Unify Analytics Events API

openapi: 3.0.0
info:
  title: Unify Analytics Events API
  summary: Send website and product analytics data into the Unify platform.
  version: '1'
  termsOfService: https://www.unifygtm.com/legal/terms-and-conditions
  contact:
    name: Unify Support
    url: https://www.unifygtm.com/support
    email: support@unifygtm.com
servers:
- url: https://api.unifyintent.com/analytics/v1
  variables: {}
security:
- BasicAuth: []
tags:
- name: Events
paths:
  /identify:
    post:
      operationId: send_identify_event
      description: Send an "identify" event.
      parameters: []
      responses:
        '200':
          description: The request has succeeded.
        '202':
          description: The request has been accepted for processing, but processing has not yet completed.
        '401':
          description: Access is unauthorized.
      tags:
      - Events
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/IdentifyEvent'
  /page:
    post:
      operationId: send_page_event
      description: Send a "page" event.
      parameters: []
      responses:
        '200':
          description: The request has succeeded.
        '202':
          description: The request has been accepted for processing, but processing has not yet completed.
        '401':
          description: Access is unauthorized.
      tags:
      - Events
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/PageEvent'
  /track:
    post:
      operationId: send_track_event
      description: Send a "track" event.
      parameters: []
      responses:
        '200':
          description: The request has succeeded.
        '202':
          description: The request has been accepted for processing, but processing has not yet completed.
        '401':
          description: Access is unauthorized.
      tags:
      - Events
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/TrackEvent'
components:
  schemas:
    CampaignParams:
      type: object
      properties:
        source:
          type: string
          description: Source of the campaign.
        medium:
          type: string
          description: Medium of the campaign.
        campaign:
          type: string
          description: Name of the campaign.
        term:
          type: string
          description: Term of the campaign.
        content:
          type: string
          description: Content of the campaign.
      description: UTM parameters for tracking marketing campaigns.
    CreateOrUpdateUCompanyAttributes:
      type: object
      required:
      - domain
      properties:
        address:
          allOf:
          - $ref: '#/components/schemas/UValues.UAddress'
            nullable: true
          description: Physical address of the company.
        corporate_phone:
          allOf:
          - $ref: '#/components/schemas/UValues.UPhoneNumber'
            nullable: true
          description: Corporate phone number of the company.
        description:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Description of the company.
        do_not_contact:
          allOf:
          - $ref: '#/components/schemas/UValues.UBoolean'
            nullable: true
          description: Whether contacting this company is disallowed.
        domain:
          allOf:
          - $ref: '#/components/schemas/UValues.UUrl'
          description: Website domain of the company.
        employee_count:
          allOf:
          - $ref: '#/components/schemas/UValues.UInteger'
            nullable: true
          description: Estimated employee count of the company.
        founded:
          allOf:
          - $ref: '#/components/schemas/UValues.UDate'
            nullable: true
          description: Date when the company was founded.
        industry:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Industry the company operates in.
        lead_source:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Source of the company record.
        linkedin_url:
          allOf:
          - $ref: '#/components/schemas/UValues.UUrl'
            nullable: true
          description: 'LinkedIn profile of the company.


            This is the full URL of the LinkedIn profile of the company. The value will

            always be standardized with an HTTPS prefix, "www" subdomain, and trailing

            slash.'
        name:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Name of the company.
        record_owner:
          anyOf:
          - $ref: '#/components/schemas/UValues.UReferenceById'
          - $ref: '#/components/schemas/UValues.UReferenceByMatch'
          - $ref: '#/components/schemas/UValues.UReferenceByUpsert'
          nullable: true
          description: The user that owns the company record.
        revenue:
          allOf:
          - $ref: '#/components/schemas/UValues.UCurrency'
            nullable: true
          description: Estimated revenue of the company.
        status:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Status of the company.
        time_zone:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Time zone the company is located in.
      description: ''
    CreateOrUpdateUPersonAttributes:
      type: object
      required:
      - email
      properties:
        address:
          allOf:
          - $ref: '#/components/schemas/UValues.UAddress'
            nullable: true
          description: Physical address of the person.
        company:
          anyOf:
          - $ref: '#/components/schemas/UValues.UReferenceById'
          - $ref: '#/components/schemas/UValues.UReferenceByMatch'
          - $ref: '#/components/schemas/UValues.UReferenceByUpsert'
          nullable: true
          description: Company associated with the person.
        corporate_phone:
          allOf:
          - $ref: '#/components/schemas/UValues.UPhoneNumber'
            nullable: true
          description: Corporate phone number of the person.
        do_not_call:
          allOf:
          - $ref: '#/components/schemas/UValues.UBoolean'
            nullable: true
          description: Whether calling this person is disallowed.
        do_not_email:
          allOf:
          - $ref: '#/components/schemas/UValues.UBoolean'
            nullable: true
          description: Whether emailing this person is disallowed.
        email:
          allOf:
          - $ref: '#/components/schemas/UValues.UEmail'
          description: Email address of the person.
        email_opt_out:
          allOf:
          - $ref: '#/components/schemas/UValues.UBoolean'
            nullable: true
          description: Whether the person has opted out of email communications.
        eu_resident:
          allOf:
          - $ref: '#/components/schemas/UValues.UBoolean'
            nullable: true
          description: Whether this person is a resident of the European Union.
        first_name:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: First name of the person.
        last_name:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Last name of the person.
        lead_source:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Source of the person record.
        linkedin_url:
          allOf:
          - $ref: '#/components/schemas/UValues.UUrl'
            nullable: true
          description: 'LinkedIn profile of the person.


