Hootsuite

Hootsuite is a social media management platform that lets organizations schedule posts, monitor conversations, run paid campaigns, and analyze performance across LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube, and Pinterest from a single dashboard. The platform serves marketers, agencies, and enterprises with collaboration, approval, and governance workflows. Hootsuite publishes four first-party machine-readable API contracts on platform.hootsuite.com — a 48-operation REST API for messages, media, social profiles, members, teams and SCIM 2.0 provisioning; an Analytics API for organic and paid metrics; the Inbox 2.0 (Sparkcentral) API for CRM, virtual agents, queues and proactive messaging; and the Amplify employee-advocacy API — all authenticated with OAuth 2.0. It also serves an RFC 9727 API catalog, RFC 8414 authorization server metadata and RFC 9728 protected resource metadata.

Hootsuite publishes 4 APIs on the APIs.io network, including REST API, Analytics REST API, Inbox 2.0 API, and 1 more. Tagged areas include Social-Media, Social Media Management, Marketing, Content Scheduling, and Analytics.

The Hootsuite catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Hootsuite’s developer surface includes authentication, changelog, documentation, API reference, getting-started guide, signup flow, pricing, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub

63.6/100 strong ▬ flat Agent 49/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessSelf serveFree trial

5 APIs 1 MCP Servers

Social-MediaSocial Media ManagementMarketingContent SchedulingAnalyticsEngagementSocial ListeningEmployee AdvocacyCustomer ServiceSCIMAuthenticationWebhook

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 63.6/100 · strong

Contract Quality 17.4 / 25

Developer Ergonomics 9.9 / 20

Access Clarity 15.5 / 20

Operational Transparency 10.6 / 13

Contract Governance 2.0 / 12

Discoverability 8.2 / 10

Agent readiness — 49/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hootsuite: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 5

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hootsuite Scopes

2 scopes · authorizationCode/clientCredentials

2 scopes

SCOPES

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Signup

Signup

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

WellKnown

AgenticAccess

MCPServer

AgentSkill

LLMsTxt

LlmsText

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

Lifecycle

DataModel

Components

Webhooks

Scroll for all 7

Build 5

SDKs, sample code, and the tooling you integrate with

Packages

SDKs

ToolCrosswalk

Postman

GitHubOrganization

GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

DomainSecurity

Authentication

OAuthScopes

Compliance

Operate 5

Status, limits, changes, and where to get help

Deprecation

StatusPage

ChangeLog

RateLimits

Support

Commercial 4

Pricing, plans, and the legal terms of use

Plans

Pricing

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

APICatalog

APICatalog

Source (apis.yml)

