Adverity

aid: adverity
name: Adverity
description: Adverity is a marketing data intelligence platform that integrates, harmonizes, transforms, and analyzes marketing
  and advertising data from hundreds of sources (Google Ads, Facebook Ads, LinkedIn Ads, and more) into a single, governed
  data foundation for reporting, dashboards, and downstream data warehouses. Adverity exposes a programmatic Management API
  across three surfaces (legacy /api/, /api/v1/ for cross-workspace operations, and /api/v2/ for multi-range smart-pulling)
  for managing datastreams, authorizations, fetches, transformations, destinations, workspaces, and users, plus a UI-configured
  webhook surface with three events. It also runs a hosted remote Model Context Protocol (MCP) server at https://mcp.eu.adverity.com/mcp
  (beta, 12 tools, OAuth 2.0 with PKCE and dynamic client registration) so AI assistants can monitor, configure, and control
  data pipelines in natural language. No OpenAPI is published; the REST contract is a documented endpoint table plus a public
  Postman collection, and API keys carry per-resource read/write scopes. The company is ISO/IEC 27001 certified (TUV Austria),
  SOC 2 Type 2 audited, and GDPR/UK GDPR/CCPA/HIPAA compliant.
url: https://raw.githubusercontent.com/api-evangelist/adverity/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.adverity.com/hubfs/7.%20Webpages/adverity-banner.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- sapphire-ventures
- softbank-vision-fund
- speedinvest
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Data Analytics
- Marketing Analytics
- Data Integration
- ETL
- Business Intelligence
- Marketing Intelligence
- MCP
apis:
- name: Adverity Management API
  description: The Adverity Management API provides programmatic access to the Adverity platform for managing datastreams,
    authorizations, fetches, transformations, data mappings, destinations, workspaces, and users. It exposes a legacy /api/
    surface (the primary API), a newer /api/v1/ surface for cross-workspace operations such as smart schedule management,
    workspaces, users, bindings, custom monitors and API key rotation/introspection, and an /api/v2/ surface for multi-range
    datastream smart-pulling. All three are fully supported. Keys carry per-resource read/write scopes. Hosts are per-instance
    (https://{{INSTANCE}}/api/); no OpenAPI is published — the contract is a documented endpoint table plus a public Postman
    collection.
  humanURL: https://docs.adverity.com/guides/management-api/introduction-management-api.html
  baseURL: https://www.adverity.com/api/
  tags:
  - Management API
  - Data Integration
  properties:
  - type: Documentation
    url: https://docs.adverity.com/guides/management-api/introduction-management-api.html
  - type: Authentication
    url: authentication/adverity-authentication.yml
  - type: Conventions
    url: conventions/adverity-conventions.yml
  - type: OAuthScopes
    url: scopes/adverity-scopes.yml
  - type: ErrorCatalog
    url: errors/adverity-problem-types.yml
  - type: RateLimits
    url: rate-limits/adverity-rate-limits.yml
  - type: DataModel
    url: data-model/adverity-data-model.yml
- name: Adverity MCP Server
  description: The Adverity MCP server is a hosted, remote Model Context Protocol endpoint that connects an AI assistant to
    an Adverity instance so it can monitor, configure, and control data pipelines in natural language. It publishes 12 tools
    covering datastreams, authorizations, fetches, errors, extracts, workspaces, transformations, mapping tables, data mapping,
    destinations, users, and notification subscriptions. Access is guarded by a real OAuth 2.0 authorization server (authorization
    code plus refresh, PKCE S256, RFC 7591 dynamic client registration); the user signs in with an instance URL and a Management
    API key, so the agent inherits exactly that key's scopes. All write tools use a two-phase preview-then-confirm pattern.
    In beta, available to selected customers.
  humanURL: https://docs.adverity.com/guides/mcp/using-mcp.html
  baseURL: https://mcp.eu.adverity.com/mcp
  tags:
  - MCP
  - Agents
  tags_raw:
  - MCP
  - Agent
  properties:
  - type: Documentation
    url: https://docs.adverity.com/guides/mcp/mcp-setup.html
  - type: MCPServer
    url: mcp/adverity-mcp.yml
  - type: ToolCrosswalk
    url: mcp/adverity-tool-crosswalk.yml
  - type: Authentication
    url: authentication/adverity-authentication.yml
  - type: OAuthScopes
    url: scopes/adverity-scopes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.adverity.com/
- type: DeveloperPortal
  url: https://docs.adverity.com/
- type: Documentation
  url: https://docs.adverity.com/index.html
- type: APIReference
  url: https://docs.adverity.com/guides/management-api/introduction-management-api.html
- type: GettingStarted
  url: https://docs.adverity.com/guides/management-api/introduction-management-api.html
- type: Support
  url: https://www.adverity.com/resources/product-support
- type: HelpCenter
  url: https://www.adverity.com/updates/adverity-help-center
- type: Blog
  url: https://www.adverity.com/blog
- type: Pricing
  url: https://www.adverity.com/pricing
- type: TermsOfService
  url: https://www.adverity.com/terms-of-use
- type: PrivacyPolicy
  url: https://www.adverity.com/privacy-notice
- type: Postman
  url: https://documenter.getpostman.com/view/4861982/SWT7CKex
- type: Login
  url: https://app.adverity.com/
- type: ChangeLog
  url: https://docs.adverity.com/reference/release-notes/release-notes.html
- type: ChangeLog
  url: changelog/adverity-changelog.yml
- type: StatusPage
  url: https://docs.adverity.com/reference/release-notes/incidents.html
- type: Lifecycle
  url: lifecycle/adverity-lifecycle.yml
- type: Compliance
  url: https://www.adverity.com/analytics-platform/data-security
- type: MCPServer
  url: mcp/adverity-mcp.yml
- type: Authentication
  url: authentication/adverity-authentication.yml
- type: Conventions
  url: conventions/adverity-conventions.yml
- type: Conformance
  url: conformance/adverity-conformance.yml
- type: DomainSecurity
  url: security/adverity-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/adverity-vulnerability-disclosure.yml
- type: Security
  url: https://www.adverity.com/analytics-platform/data-security
- type: WellKnown
  url: well-known/adverity-well-known.yml
- type: LLMsTxt
  url: llms/adverity-llms.txt
- type: ToolCrosswalk
  url: mcp/adverity-tool-crosswalk.yml
- type: OAuthScopes
  url: scopes/adverity-scopes.yml
- type: ErrorCatalog
  url: errors/adverity-problem-types.yml
- type: RateLimits
  url: rate-limits/adverity-rate-limits.yml
- type: Plans
  url: plans/adverity-plans-pricing.yml
- type: Webhooks
  url: asyncapi/adverity-webhooks.yml
- type: DataModel
  url: data-model/adverity-data-model.yml
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 11
  pass: local-v1