            This is the full URL of the LinkedIn profile of the person. The value

            will always be standardized with an HTTPS prefix, "www" subdomain, and

            trailing slash.'
        mobile_phone:
          allOf:
          - $ref: '#/components/schemas/UValues.UPhoneNumber'
            nullable: true
          description: Mobile phone number of the person.
        record_owner:
          anyOf:
          - $ref: '#/components/schemas/UValues.UReferenceById'
          - $ref: '#/components/schemas/UValues.UReferenceByMatch'
          - $ref: '#/components/schemas/UValues.UReferenceByUpsert'
          nullable: true
          description: The user that owns the person record.
        status:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Status of the person.
        title:
          allOf:
          - $ref: '#/components/schemas/UValues.UText'
            nullable: true
          description: Job title of the person.
        work_phone:
          allOf:
          - $ref: '#/components/schemas/UValues.UPhoneNumber'
            nullable: true
          description: Work phone number of the person.
      description: ''
    EventContext:
      type: object
      properties:
        library:
          type: object
          properties:
            name:
              type: string
            version:
              type: string
          description: Name and version of the library used to send the event.
        ip:
          anyOf:
          - $ref: '#/components/schemas/ipv4'
          - $ref: '#/components/schemas/ipv6'
          description: IP address for the client that triggered the event.
        locale:
          type: string
          description: Locale string for the client that triggered the event.
        userAgent:
          type: string
          description: User agent string for the device.
        userAgentData:
          type: object
          properties:
            brands:
              type: array
              items:
                type: object
                properties:
                  brand:
                    type: string
                  version:
                    type: string
            mobile:
              type: boolean
            platform:
              type: string
          description: User agent data for the device.
        utm:
          allOf:
          - $ref: '#/components/schemas/CampaignParams'
          description: Marketing campaign information.
      description: Contextual client information attached to an analytics event.
    IdentifyEvent:
      type: object
      required:
      - type
      - visitorId
      - timestamp
      - context
      properties:
        type:
          type: string
          enum:
          - identify
          description: The type of analytics event being sent.
        visitorId:
          type: string
          description: Unique identifier for the visitor that triggered this event.
        sessionId:
          type: string
          description: Unique identifier for the session in which this event occurred.
        timestamp:
          type: string
          format: date-time
          description: Timestamp of the event (in UTC).
        sentAt:
          type: string
          format: date-time
          description: 'Timestamp at which the request is sent (in UTC).


            Typically, this value is nearly identical to `timestamp`. However in some

            situations there is latency between when the event occurs and when it is

            sent to Unify.'
        context:
          allOf:
          - $ref: '#/components/schemas/EventContext'
          description: Contextual information about the client behind the event.
        traits:
          allOf:
          - $ref: '#/components/schemas/Traits'
          deprecated: true
        company:
          allOf:
          - $ref: '#/components/schemas/CreateOrUpdateUCompanyAttributes'
          description: Information about the company associated with the visitor.
        person:
          allOf:
          - $ref: '#/components/schemas/CreateOrUpdateUPersonAttributes'
          description: Information about the person associated with the visitor.
      description: An identify event is used to send information about a visitor.
    PageEvent:
      type: object
      required:
      - type
      - visitorId
      - timestamp
      - context
      properties:
        type:
          type: string
          enum:
          - page
          description: The type of analytics event being sent.
        visitorId:
          type: string
          description: Unique identifier for the visitor that triggered this event.
        sessionId:
          type: string
          description: Unique identifier for the session in which this event occurred.
        timestamp:
          type: string
          format: date-time
          description: Timestamp of the event (in UTC).
        sentAt:
          type: string
          format: date-time
          description: 'Timestamp at which the request is sent (in UTC).


