Mob.ly website screenshot

Mob.ly

Mob.ly (Mobly) is an AI-powered in-person go-to-market platform — "The Event Marketer's Operating System" — that helps B2B teams plan events, capture and enrich leads in person, engage prospects, and measure pipeline across trade shows and in-real-life (IRL) marketing experiences. Its product suite spans Capture (universal lead capture and OCR badge/business-card scanning), Host (self-run activations, registration pages and Stripe-backed ticketing), Insights (dashboards and reporting), Pulse (speed-to-lead sequences and lead routing) and Scout (event discovery), with native integrations into HubSpot, Salesforce, Pardot, Marketo, Pipedrive, Zoho, Slack, Calendly and generic webhook destinations. Mobly publishes a JSON REST API (v0) at core-api.getmobly.com covering events, leads, lead activity events, activations, tag groups and industry events, authenticated with an organization API key issued by its customer success team. Headquartered in Lehi, Utah and backed by Uncork Capital and Jump Capital.

Mob.ly publishes 6 APIs on the APIs.io network, including Activations API, Events API, Industry Events API, and 3 more. Tagged areas include Company, Event, Event Marketing, Lead Capture, and Lead Enrichment.

The Mob.ly catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Mob.ly’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, changelog, authentication, and 19 more developer resources.

🌐 Visit website 📡 Source on GitHub
52.4/100 developing ▬ flat Agent 33/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
2 APIs
CompanyEventEvent MarketingLead CaptureLead EnrichmentB2BMarketingGo-To-MarketArtificial IntelligenceCRMMarketing AutomationTrade Shows

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 52.4/100 · developing
Contract Quality 14.2 / 23
Developer Ergonomics 10.6 / 18
Access Clarity 5.0 / 18
Operational Transparency 5.2 / 12
Contract Governance 0.5 / 11
Discoverability 6.8 / 9
Create-or-Update Ergonomics 6.1 / 10
Agent readiness — 33/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Delegated User Identity 0 / 6
Protected Resource Metadata 0 / 5
Registration Without a Human 0 / 6
Agentic Commerce Well-Known Document 0 / 5
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/mobly: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Mob.ly Activations API

The Activations API from Mob.ly — 2 operation(s) for activations.

Mob.ly Events API

The Events API from Mob.ly — 5 operation(s) for events.

Mob.ly Industry Events API

The IndustryEvents API from Mob.ly — 4 operation(s) for industryevents.

Mob.ly Lead Activity Events API

The LeadActivityEvents API from Mob.ly — 2 operation(s) for leadactivityevents.

Mob.ly Leads API

The Leads API from Mob.ly — 2 operation(s) for leads.

Mob.ly Tag Groups API

The TagGroups API from Mob.ly — 2 operation(s) for taggroups.

Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Mobly REST API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Mobly Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Mobly Rate Limits

1 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Mobly Webhooks

ASYNCAPI

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mobly Authentication

apiKey · 1 scheme

SECURITY

Mobly Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Mobly Agentic Access

27 operations · 12 acting

27 operations · 12 acting

AGENTIC

Resources

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 Login
Login

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 LLMsTxt
LLMsTxt
 AgentSkill
AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 DataModel
DataModel
 Lifecycle
Lifecycle
 Conformance
Conformance
 Webhooks
Webhooks

Build 1

SDKs, sample code, and the tooling you integrate with

Packages
Packages

Access & Security 2

Authentication, authorization, and security posture

Authentication
Authentication
 DomainSecurity
DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support
Support
 ChangeLog
ChangeLog
 RateLimits
RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Plans
Plans
 PrivacyPolicy
PrivacyPolicy
 TermsOfService
TermsOfService

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Other 1

Properties that don't map to a standard resource type

Overlay
Overlay

Source (apis.yml)