aid: hootsuite
name: Hootsuite
description: Hootsuite is a social media management platform that lets organizations schedule posts, monitor conversations,
  run paid campaigns, and analyze performance across LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube, and Pinterest
  from a single dashboard. The platform serves marketers, agencies, and enterprises with collaboration, approval, and governance
  workflows. Hootsuite publishes four first-party machine-readable API contracts on platform.hootsuite.com — a 48-operation
  REST API for messages, media, social profiles, members, teams and SCIM 2.0 provisioning; an Analytics API for organic and
  paid metrics; the Inbox 2.0 (Sparkcentral) API for CRM, virtual agents, queues and proactive messaging; and the Amplify
  employee-advocacy API — all authenticated with OAuth 2.0. It also serves an RFC 9727 API catalog, RFC 8414 authorization
  server metadata and RFC 9728 protected resource metadata.
type: Index
accessModel:
  pricing: freemium-api
  onboarding: self-serve
  trial: true
  try_now: false
  public: true
  label: Free API with approved developer account
  confidence: high
  source:
  - https://developer.hootsuite.com/docs/faq
  - https://hootsuite.com/plans
  generated: '2026-08-13'
  method: searched
  note: Hootsuite states the REST API endpoints and the SDK are free for anyone with approved developer access; the platform
    subscription is seat-priced separately. The Ow.ly URL shortener API and organization apps for prescreen components are
    Enterprise-only.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hootsuite.png
tags:
- Social-Media
- Social Media Management
- Marketing
- Content Scheduling
- Analytics
- Engagement
- Social Listening
- Employee Advocacy
- Customer Service
- SCIM
- Authentication
- Webhook
tags_raw:
- Social Media
- Social Media Management
- Marketing
- Content Scheduling
- Analytics
- Engagement
- Social Listening
- Employee Advocacy
- Customer Service
- SCIM
- OAuth 2.0
- Webhooks
url: https://raw.githubusercontent.com/api-evangelist/hootsuite/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: hootsuite:rest-api
  name: Hootsuite REST API
  description: The Hootsuite platform REST API — 48 operations covering OAuth 2.0 authentication, the authenticated member,
    media upload, message scheduling and the prescreen approval workflow, comments, social profiles, members, organizations,
    teams, and SCIM 2.0 user and group provisioning. Responses use a data/errors envelope; errors carry a 97-code numeric
    registry Hootsuite publishes inside the specification itself.
  humanURL: https://developer.hootsuite.com/docs/api-overview
  baseURL: https://platform.hootsuite.com/v1
  tags:
  - Social-Media
  - Message
  - Scheduling
  - Approvals
  - Profiles
  - Members
  - Team
  - SCIM
  - Authentication
  tags_raw:
  - Social Media
  - Messages
  - Scheduling
  - Approvals
  - Profiles
  - Members
  - Teams
  - SCIM
  - OAuth 2.0
  properties:
  - type: OpenAPI
    url: openapi/hootsuite-rest-api-openapi.yml
  - type: Overlay
    url: overlays/hootsuite-rest-api-overlay.yaml
  - type: Documentation
    url: https://developer.hootsuite.com/docs/api-overview
  - type: APIReference
    url: https://apidocs.hootsuite.com/docs/api/index.html
  - type: GettingStarted
    url: https://developer.hootsuite.com/docs/getting-started-with-the-rest-api
  - type: Authentication
    url: https://developer.hootsuite.com/docs/api-authentication
  - type: OAuth 2.0
    url: https://developer.hootsuite.com/docs/enabling-oauth-20
  - type: Postman
    url: https://app.getpostman.com/run-collection/eeda0fcdf55ea26bd0ec
  - type: Webhooks
    url: asyncapi/hootsuite-webhooks.yml
  - type: RateLimits
    url: rate-limits/hootsuite-rate-limits.yml
  - type: ErrorCatalog
    url: errors/hootsuite-problem-types.yml
  - type: DataModel
    url: data-model/hootsuite-data-model.yml
- aid: hootsuite:analytics-api
  name: Hootsuite Analytics REST API
  description: Organic and paid social analytics — published posts with lifetime metrics, daily profile metrics, and campaign
    / ad-set / ad entities and daily metrics for Facebook and Twitter ad accounts. Gated by the analytics:read OAuth scope,
    which must first be enabled on the app in the developer portal. Batches are capped at 10 profiles or 10 ad accounts per
    request.
  humanURL: https://developer.hootsuite.com/docs/analytics-overview
  baseURL: https://platform.hootsuite.com/v1/analytics
  tags:
  - Analytics
  - Metrics
  - Advertising
  - Paid Social
  - Reporting
  properties:
  - type: OpenAPI
    url: openapi/hootsuite-analytics-api-openapi.yml
  - type: Overlay
    url: overlays/hootsuite-analytics-api-overlay.yaml
  - type: Documentation
    url: https://developer.hootsuite.com/docs/analytics-overview
  - type: APIReference
    url: https://apidocs.hootsuite.com/docs/api/analytics/index.html
  - type: GettingStarted
    url: https://developer.hootsuite.com/docs/using-the-api
  - type: OAuthScopes
    url: scopes/hootsuite-scopes.yml
- aid: hootsuite:inbox-api
  name: Hootsuite Inbox 2.0 API
  description: The Inbox 2.0 (formerly Sparkcentral) customer-conversation API — CRM contact attribute write-back, the Virtual