            Typically, this value is nearly identical to `timestamp`. However in some

            situations there is latency between when the event occurs and when it is

            sent to Unify.'
        context:
          allOf:
          - $ref: '#/components/schemas/EventContext'
          description: Contextual information about the client behind the event.
        name:
          type: string
          description: Name of the page that was viewed.
        properties:
          allOf:
          - $ref: '#/components/schemas/PageProperties'
          description: Details about the page that was viewed.
      description: A page view event represents a client visiting a page on a website.
    PageProperties:
      type: object
      properties:
        path:
          type: string
          description: Path of the page (equivalent to `location.pathname`).
        query:
          type: object
          additionalProperties:
            type: string
          description: Query string parameters (equivalent to `location.search`).
        referrer:
          type: string
          description: Referrer page's full URL (equivalent to `document.referrer`).
        title:
          type: string
          description: Page title (equivalent to `document.title`).
        url:
          type: string
          description: URL of the page (equivalent to `location.href`).
      description: Details about a page included in a page request.
    TrackEvent:
      type: object
      required:
      - type
      - visitorId
      - timestamp
      - context
      - name
      properties:
        type:
          type: string
          enum:
          - track
          description: The type of analytics event being sent.
        visitorId:
          type: string
          description: Unique identifier for the visitor that triggered this event.
        sessionId:
          type: string
          description: Unique identifier for the session in which this event occurred.
        timestamp:
          type: string
          format: date-time
          description: Timestamp of the event (in UTC).
        sentAt:
          type: string
          format: date-time
          description: 'Timestamp at which the request is sent (in UTC).