apis.yml Raw ↑ 
aid: mobly
name: Mob.ly
description: Mob.ly (Mobly) is an AI-powered in-person go-to-market platform — "The Event Marketer's Operating System" — that
  helps B2B teams plan events, capture and enrich leads in person, engage prospects, and measure pipeline across trade shows
  and in-real-life (IRL) marketing experiences. Its product suite spans Capture (universal lead capture and OCR badge/business-card
  scanning), Host (self-run activations, registration pages and Stripe-backed ticketing), Insights (dashboards and reporting),
  Pulse (speed-to-lead sequences and lead routing) and Scout (event discovery), with native integrations into HubSpot, Salesforce,
  Pardot, Marketo, Pipedrive, Zoho, Slack, Calendly and generic webhook destinations. Mobly publishes a JSON REST API (v0)
  at core-api.getmobly.com covering events, leads, lead activity events, activations, tag groups and industry events, authenticated
  with an organization API key issued by its customer success team. Headquartered in Lehi, Utah and backed by Uncork Capital
  and Jump Capital.
url: https://raw.githubusercontent.com/api-evangelist/mobly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- uncork-capital
x-tier: enriched
x-tier-reason: rest-api-v0-published
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Sales gated
  confidence: medium
  source:
  - https://help.getmobly.com/api-reference/readme
  - https://www.getmobly.com/request-a-demo/
  generated: '2026-08-13'
  method: searched
image: https://www.getmobly.com/images/webclip.png
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Event
- Event Marketing
- Lead Capture
- Lead Enrichment
- B2B
- Marketing
- Go-To-Market
- Artificial Intelligence
- CRM
- Marketing Automation
- Trade Shows
tags_raw:
- Company
- Events
- Event Marketing
- Lead Capture
- Lead Enrichment
- B2B
- Marketing
- Go-To-Market
- Artificial Intelligence
- CRM
- Marketing Automation
- Trade Shows
apis:
- aid: mobly:mobly-activations-api
  name: Mob.ly Activations API
  description: The Activations API from Mob.ly — 2 operation(s) for activations.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Activations
  properties:
  - type: OpenAPI
    url: openapi/mobly-activations-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-events-api
  name: Mob.ly Events API
  description: The Events API from Mob.ly — 5 operation(s) for events.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/mobly-events-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-industryevents-api
  name: Mob.ly Industry Events API
  description: The IndustryEvents API from Mob.ly — 4 operation(s) for industryevents.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - IndustryEvents
  properties:
  - type: OpenAPI
    url: openapi/mobly-industryevents-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-leadactivityevents-api
  name: Mob.ly Lead Activity Events API
  description: The LeadActivityEvents API from Mob.ly — 2 operation(s) for leadactivityevents.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - LeadActivityEvents
  properties:
  - type: OpenAPI
    url: openapi/mobly-leadactivityevents-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-leads-api
  name: Mob.ly Leads API
  description: The Leads API from Mob.ly — 2 operation(s) for leads.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Leads
  properties:
  - type: OpenAPI
    url: openapi/mobly-leads-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
- aid: mobly:mobly-taggroups-api
  name: Mob.ly Tag Groups API
  description: The TagGroups API from Mob.ly — 2 operation(s) for taggroups.
  humanURL: https://help.getmobly.com/api-reference
  baseURL: https://core-api.getmobly.com/api/v0
  tags:
  - Tag Groups
  tags_raw:
  - TagGroups
  properties:
  - type: OpenAPI
    url: openapi/mobly-taggroups-api-openapi.yml
  - type: Documentation
    url: https://help.getmobly.com/documentation/rest-api/rest-api-v0
  - type: APIReference
    url: https://help.getmobly.com/api-reference
  - type: Authentication
    url: authentication/mobly-authentication.yml
  - type: RateLimits
    url: rate-limits/mobly-rate-limits.yml
  - type: ErrorCatalog
    url: errors/mobly-problem-types.yml
  - type: Conventions
    url: conventions/mobly-conventions.yml
  - type: DataModel
    url: data-model/mobly-data-model.yml
common:
- type: Overlay
  url: overlays/mobly-rest-api-v0-overlay.yaml
- type: AgenticAccess
  url: agentic-access/mobly-agentic-access.yml
- type: Website
  url: https://www.getmobly.com/
- type: DeveloperPortal
  url: https://help.getmobly.com/
- type: Documentation
  url: https://help.getmobly.com/documentation
- type: APIReference
  url: https://help.getmobly.com/api-reference
- type: GettingStarted
  url: https://help.getmobly.com/help-center/getting-started/getting-started
- type: Support
  url: https://help.getmobly.com/help-center
- type: Blog
  url: https://www.getmobly.com/resources/
- type: ChangeLog
  url: changelog/mobly-changelog.yml
- type: LLMsTxt
  url: llms/mobly-llms.txt
- type: Authentication
  url: authentication/mobly-authentication.yml
- type: Conventions
  url: conventions/mobly-conventions.yml
- type: RateLimits
  url: rate-limits/mobly-rate-limits.yml
- type: ErrorCatalog
  url: errors/mobly-problem-types.yml
- type: DataModel
  url: data-model/mobly-data-model.yml
- type: Lifecycle
  url: lifecycle/mobly-lifecycle.yml
- type: Conformance
  url: conformance/mobly-conformance.yml
- type: Packages
  url: packages/mobly-packages.yml
- type: Plans
  url: plans/mobly-plans-pricing.yml
- type: Webhooks
  url: asyncapi/mobly-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/mobly-domain-security.yml
- type: PrivacyPolicy
  url: https://www.getmobly.com/privacy-policy
- type: TermsOfService
  url: https://www.getmobly.com/termsofuse
- type: Login
  url: https://hub.getmobly.com/login
- type: Integrations
  url: https://www.getmobly.com/integrations
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1

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