    Agent API for bot-driven conversations and attachments, real-time reporting metrics, user presence, queue metrics and
    proactive messaging. Published as OpenAPI 3.1 with six native webhook definitions signed with X-Hootsuite-Signature.
  humanURL: https://developer.hootsuite.com/docs/inbox-overview
  baseURL: https://platform.hootsuite.com/inbox/v1
  tags:
  - Customer Service
  - Messaging
  - Virtual Agents
  - CRM
  - Real-time Metrics
  - Webhook
  tags_raw:
  - Customer Service
  - Messaging
  - Virtual Agents
  - CRM
  - Real-time Metrics
  - Webhooks
  properties:
  - type: OpenAPI
    url: openapi/hootsuite-inbox-api-openapi.yml
  - type: Overlay
    url: overlays/hootsuite-inbox-api-overlay.yaml
  - type: Documentation
    url: https://developer.hootsuite.com/docs/inbox-overview
  - type: APIReference
    url: https://apidocs.hootsuite.com/docs/api/inbox/index.html
  - type: Webhooks
    url: asyncapi/hootsuite-webhooks.yml
- aid: hootsuite:amplify-api
  name: Hootsuite Amplify REST API
  description: The Amplify employee-advocacy API — publish content directly into Amplify, read the authenticated member and
    their organizations, manage advocacy topics, and deobfuscate UTM parameters on shared links. Six operations. The published
    Swagger declares no security scheme even though the API is authenticated.
  humanURL: https://developer.hootsuite.com/docs/amplify-overview
  baseURL: https://platform.hootsuite.com/amplify/v1
  tags:
  - Employee Advocacy
  - Content Distribution
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/hootsuite-amplify-api-openapi.yml
  - type: Overlay
    url: overlays/hootsuite-amplify-api-overlay.yaml
  - type: Documentation
    url: https://developer.hootsuite.com/docs/amplify-overview
  - type: APIReference
    url: https://amplify.hootsuite.com/api-docs
- aid: hootsuite:mcp
  name: Hootsuite Developer Documentation MCP
  description: A remote Model Context Protocol endpoint served from Hootsuite's own ReadMe-hosted developer documentation
    site. Reachable and real, but gated — initialize and tools/list both return HTTP 401 "Authorization required" with no
    WWW-Authenticate challenge and no OAuth protected-resource metadata to negotiate against, so the tool list could not be
    read anonymously. It is a documentation server, not a wrapper over the platform APIs.
  humanURL: https://developer.hootsuite.com
  baseURL: https://developer.hootsuite.com/mcp
  tags:
  - MCP
  - Documentation
  - Agents
  properties:
  - type: MCPServer
    url: mcp/hootsuite-mcp.yml
  - type: ToolCrosswalk
    url: mcp/hootsuite-tool-crosswalk.yml
common:
- type: WellKnown
  url: well-known/hootsuite-well-known.yml
- type: APICatalog
  url: well-known/hootsuite-api-catalog.json
- type: AgenticAccess
  url: agentic-access/hootsuite-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/hootsuite-vulnerability-disclosure.yml
- type: Security
  url: security/hootsuite-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/hootsuite-domain-security.yml
- type: Authentication
  url: authentication/hootsuite-authentication.yml
- type: OAuthScopes
  url: scopes/hootsuite-scopes.yml
- type: Conventions
  url: conventions/hootsuite-conventions.yml
- type: Conformance
  url: conformance/hootsuite-conformance.yml
- type: Compliance
  url: conformance/hootsuite-conformance.yml
- type: ErrorCatalog
  url: errors/hootsuite-problem-types.yml
- type: Lifecycle
  url: lifecycle/hootsuite-lifecycle.yml
- type: Deprecation
  url: lifecycle/hootsuite-lifecycle.yml
- type: StatusPage
  url: https://status.hootsuite.com
- type: ChangeLog
  url: changelog/hootsuite-changelog.yml
- type: DataModel
  url: data-model/hootsuite-data-model.yml
- type: RateLimits
  url: rate-limits/hootsuite-rate-limits.yml
- type: Plans
  url: plans/hootsuite-plans-pricing.yml
- type: Packages
  url: packages/hootsuite-packages.yml
- type: SDKs
  url: packages/hootsuite-packages.yml
- type: Components
  url: components/hootsuite-components.yml
- type: Webhooks
  url: asyncapi/hootsuite-webhooks.yml
- type: MCPServer
  url: mcp/hootsuite-mcp.yml
- type: ToolCrosswalk
  url: mcp/hootsuite-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/hootsuite-llms.txt
- type: LlmsText
  url: https://developer.hootsuite.com/llms.txt
- type: Postman
  url: https://app.getpostman.com/run-collection/eeda0fcdf55ea26bd0ec
- type: LinkedIn
  url: https://www.linkedin.com/company/hootsuite
- type: Website
  url: https://www.hootsuite.com
- type: DeveloperPortal
  url: https://developer.hootsuite.com
- type: Documentation
  url: https://developer.hootsuite.com/docs/api-overview
- type: APIReference
  url: https://apidocs.hootsuite.com/docs/api/index.html
- type: GettingStarted
  url: https://developer.hootsuite.com/docs/getting-started-with-the-rest-api
- type: Signup
  url: https://hootsuite.com/plans
- type: Pricing
  url: https://hootsuite.com/plans
- type: Login
  url: https://hootsuite.com/login
- type: Support
  url: https://help.hootsuite.com
- type: Blog
  url: https://blog.hootsuite.com
- type: GitHubOrganization
  url: https://github.com/hootsuite
- type: TermsOfService
  url: https://hootsuite.com/legal/api-terms-of-service
- type: PrivacyPolicy
  url: https://www.hootsuite.com/legal/privacy
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 35
  pass: local-v1