            Typically, this value is nearly identical to `timestamp`. However in some

            situations there is latency between when the event occurs and when it is

            sent to Unify.'
        context:
          allOf:
          - $ref: '#/components/schemas/EventContext'
          description: Contextual information about the client behind the event.
        name:
          type: string
          description: Name of the event that was tracked.
        properties:
          allOf:
          - $ref: '#/components/schemas/TrackProperties'
          description: Details about the event that was tracked.
      description: A track event represents a custom action or activity performed by a visitor.
    TrackProperties:
      type: object
      properties:
        path:
          type: string
          description: Path of the page (equivalent to `location.pathname`).
        query:
          type: object
          additionalProperties:
            type: string
          description: Query string parameters (equivalent to `location.search`).
        referrer:
          type: string
          description: Referrer page's full URL (equivalent to `document.referrer`).
        title:
          type: string
          description: Page title (equivalent to `document.title`).
        url:
          type: string
          description: URL of the page (equivalent to `location.href`).
      additionalProperties: {}
      description: Details about an event included in a track request.
    Traits:
      type: object
      required:
      - email
      properties:
        email:
          type: string
          description: Email address of the visitor.
      description: Traits for the identify request payload.
    UValues.UAddress:
      type: object
      properties:
        country:
          allOf:
          - $ref: '#/components/schemas/UValues.UCountry'
          description: Country code in ISO 3166-1 alpha-2 format.
        administrative_area:
          type: string
          description: State, province, region, or territory.
        sub_administrative_area:
          type: string
          description: County or other secondary governmental division of an administrative area.
        locality:
          type: string
          description: City, town, or village.
        dependent_locality:
          type: string
          description: Neighborhood, borough, district, or city sector.
        postal_code:
          type: string
          description: Postal code or ZIP code.
        thoroughfare:
          type: string
          description: Street name with elements such as street type or direction.
        premise:
          type: string
          description: Street number or building name.
        sub_premise:
          type: string
          description: Apartment, suite, office number, or other secondary unit designator.
      description: Composite object representing a physical address.
      title: UAddress
    UValues.UBoolean:
      type: boolean
      description: Boolean value.
      title: UBoolean
    UValues.UCountry:
      type: object
      required:
      - code
      - name
      properties:
        code:
          allOf:
          - $ref: '#/components/schemas/UValues.UCountryCode'
          description: Country code.
        name:
          type: string
          description: Country name.
      description: Composite object representing a country.
      title: UCountry
    UValues.UCountryCode:
      type: string
      enum:
      - AD
      - AE
      - AF
      - AG
      - AI
      - AL
      - AM
      - AO
      - AQ
      - AR
      - AS
      - AT
      - AU
      - AW
      - AX
      - AZ
      - BA
      - BB
      - BD
      - BE
      - BF
      - BG
      - BH
      - BI
      - BJ
      - BL
      - BM
      - BN
      - BO
      - BQ
      - BR
      - BS
      - BT
      - BV
      - BW
      - BY
      - BZ
      - CA
      - CC
      - CD
      - CF
      - CG
      - CH
      - CI
      - CK
      - CL
      - CM
      - CN
      - CO
      - CR
      - CU
      - CV
      - CW
      - CX
      - CY
      - CZ
      - DE
      - DJ
      - DK
      - DM
      - DO
      - DZ
      - EC
      - EE
      - EG
      - EH
      - ER
      - ES
      - ET
      - FI
      - FJ
      - FK
      - FM
      - FO
      - FR
      - GA
      - GB
      - GD
      - GE
      - GF
      - GG
      - GH
      - GI
      - GL
      - GM
      - GN
      - GP
      - GQ
      - GR
      - GS
      - GT
      - GU
      - GW
      - GY
      - HK
      - HM
      - HN
      - HR
      - HT
      - HU
      - ID
      - IE
      - IL
      - IM
      - IN
      - IO
      - IQ
      - IR
      - IS
      - IT
      - JE
      - JM
      - JO
      - JP
      - KE
      - KG
      - KH
      - KI
      - KM
      - KN
      - KP
      - KR
      - KW
      - KY
      - KZ
      - LA
      - LB
      - LC
      - LI
      - LK
      - LR
      - LS
      - LT
      - LU
      - LV
      - LY
      - MA
      - MC
      - MD
      - ME
      - MF
      - MG
      - MH
      - MK
      - ML
      - MM
      - MN
      - MO
      - MP
      - MQ
      - MR
      - MS
      - MT
      - MU
      - MV
      - MW
      - MX
      - MY
      - MZ
      - NA
      - NC
      - NE
      - NF
      - NG
      - NI
      - NL
      - 'NO'
      - NP
      - NR
      - NU
      - NZ
      - OM
      - PA
      - PE
      - PF
      - PG
      - PH
      - PK
      - PL
      - PM
      - PN
      - PR
      - PS
      - PT
      - PW
      - PY
      - QA
      - RE
      - RO
      - RS
      - RU
      - RW
      - SA
      - SB
      - SC
      - SD
      - SE
      - SG
      - SH
      - SI
      - SJ
      - SK
      - SL
      - SM
      - SN
      - SO
      - SR
      - SS
      - ST
      - SV
      - SX
      - SY
      - SZ
      - TC
      - TD
      - TF
      - TG
      - TH
      - TJ
      - TK
      - TL
      - TM
      - TN
      - TO
      - TR
      - TT
      - TV
      - TW
      - TZ
      - UA
      - UG
      - UM
      - US
      - UY
      - UZ
      - VA
      - VC
      - VE
      - VG
      - VI
      - VN
      - VU
      - WF
      - WS
      - XK
      - YE
      - YT
      - ZA
      - ZM
      - ZW
      description: ISO 3166-1 alpha-2 country code.
      title: UCountryCode
    UValues.UCurrency:
      type: object
      required:
      - code
      - value
      properties:
        code:
          allOf:
          - $ref: '#/components/schemas/UValues.UCurrencyCode'
          description: Currency code.
        value:
          type: number
          format: decimal
          description: Currency value.
      description: Composite object representing a currency value.
      title: UCurrency
    UValues.UCurrencyCode:
      type: string
      enum:
      - AED
      - AFN
      - ALL
      - AMD
      - ANG
      - AOA
      - ARS
      - AUD
      - AWG
      - AZN
      - BAM
      - BBD
      - BDT
      - BGN
      - BHD
      - BIF
      - BMD
      - BND
      - BOB
      - BOV
      - BRL
      - BSD
      - BTN
      - BWP
      - BYR
      - BZD
      - CAD
      - CDF
      - CHE
      - CHF
      - CHW
      - CLF
      - CLP
      - CNY
      - COP
      - COU
      - CRC
      - CUC
      - CUP
      - CVE
      - CZK
      - DJF
      - DKK
      - DOP
      - DZD
      - EGP
      - ERN
      - ETB
      - EUR
      - FJD
      - FKP
      - GBP
      - GEL
      - GHS
      - GIP
      - GMD
      - GNF
      - GTQ
      - GYD
      - HKD
      - HNL
      - HRK
      - HTG
      - HUF
      - IDR
      - ILS
      - INR
      - IQD
      - IRR
      - ISK
      - JMD
      - JOD
      - JPY
      - KES
      - KGS
      - KHR
      - KMF
      - KPW
      - KRW
      - KWD
      - KYD
      - KZT
      - LAK
      - LBP
      - LKR
      - LRD
      - LSL
      - LTL
      - LVL
      - LYD
      - MAD
      - MDL
      - MGA
      - MKD
      - MMK
      - MNT
      - MOP
      - MRO
      - MUR
      - MVR
      - MWK
      - MXN
      - MXV
      - MYR
      - MZN
      - NAD
      - NGN
      - NIO
      - NOK
      - NPR
      - NZD
      - OMR
      - PAB
      - PEN
      - PGK
      - PHP
      - PKR
      - PLN
      - PYG
      - QAR
      - RON
      - RSD
      - RUB
      - RWF
      - SAR
      - SBD
      - SCR
      - SDG
      - SEK
      - SGD
      - SHP
      - SLL
      - SOS
      - SRD
      - SSP
      - STD
      - SYP
      - SZL
      - THB
      - TJS
      - TMT
      - TND
      - TOP
      - TRY
      - TTD
      - TWD
      - TZS
      - UAH
      - UGX
      - USD
      - USN
      - USS
      - UYI
      - UYU
      - UZS
      - VEF
      - VND
      - VUV
      - WST
      - XAF
      - XAG
      - XAU
      - XBA
      - XBB
      - XBC
      - XBD
      - XCD
      - XDR
      - XOF
      - XPD
      - XPF
      - XPT
      - XTS
      - XXX
      - YER
      - ZAR
      - ZMW
      description: ISO 4217 currency code.
      title: UCurrencyCode
    UValues.UDate:
      type: string
      description: String value representing a date.
      title: UDate
    UValues.UEmail:
      type: string
      format: email
      description: String value representing an email address.
      title: UEmail
    UValues.UInteger:
      type: integer
      description: Integer value.
      title: UInteger
    UValues.UPhoneNumber:
      type: string
      description: String value representing a phone number.
      title: UPhoneNumber
    UValues.UReferenceById:
      type: object
      required:
      - id
      properties:
        id:
          allOf:
          - $ref: '#/components/schemas/UValues.UUuid'
          description: An object record ID.
      description: 'Reference to another object record by ID.


