Pico

Pico is a creator-monetization and CRM platform for online creators, publishers, and media companies, built in New York and backed by Bloomberg Beta. It combines an audience CRM with email capture, landing pages, paywalls, memberships, and subscription payments in a single tool so creators can identify their audience, gate premium content, and convert readers into paying members. Pico raised a $6.5M round in 2021 ("Pico 2.0") and a $10M Series A in 2023, when it rebranded to Hype (hype.co). It exposes a developer API — authenticated with an X-Api-Key header and documented at docs.trypico.com — for searching and managing contacts and integrating the platform into custom workflows.

Pico publishes 1 API on the APIs.io network. Tagged areas include Company, Creator Economy, CRM, Memberships, and Payments.

Pico’s developer surface includes documentation, API reference, getting-started guide, support, authentication, and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub
20.3/100 emerging ▬ flat Agent 10/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs
CompanyCreator EconomyCRMMembershipsPaymentsEmail MarketingNewslettersMonetization

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 20.3/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 10.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 10/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/pico: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Pico API

The Pico API lets developers build custom workflows and integrations on the Pico creator platform — including searching and managing contacts across an account. Every request au...

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Pico Authentication

apiKey · 1 scheme

SECURITY

Pico Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 1

Status, limits, changes, and where to get help

Support
Support

Company 1

The organization behind the API

Website
Website

Source (apis.yml)

apis.yml Raw ↑ 
aid: pico
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pico.png
name: Pico
description: Pico is a creator-monetization and CRM platform for online creators, publishers, and media companies, built in
  New York and backed by Bloomberg Beta. It combines an audience CRM with email capture, landing pages, paywalls, memberships,
  and subscription payments in a single tool so creators can identify their audience, gate premium content, and convert readers
  into paying members. Pico raised a $6.5M round in 2021 ("Pico 2.0") and a $10M Series A in 2023, when it rebranded to Hype
  (hype.co). It exposes a developer API — authenticated with an X-Api-Key header and documented at docs.trypico.com — for
  searching and managing contacts and integrating the platform into custom workflows.
url: https://raw.githubusercontent.com/api-evangelist/pico/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-aka: Hype
x-backed-by:
- bloomberg-beta
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Creator Economy
- CRM
- Memberships
- Payments
- Email Marketing
- Newsletters
- Monetization
apis:
- aid: pico:pico-api
  name: Pico API
  humanURL: https://docs.trypico.com/
  baseURL: https://api.trypico.com/
  tags:
  - Contacts
  - CRM
  - Creators
  properties:
  - url: https://docs.trypico.com/
    type: Documentation
  - url: authentication/pico-authentication.yml
    type: Authentication
  description: The Pico API lets developers build custom workflows and integrations on the Pico creator platform — including
    searching and managing contacts across an account. Every request authenticates with an X-Api-Key header carrying an access
    token generated in the dashboard under Settings > Website.
common:
- type: DomainSecurity
  url: security/pico-domain-security.yml
- type: Website
  url: https://trypico.com/
- type: DeveloperPortal
  url: https://docs.trypico.com/
- type: Documentation
  url: https://docs.trypico.com/
- type: APIReference
  url: https://docs.trypico.com/
- type: GettingStarted
  url: https://help.trypico.com/en/articles/5632118-using-the-pico-api
- type: Support
  url: https://help.trypico.com/
- type: Authentication
  url: authentication/pico-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 2
  pass: local-v1