Pico

aid: pico
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Product retired
  confidence: high
  source:
  - https://www.hype.co/
  generated: '2026-08-13'
  method: probed
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pico.png
name: Pico
description: 'Pico was a creator-monetization and CRM platform for online creators, publishers, and media companies, built
  in New York and backed by Bloomberg Beta. It combined an audience CRM with email capture, landing pages, paywalls, memberships,
  and subscription payments in a single tool so creators could identify their audience, gate premium content, and convert
  readers into paying members. Pico raised a $6.5M round in 2021 ("Pico 2.0") and a $10M Series A in 2023, when it rebranded
  to Hype (hype.co) and refocused on link-in-bio, lead generation, and growth tools for creators, gyms, coaches, and athletes.
  In February 2026 Hype was acquired by MMA.inc and the product was wound down. The developer API — authenticated with an
  X-Api-Key header and documented at docs.trypico.com — is retired: the API host api.trypico.com no longer resolves, the reference
  bucket has been deleted, and hype.co now serves only an acquisition notice directing users to support@hype.co.'
url: https://raw.githubusercontent.com/api-evangelist/pico/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-aka: Hype
x-status: retired
x-acquired-by: MMA.inc
x-acquired-date: 2026-02
x-backed-by:
- bloomberg-beta
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Creator Economy
- CRM
- Memberships
- Payments
- Email Marketing
- Newsletters
- Monetization
- Retired
apis:
- aid: pico:pico-api
  name: Pico API
  humanURL: https://docs.trypico.com/
  baseURL: https://api.trypico.com/
  x-status: retired
  x-status-note: 'RETIRED — recorded for the historical record, not callable. Probed 2026-08-13: baseURL host api.trypico.com
    is NXDOMAIN, and humanURL docs.trypico.com returns an S3 "NoSuchBucket" 404 (the bucket that served the "Pico v0" reference
    has been deleted). Both URLs are kept because they are the addresses the provider published, not because they resolve.
    See lifecycle/pico-lifecycle.yml.'
  tags:
  - Contacts
  - CRM
  - Creators
  properties:
  - url: authentication/pico-authentication.yml
    type: Authentication
  - url: lifecycle/pico-lifecycle.yml
    type: Lifecycle
  description: The Pico API let developers build custom workflows and integrations on the Pico creator platform — including
    searching and managing contacts across an account. Every request authenticated with an X-Api-Key header carrying an access
    token generated in the dashboard under Settings > Website. The API is retired along with the product; no successor API
    has been published by MMA.inc.
common:
- type: Website
  url: https://www.hype.co/
- type: Support
  url: https://help.hype.co/
- type: TermsOfService
  url: https://www.hype.co/terms/user-agreement
- type: PrivacyPolicy
  url: https://www.hype.co/terms/privacy-policy
- type: Authentication
  url: authentication/pico-authentication.yml
- type: Lifecycle
  url: lifecycle/pico-lifecycle.yml
- type: DomainSecurity
  url: security/pico-domain-security.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-removed-pointers:
  date: '2026-08-13'
  reason: These pointers were removed because the URLs they asserted are dead. Leaving them in place credited the provider
    with a developer portal, reference and getting-started guide that no longer exist.
  removed:
  - type: DeveloperPortal
    url: https://docs.trypico.com/
    status: 404
  - type: Documentation
    url: https://docs.trypico.com/
    status: 404
  - type: APIReference
    url: https://docs.trypico.com/
    status: 404
  - type: GettingStarted
    url: https://help.trypico.com/en/articles/5632118-using-the-pico-api
    status: 403
  - type: Support
    url: https://help.trypico.com/
    status: 403
    replaced_with: https://help.hype.co/
  - type: Website
    url: https://trypico.com/
    status: 302
    replaced_with: https://www.hype.co/
x-enrichment:
  date: '2026-08-13'
  status: minimal
  artifacts_added: 5
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: Pico became Hype and was acquired by MMA.inc in February 2026 — the API host api.trypico.com is now NXDOMAIN and
    the docs.trypico.com reference returns an S3 "NoSuchBucket" 404, so the entire developer surface has been deleted rather
    than gated.
  evidence:
  - url: https://api.trypico.com/
    status: 0
  - url: https://docs.trypico.com/
    status: 404
  - url: https://trypico.com/
    status: 302
  - url: https://www.hype.co/
    status: 200
  - url: https://app.hype.co/
    status: 404
  checked: '2026-08-13'