        This will find an existing record by its ID, and an error will be returned if

        the record does not exist.'
      title: UReferenceById
    UValues.UReferenceByMatch:
      type: object
      required:
      - match
      properties:
        match:
          type: object
          additionalProperties: {}
          description: 'The attribute values to match against to find an existing record.


            At least one unique attribute must be included to ensure that at most one

            record is matched. Additional unique or non-unique attributes may also be

            included to refine the matching criteria.'
      description: 'Reference to another object record by match criteria.


        This will find an existing record using the provided match criteria, and

        `null` will be returned if no match is found.'
      title: UReferenceByMatch
    UValues.UReferenceByUpsert:
      type: object
      required:
      - match
      properties:
        match:
          type: object
          additionalProperties: {}
          description: 'The attribute values to match against to find an existing record.


            At least one unique attribute must be included to ensure that at most one

            record is matched. Additional unique or non-unique attributes may also be

            included to refine the matching criteria.'
        create:
          type: object
          additionalProperties: {}
          description: The attribute values to use when creating a new record if no match is found.
        update:
          type: object
          additionalProperties: {}
          description: The attribute values to use when updating an existing record if a match is found.
        update_if_empty:
          type: object
          additionalProperties: {}
          description: 'The attribute values to update when a matching record is found and the

            existing attribute value on the record is `null`.'
        create_or_update:
          type: object
          additionalProperties: {}
          description: The attribute values to apply during both creation and update operations.
        create_or_update_if_empty:
          type: object
          additionalProperties: {}
          description: 'The attribute values to apply during both creation and update-if-empty

            operations.'
      description: 'Reference to another object record by performing a nested upsert.


        At least one of `create`, `create_or_update` or `create_or_update_if_empty`

        must be provided, and all required attributes on the object must be included

        in at least one of these properties.


        ## Precedence


        When the same attribute is specified in multiple properties, the values will

        be applied in a specific order of precedence. If a record is being created,

        the following order is used:


        1. `create`

        2. `create_or_update`

        3. `create_or_update_if_empty`


        If an existing record is being updated, the following order is used:


        1. `update`

        2. `create_or_update`

        3. `update_if_empty`

        4. `create_or_update_if_empty`'
      title: UReferenceByUpsert
    UValues.UText:
      type: string
      description: String value.
      title: UText
    UValues.UUrl:
      type: string
      description: String value representing a web URL or internet domain.
      title: UUrl
    UValues.UUuid:
      type: string
      description: String UUIDv4 value.
      title: UUuid
    ipv4:
      type: string
      format: ipv4
    ipv6:
      type: string
      format: ipv6
  securitySchemes:
    BasicAuth:
      type: http
      scheme: Basic