Beckon
Beckon was a marketing analytics and marketing performance measurement SaaS platform, founded in 2011 and headquartered in San Mateo, California. Its product automated the ingestion, harmonization, and normalization of marketing data from across paid, owned, and earned channels into a single unified set of metrics and dashboards, giving marketing teams a "total marketing intelligence" view of spend, performance, and ROI. Beckon was venture-backed by Canaan Partners and Storm Ventures, and was subsequently acquired into the IgniteTech (ESW Capital / Trilogy) portfolio. The independent beckon.com domain now redirects to its acquirer, IgniteTech, and the company no longer operates a public developer program, API documentation, or developer portal of its own.
Beckon is profiled on the APIs.io network. Tagged areas include Company, Marketing, Marketing Analytics, Analytics, and Business Intelligence.
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