog/mobly-changelog.yml
- type: LLMsTxt
  url: llms/mobly-llms.txt
- type: Authentication
  url: authentication/mobly-authentication.yml
- type: Conventions
  url: conventions/mobly-conventions.yml
- type: RateLimits
  url: rate-limits/mobly-rate-limits.yml
- type: ErrorCatalog
  url: errors/mobly-problem-types.yml
- type: DataModel
  url: data-model/mobly-data-model.yml
- type: Lifecycle
  url: lifecycle/mobly-lifecycle.yml
- type: Conformance
  url: conformance/mobly-conformance.yml
- type: Packages
  url: packages/mobly-packages.yml
- type: Plans
  url: plans/mobly-plans-pricing.yml
- type: Webhooks
  url: asyncapi/mobly-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/mobly-domain-security.yml
- type: PrivacyPolicy
  url: https://www.getmobly.com/privacy-policy
- type: TermsOfService
  url: https://www.getmobly.com/termsofuse
- type: Login
  url: https://hub.getmobly.com/login
- type: Integrations
  url: https://www.getmobly.com/integrations
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1

Mob.ly API — frequently asked questions

Does Mob.ly have an API?

Yes. APIs.io lists 6 APIs from Mob.ly, including Mob.ly Activations API, Mob.ly Events API and Mob.ly Industry Events API, and 3 more.

Is there an OpenAPI specification for the Mob.ly API?

Yes. APIs.io indexes 6 OpenAPI specifications for Mob.ly, each linked for download from this page.

How do I authenticate with the Mob.ly API?

Mob.ly uses bearer-token authentication (apiKey · 1 scheme). The details are profiled on APIs.io as Mobly Authentication.

Is the Mob.ly API ready for AI agents?

Mob.ly has a Kin Score of 55.6 out of 100 (strong) and an Agent Readiness score of 34.7 (agent-ready), scored by API Evangelist on 2026-11-06.

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