Beckon was a marketing analytics and marketing performance measurement SaaS platform, founded in 2011 and headquartered in San Mateo, California. Its product automated the ingestion, harmonization, and normalization of marketing data from across paid, owned, and earned channels into a single unified set of metrics and dashboards, giving marketing teams a "total marketing intelligence" view of spend, performance, and ROI. Beckon was venture-backed by Canaan Partners and Storm Ventures, and was subsequently acquired into the IgniteTech (ESW Capital / Trilogy) portfolio. The independent beckon.com domain now redirects to its acquirer, IgniteTech, and the company no longer operates a public developer program, API documentation, or developer portal of its own.
Beckon is profiled on the APIs.io network. Tagged areas include Company, Marketing, Marketing Analytics, Analytics, and Business Intelligence.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
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aid: beckon
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://www.beckon.com
status: 302
note: declared website redirects to https://ignitetech.ai:443/ — a different registrable domain (beckon.com -> ignitetech.ai),
possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/beckon.png
name: Beckon
description: Beckon was a marketing analytics and marketing performance measurement SaaS platform, founded in 2011 and headquartered
in San Mateo, California. Its product automated the ingestion, harmonization, and normalization of marketing data from across
paid, owned, and earned channels into a single unified set of metrics and dashboards, giving marketing teams a "total marketing
intelligence" view of spend, performance, and ROI. Beckon was venture-backed by Canaan Partners and Storm Ventures, and
was subsequently acquired into the IgniteTech (ESW Capital / Trilogy) portfolio. The independent beckon.com domain now redirects
to its acquirer, IgniteTech, and the company no longer operates a public developer program, API documentation, or developer
portal of its own.
url: https://raw.githubusercontent.com/api-evangelist/beckon/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquirer: ignitetech
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Marketing
- Marketing Analytics
- Analytics
- Business Intelligence
- Data
- Software-as-a-Service
- Acquired
tags_raw:
- Company
- Marketing
- Marketing Analytics
- Analytics
- Business Intelligence
- Data
- SaaS
- Acquired
apis: []
common:
- type: Website
url: https://www.beckon.com
- type: DomainSecurity
url: security/beckon-domain-security.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
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